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2775 Uppsatser om Brand building - Sida 47 av 185
Analys av verksamhetens utrymmesbehov för en företagsintern gästgård
Det här är resultatet av ett examensarbete utfört vid Mälardalens högskola i samarbete med Iggesund Paperboard AB. Syftet med examensarbetet var att se om det är viktigt för ett företag att ha tillgången till en gästgård men även till hur de är utformade för att fungera för den typen av verksamhet.En gästgård kan ses vara viktig för ett företags representation. Gården används främst som ett tillvägagångssätt för att sälja företagets varor och tjänster men ger också en god möjlighet till att knyta starkare band mellan kunder såväl som mellan företagets egna arbetstagare.Anledningen till att det här examensarbetet utfördes var för att företaget såg det som ett behov att se över om dessa gästgårdar var värda att bevara och utveckla i framtiden. En utredning gjordes därför genom besök och jämförelse av tre olika gästgårdars verksamhet och utformning för att se hur viktig en sådan gård kan anses vara för ett företag. Som ett resultat av denna utredning har därefter ett förslag till en utformning av en bättre fungerande arbetsmiljö vid Hedvigsfors Herrgård tagits fram.
Effektivisering av LCA med hjälp av BIM
This thesis concerns how Sweden relates to life cycle assessment (LCA) in the construction process. LCA means analyzing a products impact and the analysis includes the whole life span of the product. A building has a high complexity and the combination with its unique shape will make the LCA more comprehensive, unlike e.g. aluminum cans. Recently there has been a development of a working procedure in the construction industry.
Organisatorisk förändring och omladdning av varumärke
Abstract Uppsatsen behandlar ämnena organiatorisk förändring samt varumärkesladding. Även identitet, profil och image diskuteras. I arbetet har vi använt oss av Lindex som fallföretag. Omladdning av ett varumärke blir aktuellt när märkets brand equity stagnerat eller när företag önskar förändra de värden som är kopplade till varumärket. Detta tillsammans med en organisatorisk förändring har varit aktuellt i vårt fallföretag Lindex.
Visionen BIM
IT-användandet i byggbranschen har banat väg för nya, effektivare arbetssätt och det finns visioner om hur det ska fungera. Syftet med vårt examensarbete är att ta reda på byggbranschens användande av, och vision om BIM. Vad är BIM ? Building Information Model?Kort beskrivet är BIM en modell där all information för ett byggprojekts hela livscykel kan hanteras. BIM förenklar det fortlöpande arbetet genom hela byggprocessen genom att tillhandahålla information om projektet som är relevant, uppdaterad, integrerad, fullt koordinerad och av hög kvalité.
City branding i med- och motgång : - En fallstudie av Örebro stads varumärke
Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.
iPad på en byggarbetsplats : Det effektiva och papperslösa sättet att arbeta på
Quality assurance of construction projects and create effective ways of working, is intoday's pressed position, major objectives for building contractor companies. This thesis is an attempt to see if it is possible to achieve these goals with the new modern tool iPad.The author of this thesis has during the latter half of his one year practice work in Uppsala for the Swedish building construction company NCC Construction Sverige AB, conducted a study on the possibility of using the iPad on an construction site. This has been done with active field studies in which applications have been tested and also the supervisors receptive. The usability of the iPad has always been in focus since it is important that the applications are easy to use and easy to learn.The results of the work, as presented in this report, points at opportunities in efficiency if the iPad is introduced and used on construction site. There are many useful applications for the iPad, and with a system that can handle the synchronization between the iPad and the computer, the workflow will be streamlined significantly..
Ombyggnation av ett stall för bundna mjölkkor till boxsystem för rekryteringskvigor
To reconstruct a building is a long-term investment for farmers and it is important that people with different qualifications are involved at an early stage for making the system adapted to the animals as well the animal keeper. Therefore, ethologists who can contribute with their expertise are needed to design the system and get it to function well for the animals.A Swedish farmer who planned to rebuild her stall for tied dairy cattle to a loose-housing system for recruitment heifers for milk production asked me as an ethologist to find a system which can be fit to her existing tie-stall barn for 30 dairy cows, considering the animal needs in terms of movement, social interactions and play behaviors, and to theoretically compare the system with other systems with respect to the behaviors mentioned.The theoretical comparison between different systems was made through a scientific literature review.In agreement with the animal keeper I set out to fit a system with feeding cubicles, a system with cubicles and a system with deep straw bedding to the barn. After measurements were taken and preliminary drawings were outlined it was found that only the feeding cubicle system was possible to fit to the barn.The space provided will limit the animals to perform some playing behaviors. To decrease aggressive interactions between animals even thought a limiting area it is possible to provide partitions between resources animals compete around to prevent that more than one animal can get success to the resource at a particular place at one time. To increase the animal movement in the system the water trays were moved to the outer wall instead of kept in contact with the stalls.Although this report provides guidelines for rebuilding, other competences regarding building construction and a pre-test of the suggested building solution according to Swedish legislation are needed before the rebuilding can start.The results are directed mainly to the owner of the barn, but the literature review can be used by other cattle farmers and might bring increased understanding of the possible effects of different building solution on the animals..
