This is a case study of the advertising campaign ?Guld till alla? (Gold to Everyone) embarked upon by Spendrups Bryggeri AB in a bid to promote Norrlands Guld, during the period 2004. The approach used by Spendrups will be compared with theories about communication planning, communication strategies, target group definition and how to create effective advertising. The main purpose of the comparison is to find which central elements that made the campaign successful. The method we have chosen to use is an explanative content analysis with influences from the dialogue analyse.?Guld till alla? was suppose to be an massive and coherent campaign which was to be integrated with large sports events, such as the Ice Hockey World Championship, UEFA European Championship and the Summer Olympic Games, that all took place the year 2004.

The purpose of the thesis is to investigate and analyze how three different actors linked to the urban transformation in the city of Kiruna, in this case LKAB, the Municipality of Kiruna and the County Administrative Board of Norrbotten, believe that the identity of a historical monument that is marked cultural heritage is affected by future relocation. The second part of the study is to investigate the impact the building might have on the city in the future. This study is based on the relocation of Hjalmar Lundbohmsgården.The study is based on a qualitative approach in which five informants from the three actors were interviewed. The interviews have been analyzed through thematic analysis, where a combination of theoretical thematic analysis and empirical thematic analysis was used. The result shows that the new location of Hjalmar Lundbohmsgården is preferred to be in a suitable context close to other cultural buildings. All informants agree that accessibility is a fundamental element in, which a synergistic effect is an increase in visitor numbers.

Literature and studies exist on how to create services in the best interest of the client or how these services have an impact on individuals. They are however mainly from a social work professional stand point and rarely from how clients would develop and create the services that can imply a life change for them. Especially when working with children under 18 years old issues of agency and age that can result in the disregard of the Convention on the Right of the Child (UNCRC). The target group of this study is therefore youth between the ages of 15 to 17 years old in three cities across Sweden to allow them to voice their opinion and experience of being in treatment. Resulting from that is the aim of this study ? to investigate how an intensive treatment method like Multisystemic Therapy is described from a client?s point of view.

Ett problem i offentlig miljö, som Habiliteringscenter Stockholm, är att enkelt och tillfredställande kunna informera de som vistas där hur de ska agera i händelse av brand. Denna information ska vara utformad så att alla som vistas där har möjlighet att begripa den. Detta är speciellt viktigt för offentliga miljöer där personer med funktionsnedsättning vistats. Metod som användes var att utföra en mindre litteraturstudie inom områdena befintlig brand/larm- och utrymningsrutiner, utvecklingstörning, kommunikationsteori och Habiliteringscenter Stockholm, för att få underlag till hur de tänkta rutinerna och informationsbroschyren skulle kunna se ut. Därefter arbetades det fram förslag som diskuterades och utvärderades av Rose-Marie Trillkott och Jan Gustafsson.

Background: The Swedish fashion industry grows steadily, today it?s populated by many small and medium sized companies. Due to the big clothing chains dominant position small businesses risks to be ousted out of the fashion industry.Smaller companies may find it difficult to reach out to the customer by traditional advertising because their budgets are often smaller. It is therefore important for smaller companies to create loyal customers. If the smaller sized businesses in the fashion industry do not follow the rapid developments in society and focus on building strong brands and relationships, they will have problems with surviving in the long run.Problem definition: Which communicative factors are important in the choice of brand strategy to create a long-term survival for small and medium-sized companies in the fashion industry?Purpose: The purpose of the essay is to analyse and evaluate the brand as a communications tool for building a brand image.Method: The data which is being used in the essay is collected from interviews with companies and survey of each company's existing and potential customers.Theoretical perspective: Relationship Marketing Perspective and Transaction Marketing PerspectiveTheories: Brand Strategies, Total Communication, Brand Equity, Involvement Theory, Service Value Profit Chain.Empiric: The empirical data is primary data gathered from interviews with a representative for each company and from the questionnaires distributed to the customers of each company.Analysis: The analysis is an interpretation of the empirical material collected from interviews with each company and customers survey.

The purpose of this essay is to examine Marjane Satrapi?s comic novel Persepolis from a gender and postcolonial perspective. To reach this I have used several theories from mainly three different fields of theory: gender studies, postcolonial theories and theoretical texts which focus on the form of comics.My analysis has shown that idols, heroes and other cultural symbols are important for the creation of the main character Marji?s identity, but that she at the same time has many Marxistic influences. These casts of mind do not stand in opposition, but become an expression for her hybridity.

The purpose of this study was to investigate the view of Finnish dialects and identity of first, second and third generation of Sweden Finns students in 7th, 8th and 9th graders, in two Sweden Finn schools. The questions at issue for the essay were: How do Swedes of Finnish extraction think of the Finnish dialects? Is there a correlation between identifying as Finnish and knowledge and usage of the Finnish dialects, as opposed to Finns living in Finland? To which extent do the Finnish students have knowledge regarding the Finnish dialects? To answer the questions a quantitative method was used and a questionnaire was answered by over 100 students. The results of the study showed that the Finnish dialects did not exert any influence on the students? life nor their sense of identity.

