Denna uppsats tar sin utgångspunkt i PR-världens anammande av bloggar. För denna studie undersöks bloggar som använts i PR- och marknadsföringssyfte där bloggens verkliga avsändare inte varit känd för majoriteten av bloggens läsare. Två specifika bloggar har valts ut för denna studie, bloggen Black Ascot som syftade till att skapa uppmärksamhet kring Malmö Opera samt bloggen Stefan The Swopper som var en del i en kampanj för Posten. Syftet med uppsatsen är att undersöka och därigenom ge kunskap om hur bloggar används och utformas i PR- och kampanjverksamhet. Därmed är syftet också att undersöka vilka de strategiska tankegångarna bakom de för uppsatsen utvalda bloggarna varit samt hur dessa bloggar kan anses vara förenliga med gängse PR-etik.

This thesis studies how readers of the electronic book (the e-book) use and perceive the electronic medium as a carrier of fiction. In this study it is assumed that fiction is mostly read in printed format. Therefore it is interesting to ask why some readers choose to read on screen. As there are all too few studies conducted on how readers perceive and use the e-book as a medium, this study aims to enrich an undeveloped research area. The study is based upon a qualitative questionnaire.

The purpose of this master thesis is to investigate what the users/visitors do at the Filipstads Bergslags Library when they are there. The questions we asked were "What do the visitors do when they are at the library?" and "How do the visitors give priority to the librarys services?" From these two questions we asked a third "How do the visitors view the library and its functions and what function do they see as the most important to them?" The method we used was a user study and we did this at the request of the management at the library. A questionnaire was constructed and handed out in a pilot study. We made some changes in the questionnaire before we started to hand it out at the library.

The Swedish photographer and artist Eva Klasson, based in Paris in the 1970s, gained attention for her series of black-and-white photography of her own naked body, which opened up for an international artistic career in the late 1970s. Despite a promising career she however abandoned photography and disappeared from the artistic sphere only a few years after her debut. There has been a renewed interest in Klasson?s work in Sweden the last decade where she has been exhibited at museums and galleries. Today she is represented at art museums and institutions including Moderna Museet, The Modern Museum of Art, in Stockholm.

Uppsatsens problemformulering beskriver kategorisering som fenomen och dess konsekvenser på samhällsstrukturen. De mest etablerade och explicita kategorierna ? man och kvinna ? ses som ett resultat av de kategoriseringsprocesser som ständigt pågår. Strukturernas och kategoriernas existens och reproduktion finns i alla sociala samspel, och min huvudsakliga hypotes är att en viktig del i reproduktionen av våra könsidentiteter utgörs av det arv vi ger till barn. Denna studie syftar till att belysa huruvida det finns ett signifikant sätt att skildra könsidentiteter i barnböcker.

The aim of this thesis is to answer whether a group of databases dedicated to selling books or a group of databases dedicated to lending books is more efficient. The measurements used to determine the efficiency of the two kinds of databases are Cumulated Gain and precision in modified versions. The inquiry has been conducted thus that the same 18 queries have been put forth to six databases and these results have consequently been judged according to relevance on a 4-graded scale by five respondents. The rankinglevels have then been merged to one average value per respondent and ranking. These values have then been used to determine CG/iCG/nCG and P@n per query, rank 1-10, per database and per group (the groups being STORE (BUTIK) and LIBRARY (BIBLIOTEK).

Salome is the myth of the Oriental princess who dances for her stepfather, Herod the tetrark at his banquet. He becomes so enchanted by Salome's dance that he allows her to wish for what she wants. On the advice of Queen Herodias, Salome's mother, she asks the head of prophet John on a platter. Herod is horrified, but grants Salome's desire.This is the first in a series of Salome petitions as Mark and Matthew in the New Testament. Salome has since then never ceased to fascinate artists and writers through the ages.

The aim of this study was to gain an understanding about how people with a former alcohol abuse expresses and gives meaning to feelings of guilt and shame in autobiographical books. In particular the purpose of the study was to find out how the authors writes about feelings of guilt and shame, whether it was expressed explicitly or implicitly, and which meaning the authors gives to feelings of guilt and shame and how these feelings are related to each other. We randomly selected 8 autobiographical books by using different criterias. The foundation of this study was social constructionism, which is also a foundation for one of our analysis methods: discourse analyse. This analysis method was used for the analysis of the expressions that were made in an explicit way.

