Bakgrund: År 2010 infördes ISO 10668, en standard som skulle öka transparensen och kvaliteten i varumärkesvärderingar. Trots standarden så skiljer det idag miljardbelopp på kända varumärken mellan olika värderingsaktörer, något som talar för att det fortfarande finns en problematik kring värderingar. En nyhet som kom i och med standarden var den beteendemässiga aspekten där hänsyn ska tas till kunders uppfattningar, kännedom och associationer gentemot ett varumärke. Standarden uttrycker dock inte specifikt hur värderare ska beakta denna aspekt vid en värdering.Syfte: Studien syftar till att analysera hur kunderna beaktas som en del av varumärkets värde vid en värdering. Dessutom kommer studien beskriva varumärkesvärderingens betydelse utifrån olika aktörers befattningar, samt analysera eventuella skillnader och svårigheter i deras tillvägagångssätt vid värderingar.Metod: För att uppnå syftet har vi använt oss av en abduktiv forskningsansats och tillämpat ett kvalitativt tillvägagångssätt.

The aim with this paper is to study Karl Popper?s view on realism and relativism. Further aim is to see whether those ideas have been consistent over the years. The paper argues that Popper since his first interest in philosophy has taken a realistic and antirelativistic attitude. Only his arguments for this position have been developed to meet his critics.Common sense speaks for realism but can neither be proven nor refuted.

The study aims to explore the view preschool teachers have on conflicts and conflictsrole in preschool context. And what consequences this approach has for conflictbeingness in preschool. The study uses qualitative interview method to answer thepurpose and issues. The results have shown that preschool teachers' views of conflictsdiffer and that the strategies preschool teachers use will be selected based on both theirdefinition of the situation but also the relationship they have to the children. The resultalso shows that the main reason that preschool teachers deal with conflict is due to thepreschool teachers' common sense is the basis for the standard of good atmosphere thatpervades the preschool context.

There are those who currently use social networks as a marketing tool that creates the standards that exist. There is no given standard, there are no absolute facts that exist through all time. A constant change is happening and therefore forcing everyone involved to adapt and make the changes needed to be current. What is relevant to consider in this study are the different roles a freelancer creates on the various channels of social media. Based on the results of the interviews that have been conducted the informants create different identities at different forums they reside on.

This paper aims to find out how media in different countries in the same part of a continent portray the latest development in the Korean conflict. To achieve this, the articles published by two newspapers, The Japan Times and The Korea Times, in the last five months have been analysed. The theory used to analyse the published articles is the agenda setting theory. This paper has found that geography, in the sense of proximity to the conflict, do affect what stories the newspapers publish and how they portray the story..

In the project Barn av vår tid (Children of our time), I have worked with Fryshuset in Malmo and created an interior concept which is designed to express Fryshusets identity, support and encourage its activities and to create a functional environment for young people as well as staff. The purpose of this concept is to help teenagers to feel involved, important and safe. Floor plan, materials and furniture is carefully adapted to support the activities of Fryshuset and to give young people a feeling of coming home. They are also of course chosen with care for the environment. I have studied interior branding, how the rooms can give a sense of security and homely atmosphere and how young people can actively participate in the design of the premises..

AbstractPurpose/Aim: This essay deals with The Swedish Red Cross Society and their work concerning strategical information and communication about HIV and AIDS in the Swedish context. In a broader sense the relation between the global and the local will be investigated and a discussion about what it means to work in an organization operating on a global arena will be held.Material/Method: This essay is based on relevant theories about culture and health communication which I have studied, selected and put together, with purpose to analyse The Swedish Red Cross Society and their informational work with HIV and AIDS- prevention. Furthermore I have interviewed four of the organizations co- workers to collect data about their experiences in working in the Red Cross organization with this specific mission. Moreover I and my colleague Hillevi Good attended at seminars and lectures to observe activities held by the organization and to get inside information about what people working with HIV and AIDS are discussing and considering as critical issues. The study holds a qualitative approach focusing on understanding this typical case rather then generalizing facts in a larger sense.Main results: The Swedish National Society of The Red Cross has a difficult mission in their work to inform the public about HIV and AIDS, although it is the perfect organization when it comes to communication due to their well-known profile and a huge geographical spread.

