This Master thesis was written in collaboration with the Kalmar-based consulting company Sederkvist Kommunikation. The purpose was to explore the market potential for Sederkvist Kommunikations new software Bellman Marketing. Based on these results a launch plan was created and advoice were given to Sederkvist Kommunikation as to how their new administrative tool could be introduced on the market. Data were collected through semi-structured telephone interviews. The population was Swedish so called Gazelle-companies (growth-companies listed yearly by the business newspaper Dagens Industri) and totally 27 units were examined.

This essay is about the Swedish folk and troubadour singer Fred Åkerström and particularly his interpretations of the Swedish national poet Carl Michael Bellman. With Åkerström being a socialist, he converted his beliefs into what he believed Bellman should stand for and not stand for, politically and historically and the picture he did not take kindly to is called "The bourgeoisie". And in his interpretations of Bellman Åkerström used his deep bass voice and singing with maximum potential that earned him the nickname "Carl Michael Decibelman" along with a trio he created called Trio CMB. But along with alcoholism and financial problems Åkerström died at an age of 48 years old and had probably much more to give the Swedish musical society..

I detta examensarbete skapades illustrationer och modeller i digital 3D-grafik, föreställande den svenske skalden Carl Michael Bellman (1740 - 1795). Förebild för arbetet var en 2D-bild i detta fall Per Krafft d.ä:s (1724 - 1793) målning av Bellman från 1779. Arbetet utfördes med föresatsen att åstadkomma en så realistisk återgivning av en verklig karaktär som var rimligt tidsmässigt. Den modellerade karaktären poserades och renderades i flera bilder. Den praktiska delen av arbetet resulterade alltså i en remediering av en målning till digital 3D-grafik.

I denna uppsats undersökt vilka likheter och skillnader som finns i texter till barn skrivna av författarna Carl Michael Bellman och Magnus Uggla. Utgångspunkten är att med hjälp av tillfällesdiktens ramar jämföra ett antal av Bellmans dikter med varandra samt att jämföra framför allt vaggvisan med Ugglas text. Inledningsvis granskas texterna enskilt och därefter ställs de mot varandra..

This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.

Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that traditional mass marketing today face harder competition than ever. This thesis examines and look in to three well recognised Swedish companies use of direct marketing. Our main purpose is to establish how companies spend their marketing budget between direct marketing and traditional marketing activities.

The aim of this Master?s thesis is to investigate different ways of illustrating the information literacy of librarians and with a pragmatic view survey what has been written about marketing the librarians. The thesis is based on a marketing theory introduced by Philip Kotler. He believes that marketing is a social process and that everything can be marketed. I have reviewed three marketing strategies and their significance in marketing the information literacy of librarians.

En av Bellman & Symfons produkter a?r den sa? kallade samtalsfo?rsta?rkaren. Samtalsfo?rsta?rkaren a?r ett ho?rselhja?lpmedel, som genom digital signalbehandling fo?rsta?rker ljudniva?n samtidigt som oo?nskat bakgrundsljud da?mpas.Via ett 3,5 mm jack pa? enheten kan vanliga lyssningstillbeho?r anslutas, sa?som ho?rlurar och o?ronsna?ckor. De lyssningstillbeho?r som Bellman & Symfon erbjuder idag a?r av enkel modell, och la?mnar mycket att o?nska vad ga?ller ljudkvaliteten.Genom detta projektarbete har jag studerat fo?rba?ttringsalternativ till dessa lyssningstillbeho?r, men har fokuserat fra?mst pa? sa? kallade stetoclips.Via mjukvaran Smaart v.7 Di simulerade jag upplevd frekvensga?ng hos olika lyssningstillbeho?r.

En av Bellman & Symfons produkter a?r den sa? kallade samtalsfo?rsta?rkaren. Samtalsfo?rsta?rkaren a?r ett ho?rselhja?lpmedel, som genom digital signalbehandling fo?rsta?rker ljudniva?n samtidigt som oo?nskat bakgrundsljud da?mpas.Via ett 3,5 mm jack pa? enheten kan vanliga lyssningstillbeho?r anslutas, sa?som ho?rlurar och o?ronsna?ckor. De lyssningstillbeho?r som Bellman & Symfon erbjuder idag a?r av enkel modell, och la?mnar mycket att o?nska vad ga?ller ljudkvaliteten.Genom detta projektarbete har jag studerat fo?rba?ttringsalternativ till dessa lyssningstillbeho?r, men har fokuserat fra?mst pa? sa? kallade stetoclips.Via mjukvaran Smaart v.7 Di simulerade jag upplevd frekvensga?ng hos olika lyssningstillbeho?r.

As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position in the marketing mix throughout the world, since companies and other organisations have realized that Event Marketing is a powerful tool for differentiation. We have also seen that Event Marketing in the business world lately has come to be more important for building and maintaining relationships, as well as carrying marketing messages.In this essay we discuss Event Marketing in three sections; brand, relationships, and customer experience. Among these topics, inter alia Integrated Marketing Communications, Sensory Marketing, and Service-dominant Logic are presented.

Degeneration of trademarks - a legal construction or a marketing problem? This paper discusses the issue of degeneration of trademarks. The study has its starting point in the conflict that may arise between the principles of marketing and the legislation concerning IP rights and market law. In this study several verdicts are studied in which degeneration has been addressed. Analyzing these rulings as well as the current legislation in the light of marketing theory, a conflict between marketing and legislation can be noted.

The purpose of my study is to question the model service marketing triangle and propose an alternative ways of looking at service marketing. The study is based on a deep, qualitative research. In the research of the material an abductive approach has been used. The primary information sources are interviews with project workers, which are being analyzed together with the theoretical background in part argumentations in the course of the thesis. In the last chapter they are unified.

The purpose of this thesis is to shine some light on how B2C companies in Sweden carry out a viral marketing campaign. Through case studies of two comparably sized companies, Arla and If Skadeförsäkringar, this was examined. This study shows that viral marketing is still a new subject for both marketers and researchers. It is hard to find conclusive methods for how to carry out such a marketing campaign successfully leaving companies feeling that they first have to go through a trial and error process. This is evident in this case study, where viral marketing is degraded to a tool for generating awareness rather than producing actual results as part of a holistic marketing plan and where those results are too uncertain to rely on.

This qualitative research is a contribution to the ongoing debate among marketing researchers regarding if there is a dominant paradigm and viewpoint of marketing and which one is the most appropriate. In this study current views of marketing are identified and then compared against the older Goods-Dominant Logic of Marketing and Vargos? and Luschs? alternative Service-Dominant Logic of Marketing. The trends that have been observed are situated in the framework of Thomas S. Kuhn?s philosophy of science.

The purpose of this essay is to examine how the two Swedish municipalities, Sigtuna and Nyköping, work with marketing. The study has primarily focused on how these two municipalities worked, consciously or non-consciously, with lifestyle marketing and place marketing. The research-questions that this essay wants to answer are;What is lifestyle marketing and place marketing?Do municipalities use these types of marketing, and who is this marketing directed to?How and why does municipalities use lifestyle marketing and place marketing?To answer these questions, phone interviews were conducted with several important employees within the two municipalities. The results of this study show that the different municipalities have both been using lifestyle marketing, but on different levels, in Sigtuna, it was a strategic choice, whereas in Nyköping, it evolved by itself and was not a conscious choice.