Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty.

Stress is something that has increased in recent decades among adolescents. Several reports indicate that young people today are more stressed because of the many demands they wear. They should be good in school, achievement expectations, get an education or job, make choices and think about their future. The purpose of our essay is that we want to explore and gain an understanding of how young people in the third grade in high school looks to stress. To conduct this study, we used a qualitative approach, by doing interviews with 10 high school students attending third grade at Västerviks gymnasium. The result we got out of the interviews was that young people experience stress differently, depending on their different as individuals. We found that there are different causes of stress, such as school, media, friends, demands from various quarters and choosing education.The interviews showed that some kind of stress was possible to handle for the adolescents, for instance by making schedule. Some stress from society was, on the other hand, more difficult to avoid..

In the medieval ruling catholic time the church walls was swarmed with programs of pictures with religious motives there the animal figures rich symbolics was significant first and foremost for the illiterate. Principally the inspiration comes from the antiquitys pagan world of fables and bestiary Christian world of symbols with the bible as the essential source. The essay describes six of the most common animal symbols who occur; dragon, the sneak in the Paradise, mouth of hell, lion, the fox as a preacher and the devil.To attain to a discussion about why just animals are used as symbols for human characteristics in the medieval church art instead for human beings as it's actually be about, I have studied bestiary and other literature about medieval churchpainting to get an understanding about the history of ideas about the thoughts of the time and about symbolics of animals, worth and how the Christianity have had an influence on the pictures.I have used Johannes Rosenrods church pictures from Tensta church in Uppland from 1437 as an exemplification but also mentioned other unknown painters who used similar animal codes and motives.It's plausible that the purpose of the animal figures was both religious and political, which was used by both the spiritual and the worldly authority so they could keep their dominance over the peasant. The figures was simple to read and remember and they made a deep impression on the people together with the sermon. The churchgoer get so to speak a sound- and image experience, a medieval reality who impress their world of ideas.When it's about the artistic formation of religious expression and characteristics it was undoubtedly a great advantage for the artists to use an animal code like a schemata.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

Det här arbetet är en pilotstudie om vad införandet av en ny betygsskala och nya läroplaner hösten 2011 fick för genomslag i betygsstatistiken i en av landets större kommuner och för lärare på en gymnasieskola i en mindre kommun, med fokus på ämnet naturkunskap. Regeringens mål med den nya betygsskalan var att den skulle visa elevernas kunskaper mer nyanserat, vilket också skulle kunna öka deras motivation att sträva efter högre betyg. Ett annat mål var att minska risken för betygsinflation, ett problem som funnits både i äldre tiders betygsskalor och efter införandet av den förra betygsskalan. Resultatet av studien visade att betygsmedelvärdet för eleverna inte förändrades med den nya skalan, men andelen som fick det högsta betyget sjönk, särskilt bland eleverna på högskoleförberedande program. Däremot visade det sig att bland eleverna på yrkesprogrammen höjdes medelbetygen i naturkunskap och andelen som fick det högsta betyget ökade.

The idea with this study is to examine if there are a connection between how optimistic people are in relation to how stressed they feel. The result from the survey is based on materials from a questionnaire has been sent to fifty persons of varying age and sexes. The questionnaire has also been sent to students from Karlstad University but also to friends and acquaintances. The data is measured with SE- and LOT-tests. The issues concerned in which scope respondents experiences themselves stressed and optimistic and how the connection is between experienced stress and optimism in relation to results on the figure tests.

The purpose of this study is to get increased knowledge of young people and their experience and thoughts about existential questions, and if the adults in Junior highschool take them into consideration. Our purpose to look at the result in a gender perspective was also a part of this work. Our starting point is the theory of youth, their existential questions and the importance of their identity-work in the late modern society. We interviewed six youth at the age of 15-16. We used hermeneutic theory to analyse the text.

Background: How a young woman approaches an abortion and how she handles its emotional impact is influenced by many factors. Mixed emotions about terminating a pregnancy are common to women of all backgrounds and circumstances. Aim: To illuminate young women´s experiences of abortions. Method: The study wasbased on literature from online databases and printed materials and involved the analysis of ten articles and one thesis. Result: Women contemplating abortion experience mixed emotions before, during, and after an abortion.

