TitelSecond Life som marknadsföringsforum ? en kartläggning av marknadsföringen i den virtuella världenFörfattare                       Malin BandhLina BäckeHandledare                                           Susanne ÅbergNyckelord                        Varumärkeskapital, relationsmarknadsföring, viral marknadsföring, virtuella världar, Second LifeBakgrund och problem                      De virtuella världarna växer alltmer och antalet användare ökar. Företag är osäkra på hur marknadsföringen inom den virtuella världen fungerar och hur de kan etablera sig där.Syfte                                  Syftet med denna uppsats är att kartlägga marknadsföringen inom den virtuella världen Second Life idag, samt hur företag kan gå tillväga med sin marknadsföring i den virtuella världen.Problemformulering     Grundproblemet är att företag inte vet hur de ska marknadsföra sig i den virtuella världen Second Life i relation till den fysiska världen. Detta leder till frågeställningarna: Vilka faktorer bör företag ta i beaktning vid en etablering i Second Life? Använder företag Second Life för att skapa varumärkeskännedom eller för försäljning? Hur kan företag kommunicera ut sitt varumärke i den virtuella världen?Metod                               Uppsatsen är en kartläggning av den virtuella världen Second Life.

En befolkningspolicy signalerar mer än hur många barn en kvinna ska ha. Den visar hur staten ser på sina medborgare och vilka saker man värderar. Den iranska befolkningspolitiken har varit väldigt framgångsrik trots att den inte är i samklang med en traditionell syn på mödrar. Uppsatsen diskuterar vilken betydelse dessa två diskurseer har för statens förhållande till kvinnliga medborgare..

In the literature it is not possible to find something about Swedish UN Military Observers (MO) experience of life is changing after their service. The aim of this study was to investigate if this has happened. The selection is of type ?snowball?. Interviews were made with twelve MO by telephone, both male and female.

According to the Swedish Red Cross, there are over 40 million people fleeing from war and conflict around the world. Some of these individuals are suffering from a disorder named PTSD (Post Traumatic Disorder Syndrome). This disorder is caused by previous experience incurred by war, conflict and violence. My intention with this study has been to increase the knowledge about refugees in Sweden suffering from PTSD syndrome. I have performed a study based on a project named Exigo.

The purpose of this essay was to examine the experience of the judicial process concerning domestic violence from the perspectives of abused females and from some of the authorities and organisations which meet these women. The essay investigated several views of the judicial process in order to obtain a wide perspective. It responded to the following questions:- How are abused women treated by the authorities and organisations?- Are there enough resources and knowledge among the authorities and organisations?- Is there any collaboration between the authorities and organisations which the female meets in the judicial process and if so, how does it look like?- What does the aspect of security of person look like for the women which have been exposed to domestic violence?- What in the judicial process is important for the women's ability to move on in her life after experiences of violence in a relationship?This study was based on a qualitative method, where the interviews constituted of empirical material. The essay was based on interviews with two females who have experiences of violence in a relationship, two social workers from Kvinnojouren in Lund, two social workers from Kriscentrum in Lund, one lawyer, one prosecutor, one policeman and one social worker from Kvinnoforum in Lund.

The main focus of this study is to explore Swedish soldiers? experiences of the transition back to everyday life after international service missions. This includes the help and support that they have received and also what barriers to care they have experienced during the transition back to everyday life. The theoretical perspectives of this study are social identity and stigma theory. This study was performed using a qualitative method and includes six individual interviews with active duty officers within the Swedish armed forces.

The health care system in most western countries is undergoing rapid changes with an increasing amount of people living with chronic cancer. These people have to deal with their disease in every day life together with working and family life. The relationship between health services and every day life has changed and raises new requirements. Earlier research has shown that maintaining every day life is important for cancer patients and their families. This study comprised patients with lymphoma receiving their diagnosis during 2003 ? 2005.

Första veckan i maj 2005 presenterades Helsingborgs färskaste och fräschaste tidning: Inspiration Helsingborg.Bakom Inspiration Helsingborg står fyra engagerade personer, som kände att Helsingborgs vackra stad inte kom till sin rätt i det befintliga turistmaterialet..