Relationsmarknadsföring : Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet
Swedish consulting companies within the architecture-and engineering business exist on a market that is distinguished by an increasing globalization and internationalization. The companies? commissions are based mostly on long-term, personal clientele. These relations are threatened by a huge number of coming retirements and high employee turnover.Consequently these companies need to improve and strengthen their relationships with existing customers, to create long-term employee and customer loyalty. The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing.
Regionalisering i Sydöstra Sverige : En studie om: identitet, legitimitet och demokratisk förankring
The purpose of this study was to investigate the problems of building a new region in the Southeast part of Sweden. The idea of a big south Swedish region is brand new; no former studies in this area have been done before. The main analytical focus of this study is legitimacy, identity and democratic credentials. The study has been carried out by interviews with several leaders in organizations working with the collaborations of the smaller regions in to the big region. The method of this study has been a single-case study and dialogue interviews.
Utvärdering av Scanias basbilar: En studie för Scania Special Vehicles, Laxå Special Vehicles, Sala Brand och Floby Autokaross Rescue Systems
I denna rapport utvärderas Scanias basbilar som används av svensk räddningstjänst. Rapporten grundar sig på platsbesök hos de involverade aktörerna samt en enkätundersökning genomförd på räddningstjänsten i Luleå. I rapporten framkommer att räddningstjänstpersonalen i Luleå sammantaget är ganska nöjd avseende basbilarna. Många synpunkter och kommentarer har lämnats, men mer i ett förbättrande än kritiserande syfte. Vissa kritiska punkter har dock identifierats och det som fått allra mest kritik är jalusierna till verktygsfacken som anses bristfälliga på flera punkter.
Att vara en vara : En studie om att kommunicera sin identitet på Internet med bloggen som verktyg
The users of social media channels are today increasing rapidly. Because of this it has become more important for individuals to be seen and stand out of the crowd. The concept of personal branding has become more widespread and is today an important factor for individuals who want to communicate their personality on the Internet.The purpose of this study is to examine the role of personal branding in today?s society and to find similarities in how established bloggers use communication tools to increase their visibility. This has been done through qualitative interviews with individuals who write and shape their blogs depending on how they want to be seen on the Internet.By analysing our findings we came to the conclusion that personal branding is becoming more important in a world that is becoming more and more digitalized.
Konflikten mellan bevarandekrav och tilläggsisolering : The conflict between conservation requirements and additional insulation
Sweden has formulated ambitious energy goals which signify that by year 2050 the energy usage should be halved. One of the objectives is the reduction of energy usage by 20% by year 2020 and that it should be compared to the usage of energy from 1995. In parallel with increased energy requirements for buildings the demand on housing conservation, by highlighting also buildings from the last 50 years as part of the building heritage, continues to enhance, which in theory means that there is a conflict between these.The law will never be able to point out unique buildings and PBL (planning and building act) is not especially concrete. The National Housing Board has tried to make this more concrete by the new BBR regulations though there are still an enormous variety of interpretations.This report deals with the conflict between conservation requirements and additional insulation of the building envelope and is limited to multi-residential buildings built between the years 1945 and 1975. It is the stock with the greatest energy consumption and that is where the big challenge lies.
Rekommendera mera
Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were Bhat and Reddy's symbolic and functional, consisting of three brands respectively where each brand represented a different product type.The evolvement of social media has also transformed the platform of recommendation from physical to virtual and changed the way people connect. Thus, taking the investigation further, potential differences between symbolic and functional brands was tested in different social media platforms.
Hur kan lockfåglar hjälpa livsmedelsbutiker med att öka en specifik produkts försäljning trots varumärkets inflytande?
Exposing products is important in the retail industry and the development is constantly moving forward. Shops usually have a special product, they want to sell more because of various reasons. How to expose that particular product sold most of there are various theories. What this report is about is a theory that seeks to stores use a "decoy". It carried out to see if this theory was still current was that three interviews took place with two store managers and a CEO for various grocery stores.
Produktutveckling av EMV och LMV ? en jämförande studie
Existing studies concerning private labels are unclear as to whether private label manufacturers carry out product development themselves. Furthermore, there is a lack of studies comparing product development processes in private label companies and national brand manufacturers. This study highlights a set of critical product development factors and assesses their prevalence in four different companies in the Swedish retail business. The study is based on a number of qualitative interviews with key personnel responsible for various table fats. Findings indicate two levels of involvement in the product development process on the private label side.