The purpose of this essay is to contribute to an extensive understanding of former criminals and addicts. These people are facing several difficulties and possibilities during childhood, adolescence, the active period, the turning-point and life after the turning-point and we have examined what they might consist of.In this survey we have applied a qualitative method and collected our basis from interviews with former criminals and addicts. Criminality and addiction is a complex problem. There are many different factors which contribute to develop this. The most differential factors are; insecure childhood, low self-esteem and wrong kind of friends.

The aim of the study was to through a qualitative method with two focus groups investigate how young women percieve that their identity creation is influenced by them reading celebrities Blogs and in that case, whether this type of Internet activity affect their autobiographical memory, the foundation for personal identity. Since the main task of the autobiographical memory is to give the ego and its social mode a foundation by sharing memories with others, the Internet activity should be seen as an important factor for the identity formation of young people. Today, the young spend equally mauch time being connected to various media as they do socializing with family and friends. The results indicate that young women view the world and lifestyle that known Bloggers expose intheir Blogs as a kind of ideal. The young women got an aha reaction when they realized that what the Bloggers expose is not always equal to the real life..

Our time is characterized by the development of new technologies that facilitate communication between people. The need for Video Mediated Communication (VMC) is increasing because people move to other locations due to migration and global mobility. VMC provides the opportunity for millions of people around the world to ?hang out? and see each other despite the distance in between. The world is "shrinking" because of the Internet and our perception of distance is changing.VMC is becoming increasingly available, in the form of applications like Skype and MSN for mobile phones and computers, and in addition, it?s practically free.The purpose of this thesis is to render a picture of the way in which people use Skype in the private sphere.

Does the country people live in affect the probability of them experiencing happiness? Can a country variable in an ordinal regression model be affected when microeconomic and macroeconomic factors are added to the model? The possible outcomes are either that the country variable affects less when the additional predictors are added to the model, or that they stay the same. The micro data is collected from the European Social Survey database, the macro data is collected from the World Bank. The country variable becomes less substantial when additional variables are added to the model. The variable with the most influence over expected happiness apart from the country variable is whether the individual often socializes with friends or not.

The main purpose of this study was to determine the self-estimated levels of knowledge about doping for a group of strength training young adults, and also to get an idea of their attitudes regarding the subject. A part of the purpose was also to investigate the potential associations between knowledge and attitude. Method: To collect information a questionnaire was constructed that was inspired by a similar study and in consultation with the tutor. Questions regarding background, doping and training experiences together with self-esteemed attitudes and knowledge about doping were included. Questionnaires were handed out at gym facilities in central Sweden, and were answered by men and women ages 18 to 35 years.

The idea with this study is to examine if there are a connection between how optimistic people are in relation to how stressed they feel. The result from the survey is based on materials from a questionnaire has been sent to fifty persons of varying age and sexes. The questionnaire has also been sent to students from Karlstad University but also to friends and acquaintances. The data is measured with SE- and LOT-tests. The issues concerned in which scope respondents experiences themselves stressed and optimistic and how the connection is between experienced stress and optimism in relation to results on the figure tests.

The aim of this Master thesis was to examine news journalism covering expressions of mourning related to violent or unexpected deaths. What rituals for mourning are brought out in media and do media present guidance to how mourners should behave? The questions examined were: What characterised news events that leaded to texts on expressions of mourning? How was grief framed? Which narrative patterns were there in the texts? How was the deceased represented? How were the mourners represented? 165 texts, from Swedish daily newspapers, covering 93 different news events were analysed. The methods were mainly discourse analysis with focus on identities and relations, but also semiotic analysis with focus on staging and symbols and narrative analysis with focus on patterns for storytelling. The result showed that a news story about ordinary people expressing their feelings of grief has elements of melodrama. The news story is based on the myth of the victim, and formed as a typical story where equilibrium is disturbed when the inconceivable happens and the mourners can by their actions restore equilibrium.