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1693 Uppsatser om Brand Commitment - Sida 55 av 113
Stolt över mitt jobb : Vilka faktorer påverkar yrkesstoltheten?
För många är arbetet den mest centrala delen ilivet där de flesta av dygnets vakna timmar spenderas. Studiens syfte var attundersöka yrkesstolthet och identifikation med arbetet. Enligt KASAM- teorin, känslaav sammanhang, är meningsfullhet en viktig komponent för individens yrkesstolthet.Åtta individuella kvalitativa intervjuer genomfördes med åtta deltagare iåldrarna 40 till 65 år med varierande yrken. Ett heterogent urval användes föratt få en så stor variation som möjligt. Resultaten visade att den viktigastekomponenten för yrkesstolthet var upplevelsen av att få göra gott i mötet medandra människor samt att arbetet känns meningsfullt.
Organisationsengagemang och självskattad produktivitet : Betydelsen av engagerade medarbetare
Syftet med vår uppsats är att undersöka hur ledarstilar, organisationskultur och känsloarbete ömsesidigt påverkar varandra. För att uppnå vårt syfte togs följande frågeställningar fram: Vilka är respondenternas upplevda och förväntade ledarstilar?Vilken roll spelar organisationskultur och känsloarbete i förhållande till ledarstilar?Vi har genomfört en kvalitativ undersökning inom en offentlig organisation. Nio intervjuer genomfördes, varav åtta stycken med avdelningschefer samt en med en respondent från ledningen. Detta för att kunna se hur avdelningschefer uppfattar sin ledarstil och jämföra med vad ledningen anser.
Grafisk profilering och identitetsskapande
This degree project has been done in parallel to the advertising agency Hera in Uppsala, and containsthe creating of a logotype and graphic profile for Aircall, a new big chain of shops dealing with telecommunication.Aircall was found 1 February 2004, when three smaller companies became one. Thisnew company were in need of a common brand and a uniform profile. The created graphic profile hasbeen applied to visiting cards, letterhead, envelopes, letter cards, bags, cars and advertisement. Thegraphic profile has also been used when designing the shop interior end exterior. Research has beendone on competitors graphic profiles and advertisement.
Vägen mot"smarta"engagemangssatsningar
Bakgrund: Anställda och dess kompetens genererar betydande värden åt företag. I strävan efter att öka och förnya ett företags kompetenser torde de anställdas vilja att själva lära sig och utvecklas vara av stor vikt. Engagerade medarbetare som är benägna att anstränga sig"lite extra"i sitt arbete underlättar kunskapsgenerering, varför vi har valt att studera ämnesområdet engagemang. Syfte: Att identifiera vad som påverkar kollektivanställdas engagemang samt att ge företagsledningen vägledning vid bedömningar rörande företagsekonomiska effekter av engagemangsskapande åtgärder. Genomförande: En kvantitativ tvärsnittsstudie bland kollektivanställda på vårt fallföretag, vilket är verksamt inom metallvaruindustrin.
Skolans arbete mot alkohol och droger : Lärarnas uppfattning om det alkohol- och drogrelateradearbetet.
This research aims to determine teacher perceptions on alcohol- and drug use among students, as well as how they implement the municipality framework against alcohol and drugs. The research was carried out in a midsized town in the centre of Sweden. It is characterized by an inductive approach and was performed through a qualitative method. Results were analyzed from a hermeneutic approach, and theories used are system theory, salutogenic approach and Mead?s symbolic interaction theory.
Metoder för långtidslagring
This study aims at examining the prospects for a policy transfer of a Swedish municipal environmental policy (that of Växjö) to the French urban commune Blois, for which an ambition of becoming a leading eco-city in France, was declared by the mayor in 2008.In the analysis, emphasis is laid on mechanisms to institutionalize the main environmental policy principles, such as political and institutional structures and processes. Other prospects for an institutionalization of a new environmental policy that are to be investigated are economic structures as well as visions of the different decision-makers concerned. Research methods used in the study are qualitative interviews, document studies and a questionnaire.The findings of the analysis show that today?s prospects for an environmental policy in Blois close to that of Växjö, are clearly limited. The limitations can partly be found in economic structures but these seem to be rather related to a lack of priority amongst actors.
Fortskridande relation : En studie om relationer där en av partnerna drabbats av en demenssjukdom och bor på ett särskilt boende.
