ABSTRACTTitel: ?Some kids really love those commercials? -A study of how children experience and construe commercials. (Vissa barn älskar faktiskt sånna dära TV-reklamer? ? En övergripande studie om hur barn upplever och tolkar tv-reklam.)Number of pages: 40Author: Lotta NorbergTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to make a study of how children experience and construe commercials. Key questions to be answered are; can children distinguish commercials from TV programmes? What do the children think of commercials? How do they watch commercials? What do they think about a ban against commercials directed to children? Do they understand the purpose of commercials? Do their buying habits change?Material/Method: A qualitative method with 18 interviews and 3 observations with 7, 9 and 11 year old children.Main results: The children in my study can distinguish commercials from TV programs.

ABSTRACTPurpose/aim: The aim of this essay is to make a comprehensive study of the phenomenon of net dating, both among those who have dated on the internet and among those who haven?t tried it at all. Key questions to be answered are what attitudes are associated with net dating? How do the attitudes differ between those who have tried compared to those who haven?t? What kind of positive and negative aspects is there with net dating? Are there any prejudices against net dating and ? if so, what kind of prejudices? How does the future look for net dating?Material/method: Qualitative method with eight interviews divided into two groups depending weather the person has tried net dating or not.Main results: The study shows that net dating is a phenomenon that will continue to grow and attract more users. The most significant result from the interviews are the different prejudices that are articulated.

The aim of this essay is to investigate and evaluate the arguments made by municipal politicians in Ulricehamn, regarding the planned Knowledge and Culture Centre. A part from the search for these arguments, I also investigated the attitudes among politicians regarding municipal culture investments in general. I furthermore investigated whether any national, regional, or local culture-political strategies were important in the local debate. The time frame within which the local political culture debate was investigated was from 1997 until present time 2002. The investigation methods used were partly a study of official documents such as political protocols, two articles from the local newspaper, and a clean copy from a web chat, and partly a qualitative study I sent a question regarding the planned Culture Centre to every political party active in the Ulricehamn municipal assembly.

Syftet med studien är att ta reda på vilka praktiska moment som genomförs i teknikämnet i grundskolans senare år, utifrån den gällande kursplanen i teknik. Studien bygger på enkäter, ställda till ett antal elever, lärare och science center i Sverige.Enkäterna tolkas utifrån en fenomenografisk ansats.Elevenkäten har gjorts för att få en inblick i hur eleverna ser på de praktiska momenten i skolan samt vad de i allmänhet tycker om teknikämnet.Lärarenkäten har gjorts för att få reda på vilka praktiska moment om görs samt vilken budget som finns att tillgå för teknikundervisningen. Dessutom har användandet av science centers beskrivits.Science centerenkäten har gjorts för att ta reda på hur ofta science center anlitas av skolor och vilka praktiskamoment som genomförs där.De slutsatser som kommer fram är att de flesta eleverna upplever de praktiska momenten som roliga samt att de flesta eleverna någon gång besökt något av de science center som finns i Sverige. I analysen av lärarenkäterna visas att 70 % av lärarna arbetar praktiskt trots låg budget. Utgångspunkten för upplägg av undervisningen är Lpo94 och ämnesintegration är vanlig.

This bachelor thesis explores earlier findings regarding the Nextopia effect and the choice of media for advertising, and how these phenomena influence consumer attitudes toward the ad itself as well as the brand. It also explores the effect of advertising future products and advertising in two different media on the third person effect. Lastly, it addresses the effect of advertising of future products and media choice on the attitude of potential investors..

Our essay is about alcohol information given to youths in Helsingborg. It is a research to find out how the message is communicated and how it is presented. The purpose of our study is to find out, why inform about alcohol and if it is taken in a preventive aim. To investigate weather there is any talermade information in the community for youths between 12-18 years old. We also want to know if the given information is destined for a special group/groups or is it for young people in general? Our intention is to find out the meaning of prevently information about alcohol and if it is possible to reach a change in attitudes and behaviour.We use a qualitative method and have interviewed twelve persons with different occupations within medical service, local authorities, public and private schools and voluntary organizations..

