Denna uppsats syftar till att undersöka synen på varumärkesbyggande hos fyra ideella organisationer; Plan Sverige, RFSU, Svensk Friidrott och Barncancerfonden. För att utreda detta så har kvalitativa intervjuer med representanter med stor insyn i kommunikationsarbetet på de ideella organisationerna genomförts. Med en grund i generella varumärkesteorier har författarna analyserat om dessa teorier är relevanta och i sådana fall applicerbara på ideella organisationer. I studien undersöks även om ideella organisationers syfte påverkar deras varumärkesarbete.Genom den undersökning som gjorts  kan man urskilja att valda ideella organisationers varumärkesarbete skiljer sig markant från teorier för kommersiella företag. Detta gör det svårt att applicera generella teorier på ideella organisationer eftersom de ideella organisationerna styrs av yttre faktorer som i stor utsträckning inte går att påverka. De intervjuade organisationernas syfte påverkar i stor grad deras positionering, vilket styr varumärkesarbetet.

AbstractDue to the success of the Populist Party Sverigedemokraterna in the Swedish election of 2006, the daily paper Sydsvenska Dagbladet published a number of columns written by well-known academics, writers and debaters. Their aim was to address the question of why this happened in the election and what it is in the Swedish society today that brought forward these trends. The first and the last word was given to the writer Fredrik Ekelund, and therefore the debate was named Ekelunddebatten.The debaters are fighting to present their view of the world as the only option when categorizing different societal groups and appointing themselves as group representatives. My aim is to unravel these different conceptions of the world and to do this I use the Dicourse Analysis as a method. I discuss the results with Critical Discourse Theory as a theoretical base and also from the view of the current societal discourses: the working class discourse, the multicultural discourse and the discourse of political correctness.I mainly observe four different conceptions of the world with different posing of problems.

The purpose of this thesis is to study what motivational factors motivates the staff in the public elderly care and to investigate how the staff ranks the different motivational factors and if the rankings differ depending on gender, age, education, type of employment, time of employment, employer, income and ethnic background. The thesis is based on a questionnaire study with a total of 97 participants. The questionnaire was constructed with the help of prior similar studies conducted in the USA and Malaysia over a sixty-year time period. These studies are then used to analyze the results. The participants in our thesis were given ten motivational factors to rank according to what they believed motivated them the most.

AbstractThis study aims to investigate the applicability of well-recognized supply chain strategies based on product characteristics. Choosing the right supply chain strategy can be the difference between winner and loser in today?s competitive climate and science offers several recommendations as to which aspects that should be considered. Fisher (1997) and Christopher and Towill (2002) suggest that supply chain strategies should be based on what kind of product the company is handling and that, in order to know which strategy is the most appropriate, the products must be categorized. Some criteria developed for the categorization are lead time, forecast in demand and profit margin.

One of the city of Stockholm?s main objectives is to have a society completely free from fossil fuels. To achieve this, several investments regarding improvements in energy efficiency and renewable energy are currently being planned or implemented. One of these investments is a project called Hallbara Jarva which is located in the suburbs of Stockholm. The purpose of this thesis is to examine the prospects of an investment in photovoltaic cells from an energy-saving and economical point of view. The analysis is limited to three buildings within Hallbara Jarva and is intended for the property owner.  Solar energy is a type of renewable energy source and is commonly divided into solar heating and solar power.

This report presents a bachelor thesis by Erika Gustrén aimed to increase people?s interest for recycling and reusing by create new products of things that already exist in most people?s homes in the materials textile, plastic and paper. That would be a modern and innovative way to contribute to a better environment.The goal with this project was to create three cocktail dresses made of the same pattern and design and with the three chosen materials. The project did not have its base at a company, therefore an external mentor was chosen to help and support during the development of the project. My mentor was Kerstin Boulogner who is a fashion designer and one of the members of GKF (Gotländska Konsthantverkare och Formgivare) in Visby.The project began with an analysis of the chosen materials; textile, plastic and paper.

Det övergripande syftet med studien har varit att skildra hur personal på fyra kommunala äldreboenden definierat begreppet värdegrund samt hur de tillämpat den i det praktiska arbetet med de äldre. I studien har begreppen KASAM, Empowerment samt en problematisering av värdegrundskomponenterna använts för att analysera resultaten av interjuverna. Resultat av studien visade på att det finns en enighet bland personalen i hur man definierar värdegrundskomponenter. De gav dock samtidigt uttryck för komplexiteten i att komponenterna kan ha flera betydelser, vara nära besläktade och i vissa fall motsägelsefulla. Personalen såg på begreppen som mål för sitt arbete och menade på att uppfyllelse av målen genererar en bättre hälsa och välbefinnande för den äldre.

