Title: Communicate ? to provide an opportunity Authors: Ida Eriksson & Petra LindbergTutor: Johan Grinbergs, Mälardalen UniversityExaminer: Cecilia LindhSubject: Bachelor's essay, Business AdministrationKeywords: communication, internal communication, channels, communication models, communication theory, information, organizationPurposeThe idea of this study was to describe how ABB Sweden?s internal communication and information appeared in Västerås. The aim is also to see what tools and channels they use to communicate information internally and see how employees perceive them in Västerås.MethodWe have read literature in form of books and articles that discuss theories on the subject communication including internal communication, channels and tools. Interviews were conducted with employees of ABB and were to serve as the basis for our empirical work. A survey by the Communication Center was made in the spring 2010 and was also the basis for our empirical work.ConclusionsThe communication has been increasingly from one-to two-way communication. To get a functioning organization, it is required that the internal communication in the first place will work.

In a historical view, house prices have developed at the same rate as inflation. In the end of the 20th century the prices on the housing market started to differ from the inflation rate, and today the deviation is strong and the real price increase has been very strong.The financial crisis in 2008, which was a result of a subprime mortgage crisis on the American real estate market, has made several agents on the housing market in Sweden question today?s prices. Robert Schiller, an American economist who predicted the mortgage crisis in 2008, claimed during the Nobel Prize ceremony 2013, that Sweden shows signs of a financial bubble ? "I think that people here in Sweden have an illusion that increasing prices is a lasting trend, but that is more suggestive of a bubble".

ABSTRACT Title:                                                Retargeting- When display advertising builds                 loyalty Authors:                                           Mikaela Johansson och Anna Svensson Kjällberg Advisor:                                           Thomas Helgesson Level:                                               Bachelor´s in thesis in Marketing, (15 Swedish       credits) Spring 2014. Keywords:                                        Retargeting, branding Question:                                                    In branding, how should small e-enterprises            work with retargeting? Purpose:                                           The purpose with this essay was to identify how    retargeting should be used in small e-enterprises                             when branding. This was done by comparing two e-enterprises practical use of retargeting, with two                           brand consultants and two retargeting consultants theoretical knowledge within each expertise.   Method:                                            A qualitative method with a deductive approach    has been used to answer the problem statement.  Theoretical framework:                              Earlier theories about retargeting, brand building    and recommended practices, related to marketing                       on the internet, were presented in the frame of       reference. Empirical framework:                                 Primary data were presented by two respondents   representing each area: Companies, Retargeting                        consultants and Brand consultants.Conclusion:                                                   The          marketing tool allows companies and      their               brands to get the chance to appear in                        wide area                      networks on the internet.    The tool is primary used                                                                for a sales                      purpose but the tool also has potential in brand-                                                                       building purposes.

AbstractTitle: Course:Authors: Advisor: Keywords:Problem formulation: Purpose:Target group:Theoretical perspectives:Methodology: Result:Enterprise 2.0 - A qualitative approach of how leadership can be affected by Enterprise 2.0 - Bachelor dissertation - Business Administration, LeadershipDavid Ingvarsson, Markus Rengman and Maria Verdin Jenny StåhlLeadership, managers, Enterprise 2.0, impact, communication, empowerment and motivationHow can managerial leadership in the service sector be affected by Enterprise 2.0?The purpose of this study is to create a better understanding of how managers are affected by the implementation and use of Enterprise 2.0. We examine whether managers who figures in organizations where Enterprise 2.0 applications, have adapted their leadership according to the development. The study is based on leadership changes that may be critical for Enterprise 2.0 to generate internal and external competitive advantages.Our study is addressed for leaders who want to create a better understanding of what implementation of Enterprise 2.0 requires from a leadership perspective.We have compiled three subareas in our theoretical framework; communication, empowerment and motivation. In previous research, we found that each area affects Enterprise 2.0 and leadership.

The purpose of this Bachelor?s thesis is twofold. Firstly it aims to make a contribution to the understanding of how five Swedish Diocesan libraries have carried out the digitizing of their rare book and manuscript collections. Problem areas related to this activity are also investigated. Secondly, it aims to examine the relative guidelines and standardization norms, which have been formulated on a national basis.

This Bachelor's thesis in Environmental Science studies the quality of an index of performance measurement of Swedish municipalities' sustainability governance offered by the environmental magazine Miljöaktuellt. Executed for six consecutive years, this evaluation is arguably the most comprehensive and widely spread local sustainability assessment in Sweden. Contextualizing this quantitative measurement tool in the paradigm of New Public Management, the research questions posed are: 'to what extent does the index employed by Miljöaktuellt correspond to the requirements of a set of quality criteria for sustainability assessment?' and 'is the index appropriate as a measure of, or a goal for, Swedish municipalities' internal sustainability efforts?' Through the perspective of evaluation theory, Miljöaktuellt's index is seen as a performance evaluation, thus categorizing this study as a meta-evaluation. Through a qualitative thematic approach, the index is analyzed using the 8 BellagioSTAMP-principles that were developed as tools for assessing quality of sustainability assessments as themes for the analysis.

Title: ?...baby, I´m the worrying kind.? - A quantitative analysis of the relation between TV news consumption and worry of crime.Authors: Maria Askerfjord Sundeby and Jennifer RochetteYear: Autumn 2014Level: Bachelor degreeDepartment: Department of Journalism, Media and Communication, Göteborgs universitet.Supervisor: Adam ShehataSummary: The aim of this thesis is to analyze the relations between worry of crime, both societal and personal, and consumption of news from the Swedish TV-channels SVT (public service) and TV4 (commercial). The cultivation theory claims that it is just the amount of TV that shows an effect on consumers and their perception of reality, like for example the mean world syndrome. But the theory has been criticized for not considering the possible effects that are actually related to other variables. These variables have weakened or totally eliminated the effects, previously explainedby TV, in later control studies of the cultivation theory.

