Master Thesis in Managing People, Knowledge and Change (BUSM18)..

The main objective of this thesis is to study how the structures of a sell dialog, via a web shop, should be designed in order to support and inspire the customer. To get the answer to this question I use a qualitative and quantitative method. The qualitative method is applied in connection with different interviews. The quantitative method is used to analyze different answers given from those who are interviewed. I also use the deductive method due to my interest of studying how reality can relate to the theories with the choice of the subject.Moreover, this thesis is structured by three main perspectives; company, customers and techniques.

After the last election Sweden has got a government that claims to be feminist. This thesis discusses whether the change of labels has also brought along policy formulated in a feminist way, arguing that the way policy is expressed affects how people see a certain problem. Three policy proposals are analysed, and in only one case the government seems to have been influenced by feminist ideas. The other proposals partly support claims made by new institutionalism that norms and routines in an organisation work to resist policy change, but also shows that feminist ideas are resisted more actively. The fact that so called policy entrepreneurs was present in the policy process at a certain period in time, probably counts for one explanation to the exceptional policy.

The aim of this study was to examine the existing discourse of youth robberies from year 2003 to year 2013 in DN and Aftonbladet. By using discourseanalysis as theory and method I have studied newsartikles from these two newspapers.The study shows that the portrayal of youth robberies is focused on the young muggers as a group and not as individuals. The groups that are mentioned are young men and women, children and muggers with another ethnical background than swedish. Girls, children and ethnical background are given more attention in the articles, and are portrayed as more problematic. The youth robberies are described as brutal and are focused on the young muggers as unrestrained, evil individuals with no future.The analysis also shows that a change in the discourse is taking place during the studied period.

The 1900s saw two incidents of states using their military in civil disorder situations, which resulted in the killing of unarmed citizens. May 14, 1931 in Ådalen, marks a significant part of Swedish history and its view of the use of military force.  On that day, a peaceful protest march escalated, which resulted in live firing by the military stationed there to uphold law and order. This resulted in the deaths of five civilians and the prohibition of the use of military force in incidents of civil disorder. In 1972 in Northern Ireland a similar event took place on January 30, which is commonly known as Bloody Sunday. The Troubles were raging and resulted in protests for civil rights by nationalists.

Botanist Kjell-Arne Olsson inventoried the plant fen ragwort Senecio paludosus 1983 in Scania andfound a big number of locations within Biosphere Reserve Kristianstad Vattenrike. In 2012, a reinventoryof the 1983 survey was carried out to study whether there has been any change in the fenragwort population in Kristianstad Vattenrike since the last inventory. The results show that therehas been no overall change in the number of fen ragwort in Kristianstad Vattenrike, on certainpremises they have increased in number while in others they have fallen. However, the inventoryshows that almost half of the locations with fen ragwort have disappeared during the same period.The main reason for this is that fen ragwort did not manage to competitive with other vegetation,taking in consideration this has been smaller premises with young plants. In addition to competitionother factors such as prolonged high water, grazing and caterpillars from Tyria jacobaeaecontributed to the decrease.

The aim of this essay is to investigate the situation for democracy in China. The study raises two main questions. They are as follows: Are there obstacles to a democratization process in China? and Are there openings when it comes to a gradual change for democratization in China? The theoretical framework consists of Robert A.Dahl´s Polyarchy theory, and in addition , five factors promoting democracy. Also the notion of an MDP-society (a modern, dynamic and pluralistic society) is looked upon.

This study investigates the evolution of depictions of Maoist China in Swedish history textbooks from 1970 to 2010. Through examining textbooks from this period, 20 years before the end of the cold war and 20 years after it, this study aims to investigate how quickly and how radically textbooks can change in their depictions of controversial and significant historical periods. Comparing descriptions of both people, tumultuous events, and general trends in China under Mao's rule, this study finds significant differences in how the textbooks describe Maoist China. While textbooks in the 1970s give a largely positive, sympathetic and hopeful view of China, during the 1990s and 2000s that perspective has been overtaken by an overwhelmingly critical view of Mao and his rule, focusing on his failures and dictatorial rule. The findings add to a somewhat divided field of research on the adaptability of textbooks, leaning toward the idea that textbooks can change rapidly during times of turmoil in a society..