Marknadskommunikationens syften kan vara många, men att bygga företagets varumärke starkare kan vara en av anledningarna till kommunikation med omvärlden. Att som företag inneha ett start varumärke är en fördel på en allt mer globaliserad och konkurrensintensiv marknad. Det är därmed av vikt för företag att på ett tydligt sätt kommunicera sin identitet för att differentiera sig mot andra varumärken. En möjlig positioneringsstrategi att använda sig av för företag är att kommunicera varumärkets country-of-origin, något som enligt tidigare forskning kan vara extra gynnsamt för designrelaterade företag. Syftet med denna studie är att undersöka svenska modeföretags användning av country-of- origin i sin marknadskommunikation.

This thesis intended to examine how small enterprises within the retail industry work with brand building of their corporate name. More specifically it intended to examine how they do to choose corporate name and corporate logotype, and how they work to create a desired corporate image. A case-study was performed with three case-companies from different industries. The method was deductive as the empirics were brought in with starting-point in the theoretical frame of reference. The study showed that there are differences in the way small enterprises within the retail industry work with the brand-building of their corporate name.

Under 2010 brann ett så kallat lekland ner i Borlänge. Brandförloppet var snabbt och kritiska förhållanden för utrymning infann sig inom kort tid. Det var ett fåtal besökare på leklandet och alla klarade sig oskadda. Lekland är ofta byggda i gamla industri- eller affärslokaler och innehåller ofta stora lekställningar av stålkonstruktion med stora mängder plast i rutschbanor, fallskydd och andra detaljer..Syftet med rapporten är att belysa problem som kan uppstå vid utrymning av lekland. Delar i detta består i att undersöka barns beteende vid utrymning, möjlig brand i lekland och möjligheter till dimensioneringen av lekland.I denna rapport studeras två olika lekland.

AbstractThe purpose of this thesis is to examine the professional female members of a board in listed companies. During the 21st century the issue of female quotation into the executive boards was discussed in both the media and politically due to womens underrepresentation in these contexts.The main purpose of this thesis is to examine the professional female members of boards stories of the role models they have, what characteristics have evolved, the views of others, and the self image. In addition, we want to investigate how women perceive themselves in a male-dominated field to identify how the female identity is created at work.Through a qualitative research in the form of personal interviews, we have gathered empirical material that forms the basis of our results. The answers from the interviews have been analyzed with the help of relevant theories and a social constructionist approach throughout the thesis. For our theoretical approach, we primarily chose symbolic interactionism, identity theories, and concepts such as the glass ceiling and gender strategies to analyze the data.The result of the survey shows that there are many elements that play into how women form their identities.

The point of interest in this study is to identify whether ethnicity is a correlating factor regarding Hungarian immigrants? development of identity in Sweden. The general aim is to increase knowledge and understanding of the conditions for the Hungarian ethnical group in Sweden to reach self-realization. The main question is whether the general view of the background of this ethnical group has a connection to their self-realization in Sweden? Since the study involves a whole group of minority, a limitation has been made to adults living in the city of Halmstad, Sweden.

This bachelor thesis is a study about the change of the classificationsystems in Swedish libraries. The empirical data was collected through four qualitative interviews with both research and public libraries. The data was analyzed by the use of organizational theory based upon Joacim Hanssons book Libraries and identity: the role of institutional self-image and identity in emergence of new types of libraries. The empirical result points to a major change in how libraries and librarians look and work with their collections, it can also be said that the librarians do not seem to think that the users will be affected at all.The analysis was based on these issues: What positive and negative effects introducing DDC will there be on research- reflective public libraries?What will be the effects on the librarysector introducing the new classification system DDC?What will be the effects on the users introducing the new classification system DDC? .

Bakgrund: Fotografering är på tapeten mer än någonsin. Försäljningen av systemkameror slår nya rekord för varje år och här Canon och Nikon de världsledande kameramärkena. Många av deras respektive kunder anses vara mycket lojala gentemot varumärket och kan inte tänka sig att byta till det konkurrerande kameramärket. Hängivenheten kan dock tyckas märklig då de två fotogiganterna inte skiljer sig nämnvärt från varandra i sina produktutbud.Syfte: Syftet med studien är att beskriva eventuella lojalitetsskillnader mellan Canons och Nikons hobbyfotografer i Sverige. Vi vill vidare reda ut varför dessa skillnader eller icke-skillnader finns då kameramärkenas produkter knappt skiljer sig åt.Avgränsningar: Studien utförs främst utifrån ett konsumentperspektiv ? producenternas perspektiv har således inte behandlats.

Title: ?? Then came the realization that I was just like them. That I have a gambling addiction?? This is a qualitative study of four former gamblers and their experience of getting out of the gambling addiction. The study is about how individuals have overcome a gambling addiction.