The purpose of this Bachelor's thesis is to examine how public libraries in Sweden handles their weeding procedures. A series of questions are asked: How does libraries in Sweden motivate weeding? What principles constitutes the procedure of weeding? Which aspects are given most importance when weeding is decided. How does views on weeding differ between libraries of different sizes? How does longer or shorter professional experience influence the view on weeding? The study was done through an online questionnaire which was sent to a number of staff members on different libraries via e-mail.

The purpose of this Bachelor's thesis in social work has been to examine whether society's perception of poverty and poor people has changed over the more than 160 years have passed since the first national Poor regulation was enacted in Sweden. With a social constructionist approach and inspired by the critical discourse analysis we have conducted two studies to find answers to what differences and similarities between the concepts of scanty care (1847) and standards of living (2002). A study based on previous research was conducted to examine how society's perception of poverty has changed and designed in a historical perspective. We also conducted a textual analysis of relevant legal texts and legislative history to show how these texts reflect the society's official view of poverty based interventions targeted to poor people.The two sub-studies show that the concepts at different times in history has been crucial for the community support poor people were entitled to. Our overall conclusion is that despite today's advanced social policy there are many obvious similarities between the concepts of scanty care and standards of living.

Title: Images of Sweden in ItalyNumber of pages: 5252 (589 including enclosures)Author: Oskar GustafssonTutor: Martin NilssonCourse: Political Science C level ? Bachelor?s ThesisPeriod: Spring term 2010University: School of Social SciencesLinnaeus UniversityPurpose/Aim: The purpose of my research study is to, through the use of political science theories on soft power and marketing theories about nation branding and in comparison to previous studies on the image of Sweden in Italy, gains a better understanding of the image of Sweden in Italy, with special focus on national political institutions and young Italians.Method: The method of analysis is a combination of qualitative methods: interviews where information about the image of Sweden amongst national political institutions were gathered and a survey where information was gathered about the image of Sweden amongst young Italians.Main results: On the basis of the results I have gained it can be concluded that a positive and well informed image of Sweden emerges when it comes to cultural and social factors but a more restricted and somewhat negative image come to light when asking national political institutions and young citizens in Italy about their views and knowledge on Swedish domestic and international politics and economics.Keywords: Soft power, Public Diplomacy, Nation Branding, Images of Sweden, Italy..

The purpose of this Bachelor thesis is to do a comparativecase study between a public library in Sweden and one in England. Our aim is to examine what factors affect alibrarian in charge of purchasing fiction for adults and to what degree. We have used two methods of study, specifically semi-constructed interviews with two librarians and text analysis of policies in place at each library respectively. Our research questions share the above mentioned context and should therefore be read with that backdrop:-How is selection and purchase covered in the policies?-What selection criteria are used by the respondents?-What differences are there regarding the decision making? -How can the viewpoints be explained?Our analytical framework was based on three arguments namely market demand, quality and social inclusion when examining our material.

Title: Kreativ reklam. En bra idé? (Creative advertising. A good idea?)Author: Evelina KarlssonTutor: Larsåke LarssonCourse: Bachelor Thesis: Media and CommunicationPurpose: The purpose of this study is to, through qualitative studies inquire creative prized advertise in Sweden to see which influence creativity have on both creative director and the audience.

This report was written as a result of a Bachelor Degree Project at the School of Technology and Society at University of Skövde spring 2007, together with Jede AB in Mariestad. The report covers the development of a door to a coffee vending machine that is under construction, and will in a chronological order describe the project from ideas to final product.The project started with a rather extensive feasibility study that thru market research and user tests sorted out the opinions of potential customers, concerning today?s available assortment. Technical areas concerning materials and manufacturing methods were also scrutinized for the consideration of the possibilities of a future production.The next step was to constructively generate ideas and thoughts that later on could grow to be potential solutions. After several weeks of hard work and pieces of good advice and recommendations from the assigner, four comprehensive concepts were built up.

Förstudie av Fysisk aktivitet på Recept- ett projekt mellan vårdcentralen Ankaret och Friskis&Svettis i Örnsköldsvik. - ur ett hälsoperspektiv (Pilot study of exercise on prescription, a project between the health center Ankaret and Friskis&Svettis in Örnsköldsvik - from a healthperspective) Bachelor Essay in Swedish. Umeå: Umeå university, Department of Education.Physical activity is a growing problem in Sweden. To improve the situation a working method called FaR was developed. FaR is physical activity on recipe that primary health care providers can prescribe their patients.The aim of this study was to investigate how a project in which, FaR patients are prescribed by the health center to a wellness facility may succeed.

Swedish: Det här kandidatarbetet undersöker om karaktärer med icke-normativ sexualitet finns representerade i digitala spel och hur dessa framställs. Arbetet har även fokus på de reaktioner samhället har visat i samband med att spel som behandlar ämnet icke-normativ sexualitet kommit ut på marknaden. Syftet är att uppmärksamma och ge insikt om icke-normativ sexualitet som ämne och hur diskussionen av detta kan leda till en utveckling inom spelmediet. Informationen som användes för att undersöka ämnet och dess reaktioner finns sammanställt under ett forskningsmomentet, vilket sedan utvecklas till flera noveller. Dessa noveller har sedan användes i en undersökning som genomfördes av 11 stycken deltagare.