The first company to send TV-commercial was the American company NBC, it was in the year of 1941. In Sweden, TV-commercials were first shown in 1987/88. TV 4 was the first channel to send commercial in Swedish television.TV has the advantage of showing both sound and picture, which makes TV the strongest channel of communication to mediate a message between a company and the consumer. Although TV-commercial is the most expensive choice to mediate a message, it is also the most effective one. (Persson, 1993)Almost everyone is exposed to TV-commercial daily.

From the day we are born, we slowly grow old and sooner or later most people will have to use geriatric care provided by the community. In the Swedish model, society is responsible for the geriatric care, so the elderly can live a dignified, meaningful and active life. Home help insert activity is designed to help elderly get their social needs satisfied in the form of, for example, being outdoors, walk and visit a friend or some other form of social interaction. The study's purpose is to study how older people use and perceive bet activation in the municipal home care. To find out how this was conducted five interviews with older people who have help from home care to insert activation was made.

At the beginning of the nineties, a new form of organisation, the process organisation, was about to be born. The features of the process organisation were a flexible organisational that works in a world where the pace of development is increasing all the time. Today there are many organisations that have mapped their processes, but in order to truly become a process organisation, the processes among other things have to be in harmony with e.g. organisational culture. Which effects the organisational culture has on the process organisation is yet unexplored, but however quite crucial.

Neospora caninum is an intracellular parasite that was first recognized in dogs in 1984. The parasite is now one of the most commonly diagnosed infectious causes of abortion in cattle word wide. N. caninum is transmitted to cattle in two ways. They may be infected from eating food contaminated with oocysts from a definitive host or they may be infected in utero from an infected mother. The infection is transmitted efficiently from cow to her offspring and this can occur for generations.

The concerning issue of declining number of hunters in North America is also apparent in Europe and Sweden. When the bulk of research found on human dimensions and hunting participation has almost exclusively been done in the United States, this report seeks to add to the needed knowledge on a national level focusing on the causes of hunter declines related to social factors within Sweden. Using hunter data reaching from commune, county to National level, this report describes the correlation between a number of variables and the hunting participation in Sweden.The typical Swedish hunter lives in an area with low population density, the person usually has higher education, the living situation is stable with no recent moving and there is relatively good access to forest land. Persons with weaker connection to the Swedish culture such as foreign citizens, people with foreign background and people born outside ?the Nordic countries? are less likely to start hunt or participate in hunting.A strong relationship was found between the favorite game, moose (Alces alces), and the amount of hunters participating in the hunting.

Background: Breastfeeding frequency decrease in Sweden and infants born preterm is a particularly vulnerable group to not be breastfed according to current recommendations. Mothers of preterm infants have an extra need of support from the health care system. Mothers' self-efficacy in breastfeeding affects the outcome of breastfeeding. Health professionals' attitudes to breastfeeding have an impact on the breast feeding support they provide to the mothers.Aim: To investigate whether an intervention could strengthen self-efficacy in breastfeeding among mothers of premature babies. A further aim was to investigate whether the intervention influenced health professionals' attitudes to breastfeeding.Method/Design: An experimental study with quantitative approach in the form of questionnaire survey was conducted.

The economic growth in Ireland, during the 1990s, lead to changing migration patterns. Ireland became a destination country for immigrants instead of an emigration country. Before 2004 people who were born on the island of Ireland had a constitutional right to Irish citizenship. This right was removed after a referendum in 2004.National identity is a sense of community constructed through common history and defines who belongs to the nation. The purpose of this thesis is to do a critical discourse analysis of the debate in media before the referendum.The analysis was done on texts from The Irish Times, one of the major newspapers in Ireland.

The research in the field of biotechnology is rapidly developing all over the world. Modern biotechnology offers unique opportunities, simultaneously as it gives rise to a number of ethical issues. Preimplantation genetic diagnosis (PGD), PGD/HLA (Human Leucocyte Antigen) and germline gene therapy (GLGT) are controversial techniques. PGD gives a possibility to identify a genetic disease prior to the embryo?s implantation in the uterus.

