I takt med upplevelseindustrins tillväxt, ökar även konkurrensen inom branschen. Evenemang som nöjesplattform konkurrerar direkt och indirekt med andra upplevelseinriktade verksamheter och behöver hitta nya sätt att få kundernas uppmärksamhet. Forskning visar hur kunder tenderar att agera mer emotionellt vid sina köp, något som många företag försöker bemöta. Produktproducerade företag har sedan långt tillbaka anammat varumärkespersonlighet som en del i marknadsstrategin för att kommunisera och personlighetsanknyta med kunder. Tidigare studier har visat att företag som väljer att personifiera sitt varumärke nått stor framgång på dess marknad.

I samband med ett brandförsök i Australien ämnat att undersöka sprinklersystem, testades även några enklare värmestrålningssköldar av olika högreflekterande material. I försöket placerades tre obelastade pelare ut och utsattes för full brand. Två av pelarna avskärmades med förzinkad stålplåt respektive aluminiserad stålplåt och en pelare var helt oskyddad och användes som referens. Mätningar från brandförsöket visar att den maximala ståltemperaturen, i de tre olika pelarna, uppmättes till 580°C, 427°C respektive 1064°C. Även då resultaten var positiva har få vidare undersökningar utförts, vilket har motiverat denna rapport.Rapportens huvudmål har varit att med hjälp av teoretiska experiment påvisa att värmestrålningssköldar kan användas som brandskydd för stålkonstruktioner.

Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing through podcasts and the ability companies have to create a sustainable and effective strategy for successful marketing through this type of medium. The collection of data for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via podcasts, what their podcast habits look like, what form of approach in marketing they prefer, and how often they take part in different offers. From the interviews with listeners and sponsoring companies in the study, it is concluded that the best and most effective strategy for marketing through podcasts is to weave advertising in the conversation and therefore increase the credibility and disturb the listener as little as possible.

This is a case study of the advertising campaign ?Guld till alla? (Gold to Everyone) embarked upon by Spendrups Bryggeri AB in a bid to promote Norrlands Guld, during the period 2004. The approach used by Spendrups will be compared with theories about communication planning, communication strategies, target group definition and how to create effective advertising. The main purpose of the comparison is to find which central elements that made the campaign successful. The method we have chosen to use is an explanative content analysis with influences from the dialogue analyse.?Guld till alla? was suppose to be an massive and coherent campaign which was to be integrated with large sports events, such as the Ice Hockey World Championship, UEFA European Championship and the Summer Olympic Games, that all took place the year 2004.

Our aim with this study has been to show the central factors that we consider have had animpact on public libraries in the "information society". We have studied two communities in the south of Sweden, Ronneby and Sölvesborg. These two communities have both started a development to the IT society, a society where information plays a great role, where the technique is the tool that supplies information.Ronneby community had early the aim to be the chief Swedish information center. A priority on information technology has therefore been obvious for them. Sölvesborg community has had another method and time schedule towards the IT society.We have been studying the documentation of aim and the strategy for IT development in different levels.

The aim of this two years master?s thesis in Archive, Library and Museum Studies is to analyse how Swedish cultural history museums work to include LGBTQ-heritage (LGBT is the acronym for Lesbian, Gay, Bisexual, Transgender and Queer) in their collections. This work is articulated around three research questions. These interrogate museum practice about collecting and collection management, what it looks like in the already gathered collections as well as the implications such work implies on a broader level. The theoretical framework throughout the paper is gender and LGBT studies as well as queer theory.

Ett problem i offentlig miljö, som Habiliteringscenter Stockholm, är att enkelt och tillfredställande kunna informera de som vistas där hur de ska agera i händelse av brand. Denna information ska vara utformad så att alla som vistas där har möjlighet att begripa den. Detta är speciellt viktigt för offentliga miljöer där personer med funktionsnedsättning vistats. Metod som användes var att utföra en mindre litteraturstudie inom områdena befintlig brand/larm- och utrymningsrutiner, utvecklingstörning, kommunikationsteori och Habiliteringscenter Stockholm, för att få underlag till hur de tänkta rutinerna och informationsbroschyren skulle kunna se ut. Därefter arbetades det fram förslag som diskuterades och utvärderades av Rose-Marie Trillkott och Jan Gustafsson.

