The purpose of this report is to develop a visual identity and a brand book for the company Yakobs Ram & Reklam (Yakobs Frame and Advertising). To answer the question of how a brand book should be designed for a company that manage several businesses within one brand a qualitative approach including a case study has been conducted.This qualitative method included research on brand building, logotypes, colour, design and typography and interviews with the company Yakobs Ram & Reklam and three representatives from the advertising agencies Anfang and Jerhammar & Co.In order to develop a brand manual for a company with several businesses, the study revealed that there should be a main logo where the secondary logos, consisting of the various components of the company, are linked by colour coding. In addition, the study has shown that the key elements to include in a brand book are the use of the logo, colour, typography, visual style and profile products including brochures and business cards. These findings form the basis of the brand manual and are the result of this work. As the amount of previously known facts regarding the construction of a brand book are scarce, the choice of method has been crucial and the data generated can be generalized and applied to new similar cases.

The aim of this study is, from a norm-critical approach, to find, investigate and analyse human representation in the visual culture of one preschool in order to understand if the children enrolled are represented or not. The research questions are: In what ways is there imagery of human representations in images and materials designed for play? What skin-colors and origins are dominant in the data collected?We carried out a qualitative study in the form of visual ethnography. This method allowed us to use a combination of different data collection tools such as photography and ethnographic field notes to collect our data. The photographs we took of images and material used for play, was then analysed through semiotic picture analysis.

Syftet med denna uppsats var att undersöka om oerfarna lyssnare kan höra skillnad mellan ljud som är komprimerad med en analog kompressor mot samma ljudfiler som är komprimerad med en digital emulering av samma kompressor. Universal Audio Teletronix LA2A kompressor som är en analog enhet och Waves CLA-2A som är den emulerade varianten av samma kompressor ingick i testen för att kunna generera stimuli för jämförelse. Ett blindtest med 16 försökspersoner utfördes för att informera om eventuella skillnader mellan de två typerna av kompression. Resultaten av undersökningen visade att försökspersonerna kunde höra skillnaden mellan båda typer av komprimering..

The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing.

The purpose of this master's thesis is to examine how the public library communicates with young users through the library web sites. Four Swedish public library web pages for children are analysed. In the analysis the web pages are treated as a combination of semiotic resources that, communicating as a whole, hold a meaning potential. In order to identify the underlying meaning of the whole I have applied the tools of Kress' & van Leeuwen's visual social semiotics to the chosen web pages.The information value, the framing and the salience of each composition is examined and analysed, as is the size of frame, the perspective and the vertical angle of a selection of images from each web page. The results of the semiotic analysis are then discussed and related to Jochumsen et al:s four space-model and the notion of ?child perspective? and ?empowerment?.The results show that the child perspective is strongest on the web pages that represent the performative space as dominating and that empowerment is mainly represented as ?doing?, ?participating? and the ?free choice?.

The purpose of this study was to examine how local producers in the food and confectionery segment in Västernorrland, Sweden, working to communicate that the product is locally produced through its packaging design. We have chosen to look at how they work with the right packaging design because it is such an important part of the product marketing. A further aim was to examine how consumers perceive the packaging design of the locally produced products and how they consider that the packaging design communicates the product as locally produced. We have also analyzed the graphical elements contained in the locally produced product packaging through a semiotic analysis.The theoretical framework is based on theories in brand communication and Visual Communication, specializing in packaging design?s visual elements.The method used in this study is a qualitative method.

Syftet med studien var att beskriva vad personer med synnedsättning har för erfarenheter av tillgänglighet i utemiljöer och på offentliga platser. Författarna valde en intervjubaserad metod för att besvara studiens syfte där nio personer från två olika län intervjuades utifrån semistrukturerade intervjufrågor. Inklusionskriterierna för studien var att deltagarna skulle ha en synskärpa på mindre än 0,3 och vara medlem i synskadades riksförbund. Data analyserades utifrån en kvalitativ innehållsanalys som mynnade ut i tre kategorier ?tillgänglig miljö, skillnad mellan självständighet och beroende?, ?tillgänglig miljö, skillnad mellan trygghet och otrygghet? och ?allmän okunskap om tillgänglig miljö?.

