Co-branding är samarbetet mellan två företag som utmynnar i en ny, unik produkt, där kopplingen mellan varumärkena samt gemensam marknadsföring från samarbetsföretagen leder till positiva synergieffekter. Intresset för marknadsföringsstrategin co-branding har ökat i takt med globaliseringen då företagens varumärke riskerar att försvinna i mängden av konkurrerande varumärken och på så sätt förlora viktiga marknadsandelar och varumärkeskännedom.Denna studie ämnar dels öka kunskapen om fenomenet co-branding samt för vilka skäl denna strategi kan vara lämplig att använda och dels hjälpa företag att utröna vilka som kan vara de kritiska framgångsfaktorerna, alltså de absolut viktigaste variablerna för att deras co-brand ska lyckas på marknaden. Vi har intervjuat tre fallföretag inom den svenska modebranschen för att undersöka vilka deras skäl till cobranding är och vilka de kritiska framgångsfaktorerna för dessa samarbeten är. Dessa företag har samtliga genomfört co-branding under de senaste tre åren. Resultatet av studien visar att skälen till co-branding kan vara att skapa en trovärdig varumärkesbreddning, försvara sig mot konkurrenter samt skapa en förhöjd uppfattad kvalitet för konsumenten något som möjliggör prispremium.

Projektet har genomförts i samarbete med Lokalförvaltningen, Göteborgs Stad.Eftersom behovet av lokaler i en stad förändras över tid efterfrågas en byggnad som kan användas till flera olika ändamål under dess bruksperiod. Ombyggnation av befintliga byggnader kan bli kostsamma och tidskrävande eftersom bärande komponenter eller fasta installationer ofta måste flyttas eller bytas ut. En flexibel byggnad som redan vid uppförandet förbereds för ombyggnation kan enkelt anpassas och användas till flera olika verksamheter. Att bygga mer effektivt och flexibelt minskar kostnader och bidrar till ett mer hållbart byggande. Syftet med arbetet var att ta fram en byggnad som genom enklare omställningsarbeten i byggnadens invändiga utseende kan fungera för tre olika verksamheter.

ABSTRACTTitle: Strategic Anarchy ? a study on WeActivists' communicative function inside WeSC.Number of pages: 69Authors: Frida Leijonborg, Nils Lindstro?mTutor: Jessica GustafssonCourse: Media and communication studies CPeriod: Second term 2013University: Division of Media and Communication, department of information science, Uppsala UniversityPurpose: Our aim with this paper is to examine the communicative role WeActivists play in WeSC's external communication, and also to investigate what it means to be part of the activist concept as individuals. This will be done by presenting WeSC's key values and investigate whether these are portrayed by the representation of the activists in market campaigns and personal interviews.Material/Method: We have conducted a qualititave study where we interviewed three WeActivists of various age and profession. Furthermore we did a semiotic analysis of 10 images from 7 advertising campaigns.Main results: Our results indicate that WeActivists play a significant role in WeSC?s external communication, and thus signifying that they play a major part in creating WeSC's brand identity.

Förskolan Ugglan, en förskola i det gamla garaget under arkitekturskolan..

The EU Council adopted in 2007, environmental and energy goals with the aim of them must be met by 2050. This, in combination with those of the Swedish government 15 enacted environmental goals is supposed to lead the way for the Swedish environmental work.This report has examined measures in properties in the Swedish Cooperative Housing Society (SKB) stocks.The report discusses a range of measures that might be appropriate to apply on the properties to make them more energy efficient.One of the measures discussed, the vent whose primary purpose is to create a good indoor environment for the residents but is also where the most energy is lost.Another measure discussed is insulation of the building envelope on the estate to make it more energy efficient. To put extra insulation on the building envelope is important because of the large amount of energy that is lost through the walls, ceilings and floors.Future actions that may be implemented is individual billing of heating and hot water. This system has been used in European countries since the 70's and today the EU wants to increase the own individuals control over their electricity costs. This has led to a discussion whether to implement the system in Sweden or not.However, there are a number of equitable measures to be sorted out before the system can be used in any great scale.Finally, it is important to remember that environmental measures should be the primary and the pursuit of cost reductions the secondary otherwise you risk the environmental work to be counterproductive..

Bakgrund: Med ökad konkurrens och då nya marknader som e-handeln växer sig starkare blir det allt viktigare för företag inom modebranschen att arbeta för att stärka varumärket och sina kundrelationer. Den fysiska butiken är en viktig del inom den externa marknadsföringen då företaget kan kommunicera varumärket genom interaktion med kunden. Butikspersonalen bör ses som en av företagets mest betydelsefulla resurser som marknadsförare då de har störst kundkontakt. Därför bör företag satsa på intern kommunikation för att marknadsföra varumärket till personalen.Syfte: Syftet med denna uppsats är att beskriva och analysera hur företag kan använda intern kommunikation för att utveckla och motivera sin butikspersonal till att agera som varumärkesambassadörer.Metod: Undersökningen består av en fallstudie av ett företag som använder sig av konceptbutiker för att marknadsföra sitt varumärke. Studien består av kvalitativ karaktär genom intervju med distriktschef, kvantitativ data i form av enkätundersökning med personalen, samt granskning av företagets årsredovisning.

