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1868 Uppsatser om Audience attitude - Sida 58 av 125
Cykelsäkerhet för studenter : Studenters cykelsäkerhet mellan dagliga destinationer i Uppsala
Our thesis focus on how retirees perceive Tv4s news casts of economy news where we focused on five different aspects: What is the relationship between the news cast and the viewer and how does the viewer express their understanding of the news cast and the way it is constructed? What are the viewers attitude towards the news content and how do they find the news cast useful for them personally?We choosed retirees as our target group due to their vulnerable economic position in today?s society and TV as an important medium for them due to the digital divide. The study was performed with twelve qualitative interviews and one group interview where six retirees took part.We discovered a big interest for economic news in the target group. The majority had a sympathetic view of the news cast they saw but they also expressed skepticism toward the economy segment and/or news castings. The majority expressed a lack of trust for the journalists and the experts brought in to share observations and make announcements, and the financial business overall.
Sjuksköterskans attityder till patienter med självskadebeteende
Självskadebeteende har uppmärksammats allt mer i samhällsdebatten under senare tid. Sjuksköterskan möter ofta patienter med ett självskadebeteende. Syftet med studien var att beskriva sjuksköterskans attityder till patienter med självskadebeteende. Metoden var en litteraturstudie och datamaterialet bestod av nio vetenskapliga artiklar, publicerade mellan åren 2000-2007. Det analyserade materialet bildade tre teman som visade sjuskköterskors attityder till patienter med ett självskadebeteende: Ej rätt till vård, Erbjuder vård utan hopp om förändrat beteende och Rätt till vård.Det framkom att känslor som vrede, rädsla, misslyckande och hopplöshet var kopplade till attityderna till patienter med självskadebeteende.
"Min dialekt är så yeee yeee wow" : En undersökning av gymnasieungdomars attityd till dialekter
The essay is about the concept of text in a wider perspective, what can be included in that, how it can be used and above all, why one might want to use it. The essay will also include what the term popular culture implies, and school?s attitude towards it, since some of the medias that are a part of the text in a wider perspective, many times fits the description ?popular culture?. Most of the earlier research show that the positive aspects of the use of text in a wider perspective as the same time as it attacks school because school is opposing the popular culture. The essay consists of two parts and it begins with a theoretical part where I present existing research about the concept of text in a wider perspective and the research about popular culture.
Är Grönt Skönt?: En studie om hur effekten av grön marknadsföring påverkas av förekomsten av miljöargument inom produktkategorin
Al Gore may have helped put global warming on the agenda. However, it is not a new subject. Neither is so called green marketing a new phenomenon within branding and communication. As more and more companies establish environmental strategies there exist beliefs that the environmental focus is becoming a triviality, which is the reason for this study. Implementation of words such as ?environmentally friendly?, ?green? and ?global warming? is becoming more and more widespread and frequently used within marketing communication.
Snipp- och snoppsnack : En studie av feministiska föräldrars tal med barn om kropp och sexualitet
In this paper I have studied how feminist parents talk to their children about body and sexuality and with which intentions they speak the way they do. The aim of the study was to locate strategies applied to give children positive relations to their bodies and their sexuality. My data are constituted by answers from a questionnaire sent out to an e-mail list for feminist parents. The answers have been compiled and analyzed, mainly qualitatively by the use of discourse analysis, with support of poststructuralist theories about language, gender and heteronormativity, as well as theories about children?s sexuality.
Vägvisning för säker logistik vid hästtävlingar : att vägleda nybörjare och erfarna inom ridsport
This report describes how I worked with a spatial information problem, where the focus was to produce clearer barriers between horses and spectators at equestrian competitions. My background as a competition rider, combined with my knowledge of the spatial design, has caused me to react to how the information on riding and racing facilities deficiencies. Experienced people in the riding know how they should act with the horse. But novices who are unfamiliar with the situation is not aware of the risks it may pose to move among horses. The study was conducted on the national facility Strömsholm which both experienced and novice equestrian visits.
?Att vara flerspråkig : ett fenomenologiskt perspektiv
The following essay describes a study made in Sweden in the autumn of 2010 at Södertörn University. The main purpose with this study is to find out and describe how people´s own understanding of being multilingual has influenced them. The objective behind this is to create a wider understanding for the phenomena. Therefore, the phenomenological perspective is used to describe the subjective reflection of a phenomena, in this case multilingualism. A qualitative method is being used for data gathering, implying conversational interviews with six multilingual people born in the 1970s and 1980s.The results show that the people interviewed mostly use their mother tongue in conversations with their parents and relatives today.
