The purpose of this essay is to develop marketing strategies, from a service management perspective, for camping?s interested in the German tourist as a new target Audience. This essay focus upon extending the season for camping grounds on Öland, Sweden. To extend the season we recommend the camping grounds to target a new Audience - the German tourist..

The company Sound Precision has developed a new Line Array loudspeaker system (VHA-40). When using this system, their customers need computer aid to get the best possible sound-quality and control of sound levels for the whole Audience. The aim of this thesis is to develop a truly useful sound quality simulator for the VHA-40. The system will help the sound engineers to position the loudspeakers for optimal sound by simulating loudspeaker configurations and visualizing the resulting sound quality and quantity. To solve this a human-centered design (HCD) approach is taken to implement a system that is truly useful for the users, meaning that they will use it more and hence deliver better sound for the Audience.

The purpose of this essay is to examine the relationship between visual communication and female homosexuality within the field of magazine design. As the creative part of the project I have chosen to make a redesign of Lotus magazine, the very first Swedish magazine with lesbian and bisexual girls as the target Audience. The questions of which the project is based on are: Which stereotypes, differences and similarities can be found in visual communication addressed to a heterosexual versus a homosexual target Audience? What kind of design attracts non-heterosexual girls and how can I create a design for Lotus magazine that is appealing to lesbian and bisexual girls and yet still makes it possible to compete with traditional girls? magazines? In order to examine my research questions I have done literature studies within the field of gender and sexual identity in relation to visual communication. Additionally, I have analysed the design of competing magazines on the market and conducted a survey among representatives of the target Audience of Lotus magazine..

The Swedish censorship is an institution run by the Swedish government since 1911 and has cutting films to protect the citizens from unnecessary violence. Their main purpose doesn't work well with the law of copyright in literary and artistic works, as they break this law while cutting movies. They therefore destroy the authors work by doing this, and in this thesis I will point out how they have destroyed the purpose of two scenes in the film Hellraiser and by that, more or less, altered how the Audience may look upon two of the characters in the film.  The results points to the unnecessary way of physically cutting films to protect the Audience, but also how they choose to work and what preferences they used in their line of work..

This thesis investigates the communicative role of scenography in the performing arts for children, with an aim to make the readers understand the ways in which a set design can be optimized so that a young Audience can be able to interpret the play and its message.The art of scenography is complex and includes many elements. The research questions can therefore be grouped into three clusters: one artistic oriented (How does the scenographic process work and what is its relation to the scenic piece at large? In which ways may scenography be used to support the desiderate interpretation?), one Audience oriented (Which work processes enhances the chances of creating dramatic art that is perceived as meaningful to the Audience? On what premises can the semiotics of theatre be used in the performing arts for a young Audience?) and last a cluster that focuses on Den magiska cirkeln (The Magic Circle) by ung scen/öst (What is told in the show and how is this portrayed in the scenography? Who is in the target group, and does the Audience get the feeling of the performance as intended?).Den magiska cirkeln is used as a case study in the thesis in order to reflect the theoretical material. Methods in the case study includes performance analysis, a survey completed by 178 people in the Audience and an interview with scenographer Anna Dolata. 14 performing analyzes of Swedish children?s theatre shows have been made in addition to the case study.The thesis analyses and compares two work logics; the internal logic and the external logic, and it is shown that meaningful interpretations are likelier to happen with an external logical point of view.

This research looks into the modern revival of opera based on the study of two recent productions of Giuseppe Verdi?s Don Carlo; the first is the 2010 production at the Gothenburg Opera in Gothenburg, Sweden and the second is the 2013 production at Großes Festspielhaus in Salzburg, Austria. The goal is to discover what aspects a contemporary Audience can relate to and identify with and why opera is still relevant today. This has been done partly through a semiotic analysis of the visual image (e.g. set, costume and lightning) and partly through a hermeneutical analysis of the themes in Don Carlo.

The student union of Karlstad University is always working for the better for the students, so they can feel safe and that their time at the university is trouble free. To get the students to sign up for a membership, the organization have to inform the students about their work and the benefits that a membership brings. The problem is that the target Audience is broadbecause there are all students at Karlstad University that are of different sexes, ages and nationalities, this can cause problems when the information must be adapted to each individual in order to make it interesting. The organizations various work areas have not reached the entire Audience and therefore requires an information film in which all the areas can be presented in an attractive way that makes it easy for the Audience to absorb the information. A strong trend in the world of information films are the so called infographics.

The topic of this essay is how art exhibitions can be made available for - and conveyed to ? a visually impaired Audience. Two visual impairment-displays and one available museum will be analyzed in this essay. They will be shown during the time period 2006 ? 2007 and focus on exhibitions in Sweden.Complex of problems that arises when art exhibitions are to be conveyed for those without eyesight is how you choose what can be conveyed and how this shall be conveyed.

