Via semantisk analys har förekomst och variation av KRAFTmetaforer i två olika typer av texter jämförts. Hypotesen är att kognitiva neurala nätverk som ansvarar för den abstrakta tanken är tätt sammanbundna med kognitiva neurala nätverk som representerar känsloerfarenhet baserat på sensoriska upplevelser. Analysen utfördes på två olika typer av texter. Resultatet visar på signifikant skillnad i förekomsten av antalet metaforer i de olika texterna. Ett antagande för undersökningen var att självbiografiska texter är mer förankrade i känsloerfarenhet baserat på sensoriska upplevelser än vad argumenterande texter är.

The high and seemingly increasing degree of consumer avoidance and disliking of television advertising breaks should raise many questions for commercially financed television networks as it can be argued that benefits sought by both viewers [seeking a fulfilling viewing experience] and advertisers [seeking advertising effectiveness] are eroded by this effect. This thesis studies effects on advertising effectiveness [RecallBRAND; AttitudeBRAND; AttitudeAD] as well as on the viewing experience [SatisfactionPROGRAM/CHANNEL; Attitude PROGRAM/CHANNEL; IntentionPROGRAM/CHANNEL] given a reduced degree of advertising clutter. By conducting an experiment two breaks are compared, one having the standard primetime nonprogram time units (5 min and 30 sec *3?16minutes/hour) and the other the standard nonprogram content cut in half (2.45 min *3 ?8min /hour).Results show that the reduced breaks award advertisers with higher commercial effectiveness. Measures of RecallBRAND demonstrates no differences between the standard and the reduced break, implying a significantly increased likelihood to be recalled and an equivalently lowered risk to be forgotten in the reduced break.

Background: The debate about environment, labor conditions and aid to developing countries has the last years been a much discussed subject The pressure on the companies to live up to their responsibility is beginning to be noticed in the market.Purpose: To find out if a retail company investing in Corporate Social Responsibility thereby direct can effect it?s stock value. Using interviews to investigate if and how stock analysts and corporate finance professionals valuate a company?s CSR initiatives.Theoretical perspective: The description of CSR is leading to the main theory, The Brand Value Change, and the Market Hypothesis. Additionally a theory of the Consumer Buying Process and CAPM-model about financial risks is presented.Method: An event study of 30 companies to investigate if there is any change in their stock values and interviews with three professionals from the financial sector to find out about their attitude to CSR.

At present indoor tethering of dairy cows is still common but is not predicted to take part of modern dairy production. When conducting scientific studies of cattle it is generally necessary to tether the animals to maintain a controlled environment. Studies confirm that tethering and confinements of cattle severely affects the development of stereotypies in cattle. The feeding regime and feeding level have an immense affect on the stereotypi level in cattle. The aim of this experiment was to study dairy heifers that had never been tethered before the start of the experiment, to evaluate the affect of tethering on the development of stereotypies and the impact of the feeding regime on the behavior of the animals. Sixteen dairy heifers were tethered in a tie stall and divided in two groups with different treatments. Heifers in treatment E were fed restrictedly with silage and treatment EH was fed with the same amount of silage but also straw ad libitum.

Bakgrund: Kvinnor har högre sjukfrånvaro än män och inom undersköterskeyrket, som är kvinnodominerat, märks detta tydligare. Det finns därmed anledning att uppmärksamma och kartlägga vad som upplevs främja kvinnors arbetsnärvaro och arbetsförmåga i detta yrke. Syfte: Syftet med studien var att utforska äldre kvinnliga undersköterskors upplevelser av betydelse för bibehållen arbetsförmåga inom kommunal äldreomsorg. Metod: Studien genomfördes som en beskrivande kvalitativ intervjustudie med kvalitativ manifest innehålls-analys. Sex friska undersköterskor mellan 55-58 år i kommunal äldreomsorg valdes genom ändamålsenligt urval till semistrukturerade individuella djupintervjuer.

In this study, we have explored a new area called ?gamification? ? a word and concept that was first introduced on the Internet autumn 2010. Gamification concerns integrating game design, with emphasis on game mechanics and game dynamics, into non-gaming contexts ? such as marketing. At its basic definition, it concerns the process of transforming all kinds of activities into games.

Coping theory asks what the cognitive and behavioral patterns of individuals dealing with stress are. This essay includes, besides the perspective of the psychology of religion, theories of culture and ritual in exploring two Swedes coping with the natural disaster in Thailand year 2004. The vacation paradise was struck by an enormous flood wave, called a tsunami, causing vast destruction and the death of over 200.000 people. Among these 543 were Swedes on vacation. When a disaster of such measures happens, what kind of stress does it cause? How do you cope? Are religion and ritual important? What is the function of the culture in the copingprocess? Using hermeneutical analysis this essay interprets the material from two books by Swedes, who not only experienced the disaster, but lost two children and husband and wife in the flood wave.

