This paper exemplifies how the physical environment affects clients? experienced service quality and how companies work with the physical environment. In the empiric study, we conducted a case study and studied two hairdressing saloons. The study showed a connection between physical environment and experienced service quality in the business of hairdressing. Owners of hairdressing saloons perceive that a combination of the personal meeting and the physical environment influence the clients? general impression and their experience of quality.

The aim of this study is to investigate the prevalence of computer consumption among boys in ninth grade, and to see if there were any differences with regards to physical activity, sleeping habits, breakfast habits and BMI. The study has cross sectional design with a comparative and a quantitative structure and is based on a former study called ?Food & Health 2007?.  The respondents were represented by 181 boys in ninth grade, recruited from ten different schools in the county of Uppsala, who were answering questions about media consumption, breakfast habits, physical activity and sleeping habits. Daily computer consumption was reported up to one hour for 12 % of the respondents, one to three hours for 65 % and over three hours for 42 %. The boys who had a high physical activity level were less frequent in computer consumption while those who had a low physical activity level spent more time by the computer.

Geography, derived from the Greek meaning "the study of the Earth," is a discipline with strong traditions and a rich history. Throughout different historical periods and intellectual movements, however, the focus of the subject has shifted between physical geography and human geography, influenced by scientists, philosophers, and various thinkers who have proposed differing perspectives on what the subject should represent (Couper, 2015). Due to the impact of these actors, geography education in today's Swedish school system is of an interdisciplinary nature, blending elements of both physical and human geography, with components such as environmental issues, sustainable development, digital learning, and fieldwork. However, this task is more complex than it may initially appear. The subject is shaped by various traditions, including national curricula, institutional customs, and the geographical perspectives held by individual teachers.

Previous research about contextual effects on advertising has mainly focused on the editorial context, while advertisements' broader context has been overlooked. This paper aims to take a broader perspective on advertisement context. Its purpose is to get an understanding on how physical exercise influence the effectiveness of print advertisements, and furthermore to look at the effects of thematic incongruence between ad and the physical environment. We hypothesize that physical exercise increase ad effectiveness through affective priming and that thematic incongruence is beneficial for ads' effectiveness, especially after training when awareness about the environment is higher. A 2×2 experiment was conducted in a gym, where each respondent was exposed to either an incongruent or less incongruent ad, before or after physical exercise.

 The upper secondary school has a responsibility to give every student enough knowledge for a healthy life after they finished school, this is stated in the curriculum. Although the way of reaching this knowledge or what knowledge that is to be obtained regarding health is not stated in any way, this is the teacher's job to figure out. This knowledge shall be the same regardless of where you live, this could prove to be a problem as different teachers interpretation of health will reflect the pupils knowledge of their own health. This work points out some of the problems that can arise due to the complexity of the concept of health as there are no guidelines in the curriculum that could be of help for teachers'. Through interviews with active physical education teachers and questionnaires for their pupils this work illustrates several aspects of problems most likely occurring in school regarding the health education..

The aim of this study is to examine how librarians experience implementations of changes in the physical space of the public library. The study seeks to answer the following questions from the librarians? perspective: What are the underlying reasons for changes in the physical space of the library? What are the important functions of the public library to the community residents? What reactions do librarians get from community residents after changes in the physical space of the public library? The study is based on semi-structured interviews with librarians working at seven small public libraries in Sweden. A model of four library spaces, which was developed by Andersson and Skot-Hansen in 1994 and refined in 2012, is used as a theoretical framework to help analyzing the results. The majority of the libraries are structured according to the older version of the model.

The purpose of this paper is to identify and analyze success factors in the integration of students with special needs in regular schools. This will be done through the case study of a nine year old autistic student in a small town public school ? a fairly representative case for the Swedish school system. The data collection methods used in the paper are; three participant observations of the student, and a qualitative interview with two of the student?s teachers.

Research has shown positive correlations between global self-esteem and physical activity, as well as between global self-esteem and school performance. However, research is ambiguous and other variables have shown importance for global self-esteem. This study aims to investigate the correlations between global self-esteem and physical activities, school performance and social participations within high-school students in the northern part of Sweden. The study also investigates gender differences regarding correlations between the variables. The study was conducted using a questionnaire that included Rosenberg Self-Esteem Scale and self-rated physical activity, social participation and grades in Swedish, English and mathematics.

Aim: The aim with the thesis was to examine elderly peoples? motives towards physical activity. Method: A qualitative approach has been adopted with a purposive sampling procedure. Four half structured interviews have been conducted using a thematic interview guide. Results: The fear of being overweight and not being able to take care of themselves were announced as important aspects, since it motivated them to perform physical activity.

Titel: Media Literacy - En studie om mediepedagogik i forskning och empiriFörfattare: Kristin Nilsson, Sofia RidalAntal sidor: 52Abstract: In the society of today we are constantly exposed to media messages, and much research investigate people?s interest in the media. Whatever theory we choose to believe in, the facts remain: today the media is a major part of all people?s lives. During our teacher training we have encountered the concepts Media Literacy and Media Education and as future pedagogues of media we are interested in what research can tell us about them.The main aim of this paper was to find out what researchers write about Media Literacy and Media Education and to empirically investigate whether or not teachers in the Swedish secondary school teach about, with and for media.

The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. The use of scent marketing has, so far, been proven effective in sales increasing whereas it is one of the less explored forms of marketing.The purpose of the thesis is to answer the following question: Is it possible to find differences in consumer attitudes in a scented buying environment compared to a nonscented buying environment, and thereby create new basis for segmentation?The thesis is based on a quantitative study where data has been gathered in a scent manipulated buying environment through structured interviews with consumers. The thesis applies a deductive approach to the main theories in the area of interest.The findings suggest new theory discussing that it is difficult to use consumer attitudes, towards a scented store environment, as a foundation for market segmentation.

The authors study the effects of brand salience on how consumers form brand attitudes and how consumers value the importance of various brand attributes. The study was conducted through two separate tests, the one focusing on the link between brand salience and brand attitudes and the other focusing on the link between brand salience and evaluations of attribute importance. Both tests measured brand salience as the ease with which brands are recalled by respondents who have been cued with a specific product category. The results show that brand salience has direct effects on both brand attitudes and the evaluation of attribute importance. As brands are recalled, high brand salience for a brand creates a more positive attitude towards that brand in the mind of the consumer.

A system to regulate both quality and sustainability regarding Swedish tourism industry is under way. In order for the system to be successfull it needs to be accompanied by an education, in this case a net based education is studied.High requirements are demanded for a successful net based education for a sustainable tourism industry. This is valid both for the didactic area,  which is how an education is structured and planned and in the organisational area, which is how and education best is implemented in a company. The aim with this study is to increase the understandings of which aspects that are important for  developers  if this net based education. The study was conducted at three hostels in Stockholm with surrondings. Both managers and  employees participated in the study.  The managers where interviewed and got to answer a questionniare.

In Sweden, all milk needs to be pasteurized. Unpasteurized milk [ OPM ] may only be sold in a smaller scale directly from the farmer to the consumer. The law was introduced in 1939, to prevent tuberculosis, which poses no threat today. There are other reasons, such as keepability and risk of pathogenic bacteria, why milk is pasteurized. Despite these risks, many consume OPM.

Physical activity is required for a good health and science shows a clear connection between exercise and a lower risk for disease. Still, the physical activity among the population is far from good. It is the individuals own responsibility to exercise, but the society also has a responsibility to give opportunities to exercise for the population. The aim with the study was to investigate what motivated the group of physical active people to use the Central hospital in Kristianstad?s health program.