Web 2.0 har möjliggjort och öppnat upp för en ny typ av mellanmänsklig kommunikation. Numera kan vem som helst starta sin egen offentliga och lättillgängliga webbplattform där digitala dialoger frodas och med det skapas attraktiva marknadsplatser för företag. Enligt forskningsluckan vi har identifierat anser vi att det saknas insikter om hur företag på bästa sätt ska arbeta med bloggare utifrån bloggarnas perspektiv. Bloggar är inte bara en attraktiv marknadsplats för företag utan också för bloggarna själva som skapar sitt personliga varumärke genom att bygga upp den digitala identitet som presenteras i bloggen. Således är syftet med vår uppsats att bidra till ökad förståelse för bloggares preferenser i relationen med företag och varumärken, samt hur de väljer varumärken att beröra i sin blogg utifrån sin digitalt konstruerade identitet.För att genomföra vår studie har vi valt en kvalitativ metod med en abduktiv ansats där vi har genomfört semistrukturerade intervjuer med sju populära bloggare i Sverige.

Today, we live in a consumption society. We buy products to soothe our needs and desires. Thru material things we can express our own personal identity and shopping is seen more as a pleasure than a need to survive. With the background media- and communication studies, the reason of this study was to explore how blogs as a social medium can influence the consumption ideal in society. With dialogical analysis and semiotic analysis we wanted to see if we could find a specific consumption culture in the content of six blogs we did our studies on. We found that the blogs showed us that there is normal to have everyday luxury and spoil oneself with expensive things.

The purpose of this study was investigating the means which rule the social worker?s choice of institution placing youths and how they match the youth?s individual need compared with the type of home. The questions were: Which significance has the characteristics of the youth and their family for the placing? Which significance has the characteristics of the institution? Which significance has the social workers? way of working, investigation, theories, economy etc.? A qualitative way of interviewing has been used. Eight interviews were done; six with social welfare secretaries who place youths and two social workers who work with coun­selling and placement.

Studien i denna uppsats är explorativ och förståelseinriktad. Syftet med undersökningen är att undersöka om respondenterna uppfattar att man med hjälp av Web 2.0-verktyg kan stödja lärande utifrån tankebokens koncept.Undersökningen har genomförts på en grupp studenter på Digitala Medieprogrammet vid Högskolan Väst. Studenterna läste vid tillfället en kurs som heter Digitala Distributionsformer, en kurs kring hur man använder olika former av digitala distributionsformer både via internet och mobil. Undersökningen består av en fokusgrupp av dessa studenter, samt observationer kring studenternas användning av de digitala verktygen.Resultatet visar att bloggar ger fördelar och uppmuntrar studenter till ett reflekterat lärande genom t.ex. tankebok som form.

Large amounts of birch-timber are imported to Sweden, from particularly the Baltic States, since the domestic production can?t support the pulp industry. The goal of this study was to show the potential of birch and the area?s most suitable for birch production. The study was limited to Gävleborg County. Using site characteristics, site index (SI) for birch was estimated on all National Forest Inventory plots in Gävleborg County.

The purpose of this study is to analyze how places can be marketed through tourism brochures. The study is based on a discourse analysis and texts and pictures from three brochures, which come from the region of Småland in Sweden, have been analyzed. The first brochure is from Visit Småland, the second from Vetlanda municipality and the third from Värnamo municipality. With the rise of globalization one of the consequences has been the increased opportunity for tourists to visit places all over the world, which also resulted in a greater competition between places than before. One reaction to this has been the increased marketing of each place unique characteristics in the tourist brochures.

The Multispectral Canopy Reflectance Model (MCRM) by Kuusk (1995) has beenused to simulate the reflectance of a sugarbeet canopy. The simulated reflectancevalues show high absorptance in the VIS area, compared to field measurements, andhigh reflectance values in the NIR area. The errors may be due to overestimation ofclorophyll content in the sugarbeet leaves and scattered light during fieldmeasurements. The estimation of the clorophyll content where carried out using thePROSPECT-model by Jacquemoud & Baret (1990).During the vegetation period, the state of the canopy moves towards a closed canopy,with sparse vegetation in spring. The MCRM-model was used to perform a ?spring?simulation, which was compared to the original simulation.

Med denna C-uppsats vill vi belysa bloggens betydelse för den unga bloggläsaren i Halmstad och Laholmskommun.  Genom tre teman som är konsumtion, livsstil och intrycksstyrning vill vi få en ökad förståelse för bloggens betydelse för den unga kvinnans självkänsla med fokus på bloggläsaren och bloggerskan.   Metodtriangulering var grunden för vår metodologiska utgångspunkt. Vi har tittat på skriftliga källor, tidigare forskning och tre bloggare som vi sedan intervjuat. Samt en enkätundersökning som utfördes bland elever på olika gymnasieskolor i Halmstad och Laholm, vi lämnade ut totalt 105 enkäter. För att ge undersökningen en bättre bild av hur läsaren upplever bloggen intervjuade vi även tre bloggläsare. Vi har kommit fram till att bloggen har stor betydelse för den unga kvinnans självkänsla och vi belyser detta ur en bredare kulturell synvinkel. .

