Problem: Det har funnits många diskussioner kring traditionella finansiella teorier vad gäller den effektiva marknaden och investerares rationalitet. Den effektiva marknadshypotesen talar för att marknaden är effektiv och att aktiepriserna återspeglar all tillgänglig information, vilket resulterar i att det inte är möjligt att göra bra investeringar. Behavioral finance anser däremot att marknaden påverkas av beteenderelaterade aspekter och därför inte är effektiv. Vad är det egentligen som ligger till grund för aktieägares investeringsbeslut?Syfte: Syftet med denna uppsats är att, ur ett aktiemarknadsperspektiv, undersöka de psykologiska faktorerna bakom investeringsbeslut.

By identifying effects that a buyout-firm has on management control systems in its portfolio companies, the aim of this thesis is to explain how such effects differs between the companies and finally to explain why the effects differs even though the companies are owned by the same buyout-firm. The study is conducted as a qualitative case study based on interviews with representatives from the studied buyout-firm and three of its portfolio companies.By analyzing the empirical findings with frameworks and theories within management control systems and value creation, we cannot only identify effects that are common for all portfolio companies but we can also observe differences between the portfolio companies.The identified effects that are common for all portfolio companies are: increased internal reporting burden, increased perceived risk of getting laid off among managers and co-workers and replacement of the board immediately after acquisition.The effects that are observed only for two portfolio companies are: increased focus on short-term planning, higher financial targets, replacement of company management upon acquisition and moving of decision authorities to higher organizational levels. Differences are observed although the portfolio companies are owned by the same buyout-firm due to: differences in management and co-workers equity stake in the portfolio companies, differences in business complexity and differences in planned exit-horizon..

The Swedish do-it-yourself (DIY) market has expanded in recent years and is today a SEK90 billion market. Competition is fierce, however, and the DIY retail chains compete over market share with extensive marketing campaigns. Advances in computer technology have made it possible to acquire and compile huge quantities of point of sale data. However, due to a lack of economic theories and statistical methods, this data cannot be effectively utilized and the effects of the campaigns are not measured in any detail. In this study a new method was used to examine the effects of marketing campaigns in the DIY consumer market.

There are several competing views on how to best utilize air power. Following his quantitative study of air power, Robert Pape developed a theory which focuses on undermining the target state's military strategy. According to Pape it is possible to explain the outcome as a result of military vulnerability. This essay seeks to determine if Pape's theory can predict the outcome of Operation Unified Protector. By using a mixed methods approach on four hypotheses, it will be determined if the operation was a successful case of coercion, if NATO acted according to Pape's model and whether this achieved the desired effects or not. The results reveal that the theory could not successfully predict the outcome of the conflict.

Background: Pet therapy has existed as a concept since 1964 when the American child psychologist Boris Levinson coined the term. Nowadays Animal Assisted Activity (AAA) and Animal Assisted Therapy (AAT) are both recognized concepts, and with progressed research the science of pet therapy increases.Purpose: To summate the most recent science in pet therapy (therapy dog) research with focus on physical, psychical, and social effects.Methods: Literature study/review with descriptive design, research on 21 articles published from year 2003 and onward. Articles used in the study were chosen through beforehand decided criteria, subject to quality rating, and summated in an overview. The main results were summated and presented in similarities and differences.Results: The main result of the summation was that important results could be measured in each of the three fields of research. Physical/physiological effects: pain relief, differentiated results on vital signs, and increased activity.

This study investigates how the host community of Tenerife perceives the socio-cultural effects of tourism on the island. The method chosen for the study was qualitative interviews which were performed with six respondents, each born in Spain, living permanently in Tenerife and employed within service-related occupations. The interview material was interpreted and handled according to a hermeneutic approach. The results of the study showed that the respondents had an over-all positive perception of tourism. Perceived positive socio-cultural effects were related to cultural and linguistic influences.

Cumulative effects are seldom treated in Swedish Environmental Impact Assessments (EIA). This report treats these questions and which procedures and methods that can be used when assessing cumulative effects in EIA. This report is a literature study where also a case study is a part. The case study shows how existing methods for cumulative effects can be used in practice. The report is concentrated on biology and treats cumulative effects on premises of biodiversity and roads. Cumulative effects include both direct and indirect effects.

