3Det här examensarbetet syftar till att undersöka ett fenomen som uppstår när offentliga ytor är i privat ägo och där intentionen med platsen är att stärka ett varumärke. Ämnet, som är mycket sparsamt beskrivet i samband med landskapsarkitektur, undersöks genom ett antal platser som har en privat ägare eller donator och som är tillgänglig för allmänheten likt en offentlig yta. Exemplen hämtas från artiklar och böcker och kompletteras med ett par platsbesök. Uppsatsen syftar även till raffinera nomenklaturen kring ämnet och i och med detta läggs grunden för definitionen av ett brandspace. Utifrån de presenterade exemplen problematiseras och diskuteras konsekvenserna av brandspaces och privatägda offentliga ytor utifrån ett designer-, planerar- och brukarperspektiv..

I studien ja?mfo?rs de subjektivt upplevda ljudegenskaperna mellan Solid State Logics Console Mixbuss Compressor och en hemmabyggd klon av samma kompressor. Klonen a?r framtagen av Gyraf Audio och ga?r under namnet GSSL. Ja?mfo?relsen gjordes med data fra?n ett lyssningstest da?r syftet var att ta reda pa? om testdeltagarna upplevde na?gon skillnad mellan kompressorerna och i sa? fall vad som skiljer dem a?t.

AbstraktSyfte:Studiens syfte är att beskriva hur ett mätinstrument för att mätakonsumentbaserad brand equity ska utformas.Forskningsfråga:Vilka mätpunkter ska inkluderas vid mätning av konsumentbaserad brand equity?Metod:Då studien ämnar testa mätinstrumentet som skapats ur den befintliga litteraturen föllvalet på att genomföra en kvantitativ undersökning eftersom författarna avsågundersöka hur en stor mängd konsumenter uppfattar varumärken. För att samla in databad författarna 130 stycken respondenter delta i en enkätunderökning. Datananalyserades sedan i en faktoranalys.Slutsats:Efter genomförd faktoranalys kunde författarna behålla 9 stycken mätpunkter från detursprungliga 16 stycken mätpunkter. Utefter de nya mätpunkterna utformades ett nyttmätinstrument.

Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

The purpose of this study has been to examine how collaborations between clothingcompanies and fashion designers can influence their brands. Our ambition has been todescribe this phenomenon by describing how collaborations can affect and influencethe clothing companies? brand identity, image and positioning. Furthermore, we wantto describe how these collaborations have changed the fashion industry and what thefuture holds for it. We find this topic relevant since collaborations are becoming anadvantage for companies in a competitive industry that is constantly in change.

This bachelor thesis brings up a discussion about museums availability and access to thearchaeological display objects towards blind and visually impaired visitors. The study phasewill take start in analyzing four museums in south Sweden, all which have exhibitions aboutthe prehistory.Visually impaired and blind visitors don?t have a lot to go on at the current exhibitions aboutprehistory. This is because of the lack of access and availability when it comes to their specialneed. To raise awareness to this problem I took out a survey for the museums to answer.

The thesis work was conducted with the company Free2Move AB. The company is located in Halmstad and is an acting provider of wireless communications for industrial customers, mainly focused on Bluetooth? technology.In today's society most people have their music on their computer, MP3 player or mobile phone. What if you could avoid the cable between your sound system and sound source and transfer music wirelessly instead? Together with the company's engineers, I have developed a new comprehensive product for wireless music transmission.

 Problematisering: Vikten av arbetsgivarvarumärket har växt i betydelse tack vare den brist på välutbildad arbetskraft som råder. För att företagen ska kunna locka till sig och attrahera anställda till företaget blir rekryteringsannonser och företagshemsidan viktiga medium. På hemsidan och i rekryteringsannonserna har nämligen företaget möjlighet att väcka nyfikenhet och visa upp företagets identitet och kultur. Det som kommuniceras i annonserna och på företagshemsidan anses även ha stor betydelse för hur företagets image uppfattas av de potentiellt anställda. Därför blir det viktigt att de svårgripbara delarna av ett arbetsgivarvarumärke ger både existerande och potentiellt anställda de rätta associationerna, samt att dessa associationer kan byggas upp genom samverkande aktiviteter mellan marknadsförings- och HR-avdelningen.

