In recent decades, public relations and news management have become increasingly important in organizations? communication efforts. This thesis aims to show how the Kalmar municipality works with this type of strategic communication to build the Kalmar brand and how their communication efforts can be improved. The thesis is mainly based on theories concerning Public relations and News Management but also the medias impact on forming opinion. An important issue throughout the thesis is that all theories must be related to the fact that the study concerns an organization in the public sector and the obligations that comes with that fact.

 Sammanfattning Datum: 2009-05-29 Nivå: Magisteruppsats i ekonomistyrning, 15 högskolepoängFörfattare:Magdalena Stål, Födelseår: 1982, Bostadsort: Västerås                                Marina Vokbus, Födelseår: 1982, Bostadsort: VästeråsHandledare: Leif CarlssonTitel: Uppförandekoder - En studie i hur tre företag arbetar med etiska rikt­linjerSyfte:  Syftet med uppsatsen är att studera varför de undersökta företagen enligt respondenterna upprättar en uppförande­kod och vilka etiska principer koden baseras på. Vidare är syftet att studera vilka områden uppförande-koden omfattar, vad företagen fokuserar mest på samt vad de gör för att efter­leva sin uppsatta uppförandekod.Metod: Undersökningen bygger på en kvalitativ forskningsmetod där primär­data studerades i form av insamlat intervjumaterial. Tre företag inter­vjuades angående deras arbete kring etiska riktlinjer. De företag som undersöktes var Atlas Copco, The Body Shop och Samhall.Slutsatser: Anledningen till att de undersökta företagen upprättar en uppförande­kod skiljer sig åt. Atlas Copco ser det som en möjlighet till affärer och långsiktig lönsamhet, för The Body Shop ingår det i den ursprung­liga affärsidén att utföra goda gärningar och Samhall har som ett statligt ägt företag krav på sig att leva upp till uppsatta mål.

I denna magisteruppsats har kassagränssnittet som används på kosmetikkedjan The Body shop utvärderats med avseende på hur det stödjer säljarna i sitt arbete. Syftet har varit att se vad säljares kognitiva belastning är under deras arbete och att ta fram ett kassagränssnitt som minskar denna. Studien har genomgått tre faser där den första, ?Undersökningen?, syftade till att undersöka vilken typ av kognitiv belastning säljarna utsätts för. Detta studerades genom att säljare intervjuades och observerades under användning av det befintliga kassasystemet.

This thesis examines the municipalities of Västra Götaland and the way they are prepared for crisis communication towards people with a foreign background. Over the past years there have been several studies that have examined the issue of crisis communications towards minorities but these are often focused on the target group. In this study, I focus on the authorities' actions. The theoretical approach is primarily an intersectional one and in this way the thesis is centred on the creation of different categories, the relationship between these categories and the possibilities working with these at the municipalities.On behalf of Region Västra Götaland, this investigation began with a survey that went out to the communications officers in charge of the crisis communication in each municipality. The ambition was to clarify the preparedness of each one and show how they relate to one another.

Discussions started on how to handle liquidity problems crises in credit institutions and investment with the financial in 2008 as a research background. This led to the establishment of a new legislation regarding the current managing of liquidity risks which involves major changes in organizations. The changes will address the problems on how a successful implementation work could be completed and what is required of the organizations. Good communication is essential in order to have a successful changing process when everything an organization undergoes requires clear and ongoing communication.The purpose of this paper was to examine if Organization X application communications to the same extent as a deployment model shows. Organization X was the company we chose to investigate as they are one of many banks that are facing the upcoming change.Communication Concepts such as understanding, dialogue, discussion, open mindness, transparency and participation, have been key words during our work.

The aim of this study is to investigate which communication strategies and channels the mu- nicipal company Falu Energi & Vatten should use in order to become more efficient in com- municating with citizens between 18 to 29 years old. The company is owned by the munici- pality of Falun and manages community services in electricity, district heating, fresh water, sewerage, metropolitan area network and waste disposal. The following theories have been used in the study: convergence culture, digital natives, information overload, communication strategies and uses & gratifications theory. The methods used in the study are 4 focus group interviews and one informant interview. The members of the focus groups where within the age range 18-29 years and lived in the city of Falun.

The aim of this thesis is to investigate in what way Swedish universities regulates its internal and external communication by the use of policy documents. The purpose has led to three research questions: what scope of communication is given to the documents user, if the document is challenging or redefining the current means of power, and how questions regarding trademark is taken into consideration. In order to achieve the purpose a discourse analysis is used as both underlining theory and comprehensive method. The underlining theory is based around social constructionism, structuralism, poststructuralism and critical discourse analysis. The analysis have taken emphasis from Norman Faircloughs three-dimensional model in which the documents have been studied on three separate levels.

