The purpose of this research is to examine how a ogranization can create Word-of-Mouth and how they can use this type of marketing to make their brand stronger..

Library architecture today is a complicated history. Public libraries are no longer merely a place for book storage, but also a virtual library a social meeting place and a place for study. All these diverse tasks and roles emerge in the democratic designing process of a new library and also transform into the architecture. The underlying process is the evaluation and negotiation of the libraries overall tasks and ideas, ideals and values. Multiple ideologies are incorporated in library architecture.

Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

Metaforen har genom historien fängslat filosofer, och redan på Aristoteles tid fördes en diskussion kring metaforens plats i språket och vad metaforer kan tänkas betyda. Innan man börjar undersöka detta bör man nog först och främst stanna till och fråga sig vad en metafor egentligen är. Det finns ett otal metaforer och variationerna är oändliga, men i regel består en metafor av ett eller flera objekt i ljuset av attribut hos ett annat objekt. Metaforarbete sätter således två entiteter i en relation till varandra, en relation som oftast anses baserad på någon typ av likhet. Ett klassiskt exempel är Shakespares berömda scenmetafor ur As you like it ? ?All the world's a stage / And all the men and women merely players / They have their exits and their entrances?.

Due to the globalization and the changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task to independently accomplish the assignment. Today there has to be co-operation between the two parties.

Uppsatsens syfte har varit att analysera hur och varför Red Bulls lyckats med sitt globala varumärke. Vi har utgått från ett brand management perspektiv ? varumärket ses med andra ord ur varumärkesinnehavarens perspektiv. Vi har dessutom använt oss av global marketing management teori för att belysa Red Bulls marknadsföring mer i sin helhet. Det empiriska materialet består av dels intervjuer med svenska Red Bulls informationschef och dels av artiklar som varit publicerade i främst olika amerikanska marketingtidskrifter.

The interest for children´s clothing has increased in society. More and more children are born and parents are older when they have children. Education has become a natural feature in most people´s life, just as both parents often work today. The households have therefore better economy and thus greater consumption opportunities. Parents are, in greater extent, looking for personal and different clothing with focus on quality and, to some extent, exclusivity rather than just a cheap and functional garment.

The trends in trade have been changing in the last few years. To offer a good product with agood price is not enough today, it?s also required that businesses create a good relationshipwith their customers and then do their best in maintaining it. It is now even more brandscompeting in the market, which indicates how a good relationship between the parties can bean important competitive advantage and also a significant variable.The goal and purpose of the study is to investigate and analyze the factors that influence thatthe supplier, in the sporting goods industry, is seen as a good supplier on the basis of theretailer's point of view. Then we want, from different sized companies, analyze and study howthey work with the key properties in creating a good customer relationship and hencecustomer satisfaction.

With self-hypnosis as a method, I work with levels of consciousness in relation to practice. Focus lies in the relation between a language of materials and an inner experience. How do material expressions function as mediums of a spiritual matter between a beholder and me? The trance functions as a space for a spiritual contact/communication. Abstract images of crystalline glaze on ceramic tiles are direct results of these acts.

As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.

THE PAINTING CHILD. A DISCOURSE ANALYSIS OF AESTHETIC PROCESSES OF LEARNING IN RELATION TO DEWEY´S ART AS EXPERIENCE.The aim of this study is to present a discourse analysis made on five-year-old children during art activities in a preschool in Sweden. The questions asked are: how does interaction take place between the children, or the child and the teacher, during art activities? And what does this tell us about the relationship to art in preschool? In Art as Experience John Dewey claims that art is separated from other experiences of life, but that it ought to be close to ordinary life-experiences. Today visual culture is important in society but not in school.

Denna magisteruppsats har för avsikt att öka kunskapen kring de varumärkesstrategier som brukas i varumärkesportföljer. Uppsatsen undersöker om varumärkesstrategier är ett fungerande verktyg i den rationaliserings- samt effektiviseringsprocess som råder inom dagligvaruhandeln. Åtta kvalitativa intervjuer har genomförts med dryckesansvariga på ICA, Coop samt Axfoods butiker i Lund och Helsingborg. Vidare har tre dryckesansvariga på centralnivå intervjuats på respektive företag. Undersökningen visade att varumärkesstrategier har en stor betydelse i den eskalerande konkurrensen om hyllplats.

Ventilationssystem tar ofta mycket plats och kan beroende på utformning påverkabygghöjden. Studentbostäder kräver låga hyror och därmed låga produktionskostnader.Examensarbetet visar hur ventilationssystemet kan byggas in i ett innovativtinstallationsbjälklag och på så sätt spara bygghöjd. Lägre bygghöjd leder till lägre kostnader..

"The Value of Knowledge - Towards a Virtue Epistemological Position" The classical question, first posed in Plato's Meno, concerning the value of knowledge constitutes the starting point of this essay. Value analysis has long been neglected in epistemologist's accounts until its re-emergence with the tradition called ?virtue epistemology?, in particular with scholars following Ernest Sosa. Like virtue ethics virtue epistemological accounts changes the focus from the object to the agent, i.e. from knowledge to intellectual virtue.

Syftet med denna studie har varit att i en större kommun i Västra Götalandsregionen undersöka högre tjänstemäns, tankar och upplevelser gällande offentlig sektor som en attraktiv arbetsgivare. Vidare studerades den aktuella organisationens skapande av sitt egna employer brand under sina anställningsprocesser. Detta för att identifiera ytterligare områden att arbeta med gällande att attrahera och behålla kompetenta medarbetare.Enligt Minchington (2006) så har forskning kring employer brand ofta fokuserat på näringslivet. Offentlig sektor kommer enligt Sveriges Kommuner och Landstings (SKL) egen rapport ?Här finns Sveriges viktigaste jobb? (2011a) att ha ett större behov av att anställa kompetenta medarbetare i framtiden, vilket gör att även denna sektor bör arbeta med att utveckla sitt employer brand.