This thesis examines the tendering process from the point of view of Swedish building contractors. The purpose with the study is to chart the decision process for the contractors during the tendering process. The study is designed as a survey study. This made it possible to reach a wide base of respondents, not letting such factors as geography being an issue. The survey itself was characterised by a very high response rate compared to other similar studies. The result from this study shows that former experience from similar projects, current workload and the clients economic condition are very important factors for both whether or not the contractor will bid for a project as well as the cost estimation and tendering price. Former experience from similar projects is also an important factor for the determination of the indirect costs.

Syftet med föreliggande studie är främst att studera sammanhållning hos herr- respektive damlag samt undersöka eventuella skillnader/likheter. Författarna avser vidare att undersöka ledares uppfattningar om sin egen roll för sammanhållningen i ett lag samt deras uppfattningar om hur sammanhållning skapas och bibehålls. Totalt deltog 96 manliga och kvinnliga handbollsspelare, från division 1 och 2, i åldrarna 16-34 i den kvantitativa undersökningen och 4 tränare deltog i den kvalitativa undersökningen. Resultatet visade att det fanns en signifikant skillnad mellan sammanhållningen i dam- respektive herrlagen då kvinnor upplevde en högre grad av sammanhållning. Resultaten visade vidare att tränarna ansåg att sammanhållningsarbetet bör se olika ut för kvinnor och män då kvinnor lägger större vikt vid att känslan i gruppen var bra och män fokuserar mer på prestation.

The society strives for sustainable development, in the construction industry it is expressed through sustainable building. Energy and LCC analyzes increases the ability to make conscious decisions in the process. A problem in the construction industry is that energy and LCC analysis is not used to the desired extent, as they are perceived as complicated and time consuming. The report aims to achieve a more sustainable building through increased use of energy and LCC analyzes.The goal is to show how BIM can be used to improve the efficiency of the energy and LCC analyzes.The study was conducted with a literature review and a case study to answer which information that is required in a BIM model to perform energy and LCC analyzes. The study also shows which software can be used in BIM based energy and LCC analyzes and how the analyzes can be carried out efficiently.The result shows that effective analyzes may be performed if the BIM-model contains the relevant information for making analyzes.

The aim of this thesis was to explore and analyze the sponsored debates on Newsmill, so called seminars. How does the sponsor use Newsmills seminars for marketing purposes? Who is allowed to write in Newsmills seminars?To answer these questions we used both a quantitative survey and a qualitative survey.To examine how the sponsors use Newsmills seminars for marketing purposes we conducted a qualitative analysis which included three of the eleven seminars - a total of 26 articles. We examined how the sponsors conveyed the picture of themselves and if the written content in Newsmills seminars contained any hidden marketing. We could see that the sponsor has a great deal of influence on the seminars and also used them to market their brand with hybrid messages.

The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. We can see trends that competition among the Swedish and foreign manufactures is already stepping up. The intent of this study is to establish marketing guidelines for floor- and molding manufacturers, so they can establish a clearer brand image in DIY retail outlets. By comparing the approach of sports- and DIY stores to brand and product placement, this study aims to bring new knowledge to the DIY branch for improved consumer and product handling.

Calculated and measured energy in residential buildings is going to differ. The reason to this may be due to many factors. In this study there is a study on how these factors affect the energy use in a building. To get an insight in what defines energy, there is first a description of energy supply both worldwide and used in Sweden, followed by a description of the energy balance. In this study energy will be studied in residential buildings only.

In the year 2010 a transition will take place here in Sweden from the present rules how to dimension buildings in to the common rules with have been developed in Europe, the Eurocodes. Eurocode is the term for a collection standard that contains calculation rules in how to dimension constructions and buildings. They are developed by the European standardize committee.The purpose with this examination work is to get an insight of what changes this will contribute to, and how it will affect the dimensioning. Are there going to be any differences in the dimension you finally chose?To investigate these possible differences two constructions will be calculated first in the present Swedish rules, and then in the coming eurocodes.One of these two constructions will be build completely in steel, while the other will be build completely in concrete.

This report compares two different types of insulation with regards to fire and moisture. The materials were tested for the company Fiskarhedenvillan AB, for a wall and a roof construction that the company currently uses in the establishment of Sweden's first certified passive house for international standards.Their current material, Rockwool, is compared to a relatively new material on the Swedish market called SEALECTION Agribalance sold by the company ISO Green AB. The material is a type of polyurethane insulation. This insulation material would result in a more efficient execution of the construction as it provides waterproofing and is applied more easily than Rockwool. From a fire standpoint, literature studies and discussions with fire experts led to results.

This essay is from a student at the cultural science program in Karlstad University. The essay in Culture studies deals about the history use and about the cultural-historical values on buildings. The buildings are from a certain area called the neighborhood Almen and have in the past been threatening many times of demolition. The neighborhood Almen buildings survived a huge city fire back in the 19th century. Since then the buildings has been known as a memory and by the inhabitants and as the oldest part of the city left.