In a competitive market as supermarkets, hundreds of the same products fight for attention in the shops. Every day thousands of targeted advertising messages is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them.In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines.

Syfte: Syftet med den h?r systematiska ?versikten var att unders?ka om det finns ett samband mellan en strikt vegansk kosth?llning och ?kad risk f?r fraktur hos vuxna Metod: F?r litteraturs?kningen anv?ndes databaserna Scopus och PubMed. Populationen var m?n och kvinnor fr?n 18 ?r. Exponeringen var strikt vegansk kosth?llning. J?mf?relsegruppen var all?tare och utfallsm?ttet var fraktur. Endast kohortstudier inkluderades i ?versikten och s?kningen begr?nsades till studier skrivna p? engelska och svenska.

Suicidology deals a lot with taking into consideration significant symptoms, risk factors and establishing causal relationships which inevitably are very important for suicide prevention. But do we understand the suicide attempters better thereby? The aim with the study is to elucidate the meaning of the lived suicidal experience that is expressed by participants on an Internet forum. Ten participants' texts which concerned own suicidality were chosen out from this Internet forum and were analyzed and interpreted on the basis of a phenomenological hermeneutical method inspired by Ricoeur (1976). The result established twelve themes that with the aid of Heidegger (1993) and Derrida (1978, 1991) led to that the following conclusions could be drawn about the meaning of the suicidal lifeworld: suicidal concern and care in itself reduces the sense of identity, practical suicidal doing in itself reduces the world, sense of identity is more affected by the future than the present and the past, the death is escaped from through a calculating determination to have the death at one's disposal, inability to turn away from the death increases oscillating between states of emotions, the surrounding world's requirement to avoiding death becomes to a compulsion to isolate one self; and finally: to both feel anxiety in front of one self's own death and dread when escaping from it..

The Swedish Transport Administration manage nearly 4,000 railway bridges in different condition and age around the country. These bridges is in constant need of maintenance and requires continuous inspections. This thesis is designed as a damage investigation on a single-track railway bridge south of Solvarbo in Säter municipality. The railway bridge is in operation and serves over 10,000 trains a year, everything from speed trains to freight trains. The bridge is built as a beam bridge, simply supported over a road.

The purpose with this thesis is to study how two chosen kindergartens work with language stimulation. The two kindergartens are working under different conditions in respect of the Swedish language. The children in the one kindergarten are bilingual whilst the children in the other are monolingual. The study is aiming to see whether these different conditions have any implication for the pedagogues? way of working.In order to achieve the result, the method of interviews has been used.

Nyckeln till ett framgångsrikt och värdefullt företag är att göra bra investeringar eftersom det är investeringarna som skapar den avkastning som dess ägare får som ersättning (Froot, et al., 1994). Om företaget strävar efter att göra värdemaximerande investeringar måste de därför bedöma vilka investeringar som kan tänkas generera en avkastning som är större än kostnaden för kapitalet som investeras (Brealey, et al., 2014). Detta är den teoretiska grundregeln för all investeringsbedömning (Brealey, et al., 2014). Men eftersom framtiden är fylld av risk och osäkerhet är bedömningen av en investerings ekonomiska värde ingen enkel sak (Sandahl & Sjögren, 2005).I företagens strävan att tämja denna risk och osäkerhet har Mikes (2009;2011) identifierat två olika kulturer, den beräknande kulturen och den visualiserande kulturen. Dessa kulturer präglas av sin syn på vad som är meningsfullt att sannolikhets bedöma och vad som inte är meningsfullt att sannolikhets bedöma (Mikes, 2011).

Det idag väldigt populära riskmåttet Value-at-Risk (VaR) kan beräknas på många olika sätt. En metod som använder sig av extremvärdesteori (EVT) för att estimera VaR utvecklades under 1990-talet som ett alternativ till de traditionella VaR metoderna. EVT fokuserar på fördelningens svans, eftersom det är här de extrema observationerna uppträder. I denna studie undersöker vi hur framgångsrik extremvärdesmetoden är när det kommer till att estimera VaR för råvaror, en typ av tillgång som karakteriseras av att vara extremt volatil och därmed speciellt svår att riskbedöma. Våra resultat pekar på att extremvärdesteorin erbjuder ett intressant alternativ när man önskar att estimera VaR för volatila råvaror.

Despite the fast growing development of IP-telephony services, only a small number of people in Sweden use them. Of the total amount of fixed telephony subscriptions, maximally five percent are based on IP-technology. Through an exploratory study, the main purpose with this thesis is to identify factors that influence the use of IP-telephony on the consumer market, and the factors? internal relationships. The thesis also has two sub-purposes: firstly, chart the supply of IP-telephony services and secondly, discuss what IP-telephony services that are requested by today?s customers in the future.

