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1555 Uppsatser om Blue Ocean Strategy - Sida 3 av 104

Name your price - a study of a pricing strategy

An industry in distress was the breeding ground for a noted pricing strategy, labeled name-your-price. The industry was the music industry and the pricing strategy bears reminiscence of how medieval buskers earned their living during the dark ages; by letting the customers decide how much the good was worth, embodied by a thrown coin into a hat or similar collector. Translated into the contemporary corporate environment of today, where technical innovations provides access to the intellectual property for free, a few mighty economic actors have once again turned to the strategy were it all started; letting the customer set the price. The hat has been replaced by a box for your credit card number and the live music by a MP3 file, but the similarity is striking. The business model have been applied in other industries as well with various levels of success, thus the purpose of this thesis is to set up a framework for where the name-your-price strategy is applicable.

Klimatanpassning med grönstrukturplanering : Med exempel från Malmö stad

Climate change is expected to lead to increased rainfall and higher temperatures, among other things. This will have a major impact on our cities. Floods can lead to property damage as well as damages to human and animal health. Higher temperatures will increase the frequency of heat-related health risks and premature deaths. The consequences of climate change will be particularly large in our cities because of the city's morphology with a high amount of paved surfaces and buildings that affect the natural processes in areas such as drainage and absorption of solar radiation.

Vägval för U.S. Grand Strategy efter 11 September

I uppsatsen presenterar författaren hur US Grand Strategy förändrats som en följd avterrorattackerna mot USA den 11 september 2001. Författaren pekar vidare påalternativa utvecklingsmöjligheter för US Grand Strategy och prövar om traditionellaanalysmodeller fortfarande är tillämpliga för att beskriva vägval för amerikanskutrikes och säkerhetspolitik..

Kommunikation och Prestation : Aspekter på förhållandet mellan teamkommunikations innehåll, frekvens och problem, och teamresultat, studerat i en militär flygsimulator för grupper

A study of communication content, frequency and problems was performed at the Swedish Air Force Air Combat Simulation Centre, FLSC. The purpose was to investigate the connection between team communication and performance variables, to study communication problems during air combat and to employ and develop the PILOT method of communication problem analysis. Ten fighter pilots and four fighter controllers engaged in simulated air combat beyond visual range in teams on two sides, Blue and Red, with four pilots and one fighter controller each. Eight such training runs lasting 15 to 25 minutes were analyzed with regard to the Blue team?s communication during launch situations, i.e.

Förekomst av kontaminanter i importerad fisk : en litteraturstudie

A literature review of contaminants; cadmium, methylmercury, dioxins, and PCB, for eleven different fish species (Greenland halibut, gilt headed bream, sea bass, wolffish, hoki, ocean perch, angler, Nile perch, pangasius, red snapper and tilapia) that were selected in concurrence with the National Food Administration. The result can be used by the National Food Administration to gain further knowledge about the different fish species to be able to continue to give advice to varied risk category and the public. The gilt headed bream and sea bass were the only fishes whose values for mercury exceeded the limit of 0,5 mg/kg (EU Reg. 1881/2006). In the angler, Nile perch and pangasius the mean value of mercury didn?t exceed the limit, however in some individuals the mercury content did exceed what is allowed.

Gör cheferna som de säger? : Kunskapens betydelse för skillnader i uttalad och faktisk interaktion mellan chefer och blue-collar workers respektive knowledge workers.

Titel: Gör cheferna som de säger? Kunskapens betydelse för skillnader i uttalad och faktisk interaktion mellan chefer och blue-collar workers respektive knowledge workers.Nivå: Examensarbete i Företagsekonomi, Kandidatnivå, 15 hpFörfattare: Madeleine Lindqvist och Björn StenholmHandledare: Per-Arne WikströmDatum: Juni 2013Syfte: Syftet är att undersöka kunskapens betydelse för skillnader i uttalad och faktisk interaktion mellan chefer och blue-collar workers respektive knowledge workers. Metod: Studien har genomförts med en kvalitativ metod. Semi-strukturerade intervjuer med anställda och chefer på olika företag har använts för att samla in det empiriska materialet. Den teoretiska referensramen har samlats in genom relevant kurslitteratur och vetenskapliga artiklar inom ämnet. Resultat & Slutsats: Slutsatsen som dragits utifrån denna studie är att det inte gått att finna något glapp mellan chefers uttalade och faktiska handlingar. Däremot visar den på att svårigheten med kommunikation kvarstår trots kunskap om interaktion Förslag till fortsatt forskning: Då vi anser att vårt tillvägagångssätt inte kunde stödja den klassiska teorin föreslår vi att samma forskningsfråga studeras med en deltagande metod då vi tror att det skulle ge ett annat resultat. Ett annat förslag är att undersöka varför kommunikationen mellan chefer och anställda inte fungerar trots att båda parter är medvetna om problemet. Uppsatsens bidrag: Studien bidrar till en ökad förståelse för de komplexa situationer som chefer med ledaransvar ställs inför och huruvida deras kunskap inom områden som kommunikation och interaktion kan hjälpa dem i sitt arbete. Nyckelord: Espoused theory, theory-in-use, arbetsmotivation, knowledge workers, blue-collar workers.