Hösten 2007 genomfördes denna jämställdhetsutredning inom bank- och finansbranschen.Syftet med utredningen var att belysa hur informella aspekter inom Bank AB kunde förstås i relation till jämställdhet. Den konkreta och övergripande frågeställningen är: Vilka hinder och möjligheter framträder för jämställdhet i Bank AB:s organisation? För att besvara den övergripande frågan ställdes följande frågor till mitt material: Framträder det några skillnader inom organisationen som är relaterade till kön/genus? Hur framställs kvinnor och män i interntidningen? Vilka föreställningar finns om kön/genus i organisationen?Utredningen utfördes via enkäter, därefter undersöktes personaltidningen och slutligen genomfördes intervjuer. Teoretisk utgångspunkt är organisationsteori med genusperspektiv uppdelat i begrepp som gäller strukturer, ledarskap, symbolism och förändring. Även teoretiska resonemang om systemförändrande/systembevarande jämställdhetsarbete applicerades på materialet.

Syftet med denna uppsats är att skapa förståelse för, varför företag väljer att outsourca sin ekonomifunktion utomlands, samt identifiera eventuella oförutsedda kostnader. För att illustrera detta genomförs en fallstudie på företaget Dell. Våra data har vi inhämtat genom en kvalitativ undersökning i form av en fallstudie på företaget Dell. Vi har valt att genomföra en längre intervju med två nyckelpersoner på det svenska kontoret i Solna. I teoriavsnittet presenteras litteratur och artiklar om vad outsourcing är och innebär samt forskningsartiklar gjorda om varför företag outsourcar sin ekonomifunktion och vad de önskar uppnå.

Purpose: The purpose of the study is to in a comparative and causal way explore whether there is a relationship between risk and return and also how it is perceived on the Nordic financial markets.Theory: The theoretical frame of reference applied in the thesis is considered relevant inthe perspective of the study?s purpose and research questions. We have among other theories used The Capital Asset Pricing Model, The Efficient Market Hypothesis and various Behavioural finance theories.Method: The study has its starting point in a quantitative approach with a quantitative data analysis supported by secondary data extracted from Thomson Reuters.Empirics: The empirics contains regression analyses made from calculated secondary data of 240 randomly chosen companies from Nasdaq OMX Stockholm, NasdaqOMX Copenhagen, Nasdaq OMX Helsinki and Oslo Bors.Conclusion: The study conclusions show that there are both a negative and positive relationship between volatility and actual return on the investigated markets. Considering this prior statement we can conclude that the Capital Asset Pricing Model can?t correctly describe the actual relationship between the parameters investigated on the current sample.

Today there are many students with behavioral and developmental disorders in schools. One of these disorders is ADHD. The medical designation ADHD stands for Attention Deficit Hyperactivity Disorder. I have chosen to research how two students with ADHD can be included in a fifth grade classroom.This research paper addresses the issues surrounding the student?s day-to-day life with a focus on the classroom.

Every year 67000 tons of food is wasted by Swedish retail stores. The waste implies financial losses for the retailer and it has a huge impact on the global environment. Reducing in-store food waste is thus a win-win situation for both retailers and society. The most effective way to reduce waste is primarily by optimizing the logistics of supply, but customers expect a store with a wide range of products and stuffed shelves. Thus there will always be products about to expire.

In Dar es Salaam, as in many cities in developing countries, green areas are decreasing due to the fact that the growth of buildings, infrastructure and services has become a priority. As the population increases more buildings and infrastructure are needed and much of the building activity takes the form of uncontrolled settlements, which encroaches the public green space. Dar es Salaam has approximately three million inhabitants, of which about 70 percent are living in informal settlements. The aim with this study is to make a design proposal for a park and recreation area where the Msimbazi river basin in the centre of Dar es Salaam is today. The basin consist of a few playing fields, footpaths and some urban farming, but apart from this it mostly consists of unused grasslands, swamps and forests. Because it is an unsafe place and badly connected to the rest of the city infrastructure, it has become a barrier. The annual flood combined with the constant still shallow water creates a good breading ground for malaria mosquitoes.

The main purpose of recruiting is to find a job candidate who meets the demands of formal and informal competence at the same time as the candidate should be seen as the right person to the right place. Several job advertisements in the areas of finance and administration has at least two years of work experience as a demand before individuals can be seen as an appropriate job-candidate, hence it becomes a sort of ?catch-22? for graduates with no prior work experience. The purpose of this study is to create a better understanding for recruiters? approach and attitude to hiring individuals who only have a university degree.

Ätproblem hos barn är relativt vanliga och existerar både hos i övrigt friska barn och hos barn med andra sjukdomar och diagnoser. I vissa fall är ätproblemen så allvarliga att de leder till malnutrition. Ofta delas ätproblem in i kategorier beroende på om man tycker sig se en medicinsk orsak eller inte, man skiljer därmed på organiska och icke-organiska problem. Detta arbete fokuserar främst på det som i litteraturen brukar kallas matvägran. Syftet var att belysa området i stort genom att presentera och diskutera aktuell litteratur och forskning om matvägran samt att kritiskt granska olika förklarings-modeller och begrepp.