Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from Books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.

Interest in the implementation of AGV-systems (Automated Guided Vehicle) has in recent decades increased. The reason is that it allows companies to perform reliably and secure internal transport while reducing the need of personnel. It is one of todays most advanced and complex material handling system that can independently make their own decisions regarding flow paths and traffic control. An AGV-system consists of transport units carrying cargo from point A to point B, and communicates using a computer.The purpose of this study is to develop a model on how to proceed in order to design an AGV system in heavy industry. The model is tested by a case study of a company in the metal industry to determine if the model works and gives the correct result.

Michelangelo Antonioni (1912-2007) belonged to a generation of filmmakers that breathed new life into cinematic expression in the annals of modern-day European film history. By employing his background as a documentary filmmaker, Antonioni used these skills to help establish his own particular style. There was a distinct evolution of style which progressed during his triology L´Avventura, La Notte and L´Eclisse, 1959-1962. This theises presents a comperative study between his earlier films in black and white and his first color film - Il deserto roso, from 1964. By observing color in relation to narrative, dialouge, acting and elements of mise-en-scène, I suggest different answers than those previously discussed among critics concerning this interrelationship.

"Children's book is the best style means if you have something to say" is a quote by CSLewis that I focused on in this essay. As a future priest, I am aware of the problems thatexplain some of the Christian church pillars. In this essay I treat the Trinity in relation toteaching children in a future profession. Research in child and adolescent spirituality is onrampage, Books with religious messages and ambitions to teach children about Christianethics and morals have been around since Sunday school introduction in Sweden. What arethe tools that can be used to explain even for scholars and theologians difficult concepts? Isit possible to meet kids on their own ground? I see an opportunity for this through theliterature, and the characters they already know outside the ecclesiastical sphere,In this bachelor thesis I have used perhaps one of the major works of children's literatureduring the 1900s, The chronicles of Narnia.

Background: To be a parent to a child dying of cancer affect not just the parents themselves, but the whole family. Experiences of fear, powerlessness and anxiety surrounds them. Nurses need knowledge about parents? experiences to help and support these parents adequately. Aim: The aim of the study was to describe parents? experiences of losing a child to cancer, from diagnosis to the child?s death.

The aim of this bachelor thesis is to describe in part the public library users?process when deciding which Books to borrow. Focus is on the library users?experience of the process and how literature exposure can support them intheir choice of book. This study seeks to find out to what extent choices arespontaneously made at the library, which elements of exposure that the userfinds helpful in the process and which factors usually influence the user infinding new things to read.The data was gathered through 100 structured interviews with public libraryusers.

The aim of this study is to examine how librarians experience implementations of changes in the physical space of the public library. The study seeks to answer the following questions from the librarians? perspective: What are the underlying reasons for changes in the physical space of the library? What are the important functions of the public library to the community residents? What reactions do librarians get from community residents after changes in the physical space of the public library? The study is based on semi-structured interviews with librarians working at seven small public libraries in Sweden. A model of four library spaces, which was developed by Andersson and Skot-Hansen in 1994 and refined in 2012, is used as a theoretical framework to help analyzing the results. The majority of the libraries are structured according to the older version of the model.

Syftet med denna studie var att dels jämföra barn, 3?6 år, och föräldrars preferenser av barnboksillustrationer, dels att undersöka hur föräldrar resonerar kring val av bilderbok och illustrationens roll i samband med detta.Genom enskilda semistrukturerade intervjuer och tillhörande observationer med 22 barn (3?6 år) och 10 föräldrar undersöktes vilken av fem typer av bokillustrationer som föredrogs. Föräldrarna fick därefter även välja vilken av fem bilderböcker, från vilka illustrationerna var hämtade, som de skulle vilja läsa för sina barn och motivera sitt val.Resultatet från undersökningen tyder på att illustrationerna är en aspekt för både barn och föräldrar vid val av bilderbok samt att det finns faktorer som föredras i illustrationerna.Barnen i undersökningen verkade föredra naivistiska illustrationer med stort antal fokuspunkter. Föräldrar föredrog realistiska illustrationer med inslag de kan koppla till verkliga livet.Föräldrarna ansåg att illustrationer, handling, moral och lärdom var viktiga aspekter vid valet av bilderbok till deras barn. Flertalet föräldrar ville ha möjlighet att berätta egna historier kring illustrationerna i bilderboken..

This essay is about Abrahams children and its teaching method  the IE- method. The purpose of this essay is to see what four teachers who use the method in their teaching think about it. To get an idea of how these teachers are working with the IE- method, I interviewed them. What are the pros and cons, is it a good way to teach religion? In addition, I look at how the IE- method follows the Lpo94 values and goals.

The main purpose of this study is to analyse how the main themes of alienation and the search for identity is portrayed by Swedish author Inger Edelfeldt. I have applied the theories of Rita Felski concerning feminist novels of self-discovery, in which the development of the female identity is the main question. As Edelfeldt?s writing consists of literature for the young as well as adults, I have included material from both of these genres. I have also taken use of Ulla Lundqvists theories about Swedish juvenile Books when examining aspects of the main character?s feelings of alienation and identity searching.The results of my analysis show that the reading of my material as feminist novels of self-discovery has revealed pervading charachteristics of alienation, love, friendship and psychological development.

C-essay in political science by Anna Höjenberg and Maria Stenberg, spring of 2006?The Grey Zone ? An essay on the characteristics of a hybrid regime and a case study of Russia?. Supervisors: Joakim Ekman and Jonas LindeThis essay deals with the concept of hybrid regimes. The purpose is to describe the structure and the content of such a regime-type and try to create a model which can help us to analyse different countries. The essay is divided into two sections.

This master's thesis aims to explore the field of evaluative bibliometrics. In short, this field of research uses bibliometrics - i.e. the application of mathematical and statistical methods to Books and other media of communication - as a research assessment tool. In recent years, evaluative bibliometrics has been an increasingly used method in research evaluation and is today used and implemented in many countries worldwide. Today, in Sweden, we can also see that evaluative bibliometrics is highly recognised and, in some cases, used in practice.

The aim of this Master?s thesis is to deepen the understandingof how discourses on reading are manifested in Swedishdaily press 2007-2010. The empirical material is based on76 articles from four national newspapers. The questionsasked are: what categorizations emerge on reading; whatpossible themes can be discerned; which discourses onreading appear in newspapers and how are these defined;and what consequences may the discourses have?The study examines how reading is described and how perceptionsand images of reading emerge and the factors affectingthis, through critical Discourse Analyse according toErnesto Laclau and Chantal Mouffe.

Chemicals in preschools - a study of endocrine disrupting chemicals and awareness among preschool teachers The purpose of this study was to investigate endocrine disrupting chemicals that have been shown in preschools and also the preschool teachers? awareness of these chemicals. There were two methods used for completing this study; a literature study and a practical study. The literature study was made by researching on the internet and in Books. The practical study was performed by sending questionnaires to all preschools in Kiruna municipality to study awareness among staff.

The purpose of this study has been to compare teachers' differing methods of teaching mathematics and their perspectives on the learning process in a municipal school to a Waldorf school. The study has examined which approach best promotes student engagement and learning in mathematics in the first three years of schooling. The study is based on four interviews. The informants? accounts are interpreted using theories from previous research.