Denna studie syftar till att undersöka huruvida arbetsmotivationen skiljer sig mellan generation Y och tidigare generationer i den svenska IT-branschen. Studien vilar på en teoretisk grund bestående av tre välkända teorier inom arbetsmotivation; Herzbergs tvåfaktorteori, Self-Determination Theory samt Job Characteristics Model. För att kunna besvara studiens forskningsfråga ?Hur kan belöningssystem utformas för att ta hänsyn till fler anställda från generation Y i den svenska IT-branschen?? genomfördes en semistrukturerad intervju med en HR-chef samt en enkätundersökning bland anställda på IT-företaget Evry. Resultatet av studien visar att det finns vissa skillnader i arbetsmotivationen mellan generation Y och tidigare generationer vilket kan motivera till förändringar i hur man arbetar med belöningar när en allt större del av arbetskraften utgörs av generation Y. En viktig skillnad som framkom är att medarbetare från generation Y uppskattar feedback mer än äldre medarbetare, oavsett varifrån i organisationen feedbacken kommer ifrån. Studien fann även att monetära belöningar kan ha en stark negativ inverkan på arbetsmotivationen, men att de under vissa omständigheter kan vara positiva och ibland även nödvändiga.

This paper is to identify and analyze a new trend which we believehas taken off, based on qualitative interviews and analysis of three productions which we have been involved in during a practiceperiod of two months with a production company in Stockholm. This essay intends to define this trend as an organic formation of digital material and to identify the key characteristics which form the basis of how to create a production of this nature..

The forest industry is one of the most important industry branches in Sweden. Since the demand of high precision wood deliveries has increased, the demand on a well constructed forest road net also has increased. A good road net gives the wood-supplier competition advantages and also increases its service level towards its customers, lumber-mills and pulp-mills. In some parts of Norrbotten, the road net is still insufficient and not yet built out enough, and that is why it is important to know how to act and where to improve the road net in these areas. The purpose of this thesis was to create a work-model for long term road planning in areas with no road net or a not yet complete road net. The model has been created in an ArcGis environment, where a long chain of tools has been tied together with the program ?Model builder?.

This report examines the prerequisites for LEDs to replace other technologies indifferent applications. How does the different technologies for light generationwork and what are the advantages and disadvantages? The various technologieslimitations and characteristics provides the opportunities for the LEDs.This report describes a test-construction built to examine what practical arrangementscan be built with modern light emitting diodes, in order to showsome of the possibilities. The construction consists of three different applications,a high power lamp based on cold white LEDs, one based on warm whiteLEDs for the evaluation of the light characteristics and a RGB-LED based lampable to mix any colors quickly and seamlessly. The test construction also containsthe essential peripherals including control-electronics, optics and a custombuilt watercooling solution.The potential for LEDs is huge but it is complicated to build LED based applicationsdue to the limitations which mainly includes the electronics and theneccesary cooling.

This study is conducted with a focus on managers and its different forms as found in a nation wide Swedish bedroom specialist-organisation, Sängjätten. Leadership is perceived in many forms and depends on a large variety of factors within and outside the organisation. One of these factors is ownership and the characteristics these imply on the forms in which the manager works. Within the studied organisation there were two distinctive forms of ownership regarding to the stores we studied; such as franchising compared to the franchiser owned through a national headquarter, so-called ?self-proprietary stores?.

This study investigates the main question ?How can the small, blue spring bulb genera Chionodoxa, Puschkinia and Scilla be used in Swedish outdoor settings, with main focus on the genus Scilla?? This is done by answering four sub-questions: Which of these Scilla-species are hardy in Sweden? Which are their characteristics and habitats? What does their history of application look like? What is commercially available today? The aim of the work has been to make a survey of hardy and available Scilla-species, their character-istics, field of application and history. The purpose is to create a tool in the work with geophytes in different outdoor settings in Sweden, and to contribute to the discussion of new fields of application for bulb plants, such as Chionodoxa, Puschkinia and Scilla. The questions are answered through literature studies and discus-sions with knowledgeable persons in the field. First, an investigation and a survey of Scilla-species hardy and commercially available in Sweden, will be presented, where information of appearance, charac-teristics, habitats, varieties and historical and present application of the species will be found. With this background, a discussion around all the questions, today?s use and also new fields of application, has been carried through. The conclusions made from this study, are that there are today 15 Scilla-species commercially available and hardy for the Swedish climate.

Mobbing är ett socialt problem. Därför skapades denna studie för att se om samband råder mellan mobbad, mobbare och personlighetsegenskaper. Dessutom gjordes en könsfördelning för att se om det råder några signifikanta skillnader i händelse, kön och personlighet. För att få svar på dessa syften ställdes frågorna: Hur ser mobbingen ut och vilka drabbas? Har kön och personlighetsegenskaper någon betydelse för om man blir mobbad eller utsätter andra för mobbing? Till hjälp användes en kvantitativ undersökningsmetod.