The essay investigates the visual element as seen by the Audience and artist to be of greatest importance to a musicalperformance. The study was conducted in the form of a field work which included doing interviews with artists, surveys of the Audience and interpretive observations of live performance. The fieldwork was conducted in three different environments in which I found myself on the spot and performed the various stages included in the field work. It was done to create a surface that could be used in an essay, and through that use this material to compare and analyze my results and in the end be able to answer my questions. I started from eight different factors which all could beexperienced visually on stage.

ABSTRACTTitle: How do you get the students to listen? ? A study of Academic Works communication towards students (Hur får du en student att lyssna? ? En studie av Academic Works kommunikation mot studenter)Number of pages: 38 (41 including enclosures)Author: Fredrik HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target Audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted Audience students.Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.Main results: The main result can be summarized as:· Academic Works communications have a lot of resemblance with the papers presented theory.· Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student?s awareness and knowledge of the company.· A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work.

What is it that makes an Audience love a character? Through comparative analysis and anevolutionary perspective, I have examined the relationship between the viewer ? the human ?and three popular characters: Shakespeare?s Bottom and Puck from A Midsummer Night?sDream and Dag-Otto Flink, the most popular character from Vallarnas friluftsteater inFalkenberg, Sweden. In what way do they attract us? Why do they attract us? The aim of thecomparative analysis between the characters was to reveal enough similarities for defining allthree as the same character type: the fool. One of the most important similarities for theevolutionary discussion was that especially Dag-Otto and Bottom are consistently themselves.Furthermore, the Darwinian perspective, especially with theories of Daniel Nettle, indicatesthat there are several factors that come into play for successive fiction.

Product placement isn´t a new concept, matter of fact it has existed for almost hundred years. On the other hand to use TV-series as a marketing channel for product placement is a present vogue for brands and companies to reach the right target Audience. Through product placement in TV-series companies are available to get away with the problem that people zapping commercials. Our purpose with the thesis is to have increased comprehension about TV-series as a channel for product placement considering effect against different target Audience, products and brands. For this study we applied a qualitative approach and did six depth interviews with different people to gain several viewpoints.

This Bachelor thesis is a qualitative study of the public debate regarding the role of Public service in the media converged society today. The purpose of this thesis is to examine how the public debate, that is the Swedish Public service television and people with broad representative knowledge about Public service, motivates a change of the function of the Swedish Public service television.Our issues are: What does the public debate say about the function of Swedish Public  service television in our society today and how is a change motivated in this debate? How does the public debate look upon today´s media convergence and the fragmentation of the Audience which, according to Denis McQuail, is a consequence of this?The method of this thesis is a qualitative analysis and we have analyzed ten opinion articles and Swedish Public service television magazine ?DittSvt?. The theoretical background was obtained from Henry Jenkins and Håkan Hvitfelts theories and thoughts about mediaconvergence. We have supplemented this with Denis McQuails theory regarding the fragmentation of the Audience.In this thesis, we see that the public debate is a lot about diversity in Swedish Public service television programming and that the democratic base is still very important.

Universal Design is a well established methodology with the fundamental purpose of designing products to be usable for as wide Audience as possible, without the need of special adjustment to suit the individual. In this essay, Universal Design has had a clear influence in both the process and the result. The choice to use Universal Design as methodology in this usability evaluation, has essentiallv to do with the target Audience.As a part of the design process of MyTobii C8 has Tobii Technology ask for a usability evaluation. MyTobii C8 is an 8" touch screen computer with a windows based operating system which will initiate the software MyTobii C-Series Control. MyTobii C-Series Control is the control panel for MyTobii C8, whose interfaces constitute the platform for various modificarion of the unit.

This thesis aim to shed a light on how to communicate the individual and subjective feeling of safety in the arena of public events such as music- and cultural festivals with the safety-project on Peace & Love festival in Borlänge, Sweden as a practical example. Earlier research has mainly been focusing on the objective side of safety on these kind of events. Peace & Love decided to put a larger focus on the safety for the festival in 2012, and Trygghetsprojektet was started. By looking at how the project is formed this study wants to show how organisations can communicate a feeling of being safe to the Audience to enable them to fully enjoy an event.The main questions asked in this study is: How can a feeling of being safe be communicated to a large number of people by focused acts of communication at a festival? How does the head of safety and the safety coordinator work with communicating a feeling of being safe to the Audience? How does these communication acts relate to earlier research on mass communication? The results shows that communication within the organisation and with its partners is of great importance for the outcomes of the project and that communication of the feeling of being safe is much greater then the hands-on communication of words.