The aim of this thesis is to study the Swedish art field during the 1980s, from the perspective of the artistic production of Lars Nilsson. During this decade he became one of the most well known young artists associated with postmodernism.The thesis is divided into three parts, where the first part examines different influences and aspects of the art of Lars Nilsson, as well as the contexts he was a part of. This is performed through a chronological as well as a categorizing presentation, based upon different exhibitions where Nilsson participated during the 1980s.In the second part the subject is the Swedish art field, and how Lars Nilsson came to be part of a a new established category of a young generation of artists, mostly born in the 1950s, who were associated with youth, postmodernism and contemporaneousness. This part also puts attention to the importance of Lars Nittve, then art critic and curator, in introducing postmodernism, as well as establishing this new categorization of artists in Sweden.The last part of the thesis studies four different group exhibitions, and how they all exemplify how "a younger generation of artists" were to be connected with notions of postmodernism and contemporaneousness through curatorial practice. Lars Nilsson participated at the thirst three of these exhibitions.

Mothers and fathers in Sweden receive an earnings-related benefit of 80 percent of their income when they take parental leave. There exists a ceiling in the allowance though, meaning that some people with high earnings don?t receive fully 80 percent of their ordinary salary. The length of the parental leave varies between women and men and also among men and women. Various reasons are used to explain this; one of them is economical.

The aim of this thesis is a comparative study of Djuna Barnes' 1928 book Ladies Almanack and turn of the century sexological texts focusing on Havelock Ellis' studies of 'sexual inversion in women'. The study is based on queer theory concepts from Judith Butler and Fanny Ambjörnson as well as Michel Foucault's studies of the history of sexuality. After a presentation of the theoretical concepts and a short introduction of earlier research on Barnes' works my reading and conclusions are presented in five chapters focusing on different theoretical and thematic aspects of the studied texts. A recapitulation and discussion ends the thesis.In short, my conclusions are that Ladies Almanack contrary to earlier research can be read as a queer text, and a form of counter-discourse to the general one regarding lesbianism in the early 1900's. The text also reveals itself as a pointed critique and a satire of Havelock Ellis' writings on 'sexual inversion in women'.

Background: Breastfeeding frequency decrease in Sweden and infants born preterm is a particularly vulnerable group to not be breastfed according to current recommendations. Mothers of preterm infants have an extra need of support from the health care system. Mothers' self-efficacy in breastfeeding affects the outcome of breastfeeding. Health professionals' attitudes to breastfeeding have an impact on the breast feeding support they provide to the mothers.Aim: To investigate whether an intervention could strengthen self-efficacy in breastfeeding among mothers of premature babies. A further aim was to investigate whether the intervention influenced health professionals' attitudes to breastfeeding.Method/Design: An experimental study with quantitative approach in the form of questionnaire survey was conducted.

Med tankar från pedagogen Montessori och filosoferna Platon och Baudrillard har detta arbete behandlat frågor om datorn och dess betydelse för en grafiker. Frågeställningen formulerades efter hand och lydde tillslut: ?Hur kan materia te sig i digital form?? Forskningen resulterade i en hypotes för hur digital materia skulle födas i datorn: genom att blanda två uppsättningar av data, såsom två genuppsättningar tillsammans skapar en ny organism. Under produktionen utvecklades därmed en metod för hur en grafiker ska kunna skapa tillsammans med en dator. Syftet är att ge andra grafiker ett nytt sätt att se på digital grafik.

Should I/we move abroad or not? This is a question that surely many of today?s expatriate Swedes asked themselves and was probably largely debated by most. How does is feel to move back to Sweden? I have chosen to contact a number of expatriate Swedes and some that have returned, in order to receive answers to these questions.The aim with this thesis is to study the experiences and thoughts of people living in a different country as to were they were born and also those of people returning to Sweden. I have used a hermeneutic analytical method alongside a socio-psychological identity perspective when I studied the replies of my 69 respondents.

Idamari Törnberg & Marcus Tillberg (2011).Nu gäller det! Varför slutar då ungdomar spela ishockey? ? En kvantitativ enkätstudie om fortsatt eller avslutande ishockeykarriär efter uttagningarna till distriktsförbundslag i Västerbottens län. (Now is the time! Why do teenagers stop playing ice hockey? ? A quantitative survey study about continued or ending ice hockey career after tryout to Team Västerbotten) Bachelor Essay in Swedish. Umeå: Umeå University, Department of education.AbstractThis Bachelors thesis is a survey study on why talented teenagers in the county of Västerbotten, Sweden dropout of, or proceed the sport ice hockey.