Tidigare forskning har visat att pengar som incitament positivt korrelerar med medarbetares prestationer men ur ett hälsoperspektiv framstår forskningen som bristfällig. Studiens syfte var att undersöka arbetsklimatet på arbetsplatser där lagermedarbetare arbetar för ackordslöner. Forskningsfrågan var vilken inverkan KASAM, organisationsengagemang och inställning till ackordslönesystemet har på psykosomatisk stress hos lagermedarbetare. Detta har empiriskt undersökts genom att medarbetarna (n = 99) har fått besvara enkäter i en av Sveriges största distributionsenheter för detaljhandel. Genom en multipel regressionsanalys påvisades en signifikant modell för psykosomatisk stress där KASAM och ackordsinställning tillsammans förklarade upp till hälften av den totala variansen..

Vi har valt att i denna uppsats studera hur tre större organisationer i Sverige fysiskt skyddar sin datorhall. Med fysiskt skydd menar vi hur organisationer skyddar sina datorhallar mot diverse faror såsom brand, stöld och spänningsfall med mera. Denna uppsats har genomförts med hjälp av fallstudier som sedan jämförts med den teoretiska bas som finns inom ämnet. Vår undersökning visar att det finns stora brister inom den fysiska datasäkerheten. Det är framförallt brandskyddet som brister även om många andra problemområden finns.

I detta arbete framlägger vi ett designförslag på hur ett diskussionsverktyg som stödjer ljud- och bildkommunikation kan se ut. Ett förslag som förbättrar och förenklar den distanskommunikation som idag sker med hjälp av mobiltelefoner, videokonferenssystem samt webbkameror anslutna till persondatorer. Den design vi föreslår möjliggör för mobila användare att visuellt föra flerpartssamtal med hjälp av PDA:er. Vårt designförslag har fått arbetsnamnet CU2 (see you too) och är tänkt att fungera i tredje och/eller fjärde generationens mobila nät. Vi har valt att genomföra vårt magisterarbete på företaget A Brand New World i Kista, Stockholm.

This study is about Skrädderiverkstan, a small tailoring company in Gothenburg. The study examines how this company can create a stronger brand for themselves in Gothenburg and how they can attract more customers but still keep the regulare ones.A survey was handed out and answered by the companys customers to see how they perceive the company and their tailoring services. This study showed that the customers are very happy with the company but some customers are not satisfied. The conclusion is that the company must take care of these dissatisfied customers and listen to their arguments since dissatisfied customers can create a badwill but mouth-to-mouth. A few of the recommendations made is to make the waiting area more pleasurable for customers and making it easier for the customers to find the tailoring company..

The Secret Fashion Council blends spirituality with fashion, art and design. This jewellery collection shows the connections between parapsychology and quantum physics, based on the study of matter and energy, that everything in the universe is built of vibrations. Many believe psychics have the ability to sense this. By using the skills of a psychic, the Secret Fashion Council invites the wearer to have the jewellery ?read? and evaluated in a most special way, tracing the wearer?s spiritual past, present and future.

Something that is common to all people is that everyone is in need of food. However, people may differ about the choice of brand and the motives for the purchase. In the essay enables the reader to study if the purchasing behaviour may differ between the sexes, which also respond to the essays purpose. The purpose of this essay is to identify and describe any differences in buying motives of convenience goods between the sexes in a student population. In order to answer the purpose of the essay a study on ICA Maxi were conducted on 20 students from the University of Karlstad, ten women and ten men.

The Swedish curriculum says that the education will adapt and take notice of every child?s individual condition and needs. Every child has the right to development, to feel the happiness of growing and to experience satisfaction of making progress and overcome difficulties. In every class it is often children who need adapted physical education. The earlier these children can get support and practice, the bigger the chance is that they will catch up.

Abstract på svenska: Bakgrund: Studier har visat att humor är en betydelsefull faktor inom hälso- och sjukvård och att olika former av humor kan skapa en känsla av välbefinnande. I interaktionen mellan patienter och sjuksköterskor har skratt och humor visat sig ge positiva effekter vad det gäller att skapa en avslappnad atmosfär. Syfte: Syftet med studien är att belysa humors betydelse i mötet mellan patienter och sjuksköterskor. Metod: Studien är en systematisk litteraturstudie som baseras på 8 utvalda och granskade artiklar. Resultat: Sex huvudkategorier framkom under artikelanalysen, Humorns betydelse för mötet mellan patienter och sjuksköterskor, Humor som copingstrategi för patienter och sjuksköterskor, Humor som försvarsmekanism, Sjuksköterskors användning av humor i mötet med patienter, Humor som arbetsredskap i komplicerade omvårdnadssituationer samt Vid vilka möten bör humor undvikas.