Despite the fast growing development of IP-telephony services, only a small number of people in Sweden use them. Of the total amount of fixed telephony subscriptions, maximally five percent are based on IP-technology. Through an exploratory study, the main purpose with this thesis is to identify factors that influence the use of IP-telephony on the consumer market, and the factors? internal relationships. The thesis also has two sub-purposes: firstly, chart the supply of IP-telephony services and secondly, discuss what IP-telephony services that are requested by today?s customers in the future.

In today?s World is climate change an important and hot topic. Climate scenarios for Sweden show a warmer climate, especially during the autumn, winter and spring. The same climate scenarios also show that the precipitation will increase during this part of the year, however, during the summer the opposite is expected to occur. The purpose of this essay is to examine how future climate change will affect Stockholm especially the expected increase in precipitation, which may lead to a rising level of the Lake Mälaren. During 2000/2001 was Stockholm hit by a flood. This flood nearly resulted in major consequences and showed that there were significant risks for the city of Stockholm and increasing precipitation will result in even more water in the drainage systems of Lake Mälaren. The results presented here show that it is important to increase the drainage capacity of Lake Mälaren in order to reduce the risks of flooding in the central parts of Stockholm.

This essay aims to explain the fluctuations in the Swedish transition rate to higher education between 1923 and 2002. With theories of human capital, and screening, as points of departure, seven variables are selected and their correlation with the transition rate investigated by use of graphs and tables. The variables are unemployment, youth unemployment, the supply of academics, cohort size, number of high school graduates from programs preparing for ensuing studies, relative wage trends for worker categories with differing levels of education, and structural phase. Results show that no single variable nor the theories of human capital or screening can explain the fluctuations in transition rate in full. Instead I propose a theoretic model which amalgamates the above and places risk aversion as the driving force behind the individual?s educational decision.

Aquatic organisms are usually not exposed to single substances but rather to mixtures of toxicants in streams located in agricultural areas. The transport of pesticides used in the agricultural area in Sweden is monitored with continuous environmental supervision every year. During 2002-2008 an average of 10 pesticides were found in each sample and 40% of the samples contained substances with concentrations higher than the Water Quality Standards. Chemical risk management is normally based on single-test evaluations. A problem when assessing mixture toxicities is that the constituents and concentrations of pollutants in the environment vary greatly.

This paper is a morphological structure-analysis of icelandic tales to determine their common and distinguishable components in relation to one another and to the russian folktale with Vladimir Propp?s book Morphology of the Folktale (1968) as theoretical basis. The paper looks at the Poetic Edda and Njals saga and the functions of the actions for each other and for the story as a whole. Although the icelandic tales shows great similarities with the russian folktale in general, it also shows deviations. The functions have sometimes appeared on inverted positions, and in a full third of the stories the evil has won over the good in a crucial struggle, but has in 90 % of these stories still been punished before the end.

ABSTRACTBackground: To be stricken with a cardiac infarction is among other things linked to different risk factors.  Many studies show that the participants in cardiac rehabilitation programs learn to deal with the risk factors, increase their quality of life and lessen the risk for re-infarction.Objective: To describe the lifestyle and perceived quality of life of the individuals after having participated in cardiac rehabilitation program and to see if they had maintained their results up to a year after having a cardiac infarction.Method: The 19 individuals who had participated in cardiac rehabilitation in 2010 after having had a cardiac infarction were asked to participate in the study. Everyone agreed to participate. The study was made analyzing the surveys, one a locally made, that the individuals had filled out four and eight months after cardiac infarction, and the other the generic Quality of life questionnaire EQ-5D, that the individuals had filled out two and twelve months after cardiac infarction. Result: The individuals have not changed their lifestyle after having participated in cardiac rehabilitation which can be interpreted that they have followed existing recommendations. The mean weight increased with one kilogram, no depression is shown and they stress less.

Denna rapport ingår tillsammans med en muntlig presentation som examination i kursen Examensarbete i ADB, 20p vid Högskolan i Skövde. Kursen ingår som slutmoment på det systemvetenskapliga programmet.Undersökningen, vilken genomfördes i samarbete med företaget Arthur Andersen, hade som syfte att utvärdera verktyg och metoder för riskanalys av verksamheters informationssäkerhet.Medelst intervjuer av 5 experter inom området, samt med en dokumentstudie, utvärderades problemställningen kvalitativt. Resultatet blev en analys av existerande verktyg och metoder för riskanalys, med avseende på deras olika fördelar och nackdelar, samt deras resultat..