Förmedling av discovery-verktyg vid högskole- och universitetsbibliotek ? En enkätstudie om undervisande bibliotekariers inställningar till discovery-verktyg och hur de förmedlar dessa vid referenssamtal och användarundervisning
The purpose of this thesis is to examine how Swedish highereducation librarians mediate discovery tools to its users. Thisstudy aims to investigate higher education librarians? generalattitudes towards discovery tools, their perception ofstudents? discovery tool usage, and how they mediatediscovery tools to students through reference interviews anduser training. The empirical ground of this study is a semistructuredsurvey that was answered by 115 instructinglibrarians. The study concludes that although librariansgenerally have a critical attitude towards discovery tools theyalso think that the discovery tools serve a useful purpose,especially as a starting point in the information searchprocess.
Äldre patienters upplevelser av delirium i samband med sjukhusvistelse
Background: Delirium is a common condition among elderly patients who are being treated in a hospital environment. However, a large number of patients are wrongly diagnosed. The highest risk categories to develop delirium are elderly people and postoperative patients. By understanding the patients´ experiences the nurse can formulate the care to make it easier for the patient. Aim: The aim of the literature review was to illuminate elderly patients´ experiences of delirium in connection with a hospital visit.
Attityder hos lastbilsförare gällande mat i samband med långa, korta -respektive blandade transportsträckor
Martinez, A (2011). Attityder hos lastbilsförare gällande mat i samband med långa -respektive korta transportsträckor. Akademin för hälsa och arbetsliv, Högskolan i Gävle. AbstractBackground: The profession as a lorry driver is in many aspects very risky. Factors such as time directive, poor diet and shift work characterize the profession and puts drivers' health at risk. Current research shows that the vast majority of lorry drivers are overweight, suffer from high stress related to work and have on average a very low consumption of fruits and vegetables.
"Det finns möjligheter med allt och i klassrummet finner man svaren." : En studie av lärares arbete i ett mångkulturellt klassrum
Our intention with this study is to investigate teachers work in a multicultural classroom. For the purpose of this study, a web survey was constructed. The investigation was carried out among teachers on three different multicultural secondary schools in Sweden. 53 teachers informed us about their own experiences and thoughts concerning their work in a multicultural classroom. Conceptions as multiculturalism, methods in teaching, the climate in classrooms, teacher cultures and interculturalism has been used in the study.
Elevers attityder till och intresse för skolans fysiklaborationer/Pupil?s attitudes and interests to school?s physics laboratories
Undersökningens huvudsakliga syfte är att ta reda på hur elever uppfattar experiment och laborationer inom ämnet fysik. Ett annat syfte är att kartlägga elevuppfattningar om grupparbetet inom det laborativt arbete som kan ha betydelse för elevens aktivitetsgrad och lärande. Som grund för detta examensarbete har vi använt oss av en kvantitativ enkätundersökning som genomförts på 250 elever i grundskolans senare årskurser och gymnasieelever som läser natur eller teknikprogrammet. Resultatet av undersökningen visar att eleverna tycker att det är intresseväckande med laborationer, de ser till viss del kopplingar mellan deras vardag och fysikundervisning och de tycker att de lär sig mer genom att laborera. Dessa uppfattningar stämmer väl med vad didaktisk forskning anser vara syften med laborationer..
Marknadsföring : Att som artist nå framgång
AbstractThe object of this study has been to analyze how companies within the music industry can successfully market their artists, this due to the complexity of today?s marketing environment, where technology has rapidly changed the way of communicating, and therefore contributed to a highly competitive market. The vast change of technology has resulted in several possibilities as well as difficulties breaking through, what could be seen as, a media sorl. Our purpose has been to outdo how companies market, as well as which factors that are vital, for a successful promotion of their artists. To be able to carry out our aim, we have created one key question; How can companies within the music industry market their artist to make them reach success?We have used a qualitative research approach for this study, this to be able to generate more depth concerning the chosen topic.
Från teckning till färdig produktion : en studie av storyboards inom spelfilm och animerad film
In this thesis I focus on the artistry and essential work, behind the scenes that storyboard artists have contributed to, since the early days of film history. The works I will focus on are the important phases of pre-planning of feature films and animated films. I theorize on the aspect of what makes a good story and how it is brought to life on the screen, as well as how the story is actually conveyed with this drawings. The hypothesis maintains the importance of storyboards, as well as defining their main purpose. Using a formalistic point of view and historical argumentation, I examine and compare five different directors´ use of storyboards and how their respective collaborative teams (i.e director of photography, production designer and story artists, editors etc) create each film´s particular nuances and cinematic expressions.
Den fysiska inomhusmiljöns effekt på ettåringars sociala samspel
The aim of this study is to look at the environmental effect on toddlers? social interactions during free play in two older and two newer preschools. Furthermore, we would like to investigate four preschool teachers? thoughts about the indoor environment when it comes to toddlers? interaction during free play.Qualitative methods containing interviews of the preschool teachers and observations of the children during their free playtime have been used to help us reach our conclusions. In addition, our theoretical conclusions have been derived from both the sociocultural perspective and the environmental psychology perspective.Our results have shown that variations in the preschool environment are of importance in the outcome of toddlers? different social interactions.