Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing through podcasts and the ability companies have to create a sustainable and effective strategy for successful marketing through this type of medium. The collection of data for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via podcasts, what their podcast habits look like, what form of approach in marketing they prefer, and how often they take part in different offers. From the interviews with listeners and sponsoring companies in the study, it is concluded that the best and most effective strategy for marketing through podcasts is to weave advertising in the conversation and therefore increase the credibility and disturb the listener as little as possible.

Background: As Porter?s diamond (1990) suggested, the business environment highly influences firms? strategies. Today, most of the companies have to decide their strategy depending from a worldwide business environment. Yet, strategy researches and the growing importance of marketing for business success also show that customer dimension must be taken into consideration. On some markets and in certain industries, the offer is much higher than the demand and then, companies need to attract customers.

Wind and wind damage has become a hot subject because of the storm ?Gudrun? in January 2005. The main purpose of this study was to establish how the land owners attitude toward preventive wind damage actions was changing immediately after they had been struck by a storm. The result of the study was built on interviews. In springtime 2005 a total number of 20 private land owners were interviewed. Ten of the landowners lived in the province of Småland and ten in the province of Värmland.

Although known and feared for thousands of years, rabies remains a real and present threat to thousands of people, especially in low- and middle income countries. In India, rabies is an endemic disease, causing human deaths every year. The primary mode of transmission is through the bite of an infected dog. Fighting the disease in the dog population through vaccinations remains the most efficient way to eradicate the disease. The knowledge of rabies in India is unsatisfactory, as a lot of people lack Awareness about the severity of the disease and the importance of washing the bitten area and seeking medical attention for post exposure prophylaxis when bitten by a dog.

The aim of our study is to explore the empowerment process among micro-business owners in Kayamandi, a black township of Stellenbosch in South Africa. What are the positive and negative implications for the empowerment process? Another aim is to find out the role of local and international support in this process. The theoretical framework of this study revolves around the concepts of gender, power and empowerment. Our methods are qualitative interviews and observations.

Companies around the globe all have one thing in common; they are surrounded by individuals or groups of individuals that can influence the company in one way or another. These individuals and groups of individuals are called stakeholders. This study in concerned with the importance of a company?s awereness of and relationship with which stakeholders surround them. The fact that more companies show Awareness of responsible conduct, in particular of the environment and social aspects of management may be a way to build a strong corporate image.

Recently I discovered that preschool education has evolved from integration of various subject contents and working methods. The purpose of my study is to investigate preschool teachers' attitudes and ways of working with a theme-oriented approach. I also want to examine their opinions regarding the integration of subject content in terms of mathematics and science subjects (NO) in preschools theme-oriented work approach.My questions for this study are:What is a preschool teacher's attitude and their ways of working to a thematic-oriented approach?What is a preschool teacher's opinions regarding the integration of subject content, especially in mathematics and science subjects (NO) in their pre-schools theme-oriented work approach?I have used myself a qualitative method of investigation to produce materials for my research project. I collected my empirical material for my study from the semi-structured interviews that was done with four preschool teachers in two preschools in Botkyrka municipality.

AbstractBachelor essay in Pedagogy by Johan Lidén &Kristian Sagfors, 2011."Genus i gymnasieskolan: En oengagerande fråga?".Supervisor: Zeki YalcinGender and gender equality in our school system has throughout the years become a well researched subject, however most of that research has focused on the lower levels of compulsory school. The upper secondary school has not gotten the same attention.We have chosen to explore how social science teachers in upper secondary school treat the subject of gender and gender equality, what strategies they apply in the classroom and how their pupils respond to the subject.We wanted to get access to their classrooms so we could do an ethnographical study to find the answers to how their lessons were planned and executed, if different teachers made different didactic choices depending on the orientation of the class. As our work progressed we ran in to an interesting problem which ultimately made us rethink the purpose of this paper.In our pursuit of respondents we contacted many schools by e-mail and later visited the schools to find participants. This proved difficult as we were met with a wall of silence and lack of interest.

Aim: The purpose of this study is to explore how the media through a certain discourse constructs a view of the labor market and the power relations between companies, unions and employees. The goal is to explore this through studying the media coverage of SAS? financial situation between September-December 2012 and our research question is the following: What view of the labor market and its power relations was constructed and reproduced by Swedish newspapers through their portrayal of SAS during September-December 2012?Method: This study analyses the findings with the help of questions based on theories of social constructivism, discourse, agenda-setting and power. A content and discourse analysis was compiled of 360 articles from five Swedish newspapers that addressed SAS and their situation from September-December 2012. The results of these analyses were further processed using power analysis and John Gaventa?s power cube.Results: In this study we conclude that the medial discourse constructs identities of the different actors and affect power relations between them, in favor of the company.

