The authors study the effects of brand salience on how consumers form brand attitudes and how consumers value the importance of various brand Attributes. The study was conducted through two separate tests, the one focusing on the link between brand salience and brand attitudes and the other focusing on the link between brand salience and evaluations of attribute importance. Both tests measured brand salience as the ease with which brands are recalled by respondents who have been cued with a specific product category. The results show that brand salience has direct effects on both brand attitudes and the evaluation of attribute importance. As brands are recalled, high brand salience for a brand creates a more positive attitude towards that brand in the mind of the consumer.

Abstract Author: Maria StåhlTitle:  Level: BA Thesis in Media- och kommunikationsvetenskapLocation: LinnaeusUniversityLanguage: SwedishNumber of pages: 51  This report is a critical discourse analysis of the Attributes that surround the word basic income/medborgarlön in four Swedish daily newspapers. The study explores how the text in the newspapers Attributes the word and what the consequences might be for the readers and for the political agenda when it comes to the discussion of justice and responsibility. The Attributes that characterizes basic income in the media are mostly negative and there is no discussion where work strategy and basic income is seriously spoken of. Work strategy is taken for granted and is not questioned by anyone. The alternative that basic income could be is being ridiculed which becomes clear by the Attributes that are chosen. The figuration of basic income in these media is characterised mostly by negative and depreciatory Attributes.

When a disaster occurs the main focus is on the loss of human lives. Here the environmental effects have been in the centre of attention. This work has had two main purposes. The first one was to formulate Attributes, variables that together present a complete picture of the consequences that an event has had on the environment. The other main purpose was to investigate how people value the impact that a disaster can have on the environment.

Research has concluded that meaningless differentiation with trivial Attributes sometimes can be a successful strategy. However, the effect varies with respect to certain aspects such as the price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial Attributes has until now been unknown. This thesis investigates how the consumer?s level of knowledge and personal involvement influence the effects of trivial Attributes on product preferences and product attitudes.

The purpose of this Masters thesis is to investigate what Attributes were used in story-time activities, why Attributes were used in story-time activities and what functions they have. The study is based on qualitative methods in the form of a literature studies, observations and interviews. The interviews were undertaken with two storytellers from the same public library. The story-time activities were adapted for children from three to six years of age. The study suggested that there was a connection between story-time activities and a social and cultural perspective.

Abstract Title: A conjoint analysis of packaging Attributes. How can the Attributes of a product?s packaging best look like to attract the consumer? Authors: Linda Granberg & Helena Niklasson Supervisor: Jan Svanberg Department: School of Management, Blekinge Institute of Technology Course: Bachelor?s thesis in Business Administration, 15 credits Purpose: The purpose is to find out how visual and technical Attributes on product packaging affects the consumers tendency to want to buy the product. Method: Conjoint analysis and a quantitative survey. Results: When developing a package for a food product we?ve reached the conclusion that it is most important to have clear product information on it.

The result from Requirements Engineering is a Requirements Specification. Characteristics of a good Requirements Specification are unambiguity, completeness, verifiability, consistency, modifiability, traceability, correctness and ranked for importance and/or stability.This work defines these quality Attributes and answers the questions how to reach these Attributes and the diffuculties which exist in this area.This work should be read to get an overwiew of the area Requirements Engineering and Requirements Specification..

Abstract Title: A conjoint analysis of packaging Attributes. How can the Attributes of a product?s packaging best look like to attract the consumer? Authors: Linda Granberg & Helena Niklasson Supervisor: Jan Svanberg Department: School of Management, Blekinge Institute of Technology Course: Bachelor?s thesis in Business Administration, 15 credits Purpose: The purpose is to find out how visual and technical Attributes on product packaging affects the consumers tendency to want to buy the product. Method: Conjoint analysis and a quantitative survey. Results: When developing a package for a food product we?ve reached the conclusion that it is most important to have clear product information on it. The consumer wants it to be simple and easy to use, the people under time pressure seeks product with new technology which can save them time..

