Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image. Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level. .

AbstractAbout 160 000 persons living inSwedensuffer from some form of dementia. Alzheimer disease is the most common form of dementia and affects mostly people in the age of 65 and older. People with some form of dementia have memory problems and may even have other problems as aphasia and behavioral disorders. This may lead to communication problems and difficulties for the people around them. The number of demented people is increasing; it is therefore important to study methods for communication in order to improve the wellbeing for people with dementia.

Denna rapport redovisar utvecklingen av en tjänst för att lättare kunna söka praktikplats och praktikanter. Tjänsten utvecklades som ett eget projekt att senare kunna visas upp som ett förslag för intressenter av verktyg som detta. Utvecklingen har följt dagens principer för användbarhetsdesign och upplevelsedesign. Målet har under hela utvecklingsperioden varit att skapa något som speglar denna tids trender och applikationer för möten. Resultatet av detta projekt har landat i en hifi prototyp, grafisk profil samt konceptbeskrivning för hur tjänsten ska fungera och användas.

Sjuksköterskors attityd till omvårdnadsforskning och forskningsanknytning i sitt omvårdnadsarbete är en del i omvårdnadens utveckling. Denna studie har för syfte att beskriva psykiatrisjuksköterskors attityd till omvårdnadsforskning och forskningsanknytning. Frågeformulär skickades till 40 slumpmässigt utvalda sjuksköterskor inom vuxenpsykiatrisk vård på ett universitetssjukhus i södra Sverige. Data har bearbetats i SPSS 11.5 och redovisas med frekvenstabeller och diagram. Resultat från 26 erhållna frågeformulär visar att psykiatrisjuksköterskorna hade en positiv attityd till forskning men att resultat från forskning inte används i någon större utsträckning.

Idag är det allt fler företag som arbetar utifrån ett hållbarhetsperspektiv d v s dearbetar med ett ekonomiskt-, socialt och miljömässigt ansvarstagande. Som det ser ut idagsläget med allt större fokus på att företagen tar sitt sociala och miljömässigaansvar så kommer de ansvarstagande kundföretagen att behöva öka kraven då deupphandlar IT-relaterande tjänster eller IT-relaterade produkter. Vår studie baseras påen kvalitativ metod där intervjuer har gjorts hos fem svenska företag. Respondenternai de olika företagen var högt uppsatta personer med god insyn i hur derasverksamheter drivs. Studiens fokus har legat på hur IT-avdelningarnas kravställandevid upphandlingar sett ut från ett hållbarhetsperspektiv.

It is not about the perfect tune or pretty picture.It is always, always about the story. (Is or ought to be)When we release a new album, publish a book or show a brand newcollection of clothes or furniture etc. it is (or ought to be) because we havesomething to say (tell/share). The choice of language, in which we tell our stories,is vital for how they will be perceived.This is where illustration comes in. Illustration is a tool for storytelling, for contributingto the world in the most legible way.Illustration is legibility, it is the italic, the underline, the ?quotation mark?, the exclamation mark!It is not about the pretty picture.I want to talk about this.

Purpose: The study aims to, from a companys point of view, describe how strategic work with customer loyalty is done.Conclusion: Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong brand with a good reputation can also contribute to a stronger loyalty. Reward systems gradually reward the customers since they first need to collect points, or in this case miles, to be able to use them later on. The staff is often educated in service to be able to interact with the customer in a professional manner. One way to interact with the members of the loyalty program is through profiles on the internet.

This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire.                      The study shows that music is an important tool that complements television advertisings visual aspects. Music creates feelings, emphasizes aspects of the image and clarifies the advertised message.

