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2771 Uppsatser om Brand Personality Scale - Sida 58 av 185
Personlighet och situationsfaktorer har olika betydelse för emotionsreglering i olika yrken
Personlighetsdragen openness och extraversion respektive situationsfaktorerna variation, intensitet, samt frekvens och deras påverkan på emotionsregleringsstrategierna reappraisal samt suppression skiljer sig inom yrkesgrupperna vård respektive handel. Åtta regressions-analyser med data från sammanlagt 178 anställda visade att (1) inom vården har extraversion, openness, samt frekvens betydelse för reappraisal, och intensiteten påverkar suppression, och (2) för handel visade sig openness och situationen som helhet ha betydelse för suppression, medan inga samband kunde påvisas för reappraisal. Skillnaderna tyder på att det finns ett behov av fortsatt forskning inom emotionsreglering, inriktad på skillnader mellan olika yrkesgrupper..
Identitet och etnicitet - om ungrares förutsättningar till självförverkligande
The point of interest in this study is to identify whether ethnicity is a
correlating factor regarding Hungarian immigrants? development of identity in
Sweden. The general aim is to increase knowledge and understanding of the
conditions for the Hungarian ethnical group in Sweden to reach
self-realization. The main question is whether the general view of the
background of this ethnical group has a connection to their self-realization in
Sweden? Since the study involves a whole group of minority, a limitation has
been made to adults living in the city of Halmstad, Sweden.
Är kommersiella strategier synonymt med affärsmässig eller idrottslig framgång?
Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.
Ärtrev som substrat för biogasproduktion : En litteraturstudie och rötning i labbskala
Until 2020, 49% of Sweden's use of energy must derive from renewable sources. Greenhouse gases must as well decline with 40% compared to 1990 as a part of Sweden's 16 environmental objectives. Biogas is part of the effort to achieve these objectives, but as the demand for biogas increases, more substrates are needed to meet the demand. The purpose is to investigate the conditions for pea residue as substrate by performing lab-scale mesophilic digestion with different fractions and notch lengths and then to summarize pea residue as a substrate for biogas production. During anaerobic digestion, 1000 ml bottles were used as reactors for digestion.
Varumärkesbyggande processer
Due to the globalization and the changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task to independently accomplish the assignment. Today there has to be co-operation between the two parties.
Förslag till rekommenderade referensvärden för Falls Efficacy Scale (Swedish version) för friska äldre
Syftet med studien var att undersöka fallrelaterad self-efficacy mätt med Falls Efficacy Scale (Swedish version) (FES(S)) samt att beräkna rekommenderade referensvärden för totalpoängen på FES(S) hos friska äldre män och kvinnor indelade i åldersgrupperna 65-75 år samt > 75 år. Vidare syftade studien till att undersöka om det fanns några skillnader i resultatet mellan åldersgrupperna samt mellan män och kvinnor.Undersökningsgruppen bestod av totalt 70 individer över 65 års ålder, varav 45 var kvinnor och 25 var män. Testdeltagarna kontaktades via PRO i Uppsala. Även vänner och bekanta till författarna deltog i studien. Testdeltagarnas fallrelaterade self-efficacy undersöktes med hjälp av instrumentet FES(S), där testdeltagarna fick skatta hur säkra de känner sig på att utföra 13 olika vardagsaktiviteter utan att falla, maximal poäng 130.Resultatet visade att det rekommenderade referensvärdet för totalpoängen på FES(S) blev 124 poäng för kvinnor i åldern 65-75 år och 126 poäng för män i samma ålder.
Risktagande inom räddningstjänsten
Räddningstjänsten är ett yrke där risktagande är en del av vardagen för personalen, det finns många olika faktorer som påverkar hur och varför ett beslut tas före och under en räddningsinsats. Denna studie syftar till att undersöka skillnader i risktagande mellan befattningar inom räddningstjänsten, baserat på faktorer som sensationssökning och synen på den egna kontrollen av handlingar och dess konsekvenser. Metoden som användes var en webenkät baserad på två validerade tester för att undersöka dessa faktorer; Sensation Seeking Scale samt Locus of Control-test. Sammanlagt deltog 17 stycken respondenter och alla var män, befattningarna varierade mellan brandman, styrkeledare, insatsledare, ställföreträdande räddningschef samt räddningschef. Resultatet visade en signifikant skillnad i sensationssökning mellan befattningarna där de lägre befattningarna hade störst sensationssökning.