Today we live in an interconnected world. Through globalization and the development of information technology one can say that, today everyone is our neighbour. The result of our actions can easily spread and affect people on the other side of the world within seconds.Meanwhile, Third World countries are developing into stable economies and Western European corporations are expanding like never before and setting up their organizations in these new markets.This of course is not unproblematic, it creates new challenges for international organizations especially when it comes to communication. An example of that same problematic communication presented itself for Arla Foods in what came to be called the Cartoon Crisis.In late September of 2005 a number of cartoons depicting the holy prophet Muhammed were published in a Danish newspaper. This event sparked scores of protest ranging from Morocco to the Philippines.

Målet med den här studien var att undersöka de anställdas känslomässiga bedömning av den interna kommunikationen på ett svenskt skogsbolag med hjälp av en modifierad version av undersökningsverktyget Communication Satisfaction Questionnaire (CSQ) samt två kvalitativa frågor. Studien genomfördes på 65 anställda inom en region av ett svensk skogsbolag. Resultatet visade att de anställda var ganska nöjda eller nöjda med de olika dimensionerna av kommunikationstillfredsställelse samt att ingen statistiskt säkerställd skillnad kunde identifieras mellan tillfredsställelsen hos region- och distriktsanställda. Vidare kunde ett samband påvisas mellan de anställdas arbetstillfredsställelse och kommunikationsdimensionerna: kommunikationseffektivitet, chefsrelation, skvaller och presonlig feedback. Resultatet från de kvalitativa frågorna påvisade att de förbättringsmöjligheter de anställda framhöll främst fanns inom området kommunikationskanaler.

This literature study summarizes the signals dogs use in intraspecific communication. The purpose is to clarify the way dogs communicate so that situations where their intentions are misjudged can be avoided. The signals are divided into olfactory, visual, auditory and tactile and every section starts with a short anatomic and physiologic description of the sense organ that is used to register the current signal type. The interspecific communication between dog and human regarding its development and function is brought up. To end with suggestions are given of how veterinary technicians in clinics can make use of knowledge about the way dogs communicate.

The purpose of this study is to create an understanding of how parents and preschool teachers experience induction at preschool. The induction creates collaboration between preschool teachers and parents where the interaction and socio-cultural factors have been key theories for the work task.The method used has been of qualitative nature where interviews were made with parents and preschool teachers. In these interviews, they shared their insights of how they experienced the interaction and communication during induction. I asked the parents what they felt was good communication and interaction during the induction. The same question was given to preschool teachers to respond to and also if there was something that worked less good during induction.The results show that parents and preschool teachers feel that induction works well satisfactory and that it is important that the interaction work well between both parts.

The United Nations is an important organization when it comes to international peace and security. Recent events in international politics, however, have brought about a widespread concern about the abilities of the organization. Powerful states have shosen to act outside of the organization to achieve their goals. They have furthermore a disproportionate influence on the decision-making body, the Security Council.The aim of this essay is to examine wheather UN can function productively as keeper of the international peace and security in the political climate of today, and to find out to what extent the powerful states harm the organization. I use a theoretical article, concerning states relations to international organisations, to analyse the acts of powerful states in UN.

The aim of the study was to gain a better understanding of how some people aged between 20-35 years? experience Facebook in relation to identity creation, communication and stress. The analysis is drawn from seven semi-structured interviews with a sample of Facebook members, four women and three men aged 20-35 years and during the interviews respondents answered questions based by the following topics. Does Facebook allow changing identities? In what way is Facebook a communication tool for enabling relationships? How can Facebook be related to stress and coping? The results showed that respondents perceived Facebook as an easy means of communication and maintaining relationships.

The last decades the increased computerisation at the places of work has led to new physical loads in the working life and new demands on the working environment. The widespread usage of computers in the working life has led to more sedentary work and less daily movement.The purpose of the thesis is to develop a new product to a concept that in a low intensive and healthy promotional way will activate the body. The product will make a combination of healthy promotion activity and work during office hours possible and primary aims to those with a sedentary office work, which leads to that the body don´t get to be activated in the extent needed.Information has been gathered from studies already made in this area, interviews plus a study and an experiment. From the gathered information concepts and functional solutions has been generated and evaluated to result in a product concept.The thesis has resulted in a concept that consists of a work place unit where the user walks on a treadmill and works at the same time.A general conclusion which can be drawn is that the majority of persons that tested to walk and simultaneously work with a computor on the treadmill found this way of working attractive. Many were positively surprised and said that they would use such an physically activating work place implement if it was available at their place of work..

During the last decade of the twentieth century both ?manhood? and gender studies seems to have undergone changes. With the field of masculinity and the critical studies of men, added as ?subsections? of broader gender studies, new knowledge has been produced to better grasp the production of gender and power relations of patriarchy. During the same decade as the ?metrosexual? first appeared of the urban stage, acts of homophobia and attitudes towards ?manhood? seems to have changed.