The objective of this project was to develop the visual identityof Halleluja, a brand new booking agency representing approximatelytwenty minor artists within a wide range of contemporarymusic styles.The outcome has been applied to business cards and awebsite yet to be produced. To attract the audience and differentiateitself from other booking companies, Halleluja featuresa minimalist design that speaks of dedication, breadth ofgenres and exclusive taste. Although my sketches have beenapproved by Lars Olsson and Erik Sundfeldt, the co-foundersof Halleluja, I have had the privilege of working quite freely andstarting from scratch, since there was no earlier work done onthe company.Some of the issues I have faced during my process wasabout finding the right tone of voice in type and colour, ordealing with the semantics of the corporate name (meaning»praise the Lord«). I?ve also been struggling to come to termswith my own self-censorship and my slighly suspicious view onbranding..

This essay is about the staff in integrated homes very complex profession and this is illustrated through twelve interviews in five integrated homes for disabled people. The profession changed when the institution closed and especially when the Law of Support and Service (LSS) was introduced in 1994.The purpose of this survey is to study how staff works with LSS intentions in integrated homes for disabled people and to increase the awareness about the structure of power and how this affects the daily life for those who live there.The main objective in this survey is to find out which the differences that lie between LSS intentions and the work that take place in integrated homes for disabled people. This survey tries to illustrate when and why these differences occur. This survey has a multidisciplinary perspective, where three models of disability and theories from Foucault, Sibley and Wendell have been included. The result shows that the staffs work is difficult, full of responsibility and has many facets.

This essay investigates the results of participation by teenage girls in feminist groups, the so called girl groups. These groups are descendants of the awareness-raising groups of the 1970?s feminist movement. The essay assumes the relevance of theories of heteronormativity and performativity, as well as theories surrounding two different ways to organize girl groups. It is done either through the Pippi-feminism, named after strong independent book character Pippi Longstocking, or through the collective empowerment feminism.

Employer branding, eller arbetsgivarvarumärke som det heter på svenska, handlar om att rätt människor ska attraheras, rekryteras och vilja stanna kvar i ett företag. Ett starkt employer brand är något som har blivit allt viktigare för företagen i kampen om värdefulla andelar på marknaden.  Studier har visat att anställda som är engagerade och trivs på sitt arbete också presterar bättre, vilket leder till ökad produktion och lönsamhetsfördelar. Många företag är inte medvetna om eller uppdaterade vad gäller sitt arbetsgivarerbjudande, det vill säga den anledning som arbetsgivaren ger till nuvarande och potentiella anställda att arbeta för denne. Det kan vara svårt att fastställa vilka områden som behöver utvecklas i företaget och vilka målgrupper som bör prioriteras. Tillgängliga mätmetoder för att få klarhet gällande nuvarande employer brand saknas, vilket har bidragit till studiens syfte att skapa ett mätverktyg för att utvärdera ett företags arbetsgivarvarumärke gentemot nuvarande anställda.

Bland högstadiebarn i Sverige upplever en stor andel stress och rapporterar symtom på psykisk ohälsa. Det finns därför anledning att prova olika interventioner i skolmiljö. I studien har en kurs i medveten närvaro genomförts i en niondeklass. Studien visar på en signifikant ökad grad av medveten närvaro mätt i Mindful Attention Awareness Scale (MAAS), för elever som initialt hade låga värden i MAAS. Även en signifikant minskning i oro för barn med initialt medelhöga till höga värden i PSWQ-C noterades efter kursen.

The smartphone market is growing rapidly, between Google Play and App Store more than 25 billion apps have been downloaded since 2008. Today many companies develop their own smartphone applications (apps) for their customers. We believe that many apps are developed without much consideration about the actual value it brings to the customer, and through them, value for the company. Instead they create applications with hope of keeping the company modern. Developing and implementing apps in a business is neither easy nor free and must therefore add value to the business in some way.

The aim of this essay is to find out how different factors influence the occupational role in a rehabilitation garden. The study is based on two qualitative interviews with and shadowing of the gardeners in the rehabilitation gardens of Alnarp and Gröna Rehab in Gothenburg. The result shows that the main factors that influence the occupational role is the gardener?s background, the garden/place, the participants, the team and the possibilities for development. The occupational role appears to consist of several different roles; the team-worker, the activity and project manager, the source of inspiration, the educationalist, the informer, the therapist and the fellow human being.