A world of illustration - Ett utforskande projekt om Illustration som begrepp och koncept, dess gällande och möjliga användningsområden samt utformningen av en arbetsprocess

It is not about the perfect tune or pretty picture.It is always, always about the story. (Is or ought to be)When we release a new album, publish a book or show a brand newcollection of clothes or furniture etc. it is (or ought to be) because we havesomething to say (tell/share). The choice of language, in which we tell our stories,is vital for how they will be perceived.This is where illustration comes in. Illustration is a tool for storytelling, for contributingto the world in the most legible way.Illustration is legibility, it is the italic, the underline, the ?quotation mark?, the exclamation mark!It is not about the pretty picture.I want to talk about this.

International Strategy Implementation: Understanding of Local Challenges in China

The thesis has two purposes. First, to give a practical insight into the challenges that Swedish companies might face, and how these challenges are tackled, when implementing strategy in a local area. Second, to develop a general applicable model as a conceptual contribution to the field of international strategy implementation in local areas. This empirical-driven thesis is written in a qualitative and explorative approach, where abduction is adopted in order to find mysteries and contribute to the forming of new theories. The empirical foundation is twenty-two interviews and observations of three large Swedish companies.

Deep Green i oceana strömmar - en konceptstudie

With growing economies and better living standards in many parts of the world today, there is a need of expanding the capacity of generating electricity. The alternatives for renewable energy technologies are not fully developed and have still some problems to conquer.The company Minesto has developed a technology that is called Deep Green. It is designed to gain electricity from tidal currents. Deep Green works in a similar way as a kite that is attached to the seafloor with a moving wire. It contains of a wing that moves due to the water current.

Utvandrarna och friheten : En narratologisk undersökning

The purpose of this essay is to do a narratological analysis of Utvandrarna by Vilhelm Moberg to see how the form affects the theme of freedom and liberation. I used narratology as the method of analysis and my questions for the text regards the significance of the narrator, the use of focalization, the powers, helpers and opponents, the locations and spaces, and how these aspects affect the theme. In my analysis of the novel I found that the narration took place in three levels. This gave the story different perspectives of the theme; an outer perspective, a semi-distant perspective and a more personal perspective. The focalization of the main characters creates sympathies, and the focalization of non-main characters gives the reader an outer perspective on the characters.

Kan en central strategi leva lokalt?: En fallstudie av Sveriges ledande spelbolag

This thesis examines the approach for implementing strategy that has been applied by the study object, Svenska Spel. The specific approach originates from the theories of Elliot Jaques, whose key proposal is that individuals have different capability of carrying out tasks over different time-spans. The main purpose of the study is to analyze how the approach has influenced the management control systems in use, in order to ensure that the strategy is successfully implemented on corporate as well as operational level. Twenty in debt interviews conducted with employees, representing a vertical cross section throughout the organization, are the main source of the study?s empirical foundation.

?R KUSTN?RA ALK?RR I BOHUSL?N ETT ?BLUE CARBON? HABITAT?

In coastal wetlands carbon/organic matter can be stored for long periods of time thanks to, among other things, the presence of water which slows down the decomposition. Because of this, restauration and management of such habitats have the potential to decrease the emission of greenhouse gasses and help mitigate climate. Internationally these environments are called ?blue carbon? ecosystems. In Sweden, alder (Alnus glutinosa and Alnus incanata) covered wetlands along the coast is a nature type that potentially could function as a ?blue carbon? habitat.

Service som Strategi: Influeras Styrningen av Service eller Service av Styrningen?

The purpose of this thesis is to examine and analyse which effects a service strategy has on the control system of an organisation. The thesis takes a service perspective, and it is assumed that a service strategy gains competitive advantage and that the goal of the service strategy is to increase the customers? satisfaction level. A qualitative in-depth case study was performed on a Swedish beauty company. The organisation?s vertical structure was examined, from central to local level.

Bikulturalism och ackulturation : andragenerationsinvandrares erfarenhet av att leva med två kulturer

The aim of this paper was to examine the specific experience of being bicultural, what ackulturation strategy the person utilized and what influenced the use of this strategy. The findings were analyzed with the help of Pierre Bourdieu?s concepts of habitus and cultural capital. The empirical data was collected through qualitative interviews with four women of Chilean background, who either were born in or had been living in Sweden since childhood. The results of the interviews showed that all the respondents predominantly utilized the integration strategy, meaning that they participated in and felt a connection to both the Swedish and Chilean culture.

Så nås samstämmighet mellan logistik och företagsstrategi : en analys av hur den logistiska strategin ska utformas för att stödja företagets överordnade strategi

Background: Due to an increasing globalization the competition has increased and this has lead to overcapacity and falling prices on markets today. The subject field logistics has during the last decades been given increasingly significance and has become a way to handle the competition. Theories clearly point outthe importance that a concordance exists between logistics and superior strategy but few, if any, authors give further details about how this adjustment should be made. Purpose: The aim of this thesis is with a case study approach survey if the subject field, which describe the importance that logistical solutions correspond with the superior strategy, is known and implemented in a company. We aim to develop the subject field through our empirical findings.

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