This study aims at investigating the spousal relationships of persons who have been diagnosed with dementia and are living in a nursing home. Eight spouses? descriptions of their relationship, spousal interaction and the relationship´s impact on the spouse´s life were captured through qualitative interviews. The results show three main types of interaction patterns: one of spousal joy and happiness; a combination of both happiness and sadness; and a pattern of no positive reactions. The strength of the relationship was based on the analysis of trust, intimacy and commitment to the relationship.
Art and Advertising
The thesis examined whether there is a distinct boundary between art and advertising. The collected data showed how art and advertising are linked to each other and also differ from each other, in particular through the latter half of the 1900?s. What was happening in society came to have great impact on what happened in art and advertising. In postwar Germany, capitalism realism evolved from the German pop art where the art was removed from the art gallery and placed on the streets where the people were, in an era that was characterized by a gap between the rich and the poor.
Att mäta psykologisk inflexibilitet hos patienter somgenomgått bariatrisk kirurgi : En psykometrisk utvärdering av mätinstrumentet AAQ-W
För att utvärdera effekterna av psykoterapeutisk behandling av obestitasopererade finns det ett behov av psykologiska mätinstrument med goda psykometriska egenskaper. Acceptanceand Commitment therapy (ACT) är en behandlingsmetod som har visat sig effektiv för gruppen obesitasopererade. Acceptance and Action Questionnaire for Weight-related Difficulties (AAQ-W) är ett formulär som används som utfallsmått i behandlingen. För attundersöka AAQ-Ws psykometriska egenskaper genomfördes reliabilitetsmätning med upprepad mätning samt beräkning av intern konsistens. Validiteten i AAQ-W testades genom samtidig mätning av mer etablerade mått samt en faktoranalys.
Branding för distansarbetande kreatörer : Förbättra din nätnärvaro
In the fragmented network economy of toady remote work for creative designers becomes mor eand more prevalent. This is good for a number of reasons. Mainly, creative designers can find work inside and outside of their region irrespective of where they choose to live. However, competing for jobs in a global market is harder, and the online presence of the creatives becomes their main shopping window. We have conducted a study, interviewing digital creatives in Västerbotten.
Internkommunikation av CSR inom Max Hamburgarrestauranger AB : Hur de anställda tar del av information om företagets hållbarhetsarbete, hur det uppfattas och dess betydelse
In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.
Trädföryngring i låga gropar uppkomna vid brand i boreal naturskog :
This study was conducted in the "Kåtaberget" forest reserve in Västerbotten in the summer of 1999. In the summer of 1995, a prescribed burning was performed in the reserve. In some places where coarse dry woody debris (logs and stumps) was present, the fire consumed the wood, as well as parts of the humus layer, creating deep-burned patches. The low intensity ground fire also created dead woody debris by burning off living trees with open fire scars, as well as standing dead trees.
In this study, the post-fire tree seedling establishment was examined, with special attention given to the former presence of woody debris. The study also includes a survey of the areal extent of deep-burned patches, as well as an examination of tree seedling establishment in these patches, compared to other burnt ground.
Klädföretagens CSR arbete : En dokumentstudie
Those companies that have taken a stand in corporate social responsibility and work with these issues often experience difficulties orienting themselves in these areas. There is a picture of how companies want to be in their CSR commitment on corporate websites and a different reality which is reflected in the media. These different images are not in harmony with each other.The purpose of this study is to revise the CSR work of Sweden?s largest clothing companies.To answer the problem of this study a qualitative method has been used. The choice to explore a few clothing companies resulted in a multi-case study.
My First Sneakr. Barnskor
Children shoes today is designed with the idea that there feet need a lot of support.Due to this the shoes are stiff all over and children are not recommend to wereshoes when they learn how to walk1. It is also quite difficult to squeeze there feet into these shoes.My project is about minimizing the gap between learning how to walk bare footindoors to take the first steps outside. And while doing that create a collection ofshoes and create a new brand; My First Sneakr.My First Sneakrs is inspired by retro sneakers, hiphop- and street culture. Theshoes are colored with attitude and the models are unisex. The outsoles are soft tomimic the bare foot feeling.The shoe has an opening feature in the back, making it easy to put on.
Medarbetarupplevelse av psykosocial arbetsmiljö vid förändring på arbetsplatsen
Title: Employee experience of psychosocial working environment during change at the workplace.In times of change processes the working environment at the workplace may be affected. Lack of balance between demands and the ability to handle the workload can lead to reduced work satisfaction, which is an important component for an individual?s performance and commitment. The aim is to investigate experiences in the employee?s psychosocial working environment during change management.