Sökresultat:
1868 Uppsatser om Audience attitude - Sida 17 av 125
En bild säger mer än tusen ord, eller?: en studie om inferens
Without being aware of it, cognitive processes continuously take place in our heads. We are forced to fill in the information gaps that we meet in our everyday life in order to create an understanding and to form a whole, and that?s where the importance of inference comes in. To create inference implies creating meaning from something that is not explicitly given. Having knowledge about this process offers great possibilities, while not taking it into account may involve risks.
Queer manga och manhwa på folkbibliotek
We believed that knowledge organisation of manga and manhwa with homosexual (including lesbian) themes might be a challenge for Swedish public libraries. One of the reasons for this is that these themes in manga and manhwa usually occur in genres not directed towards an LGBTQ (lesbian, gay, bisexual, transgender, queer) audience. To see how Swedish public libraries treat such titles and why they treat them as they do, we examined a selection of public libraries, their collections, acquisitions, cataloguing and shelving of relevant titles. The theory used is mainly Grant Campbell?s binarisms, subject access to LGBTQ literature and critical analysis of knowledge organisation.
Going Real-Time in no time? : ? en kvantitativ och kvalitativ studie i hur Sveriges största annonsörer använder sociala medier och Real-Time Marketing.
Background: Our daily lives and personal interactions are increasingly featuring social media and social networks in particular. Topics regarding social media, its impact on society at large ? both on corporate as well as individual behavior ? has been the focus of many research papers. Personal use of social networks are regularly being mapped out by researchers aiming at clarifying concepts such as engagement, trust and interactivity, and mapped by companies seeking to maximize return on investment concerning their marketing efforts. The aim of our study is (i) to map how companies and/or organizations operating on the Swedish market use their company?s pages on the social media as a way of communicating with their followers and audience, as well as (ii) identifying whether ?Real-Time Marketing?, in our own definition, is used or not.Methods: The research methods used included both quantitative and qualitative content analysis.
Om du lyder : En studie av interaktivitetens villkor och verkningar utifrån tre performancebaserade verk
The aim of this thesis is to examine interactivity in the context of performance-based interactive art. The questions asked are: what are the conditions of interactivity, how interactivity happens, and what artistic results it may yield. The method is an analysis based on close studies of three performance-based interactive artworks by applying theories of interactivity, audience participation, and collaboration.First, current theories are outlined, after which, the three artworks are introduced in detail. Next, the artworks are examined, thematically rather than individually, expanding on parameters such as the degree of artistic direction of the artwork, the degree of agency allowed to the spectator in their interaction with the work, and the idea of the ?passive? spectator as being ?activated? by interactive art.
Ekot från djupaste Afrika : En kritisk diskursanalys av nyhetsprogrammet Ekots gestaltning av konflikten i Goma, Demokratiska Republiken Kongo.
This is a critical discourse analysis of the conformation of the conflict in Goma, Democratic Republic of the Congo, as constructed by Ekot, a news-show on Radio Sweden. The ambition of this bachelor thesis is to examine the production of a Congolese conflict for a Swedish audience and to find out how the construction differences with and without a reporter in the field. To obtain this purpose the narrative is studied as well as the use of voices that define the conflict. The construction of proximity between Swedish audience and the Congolese event and the meaning of sound to stabilize the formation of discourse within foreign news is examined as well. To conform and explain foreign news it must be put in relation to a starting point.
Judisk nationalism? : En idéhistorisk analys av Theodor Herzi och dennes verk Judestaten
The level of increased central government that we have experienced during the last decades in school, for the purpose of increasing equality and to adapt the Swedish school to a certain international standard, clearly shows that increased control scarcely leads to improvement.The aim of this paper is to examine whether teachers believe that national tests contribute to equivalent assessment and increased goal attainment. Furthermore the teachers? attitude towards and work with national tests is described. The paper is written from a school improvement perspective, where good examples from current research on what creates increased quality in school meaning increased goal attainment and equivalent assessment are related to research on school effectiveness and increased testing in schools. The study builds upon a quantitative survey among teachers in upper primary - and secondary school in a medium-sized municipality in Sweden.The result shows that the teachers have a somewhat more positive than negative attitude towards national tests, as a whole.
Lära för livet? : Svenskämnet ur ett elevperspektiv
The purpose of this study is to explore students? perceptions and experiences of the school-subject Swedish. Ten qualitative interviews with students in school year nine have been carried out and the results of these interviews constitute the basis of this study. The result shows that students have a straight-forward attitude towards Swedish as a school-subject. The students identify skills such as reading, writing and speaking, and work in school mainly concerns perfecting these skills. The students think of Swedish as a subject with a clear purpose and find it important and useful. The result also shows that the students want grading for the purpose of further motivation.
