Due to the globalization and the changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task to independently accomplish the assignment. Today there has to be co-operation between the two parties.

Street trees have had a prominent role in Vetlandas history from the turn of the century up to present day. Many trees have unfortunately been taken away through the ages, but most of them luckily remains and most of the streets in central Vetlanda are still tree lined. The comprehensive inventory that has been made shows that lime is the dominant species in Vetlanda with no less than 62 %. The age division is quite even with one peak at the turn of the century, one during the ?60s and another during the ?90s.

Thesis purpose: This thesis will through a case study of a recently rebranded bank ?Jyske Bank?, seek to research deeper within the field of service sector rebranding. The internal communication used in connection to the rebranding, will be analyzed in order to investigate what initiatives Jyske Bank?s organizational leaders launched to implement the rebranding and furthermore whether the initiatives have worked. The research questions are: - What are the critical initiatives behind the re-branding process, and have these initiatives been successful?- Furthermore, to determine the success: To what extend does the intended image, created by the organizational leaders of Jyske bank, in relation to the rebranding, correlate with the identity held by the organizational members? Methodology: This thesis employs a mix of quantitative questionnaires and qualitative semi structured interviews.Theoretical perspectives: Corporate rebranding framework (Daly & Moloney, 2004) and a conceptualization of the employee branding process (Miles & Mangold, 2005)Empirical data: The empirical data was collected from in depth interviews with management and questionnaires from employees.

Syftet med studien var att undersöka sambandet mellan de fem personlighetsdimensionerna; neuroticism, extraversion, öppenhet, sympatiskhet och samvetsgrannhet, och om de kan predicera vuxnas alkoholkonsumtion och alkoholrelaterade problem i ett svenskt urval. En webbenkät skickades till ett urval av anställda inom socialförvaltningen i Stockholms Län. Resultaten tyder på ett negativt samband mellan öppenhet och frekvensen av högkonsumtion av alkohol samt alkoholrelaterade problem. De indikerar vidare ett positivt samband mellan extraversion och kvantiteten av alkoholkonsumtionen vid ett typiskt tillfälle man dricker alkohol samt frekvensen av högkonsumtion av alkohol..

In Sweden, the eutrophication of lakes, water courses and the coastal areas is considered the major threat to aquatic ecosystems and therefore actions taken to reduce the nutrient load to aquatic system including the Baltic Sea has high priority. There are many different sources of phosphorous and nitrogen and domestic wastewater is one contributing factor to the high load. Especially waste water from households that is not connected to municipal sewage treatment or a local small scale plant with appropriate nutrient removal efficiency is considered a problem. These types of households are quite common in rural areas in Sweden and in areas where summer houses has been converted to permanent living. Swedish legislation now permit the municipalities to decide in which areas within the municipality higher demands of the local small scale treatment facility should be met by the households (i.e.

Developed model for easier animal welfare assessment- with examples from dairy cows in loose housingAnimals in captivity are completely dependent on human care. If captive animals are prevented from exhibiting their natural behavior, they may suffer. Animal welfare inspectors, who insure that the animal welfare legislation is followed, use a checklist to assess the situation in the husbandry. This checklist contains only two levels of assessment, which may result in a lack of detail in the assessment of the husbandry. The objective of this report was to develop a more detailed model that provides an overview of the situation in husbandry.

In the middle of Australia there is a city called Alice Springs. The city has one of the highest amounts of daily sunshine hours and sun irradiation in the world. The Australian Government runs a project called Solar Cities, and Alice Springs is one of the participators. The main part of the goal with the Solar Cities project is to increase the amount of electricity generated by solar power and by doing that lower the impact on the environment. This thesis examines the possibilities for construction of a large scale solar power plant in Alice Springs. This is done to determine the potential of creating a more sustainable energy system in the city.

Bioolja blir allt vanligare som ersättning till fossila bränslen vid eldning för värmeproduktion. Då detta är ett relativt nytt fenomen uppkommer även frågor om oljans karaktäristiska beteenden vid brand och vilka släckmetoder som är lämpliga. Karlstads Energi AB (KEAB) eldar med bioolja i två hetvattenpannor. Ett mindre tillbud har inträffat i form av att bioolja läckt ut i isoleringen runt en av pannorna. Oljan värmdes upp till termisk tändpunkt och brann med långvarig glödbrand.