The Swedish educational system has taken a step toward change in hopes of a better education by presenting a new national curriculum: Curriculum for the compulsory school, preschool class and the leisure-time centre 2011 (Lgr 11). I have therefore chosen to analyze the textbooks Champion 4 and Portfolio based on the objectives and areas of knowledge for grades 4-6 found in the syllabus for English in Lgr 11 in order to find out whether or not the textbooks are in harmony with the syllabus and if the textbooks can be used to help students meet the requirements found in the syllabus for the English subject.The purpose of this study is to analyze selected textbooks for the English subject for students in fourth grade to find out which of the curriculum?s requirements are met for grades 4-6, that is, goals and areas of knowledge and if they can be used in the compulsory school.The results of this study show that the analyzed books can be used in an education that today follows a new curriculum. However the education should not only be based on the textbooks. The teacher must take responsibility for designing an education that suits the intended student group, but also provides students with different learning styles an opportunity to develop in their individual ways.

Syftet med undersökningen var att klargöra hur lärare arbetar med skönlitteratur i undervisningen. Jag har utgått från tidigare teorier om hur skönlitteratur kan användas i undervisningen, både genom läsning och genom samtal. Det är en survey undersökning baserad på enkäter och intervjuer från ett antal lärare verksamma på samma skola. Frågorna fokuserade på varför lärarna använde sig av skönlitteratur, hur de valde böcker och om och hur de sedan samtalade om böckerna de läst. Resultatet visade att både skönlitteraturen och samtalen var naturliga inslag i undervisningen, men de var inte alltid genomtänkta eller byggda på en tydlig struktur.

In our time we can easily get information about pregnancy from books and magazines of thesubject. Mothers to be can also publish their own diaries at the Internet, so anyone can readabout their personal experience of being pregnant. All this information gives pregnant womenideas of what they can expect to experience during the pregnancy. This made me think aboutwhat kind of image, women in the past, did get from literature that described pregnancy.The purpose of this study was to examine how pregnancy and pregnant women has beendescribed in literature during the period 1940-1980. I have used various kinds of books aboutpregnancy released in: 1943, 1948, 1955, 1965,1969,1972, 1977, 1981.

In this thesis we calculate the Hawking mass numerically for surfaces in Kerr spacetime. The Hawking mass is a useful tool for proving the Penrose inequality and the result does not contradict the inequality. It also does not contradict the assumption that the Hawking mass should be monotonic for surfaces in Kerr spacetime. The Hawking mass is quasi-local and defined by the spin coefficents of Newman and Penrose, so first we give a discussion about quasi-local quantities and then a short description of the Newman-Penrose formalism..

AbstractThe aim of the study is to investigate what the concept of ?love of reading? means and how selected teachers act strategically to increase the love of reading in pupils in grade two. The Swedish concept of love of reading (läslust) has not always had the same meaning; in the past it was used in connection with the desire to pursue further studies, while the term is used today when talking about pupils? own will to read books. The ability to read is a significant part of a pupil?s schooling, and therefore it is important to work to ensure that pupils love reading.

The purpose of this Master?s thesis is to investigate the library needs of fourteen-to-fifteen-year-olds. We have limited the investigation to the significance of libraries for the teenagers in their leisure time. Our focus is the public library with a particular reference to the plans for a new local public library with a youth profile in Malmö. With a departure point in the idea that young people?s use and view of libraries is to a large extent depending on factors such as social and cultural background and lifestyle, we chose to do a qualitative interview study with eight teenagers.

The aim of this bachelor thesis is to see how illustrators and illustrations are treated in Bibliotekstjänst?s binding booklets compared to how authors and texts are treated, i.e. the picture versus the printed word. My aim is to try and find out if librarians have the aids to acquire information about picture-book illustrators and illustrations in their selective work and reference work. In order to find out about this I need to examine the most common aid in this work, i.e.