Globala varumärken - en studie av Red Bulls varumärke och marknadsföringsstrategier
Uppsatsens syfte har varit att analysera hur och varför Red Bulls lyckats med sitt globala varumärke. Vi har utgått från ett brand management perspektiv ? varumärket ses med andra ord ur varumärkesinnehavarens perspektiv. Vi har dessutom använt oss av global marketing management teori för att belysa Red Bulls marknadsföring mer i sin helhet. Det empiriska materialet består av dels intervjuer med svenska Red Bulls informationschef och dels av artiklar som varit publicerade i främst olika amerikanska marketingtidskrifter.
Hur små företag kan uppnå lönsamhet på en konkurrensutsatt marknad
The interest for children´s clothing has increased in society. More and more children are born and parents are older when they have children. Education has become a natural feature in most people´s life, just as both parents often work today. The households have therefore better economy and thus greater consumption opportunities. Parents are, in greater extent, looking for personal and different clothing with focus on quality and, to some extent, exclusivity rather than just a cheap and functional garment.
Trädgårdsergonomi : om konsten att undvika de vanligaste riskfaktorerna för hälsan i små trädgårdsföretag med krukodling
This paper is based on a literature review and interviews made with managers in small-scale nurseries for pot plant production. The review helped to identify the worst occupational hazards in pot plant production. The interviews provided a way to investigate how the nurseries act so as to avoid the worst hazards and what they do to even out work intensive periods during the season in order to get a more even distribution of work over the year.
According to available statistics problems with back and shoulders are the most common of the physical disorders and the risk for occupational accidents are high for greenhouse workers. Most of the occupational injuries are connected to musculoskeletal problems. The handling of material is often manual and involves frequent lifting and carrying of heavy loads, the strenuous work postures and static muscular tensions these repetitive tasks are associated with causes straining and overloading.
Småskalig livsmedelsförsörjning av mjölk :
During the last year?s Swedish agriculture have had difficult times, with decreasing
prices and at the same time increasing production costs, which has led to bad
profitability and faith in the future.
The dairies in Sweden have also had a rough time and there have been large
rationalizations during the years. In the beginning of the 20th century there were almost
1700 diaries in the Swedish countryside. There has been a large technical development
during the 20th century resulting in a decrease in diaries to only 46 in the whole country
today. They are owned by 15 diary companies, of which 7 large and dominate on the
market and the rest are small-scale companies.
With this development the confidence and feeling for the diary companies also has
decreased.
Parkens belysning :
In the city of Kungälv, there are many important green areas without park lightning. This makes it unsafe to walk through the city's most attractive surroundings during many parts of the year.
Partly in general and partly specifically for Kungälv, this paper shows that there are strong long-term arguments for making parks available by the use of lightning. This is not about lightening up the whole city, but finding the important green communication paths and parks. This paper also reflects upon how to lighten up these green communication paths and parks for best result. That is a question about creating good sight conditions ? safe and attractive parks which attracts people to use them.
Offering a city's inhabitants good and attractive alternatives to using the car is an important task for city planers.
It takes two to tango - En studie om relationers påverkan på samarbetet mellan leverantörer och detaljister inom sporthandelsbranschen
The trends in trade have been changing in the last few years. To offer a good product with agood price is not enough today, it?s also required that businesses create a good relationshipwith their customers and then do their best in maintaining it. It is now even more brandscompeting in the market, which indicates how a good relationship between the parties can bean important competitive advantage and also a significant variable.The goal and purpose of the study is to investigate and analyze the factors that influence thatthe supplier, in the sporting goods industry, is seen as a good supplier on the basis of theretailer's point of view. Then we want, from different sized companies, analyze and study howthey work with the key properties in creating a good customer relationship and hencecustomer satisfaction.
Lojalitetsprogram ur medlemmarnas perspektiv. : Skapas lojalitet eller tröghet?
As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.
Varumärkesstrategier i kampen om hyllplats -en studie av dryckesmarknaden
Denna magisteruppsats har för avsikt att öka kunskapen kring de varumärkesstrategier som brukas i varumärkesportföljer. Uppsatsen undersöker om varumärkesstrategier är ett fungerande verktyg i den rationaliserings- samt effektiviseringsprocess som råder inom dagligvaruhandeln. Åtta kvalitativa intervjuer har genomförts med dryckesansvariga på ICA, Coop samt Axfoods butiker i Lund och Helsingborg. Vidare har tre dryckesansvariga på centralnivå intervjuats på respektive företag. Undersökningen visade att varumärkesstrategier har en stor betydelse i den eskalerande konkurrensen om hyllplats.