The purpose of this thesis is to investigate whether placement, using a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are being bought, habitual and unplanned, as a response due to the placement of the products in-store. To further elucidate the purpose, the thesis will focus on if the placement of the products itself will have an impact on the customers? attitude towards buying ecological products. A deductive approach was applied where we did a quantitative study using triangulation to receive data to reveal if the placement of ecological products had any effect on the sales of these products.

I dagens samhälle har kommuner blivit allt mer konkurrensutsatta då möjligheterna för befolkningen att flytta har ökat. Detta har medfört att kommuner fått ökad press på sig att anpassa sig till nya förhållanden för att attrahera invånare. Nya förhållanden kan orsakas av bland annat demografisk utveckling, politiska val och konkurrerade kommuner. Därmed blir kommuners målstyrningsmodeller och hur de klarar av förändringar av intresse. Vi har kommit fram till att Falkenbergs Kommun som organisation är förändringsbenägen.

Many sources point to the same conclusion; throughout the history the research sphere, mass media, governmental industry policies and public life in common have not paid the same attention to medium-sized companies as to small, new or large companies in Sweden. Yet, there are some researchers claiming the need for the medium-sized companies to grow, becoming tomorrow?s Swedish new large companies. Hence, the need for understanding the specific growth conditions of the medium-sized companies are definitely clear. This study aims firstly to identify whether there are specific requirements and obstacles for growth in connection to being a medium-sized company.

AbstractThe main objective of this essay is to come to an understanding as to why girls, together in groups, walk against the conventional image of women and take on more violent and aggressive behaviour against their surroundings. In this essay I hope to gain an understanding of how ?girl gangs? work as a social phenomenon as well as identify the characteristics of these gangs. Furthermore, this essay aims to understand what role the violence and aggression plays in the lives of these girl?s.The following questions are the focus of the essay:? Why have girls in groups become more aggressive and violent?? What is characteristic for ?the girl gangs? as a social phenomenon?? What role does the girls? aggressive behaviour play in their life?The essay touches on an escalating problem within society, which has received considerable attention in the media lately.

Syfte: Att kartlägga patientgruppen som förskrevs Fysisk aktivitet på Recept, FaR® och hänvisades till friskvårdslots i Uppsala läns landsting under perioden 090701-091231 samt att undersöka eventuell skillnad i fördelningen av kön beträffande förändringsbenägenhet för fysisk aktivitet vid första kontakt med friskvårdslots. Vidare var syftet att se om de patienter som avslutade kontakten med friskvårdslots visade ökad förändringsbenägenhet för fysisk aktivitet. Metod: Patientdata tillhörande patientgruppen (n = 193) sammanställdes och kartlades efter insamling av friskvårdslotsar i Uppsala läns landsting. Patienternas förändringsbenägenhet för fysisk aktivitet bedömdes av friskvårdslotsen, enligt Stages of change-modellen, i samband med telefonkontakt. Förändringsbenägenheten för fysisk aktivitet vid första och avslutande telefonkontakt undersöktes hos de patienter (n = 39) som inom tidsramen för detta uppsatsarbete hann avsluta sin kontakt med friskvårdslotsen.

The purpose of this study is to examin the depiction of culturalmeetings in history books in relatioon to the schoolguidelines, and how and why the description may have changed over time. To achieve this, a qualitative method was used to analyze the content of cultural meetings in Swedish schoolbooks after the World War II. The material used in the study was taken from eight editions of Alla tiders historia published between 1985-2011. The material was then put together and analyzed from the theoretical perspectives, which try to explain the factors that influenced the depiction of the texts.The results of this study shows, that over time, the school guidelines have incresed their focus on human value and the need for students to interact with people from other cultures. The depictions in the history books lives upp to the demands of the school guidelines, but this study shows that the main influence of the content of the book is the social context.

Aim: The purpose of this paper is to see if there has been a change over time in the performance and in the spoken word of the Swedish cooking programs. By testing the theory of intimization on the cooking programs I get the opportunity to see if the border between the private and the public have become clearer or more difficult to notice, and if the new language, the informal language as intimization entails, has been used in Swedish cooking programs since the 70s until today, or if there´s ever been a formal language in Swedish programs? Method/Material: I'm using a rhetorical approach that includes a three-step analysis. Analysing the context, means to persuade and performance. The empirical material I intend to analyze is Swedish cooking programs from the 70s until today, 2010.