Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

AN EVALUATION OF EFFA-VÄSTERS PARENT PROGRAMME FOR PARENTS WITH CHILDREN 2-4 YEARS- A qualitative and quantitative research focused on content, effects and implementationAuthors: Fritz, Jesper & Johansson, LinaSupervisor: Koutakis, NikolausÖrebro UniversityAcademy of Law, psychology and social workSocial Work ProgramSocial Work 41-60 pointsC-essay, 15 pointsAutumn term 2008AbstractThis study is written on commission by The Unit for prevention which is a part of the Social welfare Services in the district of Örebro. The social work practice carried out by the unit is based on universal prevention, which includes providing parent programmes. The aim in this study is to describe and evaluate the EFFA-Väster parent programme, which has been compiled by social workers working at the unit, with regard to the content, effects and implementation of the program. The study is based on a non-experimental inquiry of an experimental group which has been subjected to a pre- and post test. Further, observations has been made of every program session to examine whether the program is implemented in accordance with the intention and how the program is received by the participants.

The government regulations for energy use in buildings will be tightened in the future. At the same time the interest in environmental classifications and certifications of buildings is increasing. This has meant a new situation for solar energy. The designs of solar heating systems are often based on experience and/or rules of thumb, rather than calculations and simulations. This thesis examines whether simulation tools, in this case Polysun, are useful in this work.

AbstractTitle: Transparency within Public Relations ? A study about PR-companies understanding of opennessPages: 71Authors: Olof EhrsTutor: Virginia MeliánCourse: Media and Communication Studies, Bachelor Degree.Period: Autumn 2011.University: The Department of Journalism, Media and Communication, JMK,at Stockholm University.Background and aim: The PR-industry is continuing to grow in Sweden. The increase of working consultancies has made it more difficult to define what PR-activities really are in Sweden today. This exam reviews the presence and lack of transparency within the PR labour. The aim of the essay is to inspect the PR-companies relation to transparency and non-transparency.

Time of harvest affects nutritional value and digestibility of haylage since plants are in different developmental stages. The aim of this study was to examine the effect of plant maturity of haylage cut in June, July and August on digestibility and faecal particle size in horses.Forage and faecal samples used for the analysis of apparent dry matter digestibility (DMd) and particle size distribution in faeces were from a feed-study performed in the autumn of 2009. Twelve horses were used in the study, divided into three groups in a change-over experiment. Each group was fed haylage harvested in June, July or August during three periods. Faecal grab samples were taken from each horse and pooled so that one sample represented one horse during one period.

Arvika Fastighets AB is a municipal subsidiary tasked with managing all green areas in the municipality, with a strong focus on the City Park and plant beds in the city centre. These areas generate large amounts of green waste, which is currently transported to the municipality's composting area at Lycke. Currently, the material is piled up and turned once a year without using the resulting soil for flowerbeds, lawns, and shrub/tree plantings. The purpose of the study is to determine if Arvika can compost the green waste in a more efficient manner and produce weed-free soil ready to be mixed into various substrates for different purposes. Interviews with the Swedish Church and several municipalities in Sweden have been conducted to learn from their experiences and knowledge of how they make their composting work.

The estate of Rämningstorp in the region of Västergötland in southern Sweden is administered by the holding trust company Skogssällskapet i Skövde. In 1999 measures were taken by Skogssällskapet to drain the stream Fredstorpsbäcken as a means to increase the forest productivity of the surrounding lands, which are situated on the estate of Rämningstorp. Almost immediately after the drainage, the streamwater turned turbid and a landowner downstream reported the issue to the county administrative board of the region. The aim of this thesis was firstly to analyse the suspended matter that appeared during summer/autumn and secondly to explain why it came to be. Initial hypotheses for the explanation to the greyish turbid water were that it was either 1) a chemical/biochemical precipitate, or 2) an bacterial/algal blooming.