"Har vi råd att ta emot dem?" : En studie om Smålandspostens inställning till och framställning av invandrare och flyktingar under 1980-1993.
The past years in Sweden has been infected by a discussion about immigration and immigrants, both spoken in politics and media. The aim of this essay is to study the attitude about immigrants in the third period of immigration in Sweden found in the local press. And also what image the press gave of immigrants. The study looks at Smålandsposten, which is a large local press in the Växjö area. During the period for this study was the attitude in the local press very negative. The studied articles in Smålandsposten shows a profound idea of a ?we? and ?them?.
Den Bortglömda Kanalen
The matter of CSR and sustainable products has gained an increased amount of interest in recent years as "green products" are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". This is due to a discrepancy between attitude and behavior, called the attitude-behavior gap. The purpose of this paper is to examine how to overcome this gap by using three different studies to get a nuanced and reality-based view of the problem. The focus within these different studies is on the potential effects inside the store and how information provided has an effect on perceived credibility and purchase intention.
Miljödiplomering: En jämförande implementeringsstudie av skolor i Norra Hisingens stadsdel
This thesis is a product of research about how implementation issues occur due to the relationbetween bureaucrats and politicians. Our study treats the democratic dilemma that occurs whenschools are to implement environmental certifications. Through a comparative study we comparetwo schools in Norra Hisingen, a district in Gothenburg municipal where one of the schools iscertificated and one is not. By using theories from top down and bottom up approaches toimplementation we develop key factors that will lead us to answer our research questions.Through text analysis of policy documents and through interviews with bureaucrats we analyzewhat may be the causes for only one of the two schools to be certificated though Gothenburgmunicipal wish all schools to be. Through our analytical tool we can establish that the policydocuments are well formed according to our top down-theory and that these documents does nothave a major impact on the fact that one school is certificated and one is not.
Inramning av klimatförändringar : I svensk dagspress 2012 och bland unga vuxna
Something that all people have come across and more or less experienced is climate change. Climate change in itself is a very complex problem since there are no borders between countries that can stop the problem. The link between science and the public is largely in the hands of the media, since the media play an important role in defining environmental issues and to inform the public about research findings. In recent years, reports from the media showed a slightly skeptical and uncertain picture of this problem. This is despite the largely prevailing consensus among climate scientists that there is an anthropogenic climate change.
Ideella organisationers relationsskapande på sociala medier : En studie av tre miljöorganisationer och deras närvaro på Facebook
Social media seem to offer a great possibility for environmental non-profit organizations to communicate with their members and audience, if the organization aims to build and maintain a relationship to the users of social media. This essay has examined how three environmental non-profil organizations are communicating in social media. To create an understanding of the organization?s communication strategies a netnographic approach was implemented..
ETT GEMENSAMT EUROPEISKT F?RSVAR? En kvantitativ analys av attityder till gemensam s?kerhets- och f?rsvarspolitik i EU
Given the current geopolitical situation in Europe and the upcoming election for the European
Parliament, it is important to further analyse individuals? attitudes towards European
integration, specifically the Common Security and Defence Policy (CSDP). This analysis aims
to gain a deeper understanding of individuals attitude towards CSDP. Therefore, the objective
of this study is to analyse which factors that plays a leading role in influencing individuals?
attitude towards CSDP.
En intervjustudie gällande skillnad i resutat mellan två avdelningar vid nutritionsmätningar
BackgroundMalnutrition in hospitalized patients has a high prevalence. This led to an action plan against malnutrition that was conducted in 2012 at Enköpings hospital. This paper investigated the nursing staff perceptions of this project on nutrition and nutrient intake in two different departments, and whether these perceptions differ between departments. MethodAn inductive approach with semi-structured interview was used in interviews with eight persons from the staff of the two departments of the hospital in Enköping involved in the project. Interviews were recorded, transcribed and analyzed by content analysis. ResultsIn the interview material four categories were identified as well as six different subcategories. The different categories were: "Attitude", "Knowledge", "Procedures" and "Workload".
Grupptrötthet : En attitydundersökning om hur grupptrötthet uppstår och vad dess effekter är.
In today's society there is a trend in progress that it is positive and effective to have working groups or teams in organizations. But is it really all good? This essay explores this question through the concept "group weariness". Group weariness is defined as a negative attitude towards working in groups based on previous experiences of the working form. The aim of this study is to explore the concept of group weariness through a quantitative study.