The essay has its beginning in the source material that deal with ancient Norse religion before the people in the Nordic countries became Christian. The fact that there are no contemporary written or authentic sources available that can tell us something about the Norse religion during the Viking age is problematic. Archeological source materials is available, but tend to talk more about power relationships and social status than the old Norse religion and the way people practiced their faith. Medieval Christian writers are a source of knowledge of the Norse religion; however, they can only highlight the Norse religion from a Christian point of view and ways of evaluating the pagan faith, making them less reliable.The written sources of this paper are based on the written by two medieval Christian writers, Saxo Grammaticus and Snorri Sturluson. These sources are among the first to treat the Norse religion process after the introduction of Christianity in Scandinavia.

The purpose of this Master?s Degree is to identify and understand different techniques of argumentation in written texts originating from the religious movement Jehovah's Witnesses. The purpose is also to contribute with a theoretical and methodological framework for other scholars. The focal point of the thesis is sexuality and how the authors of the texts try to convince the members to follow the movements' doctrines in this regard. I use a modified version of the well-established grounded theory method.

The essence of literature ? it?s voice, it?s meaning? has always been scrutinized of interest to readers and theorists. The language in itself has the power to revolt against and undermine current and dominant hierarchies. This language can also be of a passive nature, accepting existing norms and dichotomies. This paper has the ambition to examine the language, the voice, of Clarice Lispector in her novel A Hora da Estrela (The Hour of the Star).The theoretical horizon from which I will read The Hour of the Star is that of Hélène Cixous, which can be expressed through the term écriture féminine.

The aim of this two years master?s thesis in library and information science is to study how children and librarians recommend books through the website Barnens bibliotek. In the scope of this aim it also tries to answer the following questions: What qualities in books do children and librarians respectively emphasize when they write book recommendations? How do they formulate the recommendations? And finally, how do their respective recommendations differ?To examine these aspects a total of 50 book recommendations were chosen and analysed through an hermeneutic approach. Out of these 50, 30 were written by children and 20 were written by librarians.

The Swedish energy companies have several different systems for data collection of the energy consumption of their clients. Often computerized remote meter readers are put in practice in order to register the energy consumption of large companies. The majority of household clients, however, are read off by the assistance of manual methods. Household power consumption is read off once a year. As a result, these clients are not debited for their actual consumption; their invoices during the year are the result of estimations. At times when the electricity supply system is highly loaded, electricity is more expensive.

The purpose of this thesis is to study how children's librarians in public libraries use non-fiction books in their work to promote reading. My research questions are: What methods do children's librarians use för promoting non-fiction books? Are there children who can gain more from non-fiction books than other children do? Are there any differences in working with fiction and non-fiction books? To answer these questions I have interwieved five children's librarians about their methods, attitudes and thoughts on non-fiction books.The result shows that all of the librarians use non-fiction when it comes to promotion reading but not to the same extent. Some hardly use it at all, mainly because the schools that they are serving demands fiction books when practicing reading skills. while others use it but in less extent than fiction, as a way of separating the library reading from school work either because they want to keep the experience of reading in the library apart from school work or because they find it more efficient to do so.

This two years master?s thesis is about book circles for children, arranged by the public libraries in Sweden. The purpose is to gain knowledge about how children experience their participation in book circles, and how they experience their own reading. It focuses on children aged 10 to 12 years, and their leisure reading. The research questions are: What are the book circles? function for the participants? How and why do the children read? What kind of literature do they like? Do the children experience that their reading has developed through their participation in the book circles? What parts of the reading process do the book circles influence?The theoretical framework is threefold.

By exposing their products in blogs, companies have the opportunity to reach out to hundreds of thousands of consumers daily. Instead of using conventional Internet advertising such as banners and ads, some companies chose to make use of product placement in blogs. By choosing to expose their products in blogs, companies use a medium that blog readers are familiar with and can relate to, and can thereby solicit customers for their products and brands.We will examine whether product placements in fashion blogs are an effective way for businesses to market themselves and their products. We measure this efficiency, by keeping a record of the sales of ten product placed garment and accessories that we have selected from four of the largest blogs in Sweden. The stores we examine sales of product placed goods in are volume brand stores such as Zara and H&M etcetera.

In this thesis ? concerning didactics of literature ? I perform a reading and theoretical analysis of two pivotal works within reader-response theory, more precisely: Literature as Exploration (1938) and The Reader, the Text, the Poem ? The Transactional Theory of the Literary Work (1978), both written by Louise M. Rosenblatt. The object of this analysis is to examine whether Rosenblatts? theory and methodology can be used to accomplish understanding for ?the other?, what Martha C.

The way we socialize today is radically different from how it was only twenty years ago. Since the arrival of the Internet more and more of what we know about the lives of our friends comes from text-based social networks, or blogs. This means that we all, more or less, have become authors of our own life stories and that the reality we live in have become fictionalized. In this paper I explore what effects this postmodern process of dissolving boundaries has had on the autobiographical genre, where the line between fiction and reality is traditionally stressed. By analysing Carina Rydberg?s (b.

Within the Swedish school and the public library communities it is generally held as a truth that reading of fiction develops the empathic ability of the reader. This opinion is also expressed in political guiding documents for the school system and cultural sector. This paper's main hypothesis is that there is no assembled theoretic ground for the statement that reading of fiction develops the empathic ability. The investigation consists of two parts, the first being theoretical and the second empirical. Definitions of what empathy and reading is, are reviewed in the first part.

This two years master?s thesis is about book circles for children, arranged by the public libraries in Sweden. The purpose is to gain knowledge about how children experience their participation in book circles, and how they experience their own reading. It focuses on children aged 10 to 12 years, and their leisure reading. The research questions are: What are the book circles? function for the participants? How and why do the children read? What kind of literature do they like? Do the children experience that their reading has developed through their participation in the book circles? What parts of the reading process do the book circles influence?The theoretical framework is threefold.

Traditional retouching, where you make the body of a female model in a magazine thinner, has been common for a long time and is well known. Several studies indicates that showing ultra-thin images of female bodies in media can lower the body satisfaction of ?ordinary? women which in some cases can lead to dangerous eating disorders. But in 2010 Swedish female magazine VeckoRevyn introduced a new type of retouching: Making some catwalk models bodies bigger instead, which we decided to call opposite retouching. This kind of retouching is aiming to widen the ideal picture that is sent out of how the female body should look like, and therefore having the readers reach a higher body satisfaction and becoming more at peace with the own body.

This thesis has its focuson media portrayal of a large political institution; the European Union. Articles from two nations daily newspapers have been analyzed in order to examine how the European Union is described and framed for their readers. The newspapers that was chosen for this study and from which the material was collected, were the Swedish newspaper Svenska Dagbladet the American newspaper The New York Times. The material was taken from three periods of time, and by this the results did not only serve a presentiment on how the media reports about the subject, but also an idea over the media?s coverage character over time.

Abstract Title: PR consultants and bloggers; a win-win situation? -  A study of PR consultants? new adaptations in the labour market due to the emergence of fashion bloggers. Authors: Cecilia Girell, Sandra Kjellstro?m Tutor: Ylva Ekstro?mPurpose: With the expansion of the Internet, fashion bloggers have gotten more power. A few companies have understood this powerful and reasonable cheap marketing channel. Despite this, most companies still feel powerless, but what has happened to the work of PR consultants in this constant changing media environment? The ones whos purpose is to act as intermediaries between companies and various media channels.