Background: The Swedish fashion industry grows steadily, today it?s populated by many small and medium sized companies. Due to the big clothing chains dominant position small businesses risks to be ousted out of the fashion industry.Smaller companies may find it difficult to reach out to the customer by traditional advertising because their budgets are often smaller. It is therefore important for smaller companies to create loyal customers. If the smaller sized businesses in the fashion industry do not follow the rapid developments in society and focus on building strong brands and relationships, they will have problems with surviving in the long run.Problem definition: Which communicative factors are important in the choice of brand strategy to create a long-term survival for small and medium-sized companies in the fashion industry?Purpose: The purpose of the essay is to analyse and evaluate the brand as a communications tool for building a brand image.Method: The data which is being used in the essay is collected from interviews with companies and survey of each company's existing and potential customers.Theoretical perspective: Relationship Marketing Perspective and Transaction Marketing PerspectiveTheories: Brand Strategies, Total Communication, Brand Equity, Involvement Theory, Service Value Profit Chain.Empiric: The empirical data is primary data gathered from interviews with a representative for each company and from the questionnaires distributed to the customers of each company.Analysis: The analysis is an interpretation of the empirical material collected from interviews with each company and customers survey.

Ämnet för uppsatsen är att undersöka vilka kommunikationsverktyg gymnasieelever på Kungsmadskolan i Växjö använder sig av för att kommunicera på Internet, vilka motiv som ligger bakom valet av kommunikationsverktyg och det fortsatta användandet. Uppsatsen inriktar sig på fem olika typer av kommunikationsverktyg: chatt, Internetforum, community, Internettelefoni och e-post. Undersökningens syfte är föreståelseinriktat, vilket innebär att vi ämnar att undersöka och förstå vilka motiv som avgör gymnasieelevernas val. Vi har valt en kvalitativ metod för vår undersökning. Vi har genom diskussion med två stycken fokusgrupper indelade i en med bara killar och en med bara tjejer från Kungsmadskolan i Växjö samlat in empirisk data.

Sweden has an environmental goal to achieve until the year 2020. To achieve this goal the construction business has to take an initiative to use the modern techniques that are available to lower the energy consumption I buildings. There?s also a debate going on today regarding the energy demands set by the Swedish government through Boverket, some communities throughout Sweden thinks that the demands are to low and have therefore set up own demands regarding energy in buildings.The possibility to construct energy-saving buildings is today very great, with energy-efficient heating-systems and dense climate envelope. The interest to raise energy-efficient buildings have also increased as a consequence that the population have become more aware about their impact on the environment.

This thesis intended to examine how small enterprises within the retail industry work with brand building of their corporate name. More specifically it intended to examine how they do to choose corporate name and corporate logotype, and how they work to create a desired corporate image. A case-study was performed with three case-companies from different industries. The method was deductive as the empirics were brought in with starting-point in the theoretical frame of reference. The study showed that there are differences in the way small enterprises within the retail industry work with the brand-building of their corporate name.

Under 2010 brann ett så kallat lekland ner i Borlänge. Brandförloppet var snabbt och kritiska förhållanden för utrymning infann sig inom kort tid. Det var ett fåtal besökare på leklandet och alla klarade sig oskadda. Lekland är ofta byggda i gamla industri- eller affärslokaler och innehåller ofta stora lekställningar av stålkonstruktion med stora mängder plast i rutschbanor, fallskydd och andra detaljer..Syftet med rapporten är att belysa problem som kan uppstå vid utrymning av lekland. Delar i detta består i att undersöka barns beteende vid utrymning, möjlig brand i lekland och möjligheter till dimensioneringen av lekland.I denna rapport studeras två olika lekland.

This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction?.

Do teachers? expectations of their pupils become a part in the judgement of which grade a pupil will receive in the end?Several of the polical parties in Sweden have recently been argueing that teachers should be able to give pupils a grade in how they behave in school. Several newspapers also have reported that pupils today have gotten lower results for the last few years and more pupils do not get approved in all subjects. Because many of the studies about pupils results focus on the pupils? skills, I deciced to focus on the teachers part in how a pupil get a better grade or not.In the study I have been looking at a small community in the south of Sweden.

Under den senare delen av 1900-talet inträffade ett antal företagsskandaler, såsom Enron och Worldcom, vilket föranledde ett bristande förtroendet för såväl styrelsers som revisorers arbete. För att återfå förtroende på den svenska marknaden introducerades Koden och en uppdatering av Aktiebolagslagen gjordes. En av de förtroendehöjande åtgärderna innebar att revisionsutskotten introducerades. Revisionsutskottens införande innebar ett tydliggörande av styrelseledamöternas arbetsuppgifter, men medförde samtidigt att huvudmannaskapsproblematiken i styrelsen aktualiserades. Vilket leder till vår problemformulering: Hur har revisionsutskottens införande påverkat ansvarsfördelning i styrelsen?För att kunna besvara vår frågeställning har vi genomfört kvalitativa intervjuer utifrån ett expertperspektiv.