The purpose of this study was to examine how local producers in the food and confectionery segment in Västernorrland, Sweden, working to communicate that the product is locally produced through its packaging design. We have chosen to look at how they work with the right packaging design because it is such an important part of the product marketing. A further aim was to examine how consumers perceive the packaging design of the locally produced products and how they consider that the packaging design communicates the product as locally produced. We have also analyzed the graphical elements contained in the locally produced product packaging through a semiotic analysis.The theoretical framework is based on theories in brand communication and Visual Communication, specializing in packaging design?s visual elements.The method used in this study is a qualitative method.

Crowdfunding is described as a facilitator for creative entrepreneurs in their gathering of funds for projects. This bachelor?s thesis  aims at finding differences in communication components found between successful and unsuccessful crowdfunding campaigns on one of the most popular platforms, Kickstarter. Through a quantitative content analysis and a rhetorical analysis of literary topoi this study suggests that there are apparent differences in usage of titles, text, visual expressions, rewards and in themes of preparation, humility as well as quality. The findings we present conclude that a campaign with a title consisting of eight words and one punctuation are more likely to succeed than other.

The purpose of this report is to answer the question:How do you create a media player that can stream music for a website?We started the work by searching the web and reading books about the subjectand found several technologies to use to stream media files over the internet.We decided upon using the http protocol and created the media player itself inMacromedia Flash.The website is mostly developed with PHP, JavaScript and CSS templates andthe websites design was created with Macromedia Dreamweaver and AdobePhotoshop. We also created an administrative system for the media player withPHP programming.The website contains a simple guestbook; the guestbook makes use of adatabase created with MySQL.Our work resulted in a webpage with a fully functional media player thatstreams audio files together with a corresponding administrative system for it..

The aim of this master thesis is to evaluate the performance of the content-based image retrieval system ImBrowse from a semantic point of view. Evaluation of retrieval performance is a problem in content-based image retrieval (CBIR). There are many different methods for measuring the performance of content-based image retrieval systems, but no common way for performing the evaluation. The main focus is on image retrieval regarding the extraction of the visual features in the image, from three semantic levels. The thesis tries to elucidate the semantic gap, which is the problem when the systems extraction of the visual features from the image and the user?s interpretation of that same information do not correspond.

Purpose: Exploring the relatively new technology of convolution reverb, to gather knowledge on its limitations when used practically in the production of pop music, and from these findings to learn about applications in other performing arts and sound design. Methodology: This is a case study of creating convolution reverb by doing impulse responses (IR) and then applying them to studio recorded pop music. The empirical data consists of the final song results, notes and journals from during the process and the comparisons, as well as established litterature on acoustics, psycho-acoustics and music production. Results: Convolution reverb can widely and freely be used in the production of music and other audio-based art forms, since our study shows that the result of a well-made impulse response from a particular room is indistinguishable from music that is actually played and recorded in the same space..

We have investigated the visual representation of men and women in Aftonbladet?s weight site. We have made a calculation of how many of the women and the men who were portrayed smiling/ not smiling, active/passive, looking into the camera/looking away from the camera and from which camera angle the picture is taken. We also kept statistic on the gender representation of the authors of the articles.Our investigation shows that Aftonbladet?s weight site has a distinct overrepresentation of women on their pictures, but also in terms of the authors of the articles.

Arbetet är uppdelat i två delar. Den första handlar om min egen medverkan i kortfilmen O Trovão och hur organisationen och planeringen runt filmen är upplagd. Den andra delen handlar om animationsbranschen och olika landers marknader for animerad film och tv. Den innefattar också två intervjuer med kortfilmskapare. I kortfilmsproduktionen har jag tillsammans med teamet gått igenom de första faserna i produktionen, från planering och research, till koncept och modellering.

Syftet med detta examensarbete var att underso?ka MEMS och elektretmikrofoner fo?r att finna vilken typ som la?mpar sig ba?st fo?r fo?retaget Comfort Audio AB och deras ho?rselhja?lpmedelsprodukter. Uto?ver detta underso?ktes mo?jligheter att kontrollera upptagningskarakteristik med hja?lp av en teknik vid namn end-fire.Resultaten har erha?llits genom att underso?ka ett antal elektroakustiska egenskaper hos olika mikrofoner, som sedan har ja?mfo?rts med respektive tillverkares tekniska specifikationer. Upptagningskarakteristiken har underso?kts genom konstruktion av en mikrofonuppsa?ttning da?r den summerade signalen underso?kts.