AbstractBachelor essay in Pedagogy by Johan Lidén &Kristian Sagfors, 2011."Genus i gymnasieskolan: En oengagerande fråga?".Supervisor: Zeki YalcinGender and gender equality in our school system has throughout the years become a well researched subject, however most of that research has focused on the lower levels of compulsory school. The upper secondary school has not gotten the same attention.We have chosen to explore how social science teachers in upper secondary school treat the subject of gender and gender equality, what strategies they apply in the classroom and how their pupils respond to the subject.We wanted to get access to their classrooms so we could do an ethnographical study to find the answers to how their lessons were planned and executed, if different teachers made different didactic choices depending on the orientation of the class. As our work progressed we ran in to an interesting problem which ultimately made us rethink the purpose of this paper.In our pursuit of respondents we contacted many schools by e-mail and later visited the schools to find participants. This proved difficult as we were met with a wall of silence and lack of interest.

This master thesis is about Augmented Reality (AR), a phenomenon that has existed since the mid-fifties but only recently has become available for the general public. This report is a knowledge compilation about AR, focusing on AR in cell phones and the use of the technology in traffic related situations.AR is usually described as adding a digital layer of information onto the real world. There are different technologies to make virtual images; in cell phones sensor-based and camera-based technologies are the most common ones.In this report, the market of AR applications for cell phones has been investigated. Three use cases have also been investigated in order to get more knowledge about the designers' thoughts and visions.In order to analyze the technology and the applications in a broader and more scientific perspective, two theories has been used: Situation Awareness (SA) and the Service Dominant Logic (SDL). These theories seem useful when reflecting on the Swedish road administrations vision, and to investigate what the applications and the AR technology can contribute to the traffic domain.The conclusions of this thesis are that:- AR can be applied on most of the human senses, but augmenting by visualization is most common.- The market for cell phone applications is growing rapidly: AR applications are relatively new but on the rise.

Food consumption generates externalities such as carbon dioxide emissions, which contribute to global warming. The principal issue is that emissions are not covered by the "polluter pays principle". For this reason, new policy instruments need to be tested and implemented to correct the externalities. In food production, beef and dairy production has the largest environmental impact in terms of carbon emissions. As food is a necessity, simply reducing production will not solve the problem.

Syftet med vår uppsats var att undersöka vilken kunskap den svenska konsumenten har om ekologisk bomull samt om de handlar kläder av ekologisk bomull. Vi genomförde en enkätstudie med både kvalitativa och kvantitativa inslag. Enkätundersökningen utfördes i centrala Göteborg vid fem tillfällen under april. Både män och kvinnor mellan 20-60 år tillfrågades. Vid analysen av enkäterna valde vi att ta ut statistik i diagram och tabeller.

Folkhälsa berör många samhällsområden och därför är det av vikt att människor i olika yrkeskategorier är medvetna och väl insatta i sin arbetssituation och dess inverkan på hälsan. Jordbruksyrket är rankat som ett av de tre farligaste yrkena och därför beslutade regeringen att ett projekt vid namn Säkert Bondförnuft skulle startas. Projektet koncentrerades till att få lantbruksföretag att vidta åtgärder som leder till förbättrad säkerhet i företaget. På Lantbrukarnas riksförbund, LRF arbetar handledare som informerar lantbrukare om de arbetsmiljöproblem som finns genom utbildningen Säkert Bondförnuft.Syftet med studien är att studera LRF:s handledares uppfattningar av lantbrukares riskmedvetenhet i deras arbetsmiljö. Därutöver studeras hur handledarna upplever lantbrukarnas mottaglighet av information gällande säkerhet i arbetsmiljön som tillämpats på kurstillfällena inom projektet Säkert Bondförnuft.Då intresset låg i att ta reda på handledares uppfattningar valdes kvalitativ ansats med intervjuer av fem handledare som insamlingsmetod.

An effective Integration policy is important in Sweden while our government has decided and committed to be a country where everybody will be given the same opportunities. There is a greater Awareness in today?s society of integration policy goals such as equal rights, responsibilities and opportunities for all. In a number of areas, however, the disparities between immigrants and Swedish-born citizens are still too large.The Swedish Riksdag decided on integration policy in 1997. The main task for this thesis will be to examine the motive behind the Government's decision to revoke immigrations policy and introduce integration policy.