The purpose of this thesis has been to investigaste the phenomenon of self-harm. To investigate this phenomenon, I interviewed three experts in Malmö and then compared the result with previous research on self-harm behaviour.The questions I wanted to answer were the following: How common is self-harm behaviour and how does it, according to experts, manifest itself among young men in Malmö? What can we learn from previous research about the causes of self-harm? Are there any correlations between the statements made by experts and previous research?My conclusion is that self-harm behaviour first and foremost is a mean of expression, a way of dealing with feelings that the self- harmer cannot deal with in any other way. People who suffer from self-harm behaviour often seem to have difficulties both in expressing and understanding their own feelings. Furthermore, they have often experienced abuse, abandonment, or other childhood traumas.

The purpose of this study is to examine what characterizes brand identity and positioning regarding festivals on the current Swedish festival market. In relation to our purpose we are also going to analyze how festival attendees relate to a festivals brand identity. Our research question is as follows:What characterizes festivals brand identity and positioning on the current Swedish festival market?This study has been written with a qualitative research method and an inductive approach. Our empirical foundation is built on a rich content based on personal interviews.

Detta examensarbete omfattar brandskydd och dimensionering för de olikakonstruktionsmaterialen limträ, stål och betong. Där målet är att utveckla ett underlagför nyutbildade ingenjörer och konsulter. Layouten på arbetet ger en enkel överblicköver informationen kring de olika materialen och tar upp de viktigaste stegen manska ta hänsyn till vid dimensionering.Arbetet inleds med en allmän översikt på hur brandskyddet behövs i byggnader föratt uppfylla de lagar och regler som ställs. För att få en större förståelse för hur deolika konstruktionsmaterialen beter sig under påverkan av brand, presenteras de olikamaterialegenskaperna och hur påverkningen för samtliga ser ut.Huvuddelen av rapporten beskriver de grova skillnaderna mellan materialen och hurman går till väga för att nå samma brandklass på konstruktionen för de olikamaterialen.För att utvärdera litteraturstudier, har erfarna ingenjörer och konsulter intervjuats.Detta har resulterat i bredare inblick kring det informationsbehov som krävs för att tafram dimensionering vid brandskydd i konstruktioner..

The effect of moderate incongruency between a celebrity endorser and an advertised brand is considered in an experiment with celebrities, both congruent and moderately incongruent with the investigated brands. In addition, the influence of possible moderator variables was examined, as well as the potential impact of the celebrities? gender. It was found that an ad exposing a moderately incongruent combination of celebrity and brand generated a more positive result on attitude towards the ad, brand attitude and word of mouth. Furthermore, under some conditions certain moderator variables influenced the relationship between moderate incongruency and responses evoked by the ad..

High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. This study examines which different attributes that contribute to enhance brand equity from customers point of view at the Swedish market for agricultural machinery. The study have been developed using a comprehensive literature search in order to investigate the field regarding brand equity and brand image. The literature review results in one product specific and one non-product specific approach in order to examine factors that contribute to enhanced brand equity. This takes the form as one survey-based approach regarding the non-product related attributes which is examined by interpreting the extra value added by different attributes.

Many media buyers annually spend money on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. As a greater part of the total marketing budget is being spent on the media investments, on behalf of the actual advertising production, the more interesting it turns out to maximize the effects of the media expenses. The search for optimization is somewhat practised today by brand managers who are daringly adding a few more media channels to support their TV-campaigns. Buying ad space in TV is nevertheless much more expensive than the radio equivalent.

The purpose of this study is to analyse and describe social work students? view on a person with self-injurious behaviour and the following issues. The aim and focus is on the general depiction. The theoretical perspectives have been intersectionality and its focus on social constructivism, and gender perspectives. The method was semi-structured interviews with eight social work students at Linnaeus University Kalmar.

Organizational Citizenship Behavior (OCB) kännetecknas av individuella beteenden som inte finns med i de formella arbetsuppgifterna men som främjar arbetsplatsen. Syftet med uppsatsen var att undersöka om graden av OCB påverkas av personlighet och ett antal bakgrundsvariabler i en förändringskontext. I studien, som i huvudsak baserades på forskning av Organ med kollegor, undersöktes tre olika verksamhetsområden: Försäkringskassan, tandvården och detaljhandeln. Studien utformades med en kvantitativ forskningsstrategi med tvärsnittsdesign, där insamlingen av data skedde m.h.a. en enkät.

Title: Brand loyalty and switching behavior ? A case study of the Swedish ketchup market Authors: Marcus Andersson Mattias Hedblad Tutors: Björn Bergenståhl, (Professor) Department of Food Technology, Engineering and nutrition, Division of Food Technology, Lund University Frans Melin (MBA PhD) Department of Business and administration, Lund University Ragnar Sjögren Johansen, (Marketing Manager Sauces) Procordia Food AB Problem: The market for daily groceries is mature and the competition has become tough. For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily groceries, with the purpose to understand how loyalty starts, how it can be strengthened, and how it can be broken.

Bakgrund: Vi tycker oss kunna skönja en utveckling i Sverige där potentialen för företagens sociala ansvarstagande ökat till följd av att den traditionella trygghetsgaranten, staten, alltmer dragit sig tillbaka. Samtidigt konstaterar vi att begreppen som behandlar detta område ofta saknar konkreta förslag på vilka aktiviteter som är lämpliga för företag att ägna sig åt. Syfte: Syftet med denna uppsats är att beskriva statens roll och den allmänna opinionen i det svenska samhället vad avser förutsättningarna för företagens sociala ansvarstagande. Genom att företrädelsevis använda teoribildningen inom Corporate Citizenship ämnar vi visa och förklara vilka konkreta möjligheter detta kan innebära för företag verkandes i Sverige. Genomförande: Empirisk data har företrädelsevis samlats in med en postenkät riktad till 3000 individer ur den svenska allmänheten.

The purpose of this study is to examine a brand?s green marketing and its consumers? perception of it in order to compare these views. The idea is to find a potential gap and what effect it may have on the brand. A case study has therefore been made with the grocery market brand Coop with focus on organic food. The material used consists of texts from Coop?s website to represent their brand.

Title: [Frontline bureaucrats discretion in the transition to Establishment Reform]This essay aims to study discretion among frontline bureaucrats as an important factor in the integration of immigrants. In contrast to other studies of discretion this essays has its focus on a new establishment reform that has been recently legislated. The theoretical frame is based on the concept of frontline bureaucracy developed by M. Lipsky (2010). In the analysis of the discretion in this specific area I have been inspired by I.

During the latest 50 years, the Swedish porcelain tableware industry has gone from being rather successful to experience significant problems. Our empirical study attributes these problems to underlying changes in consumer buying behaviour, whereas current generation theory supports our findings. The younger generation has significantly different preferences compared to older generations, with less focus on quality and more focus on variability, and there is reason to believe that these findings also are applicable to other consumer purchases. The successful porcelain companies of tomorrow will be the ones that continuously can adapt to these and further changes in consumer buying behaviour..

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.