When it comes to the priority of a project proposal, a variety of factors is affecting theoutcome. In the municipal sector, factors of non- economic nature appears to be particularlyimportant when the organization is not intended to be profit-making.This study's research question is What problems can occur around an energy-efficiencyproject proposal in a municipal organization? The purpose of this study is to gainunderstanding of what possible problems an energy efficiency project proposal mayencounter, in the municipal implementation process as well as the problems of a changingownership can bring.To conduct this study, the method was qualitative in nature. We have cooperated withVarberg Energi AB and Varberg kommun, which has stood as respondents for the empiricalbasis of the study. In this study, we have conducted four personal interviews.In this study, we have found that there may be several problematic factors associated with anenergy-efficiency project proposal in a municipal organization.

The environmental debate is more intensive than ever before and the demands on companies increase. There are a number of methods to make it easier for the companies to fulfil the demands. Life Cycle Assessment (LCA) end ecodesign are some of the methods that can be used. Syntronic AB has the possibility to reduce the products´ environmental impact in the design phase. Therefore it is important for the company to make it possible to visualize the negative environmental impacts a product can cause in an easy way. It is also important to visualize for there clients if any improvement is possible. The purpose of this thesis is to develop a simplified model.

? Does Karlstad municipality have adequate institutional conditions to make the best use ofthe citizens? proposals??The purpose with the thesis is to investigate if citizens? proposals lead to a broader politicalinfluence. To answer that, I have done a case study about how Karlstad municipal administers citizens? proposals. The research assignment is: Does Karlstad municipal have adequate institutional conditions to make the best use of the citizens? proposals? The perspective is a democracy perspective and the theory is institutional theory and policy process theory.A selection of citizens? proposals that have arrived to Karlstad municipal between 2008 and 2010 have been studied in detail to analyze how the proposals have been administered and if it matters how the proposals are phrased.

This report will focus on the folkhigh-school in its general form and the role of the libraries on these types of schools in particular. A library on folkhighschools have a tendency to be forgotten and ends up being somewhere in the middle of the libraryworld and the general educational organisations. The purpose of this essay is to examine and provide general views on the different roles that a library on a folkhighschool can have, as well as looking into the unique aspects of the type of school that a folkhighschool is in terms of influencing the libraries placed there. The methodology used in this study is qualitative. Interviews have been held on three different folkhighschools in south of Sweden.

What happens when one moves about in the city? In this essay I will explore how we through our movements create our own temporal cities. I base my investigation on Michel de Certeau's theories from his book The Practice of Everyday Life vol 1. De Certeau believes that by just walking in the city ? a mostly unconscious and for many trivial activity ? you write it, creating different types of spaces that can be understood using linguistic terms.In my essay, I develop de Certeau's theories about ordinary activities by applying them to two less ordinary ? and between themselves quite different ? spatial practices:  fare evasion on public transportation (plankning) and the urban activity of parkour.

This report is about planning a demolition. The purpose of this report is that it should become a base for a demolition of house J at the Academic hospital in Uppsala, and also to make general help for planning a demolition. This report also contains a part about how a change in the work environment affects general people. The work started with studies of literature and design of the general part of the report and then continued with a practical study of house J. From the experience of the first two parts of the report a general help for planning a demolition was shaped.

At the farm Fride, in Lojsta at the Southern part of Gotland, my family runs a pig production with 80 part-integrated sows in a ?Familybox-system?. The main parts of the facilities are from the early 90´s and have done their job. The production results have the last years decreased because of new infections so we have to do something before shifting ownership! This degree thesis is meant to answer the question about which the optimal extension would be today. By studying literature, use my own experience and make lots of calculations, I try to find out different opportunities.

The purpose of this thesis was to investigate on what perspective or perspectives university teachers and librarians at a medium-sized university in Sweden base their view on information literacy. More specifically, how do the respondents view their own information literacy and what opinions they have of their students? information literacy as professionals. Three perspectives are used to interpret the results, the sociocultural perspective, the phenomenographical perspective and the behavioristic perspective.The method used is semi structured interviews with three university teachers and three librarians.Both librarians and teachers emphasize the importance of information literacy, for themselves as well as for students. The information literacy of the librarians involves being well acquainted with the subjects of the students.