This essay has the ambition to examine and compare Croatia?s and Bosnia and Herzegovina?s development towards a consolidated democracy. By applying Linz & Stepen?s theory on how to consolidate a democracy and put focus on political society, behavioral patterns, attitude and constitutional structure the purpose is to find similarities and differences between Bosnia and Croatia within this field.The focus of this study is to compare two similar countries that have developed in very different ways. By applying the theory and a comparative method the purpose is to examine why two so similar countries with so much in common have developed in so different ways?In order to better answer the question there are two part questions and these are:What difficulties, concerning consolidation of democracy, have Croatia and Bosnia faced since the democratic transition in the beginning of the 1990s?What similarities and differences in the area of democratic consolidation (with focus on political society, behavioral patterns, attitude and constitutional structure) are there between the two countries?As the analysis shows, the main reason why these two countries differ so much is that Bosnia is a divided country with different nationalities and each nationality only wants to realize its own interest and does not care about what is best for the country as an entity.

Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. The last-mentioned also constitutes the basis and object of study for this paper. The purpose of this study is to shed light into this relatively unexplored topic and concretize the true effects. There are many examples of how Native Advertising is framed and implemented, but little hard facts and real figures.

Vätternrundan is an annual sporting event that takes place in the Swedish town Motala since 1966. It is one of the world largest recreational bicycle rides and attracts over 20 000 participants each year. This study focuses on event effects and how an event can be of value within the principles of place marketing. Within this study five representatives were interviewed with semi-structured interviews.The results show that the representatives describe Vätternrundan as a positive event which mostly generates positive effects for the city itself and for the people living and working there. The effects consist of the events ability to create awareness of the place, the possibility to extend the tourism season and several social effects like solidarity and interaction.The result also shows that Vätternrundan is a well-known brand and because of this it can be used as an advantage in place marketing.

Animal-assisted therapy had its large breakthrough in the 1960-ties when a psychiatrist named Boris Levinson discovered the great advantages of involving animals in the treatment of patients. Therapy with animals involves that animals are used in a systematic way, in a person's process of treatment. The most distinguished companion animal used within this area is the dog, but horses, cats, rabbits, birds, dolphins and the most common farm animals are used in animal-assisted therapy. Most animals that are to be used for this specific purpose need to be trained in order to maintain their physical and mental health, but also to minimize the risks for the people that are involved. Most studies within this research area are focused on the positive effects on the patients and less on the effects on the animals.

The objective of this study was investigating social worker?s perspective of how alcohol consumption can affect, and what elements in the social environment that may be of significance for, alcohol consumption and development of identity. The questions at issue were: Do social workers experience any positive effects from alcohol consumption in 16-17 year-old girls with problematic alcohol consumption and what influence do the effects have on self esteem, self image and development of identity? What do social workers experience are the negative effects from alcohol consumption on self esteem, self image and development of identity? How important do social workers find the social environment and how do they believe the social environment affect the alcohol consumption and development of identity? This was investigated with a qualitative approach from a social worker?s perspective, hence social workers were interviewed. The study?s theoretical basis was Symbolic Interactionism and Erikson?s theory of Psychosocial Development.

The horse's motivations to forage and eat are behaviors that horse owners should take into consideration when designing the horse's living environment. In today?s housing of horses, horses are often kept alone in boxes and paddocks and are fed with small amounts of energy-rich roughage. Problems that can arise with a shortened feeding-time and long periods of fasting are behavioral changes like stereotypic behaviors and an increased risk for ulcers. A solution to the short feeding-time is that you are feeding roughage in a small mesh hay net, or a so-called Slow-feed net.

This paper aims to investigate if the underlying effects of the marketing phenomena clutter can be explained by negative priming. Although a lot of research has been made in the field of marketing, many people still claim "all marketing is good marketing", which we intended to challenge. In order to do this a tailored experiment analyzing the effects of clutter was created. The experiment consisted of two activities with the objective to manipulate the participants by making them avoid distracters. To maintain high ecological validity throughout the experiment actual brands were used as distracters.

This thesis provides the first test of the effects of ?advertising talk?, i.e. comments, discussions and opinions about advertising. Despite its prevalence quantitative research on advertising talk has been scarce and this study is thus an attempt to fill in some blanks. Hypothesizing that advertising talk will enhance consumer-perceived advertising value as well as purchase intentions and that the effects are more pronounced for talk generated by consumers as compared to marketers, I use a fictional campaign to measure responses in an experimental study.