Title: Kreativ reklam. En bra idé? (Creative advertising. A good idea?)Author: Evelina KarlssonTutor: Larsåke LarssonCourse: Bachelor Thesis: Media and CommunicationPurpose: The purpose of this study is to, through qualitative studies inquire creative prized advertise in Sweden to see which influence creativity have on both creative director and the audience.

The intention of this study is to find out how the female celebrity is portrayed in women?s magazines directed at women of different age groups. The magazines that I have chosen to analyse are Frida, Veckorevyn and Damernas Värld. My aim is to find out what kind of celebrity appears in the magazines in terms of occupation and topics in the articles. Furthermore, the aim is also to determine whether the celebrity is portrayed in a different or similar way depending on the target group.

This study examines some students? attitudes towards mathematics in grade 2-4. When studying students? attitudes questionnaires and interviews are often being used as methods. In this study we used a more rare method.

ABSTRACTTitle: Elle & Café ? a study of fashion magazines cover pages.Number of pages: 38Author: Greta SimonssonTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: Spring Semester 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The purpose of this essay is to:? Analyze the cover images from the 2007 editions of the magazines Elles and Café, using semiotic analysis.? Analyzes eventual resemblances or differences between the two magazine's cover images based upon the result of the semiotic analysis.Material and methods: The study of Elles's and Café's cover pages has been done using a model built upon semiotic analysis, developed with the purpose of suiting observation and examination of cover pages of fashion magazines. The cover pages were analyzed from the categories character, context, and environment.Main results: The main results include the observation that both Elles and Café chooses well-known figures from women's fashion industry as prime characters on their covers. In Elles, all main characters are famous women emerging from the music, television and fashion industries. The women in Café are known for similar professions.

Background: The purpose of this study was to explore the reasons that motivate women to seek cosmetic breast augmentation surgery, to examine their self-concept and how they relate to their breasts.Methods: Ten female postoperative participants who have undergone an aesthetic breast augmentation surgery on private clinics were interviewed using an unstructured interview format. Self-report questionnaire was used as a complement to the interview. The purpose of this was to examine women's self-concept. Six female postoperative participants who have undergone a breast augmentation surgery on public clinic and had medically confirmed defect also completed the measures.Results: The results of the interview analysis showed that some participants experienced positive physical and psychological outcomes of surgery and some did not. Several main themes were identified relating to the initial reasons for performing surgery.

In 1972 a national higher education for librarians was started. Up until then different categories of librarians got their education separately. The aim of this Master's thesis is to explore the attitude towards this new education for librarians. The study will concentrate on the attitude of the representatives from the research libraries. Researchlibraries had, until 1972, recruted their librarians amongst Ph.D-level scholars.

The purpose of this essay was to examine how childless homosexuals (men and women) were looking at family formation and parenthood. The essential questions were how the homosexuals felt about their own parenthood in the future and about different family constellations. We also wanted to examine how they experienced reactions from the society and what they thought about the current Swedish laws in force of adoption and insemination.We have chosen to work with a qualitative method and interviewed nine childless homosexual men and women in the age between 21 - 39 years to get some answers about the questions above.The main result from the interviews was that the homosexuals had the same thoughts like any other future parent but with a more complicated engagement. Even though they some times felt a resistance in the society against homosexual parenthood it was not a thing that would stop them from getting children..

This thesis explores how verbal and nonverbal signs communicate attitudes and the rhetorical functions of such attitudinal signs. Attitudes are regarded as rationalized evaluations of attitudinal objects, and through their manifestation in signs an attitudinal gestalt is communicated. This gestalt is regarded as the audiences perception of the rhetors attitude. It is shown that the attitudinal signs function as ethical, logical and pathetic proofs and that they can create identification between the audience and the rhetor. The signs can have effects on the audiences perception of the attitudinal objects, their perception of the rhetor and influence the social dynamic of the discourse.

The post-modern western city is going through two central changes in the organization of paid labour. One is the switch from production of goods to production of services, and the other is the increasing rift between well-paid labour with permanent jobs, and temporarily employed workers with low wages. Both of these processes are rasified and gendered, and strike harder against women, young persons and people of emigrant background. The flexible capitalism creates an informalization of the economy, breaking with earlier regulations of the labour markets, in which workers also need to find informal strategies in their individual and collective struggles. In this paper, I search for these ?new? experiences of living and working in late capitalist society, by doing open interviews with three women of Latin-American origin, working without official permission (without documents) in the informal economy of Stockholm.

This essay is a qualitative study that examines seven teachers ? views on argumentative texts. The aim is to examine how teachers work and discuss argumentative texts, and how they work to develop students ? writing. The main question is: What are the teachers experience, perception and attitude about working with argumentative text? Furthermore: What specific features are important when they mark this type of text? : How do teachers work with formative grading in terms of writing this type of text? Research shows that Swedish students ? ability to write argumentative texts are inadequate.

Landlocked Tajikistan is situated in Central Asia and is not only the smallest republic of Central Asia, but it is also one of the most mountainous with some of Central Asia?s highest peaks. Tajikistan is currently and historically the most financially disadvantaged country within Soviet Union/Russian territories. Agriculture is the main occupation for more than half of the country?s population. Unfortunately, however, only 7% of Tajikistan is arable land and the agriculture productivity is low.

In Sweden today, more women are still going on parental leave than men. The number of men and women going on parental leave is more equalized than ever before. At the same time the inequalities are still big and more women than men choose to work part time up till the child is eight years old.The aim of the study is through a gender perspective, to investigate the preschool teacher?s thoughts about the daily meetings with parents and the contact during induction. The study is based on the theoretical concepts: gender, norms and gender equality as well as three questions.

Today's consumer society has led to never-ending choices in terms of brands, products and prices in an endless variety of shops. The retail industry is a very complex industry that includes many different types of sales channels and many different types of products. A consequence of this trend is that brand owners today face difficulties in understanding how their products are being evaluated and difficulties in knowing which final cause that make a consumer willing to by their product is hard to figure out. The industry is very diversified, which means that for a company to really understand their position and their role on the market it requires that the company put a lot of effort and also a lot of money in the process of trying to figure it out. We will with this paper try to explain a small piece of that understanding and we hope to get results, which contribute to the further research in this area.

According to the core contents in the curriculum for the compulsory school 2011 for the subject Physical Education grades 7-9, teachers of the subjects shall give their students knowledge about body ideals within sports, and the society as a whole. The purpose of this study was to examine and analyze the attitude toward body ideals of the students soon to leave secondary school. The study was based on a quantitative survey with 70 participating students from three different schools. The results show that the schools, according to the students, do not inform the students about body ideals. However, the result shows that the students consider body ideals as an important topic that needs to be dealt with in school, since they consider the adolescences of today are living with a pressure telling them what to look like.

We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private label product, one obtains a more positive product attitude as well as a higher perceived product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.