Background: Patients who deliberate self harm often feel disappointed with the health care. The consequence of this may be that the patient avoid to seek help after self harming. Nurses' often experience these patients to be difficult and hard to deal with. Both patients' and nurses' thoughts about the situation may affect the situation in a negative way. A good relationship between the caregiver and patient is important.

This paper will portray the differences and similarities that exist between students whoattended the Swedish School of Library and Information Science in Borås.The study is based upon quantitative information gathered from a survey which wasdistributed to first-year students in Borås in the auturnn term 1994. A total of 77 studentsresponded to the survey.We also do a comparative study of the students at all the library programs in Sweden.This is partially based on the findings by a thesis prior to this one by the authorsSvalstedt and Österdahl.We found that the students in Borås differ mainly in their personal histories and backgrounds.When it comes to their attitudes towards the profession and educationalmatters they are similar. Further we found the same to be true in our comparison of thelibrary programs in total..

Back in the 1950s Marilyn Monroe and her hourglass shaped body was the aesthetic ideal for how models were to look like. Nowadays, the tide has turned. Research has shown that female models are becoming increasingly taller, narrower and straighter. This trend has occurred despite the fact that both men and women (still) prefer medium sized women with curvy bodies. This essay examines if this trend can be justified from a marketer's perspective.

The purpose of this paper is to develop an idea about geography in literature and through the study of science fiction literature examine the ?future city?. With the perspective that the city is a social construction and through the use of discourse theory, I have tried to emphasize how the future city is a representation of cultural discourses and in what way geography in literature can be used to increase our understanding of urban places. My intention with this paper has also been to find a way to connect the fictional future city with today?s urban planning discussion about the future city.

This master?s thesis presents experiences from an evaluation of AdApt, a multi- modal, conversational dialogue system, using PARADISE, PARAdigm for Dialogue System Evaluation, a general framework for evaluation. The purpose of this master?s thesis was to assess PARADISE as an evaluation tool for such a system. An experimental study with 26 subjects was performed.

The aim of this Masters thesis is to conduct an analysis of the Swedish classification system the SAB-system from a feminist and queer theoretical perspective. The theoretical framework of the study is feminist and queer theory as well as theories from Library and Information Science, mainly classification theory. The study takes its departure from the idea of classification systems as social constructs, reflecting their time, place and society. Paul Ricoeurs critical hermeneutics is used as methodological guidance. This gives room for a critical perspective in the interpretation.

This essay examines the possibilities for the use of ICT for learning in the subject of history. By interviewing history teachers in upper secondary school about their experiences and thoughts regarding the subjects of learning, history and ICT, as well as the relations there between, based on Mishra and Koehlers TPACK model, I come to the conclusion that ICT may enhance learning in history. I also conclude that ICT may create new learning environments in history, where knowledge may or may not grow.The more unique ways of using ICT in history, compared to other school subjects, appears to be the possibility of using a variety of new sources, for example digitized primary sources from archives, that perhaps will motivate students, and make it possible to work from a con- structivistic point of view in history.Other unique possibilities are to satisfy the need of concretizing and visualizing the history being taught, by using a broad range of different media when presenting it. .

This study is comparing curriculums in Physical Education between Sweden and Finland. The comparison was done based on former curriculums and previous research. Results from previous research showed differences between countries and curriculums. The aim of the study was to find out if and why there were differences between the current curriculums based on goals and sports. The method was a literature analysis.

In this essay a pilot study on the memory of Swedish Public Service radio news is presented. 30 subjects participated in the study, which was performed during three days, 18 to 20 of November 2013. The material which formed the basis for the study consisted three newscasts of Sweden's most popular radio newscast ?Dagens eko?, which is broadcasted live at 16.45 every day in the Public Service channels SR P1 and SR P4. The subjects listened to the broadcasts each day, and their memory of them was tested the day after each broadcast.The aim of the thesis is to find out which properties of the audience that affect how much ? and what parts ? of a newscast that the audience remember.