In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of Attraction so that the customer selects the particular product/service over another. Furthermore, each offer must exceed the expectations of the visitors to an event, so they feel that the event is something "extraordinary". We have chosen to study how LHC (Linkoping Hockey Club) works with marketing in order to improve the overall customer experience.

AimThe aim of the study is to find out if, and in that case how, the sports movement creates and reproduces norms and values regarding sex and sexuality. Questions to be answered are: Which experiences do non-heterosexual women have of everyday activities in the Swedish sports movement? How are norms on sex and sexuality visible in practice? Are there mechanisms/practices that challenge these norms? Finally, the results are discussed in relation to two policy documents from the National Organization of Sports (RF); ?Sports Wants? and ?Policy and plan of action against sexual harassment and sexual discrimination within sports?.MethodSince the aim was to understand, and not to generalize and quantify, a procedure of qualitative interviews was chosen. Ten non-heterosexual women were interviewed concerning their experiences of the Swedish sports movement. They were active (or had recently been) at different levels in the following sports: basketball, soccer, floor ball, ice hockey, bandy and volleyball.

AbstractThis report has been developed in cooperation with Peab Region Bostad Göteborg, mentor at Krook& Tjäder (through Chalmers), and examiner at Chalmers University of Technology. The report is the result of a research of a building project, constructed by Peab. The report is investigating and it means to identify and evaluate qualities in the dwelling and its surroundings. Its purpose is to evaluate how the residents in a chosen housing cooperative enjoy living there. It shall, with help of chosen quality aspects, identify what expectations the residents had before moving in, how they experience the dwelling and its surroundings today, and what hopes they have for the future planning of the area.

AbstractThis report has been developed in cooperation with Peab Region Bostad Göteborg, mentor at Krook& Tjäder (through Chalmers), and examiner at Chalmers University of Technology. The report is the result of a research of a building project, constructed by Peab. The report is investigating and it means to identify and evaluate qualities in the dwelling and its surroundings. Its purpose is to evaluate how the residents in a chosen housing cooperative enjoy living there. It shall, with help of chosen quality aspects, identify what expectations the residents had before moving in, how they experience the dwelling and its surroundings today, and what hopes they have for the future planning of the area.

Street trees have had a prominent role in Vetlandas history from the turn of the century up to present day. Many trees have unfortunately been taken away through the ages, but most of them luckily remains and most of the streets in central Vetlanda are still tree lined. The comprehensive inventory that has been made shows that lime is the dominant species in Vetlanda with no less than 62 %. The age division is quite even with one peak at the turn of the century, one during the ?60s and another during the ?90s.

The European history of bath has its roots in the Greek culture about 2500 years ago. In every Greek town was situated at least one center of culture, a gymnasium, that contained bath establishements, areas for physical training, restaurants, librarys and readingrooms. Already 400 B.C. Hippokrates, founder of the art of healing, spoke for the waters important qualities in medical treatements. After the Greeks the Romans overtook and maintained the polished manners of bathing, and thanks to them the culture spread to the north of Europe. During the middleages the art of swimming was well respected among soldiers and knights, and was frequently practised in tournament games and competitions. At the same time the bathhouses were developed in the towns of Europe.

Managementmodeller med inriktning mot processorientering blev populära i slutet av 1980-talet och början av 1990-talet och ett flertal olika modeller togs fram, marknadsfördes ivrigt av konsulter samt implementerades i många företag. Några av dessa modeller fick större genomslagskraft än andra. Många av dessa modeller blev så kallade managementtrender som fick stor uppmärksamhet under en period men sedan försvann. Litteraturstudier förde oss in på att Total Quality Management (TQM) och Business Process Reengineering (BPR) är två modeller som rönt stor uppmärksamhet. Det som intresserade oss vid litteraturstudierna var att studera hur dessa modeller upplevs i näringslivet idag, 10-15 år efter att de slagit igenom.

AbstractThis report has been developed in cooperation with Peab Region Bostad Göteborg, mentor at Krook& Tjäder (through Chalmers), and examiner at Chalmers University of Technology. The report is the result of a research of a building project, constructed by Peab. The report is investigating and it means to identify and evaluate qualities in the dwelling and its surroundings. Its purpose is to evaluate how the residents in a chosen housing cooperative enjoy living there. It shall, with help of chosen quality aspects, identify what expectations the residents had before moving in, how they experience the dwelling and its surroundings today, and what hopes they have for the future planning of the area.

Vad styr valet av revisionsbyrå? Revisionsbyråers kunder kan ha svårt att uppfatta konkreta skillnader mellan byråernas revision, då dess utformning är standardiserad. Revisionens homogena utformning, kravet på oberoende i relation med företaget som ska revideras, vissa normer vid prissättningen av revision och kravet på saklighet i marknadskommunikationen medför begränsningar för revisionsbyråerna när det gäller differentiering av revisionstjänsten. Vi ville komma fram till vad i revisionsbyråernas marknadsföring som köpande bolag attraheras av samt vad som utmärker bolag som reagerar på en viss konkurrensfördel. Kundens köpbeteende kan förklaras utifrån dess preferenser och bakgrund.

Abstract Apple Computers Inc. is known for their loyal and passionate followers. This study focuses on the brand communities and brand loyalty that is frequently seen among Apple customers. It focuses on the factors that create an apparent deep-set loyalty and passion towards their computers among Mac-users. This study contributes to a deeper understanding of why some consumers feel such a strong Attraction to a company, its brand and its products.