The purpose of this study was to examine and compare what six preschool teachers thought about their opportunities to take advantage of children's interest in natural sciences and technology, across four kindergartens. The following questions were explored in order to achieve the aim of the study: How do the preschool teachers interviewed describe their work with science and technology in the preschool and what these preschool teachers think about the meaning of motivation in the children?s learning of natural sciences and technology in preschool.  The study used a qualitative approach in the form of semi-structured interviews and interviewed a total of six trained pre-school teachers from four kindergartens with different profiles. The first kindergarten focuses on mathematics, science and technology.

The purpose of this study was to examine and illustrate how young adults look at themselves and their lifesituation in relation to the late modern society. More specifically its aim was to find out if the respondents have been affected by the ideals and norms of the late modern society in their lifechoises and their view of happiness. This study was based on interviews with eight young adults in the ages between 25 - 33. Out of the eight three were singles, two were married with children and three were in relationships. During the process four themes were identified: The importance and developement of an identity, fullfillment in the respondents lifesituations, the experience of happiness in the respondents lives and how the late modern society have influenced the respondents in their lives.

Det här är en undersökning om holländares val att flytta till Värmland och att starta eget företag sett utifrån ett work-life balance perspektiv. De teorier som har använts är främst work-life balance teorin men även teorier som behandlar flexibilitet, arbete och att starta eget företag återfinns. Inom work-life balance går jag igenom hur olika typer av förändringar i samhället har påverkat och påverkar balansen mellan arbete och fritid. Det tas även upp olika typer av beslut och gensvar som individen kan ta och göra för att motverka obalansen, men dessa individuella beslut är på något sätt relaterade till andra, som till exempel, kommunens gensvar.Jag har använt mig av kvalitativ metod där jag intervjuat nio respondenter i min undersökning. I analys och resultat kapitlet redogör jag för mina upptäckter utifrån den analys jag gjort av mina respondenters berättelser och kopplar det till de teorier jag använt mig av.

To increase the understanding of how individuals total life situation affects their stress level and health has lately more frequently been discussed in different contexts. Furthermore, it is important to have knowledge of power structures that exist under given circumstances in a society to get an increased understanding of how to structure the health promoting work to get the highest possible benefits. People?s work life is essential to their health, since we spend a lot of time at work. The aim of this study was to find out which factors that relate to nursing staff?s health and stress level from a general perspective.

Background: One in ten couples suffers from some form of involuntary childlessness or infertility in Sweden. Involuntary childlessness or infertility is when an individual or a couple has a desire for a child but are unable to conceive on their own. To suffer from involuntary childlessness can be a mental strain that can result in a personal crisis, where the existential issues become central and contested. Regardless of the reason for their changed life world is because of involuntary childlessness or infertility, it is always important for the nurse to have an understanding of individual?s life-changing world and experiences. Aim: The aim of the study was to describe men and women experiences of involuntary childlessness during investigation and treatment.Method: Selected method was a literature review. The study was based on articles from systematic and unsystematic searches in databases and analyzed from the chosen method.Results: Four main themes emerged from the analysis, 'The changing life-world', 'The mental strain', 'Perceptions of relationships and social life' and 'experiences related to treatment'.Conclusion: Being involuntarily childless and infertile create a mental, physical and social stress. Clinically, this means a responsibility to offer a personalized support. For the nurse it is important to have an understanding of individual life-world and how the involuntary childlessness affects them. .

This paper presents a study of the attitudes and values related to gender young people have. Five people, four women and one male, all about eighteen years old, were interviewed about their attitudes and values related to gender.Although the study is relatively small, the results are compatible with other published studies and indicate that young people, without consideration to their sex, has a very traditional view on gender. The study also indicates that the attitudes seem to be established very early in life. Probably the most important factor to determine the attitudes and values of the child is the parent's opinions. The result show that the interviewed persons did not think their attitudes and values towards gender where influenced by media, TV etc...

This thesis is seeking to explain why policy change come about. This is done by applying a part of Karin Lindgrens dissertation Vad styr ledaren?. The research evolves around the term pressure and the hypothesis are that policy change come about when there is middle range pressure on the decision-maker. Low and high pressure results in no or small policy change.The thesis is done as a case study where the economic crisis in Thailand 1996-1999 makes my case.