The purpose of this study was to examine how commitment to a cause on a local basis had developed in four smaller groups during one decade. In 1996 I interviewed representatives in Åsele, Borrby, Hasslarp and Tving about their commitment and citizen initiative. Now, ten years later, I followed it up by interviewing them again. I wanted to know if the groups/associations still existed, if they had achieved their goals as they where pronounced ten years ago and how a strong commitment on a local basis can develop during ten years. Which phenomena decide whether the group develop or phase out? I use the term citizen commitment instead of citizen initiative to stress the fact that it is no longer an initiative but an on-going commitment.

My final essay is a design proposal for a schoolyard that pertains to the senses. The proposal consists of an illustration plan and this paper. The design proposal takes start in sense stimulation to create a varied environment. The title leads to the concept ?surprisingly predictable?.

The Swedish Cellulosa Companiy, SCA, has today 280 000 ha planted with lodgepole pine (Pinus contorta var. latifolia) (?C?) which is equivalent to 14 % of its total forest area. Exotic lodgepole pine has in previous experimental stands shown a superior growth than the native Scots pine (Pinus sylvestris L.) (?S?).But also the comparison could be questioned because stand histories were was unknown and also differences in age between C and S existed.

Young people?s political influence has been surveyed, studied and discussed several times in Sweden during the last decade. There is a fear among the politicians that the young people are not interested in politics, especially not in party politics. On the other hand there is, among the youngsters a feeling of invisibility, not being seen or heard or for that sake respected. There are a lot of formal possibilities for young people?s political influence, but there are not as many real possibilities or situations to actually practice these possibilities.

AbstractTitle: Communicative leadership ? a leadership for modern organizationsQualitative research attempting to define the concept.(Kommunikativt ledarskap ? ett ledarskap för moderna organisationerKvalitativ studie med ansats att definiera begreppet.)Author: Jenny AxällAim: The aim of this essay is to try to find the essence of and a definition of the communicative leadership. Questions asked are: How can communicative leadership be described? How can it be practiced? What does it demand of those who practice it? What organizational conditions are required? And what results and performances can this leadership lead to?Method: Qualitative explorative research method. The study contains an academic lit-erature review of the science of leadership and communication in general and the more specific communicative leadership.

The Nord Stream natural gas pipeline has been a controversial project. The debate was primarily escalated by Poland's strong negative reaction to the project in the spring of 2006 over safety and security and then alternated back and forth in Europe until the approval by the nations most concerned in the Baltic region during the autumn of 2009.In the case study an approach is used that primarily maps out the media image of the various viewpoints that deal with the pipeline and how these viewpoints position themselves, primarily through political and environmental dimensions. Simultaneously there?s an attempt to map out the spatial spread of the media image views as to the proximity and distance to the pipeline in Sweden, Poland and Germany. A key question is whether distance or proximity to a large facility can affect people's attitudes.A parallel focus of the study is to explore the role of the Nord Stream natural gas pipeline in the cross-border hinterland region of Szczecin-?winouj?cie.

The corn plant came to Europe with Christopher Columbus in the 14th century and have ever since bin cropped here, but corn haven?t bin very common in Scandinavia until recently. The mainly use for this crop silage but even corn for grain is cropped in Europe. Corn for grain is a common part of feed in beef and chicken farming. In Sweden corn for grain is pretty rare but almost 1000 hectares are used for this crop, Lantmännen Sverige is the biggest buyer of corn at the moment.

In central Jönköping, on Munksjöns northern waterside a shopping centre will be built, on the block Atollen. The construction will begin in autumn of 2007 and will be finished according to plan in 2009. Atollens goal is to counteract the competition from external retailers and strengthen the retail trade in the city centre, leading to more attractive and competitive city centre.Atollen will not be a shopping centre in traditional style and design, it will be focused on shopping and experience. The shopping centre shall be a natural venue with a wide and exclusive store mix, concentrated against trend conscious customers. This will be created with the help of a futuristic design and architecture, with light, open and transparent spaces.