Då TV-reklam idag är ett frekvent inslag i de kommersiella TV-kanalerna ville vi ta reda på vilken typ av reklamfilm som uppfattades som mest lämpad vid varumärkesbyggande. För att ta reda på detta valde vi att genomföra kvalitativa djupintervjuer med sex personer, tre kvinnor och tre män, i åldrarna 18 - 65 år. Vi valde att avgränsa oss till de tre genrerna humorreklam, känsloreklam och kändisreklam, och valde ut två reklamfilmer inom varje genre som vi ansåg representativa för respektive genre. Vi valde att använda oss av semiotik och brand equity som teoretisk ansats då vi ansåg att de passade väl in i vår studie.Under intervjuerna visade vi reklamfilmerna för intervjupersonerna och ställde därefter frågor utifrån två förutbestämda frågeområden; varumärke och reklamfilmsgenre. Majoriteten av intervjupersonerna ansåg att humor var den genre som var mest lämpad vid varumärkesbyggande, men när det gällde personligt tyckande visade det sig att humor och känsloreklam var lika mycket uppskattade.

The main purpose of this analytic study which has a theoretical focus, Is to find out if the two Swedish parties Socialdemokraterna (s) - The Social Democrats - and Folkpartiet (p) - The Liberal Party - has taken position ideologically or strategically to the new sex-degree grading scale. The theory section describes the concepts of ideology and strategy. Despite the talk of the death of the ideologies, this don't need to be the case, they only adjust över time. The second key-point of this essay is strategy, a model based on Frostbergs reasoning illustrates this. A number of problem areas are presented.

In the middle of Australia there is a city called Alice Springs. The city has one of the highest amounts of daily sunshine hours and sun irradiation in the world. The Australian Government runs a project called Solar Cities, and Alice Springs is one of the participators. The main part of the goal with the Solar Cities project is to increase the amount of electricity generated by solar power and by doing that lower the impact on the environment. This thesis examines the possibilities for construction of a large scale solar power plant in Alice Springs. This is done to determine the potential of creating a more sustainable energy system in the city.

This essay is a qualitative content analysis of Flickornas julbok andPojkarnas julbok from 1915/1916 to 1920 and from 1966 to 1970. Mainfocus is the representations of gender that is produced in the books, and howthe ideal of the girl and the ideal of the boy is described.The result shows that the girl is undergoing a change of personality. The idealimage of the girl develops from caring, helpful, compassionate, and diligent,to become independent and brave. The Ideal for the boy in the books, bothfrom the 1910s and 1960s, is described as adventurous, courageous, curious,independent, sensible, strong and loyal. In the 1960s books the girl and theboy are described with similar characteristics, but the girl is also expected tobe cute while boy is expected to be technical and knowledgeable.

This master thesis covers the seasonal planning of a small scale hydropower system. The system in this study is owned and operated by Mälarenergi Vattenkraft AB. The total system consists of 4 different main rivers with 24 hydropower stations and several dams. The total installed power in the system is 43.75 MW. Most of the hydropower stations are regarded as small scale hydropower stations and thus entitled to green certificates.In this report the issue of planning is formulated as an optimization problem.

Oro är ett allmänmänskligt fenomen som kan vara både till nytta och skada för oss. Syftet med denna studie var att undersöka om det finns någon skillnad mellan högoroare respektive lågoroare vad gäller vilken funktion oron fyller (Worry Automatic Thought Questionnaire) och orosinnehåll (Student Worry Scale), undersöka eventuella könsskillnader samt jämföra ett mått på frekvens och intensitet i den allmänna oron (Penn State Worry Questionnaire) med ett allmänt ångestmått (Beck Anxiety Inventory). Undersökningsdeltagarna utgjordes av 40 psykologistudenter och 70 polisstudenter och könsfördelningen var jämn. Signifikant samband mellan totalpoäng på PSWQ och totalpoäng på BAI erhölls. Högoroare oroade sig signifikant mer av vidskepliga skäl, för att undvika eller förhindra något ont från att hända, i förberedande syfte, för att få motivation samt som distraktion från mer emotionella saker, jämfört med lågoroare.

Most studies regarding wolf (Canis lupus) predation on moose (Alces alces) have focused on the total annual consumption of moose within a wolf territory but few have tried to describe the spatial impact of wolf predation on a local scale. In this study I have analyzed wolf movement data, wolf predation, moose hunting statistics and moose hunter observations to investigate how wolf predation affects the human harvest of moose in Scandinavia. Since wolves prey on mostly juvenile moose during summer, analysis of their summer movement patterns is crucial to understand its impact on the human harvest later during autumn. In this study both reproducing (n = 45) and non-reproducing wolves (n = 12) reduced their movement range during summer to 66% and 67% of their annual movement range, respectively. Reproducing wolves increased their movement range from early to late summer while non reproducing wolves did not.