Cultural organizations set on capitalizing on artistic ideas are subject to an industry specific economic condition that requires a balance of art and commerce; two opposites reflecting credibility and non-credibility. Hence, commercialization of the cultural industries implies non-credibility in an industry insisting on symbolizing the opposite.This study aims to demonstrate how cultural industries can attract a wide audience, while maintaining credibility. This is done through the perspective of folksiness since its context indicates the existence of credible commercialism.The study demonstrate that credible commercialism is part of folksiness and is possible thanks to the folksiness context that 1) utilizes Attributes that balance and disarm "negative Attributes" creating an atmosphere of acceptance and 2) meets the consumer's need fulfilment of identity through individualism and belonging, and 3) contains Attributes that increases loyalty..

Background: Previous studies have shown that intuition occurs in decision making in small enterprises. However, these studies have not illuminated which decision Attributes leads to intuitive decision making.Purpose:The purpose with this study is to contribute with an increased understanding of which decision Attributes leads managers in small enterprises to use intuition in decision making and why these decisions Attributes have an impact on the role of intuition. The follow-ing research question will be answered in our study: Which decision Attributes leads to intui-tive decision making in small enterprises, and why?Method: To answer the research question we have conducted semi structural interviews with managers in small enterprises to achieve a deeper understanding of the role of intuition. We have also used a method called Visual Card Sorting as a complement to the semi structural interviews.Result/conclusion: The result of our study indicates that the relevance and the uncertainty of a decision have the greatest significance in the use of intuition in decision making in small enterprises.

Background: Previous studies have shown that intuition occurs in decision making in small enterprises. However, these studies have not illuminated which decision Attributes leads to intuitive decision making.Purpose:The purpose with this study is to contribute with an increased understanding of which decision Attributes leads managers in small enterprises to use intuition in decision making and why these decisions Attributes have an impact on the role of intuition. The follow-ing research question will be answered in our study: Which decision Attributes leads to intui-tive decision making in small enterprises, and why?Method: To answer the research question we have conducted semi structural interviews with managers in small enterprises to achieve a deeper understanding of the role of intuition. We have also used a method called Visual Card Sorting as a complement to the semi structural interviews.Result/conclusion: The result of our study indicates that the relevance and the uncertainty of a decision have the greatest significance in the use of intuition in decision making in small enterprises.

The purpose of this study was to investigate and compare how and why consumers of different ethnic backgrounds value and prioritize product Attributes among food in certain ways. We expected to find culturally bound attitude differences and our aim was to relate those to, and challenge, present knowledge of information structures. Consequently, we also aimed to use this new knowledge of attribute attitudes in connection to assortment variety theory, as Attributes constitute important motives to how consumers perceive variety. A theoretical framework was constructed to suit our purpose and function as an analytical tool, consisting of Culture perspectives, Information structures (product Attributes), and Assortment variety. In this thesis we focused on attitudes and consumer perspectives and excluded actual behaviour and the retailing perspective.

More and more people today manage their social relationships through social networking sites. A social networking site is a virtual place where people can meet and interact with each other. On such sites, one can use the various features and Attributes to present ourselves to the friends we have online. The central question of this report is what characteristics of relationships show on social networking sites. With the features and Attributes that are represented and whether the architect for a social networking site affects the relationship between friends.

The aim of this study is to highlight drug experiences and the significance our interviewee?s ascribe to their drug experiences in conjunction to their everyday lives. In the concluding chapter of this study we have used the collective experiences of the participants to allow us to engage in a dialogue of why it is important to acknowledge the Attributes and needs an individual attaches to his/her perspective drug in the field of social welfare in Sweden. Symbolic Interactionism as a theoretical approach is used as the framework for understanding responses of participants in this study. The word ?experience? is a comprehensive concept for the sensations that an individual feels.

The purpose of this study is using McDonald?s in China and Sweden as a case to find out how fast food restaurant retailers combine adaptation and standardization with symbolic Attributes of store atmospherics under different cultural background, and find out possible reasons. The study used McDonald?s in a case format to study in-store atmospheres. Further, the research has an investigating and explanatory qualitative approach, collecting the empirical data through observation with photos.