Följande studie är ett bidrag till forskningen inom strategisk kommunikation och varumäkeskommunikation. Huvudsyftet med studien är att klargöra och finna svar på huruvida varumärkena Audi, BMW och Mercedes-Benz lyckas vara särpräglade i sin kommunikation. Studien ämnar även klargöra var de särpräglade dragen gör sig synliga. Genom att studera varumärkenas homogenitet, och inkongruenta inslag, inom de två dimensionerna; retorik och grafik avser resultatet ge svar på varumärkenas koncept och således tydliggöra de särpräglade dragen i kommunikationen.Önskan med studien är att ge mottagaren en vidare inblick och förståelse för varumärkesskapande och varumärkeskommunikation i en snäv konkurrenssituation. Målet är att besvara de två frågeställningar som studien vilar pa?, följaktligen: 1) Hur skiljer sig Audi, BMW och Mercedes-Benz varumärkeskommunikation åt utifra?n inkongruens och homogenitet? 2)    Lyckas    varumärkena    vara    särpräglade    trots    den    påtagliga    konkurrensen? Studien utgår huvudsakligen från tre teoretiska ramverk; 1) Teorier kring inkongruent varumärkeskommunikation,    2)    teorier    om    det    traditionella    perspektivet    inom varumärkeskommunikation, 3) teorier om de tre dimensionerna inom studerandet av varumärken.

According to international and national literacy studies (PISA, PIRLS) Swedish boys are inferior to Swedish girls when it comes to reading. There can be numerous reasons to that statement. One is that Swedish teachers require more knowledge about communication as an important component in literacy. In spite of this shortcoming, Swedish girls manage to gain sufficient literacy. Why is that? The aim of this survey was to examine if there were any differences between girls and boys regarding communication skills when they begin in school.The main questions taken in account were:Which differences and/or similarities in communication skills are discernible between boys and girls this particular preschool?How do boys and girls communicate with each other in different room contexts on this particular preschool?           To be able to answer the questions, I adopted observations and audio recordings from children aged five.

The purpose of this study has been to examine a few Swedish advertisment producers opinions on the subject of viral advertising and especially the ethical aspects of hidden viral advertising. The specified purpose of this paper is to:To clarify the underlying reasons for the use of viral advertising.To clarify the advertising producers ethical views on hidden viral advertising.The essay is based on a qualitive research metod of an abductive nature where the empirical data is derived from interviews with three advertisment producers. Through a stratified selection method we contacted agencies that in one way or another uses digital solutions as an advertisment method. All interviews were conducted via the digital chat room Skype, one of the interviews were conducted with both picture and sound and the other two with audio-only.The following points are the essential conclusions of our study:Hidden viral advertising is seen as a rare promotional method in Sweden today, however, the viral-spread effect is more commonly used.The economic factors together with the spreading capacity of the viral advertising is contributing to one of the biggest reasons behind the use of viral advertising. In addition to these, viral advertising is seen as an effective way to stand out from traditional advertising.Viral advertising where the sender is hidden or unclear is always seen as unethical.

The present study aims to investigate the phonological development of typically developing monolingual Swedish speaking children aged three to four years. The result could be used in the standardization of a new phonological test material for clinical speech and language pathology assessments. One-hundred and thirty four children aged three and four years (73 girls and 61 boys) were assessed with the new material. The children were tested in kindergartens in three communities in southeastern Sweden. Their assessments were audio recorded, transcribed phonetically and analyzed with Percentage Phonemes Correct (PPC) and Percentage of Words Correct (PWC).

The purpose of this study is to investigate the lunchtime from a language development perspective. It will compare two preschools with different ways of organizing mealtimes and observe the conversations between teachers and children. It will also study the ways in which a meal is served and how it affects the conversations. In one of the preschools the children eat in a proper dining room where the food is served as a buffet while in the other preschool the children eat in the preschoolarea and the food is served in bowls on the tables. I also want to investigate how two of these preschool teachers reflect on the mealtimes as part of the language development plan.

According to international and national literacy studies (PISA, PIRLS) Swedish boys are inferior to Swedish girls when it comes to reading. There can be numerous reasons to that statement. One is that Swedish teachers require more knowledge about communication as an important component in literacy. In spite of this shortcoming, Swedish girls manage to gain sufficient literacy. Why is that? The aim of this survey was to examine if there were any differences between girls and boys regarding communication skills when they begin in school.The main questions taken in account were:Which differences and/or similarities in communication skills are discernible between boys and girls this particular preschool?How do boys and girls communicate with each other in different room contexts on this particular preschool?           To be able to answer the questions, I adopted observations and audio recordings from children aged five.

The aim of this thesis is to investigate how students in higher education use talking books. This has been inves-tigated through qualitative interviews with nine students. The intention has been to find out how they use talk-ing books and why they have chosen to do it in the way they have, looking specifically on whether there are strategies shared by most of the interviewees.As a theoretical basis of the thesis I have chosen a study, described by Sigrid Hongset, where dyslectic pu-pils tried using printed text and text on tape, as well as both simultaneously. George Kingsley Zipfs ?Principle of least effort? will act as a supplemental theory.The interviews show that the students use talking books in different ways.