The aim of this study is to examine metaphors and what may be perceived as motif-circuits in Stig Dagerman?s play Den dödsdömde (The Man Condemned to Death) and the two short stories ?Den dödsdömde? (The Man Condemned to Death) and ?Mannen från Milesia? (The Man from Milesia). My intention is to discuss a single theme and identity-marks that unites all three works, using Paul Ricoeur?s The Rule of Metaphor (La mêtaphore vive) as well as the ?thematic critique? of Jean-Pierre Richard.What is metaphor for Ricoeur is for Richard themes (theme): an organizing principle, a sort of schedule around which a world is constituted. Hence, I find similarities between the motif-circuits, Ricoeur?s metaphor-theory and Richards?s themes.

The aim of this Masters thesis is to examine the view of funding and sponsorship of culture within Swedish governmental cultural policy. The main issue is to discover changes in attitude towards funding and sponsorship of culture by comparing the discourse of cultural policy in the 1970s with the discourse of cultural policy in the 1990s. The theoretical and methological starting point is Ernesto Laclaus and Chantal Mouffes discourse theory. Another theoretical starting point is Danish cultural policy reasearcher Dorte Skot-Hansens theories of the development of cultural policy in the Nordic countries, and Norman Faircloughs, of critical discourse analysis, theory of the marketization of discourse. Four governmental cultural policy documents, two from the 1970s and two from the 1990s, are analysed through a model loosely based on Laclaus and Mouffes idea of nodalpoints and elements constituting a discourse.

The market for eco-labelled products has developed rapidly from the early nineties in Sweden. There is a full variety of environmentally friendly products on the market today, and perhaps organic food is the most popular alternative. Eco-clothes have not reached the same amount of success as other eco-labelled products on the Swedish market. In this essay I will discuss and analyze which factors that have influenced green consumers attitude and behavior towards eco clothing. Four interviews with green consumers in Karlstad have been done in order to explore consumers attitude and behavior.

The aim of this study is to examine metaphors and what may be perceived as motif-circuits in Stig Dagerman?s play Den dödsdömde (The Man Condemned to Death) and the two short stories ?Den dödsdömde? (The Man Condemned to Death) and ?Mannen från Milesia? (The Man from Milesia). My intention is to discuss a single theme and identity-marks that unites all three works, using Paul Ricoeur?s The Rule of Metaphor (La mêtaphore vive) as well as the ?thematic critique? of Jean-Pierre Richard.What is metaphor for Ricoeur is for Richard themes (theme): an organizing principle, a sort of schedule around which a world is constituted. Hence, I find similarities between the motif-circuits, Ricoeur?s metaphor-theory and Richards?s themes.

The increased media clutter requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this competitive clutter and reaching existing and new potential customers. The aim of this thesis is to examine the effects of brand incongruent sponsorships (sponsorships which are incongruent with established brand associations) on consumer response to well-established brands from the perspective of high and low levels of loyalty. A quantitative survey was conducted and the results show that incongruent sponsorships improve brand attitude, brand interest and brand credibility, while not affecting ad attitude, purchase intention and word-of-mouth intention for customers of low loyalty. For highly loyal customers the findings were that brand attitude, brand interest, brand credibility, purchase intention and word-of-mouth intention remained unchanged while ad attitude decreased.

AimThe aim of this study was to try to understand youngsters and their attitude to alcohol in the countryside and in a large city. The questions at issue have been: How do youngsters from the countryside, who drink, and do not drink alcohol, view the school- family- and friendsituation? How do youngsters from a large city, who drink, and do not drink alcohol, view the school- family- and friendsituation? Can we understand youths? attitude to alcohol on basis of the factors: School, family and friends? Are there any differences and similarities?MethodInterviews have been implemented with four youngsters in a large city and in the countryside. To gain as much as possible from the interviews a questionnaire was distributed to two classes in year nine in the countryside, and one class in the large city. The interview material was analysed on the basis from earlier research and two theoretical models.ResultsAccording to the youngsters that drink, both in the countryside and the large city, the most common view in school was that high demands are put on the youngsters and that they should study more then they do.

The purpose of this study is to show how the Swedish newspapers Aftonbladet andDagens Nyheter reported on and described Dag Hammarskjöld as a man and a symbolat the time of his death in 1961. The method for the research has been a qualitativethematic analysis of the content in the articles published from the date ofHammarskjöld´s death to the day after the funeral. The study has been based on theoriesabout newspapers roles in the construction of imagined communities, the use of mythsand the objectifying of abstract ideas in news texts.I have found that the investigated newspapers described Dag Hammarskjöld assynonymous with the United Nations, the world peace and a hope for the future. He wasalso described as a link between the present and the past in the Swedish history at thesame time as he was described as a man of the people. He was representing?Swedishness? in an international context and the cosmopolitan.

SammanfattningVid en förlust av en nära anhörig kan ett barns livsvärld förändras, vilket kan innebära ett lidande för barnet. Beroende på barnets ålder, utvecklingsstadium och tidigare erfarenheter reagerar alla barn olika. Sjuksköterskan kan möta barn i sorg inom vården och därför behöver denne veta hur barnet reagerar på förlusten av en nära anhörig.Syftet med studien är att belysa hur barn upplever förlusten av en nära anhörig. Vi gjorde en litteraturstudie mellan årtalen 1999-2011, där vi använde oss av åtta artiklar i vårt resultat. Där framkom fyra ämnen: barnets sätt att hantera sorgen, omständigheter kring dödsfallet, förståelsen av döden utifrån ålder och utveckling och genusperspektiv.

This study explores how consumers' attitudes and intentions-to-buy towards an atypical product can be influenced by the presentation of the product and consumers shopping goals. Moreover, another product, which was shown together with the atypical piece, was analyzed in order to investigate context effects. The aim of the study is to provide insights into a rather unexplored subject and help retailers in presenting their assortment in a way which will create a better perception and intention-to-buy towards the assortment. The study was conducted with the help of two studies, the first one aimed to find an atypical item and to see how attitudes could be affected by differences in presentation by comparing it with a typical item within the same category. The second study used the identified atypical piece in order to see the how attitude and intention-to-buy could be altered by presentation and consumer shopping goals.

This essay is a comparison according to the ideological thoughts about womens position in the society of Mao Zedong och Josef Stalin. The material I have analysed is writings by Mao and Stalin, in a wide range from leaflets to orders to the armies of the states of China and the Soviet Union. The method I have used is an ideological analysis where the attitude towards women is the target for my survey. The attitude towards women generally was not unified in the world during the time for Mao and Stalin. In many countries the women was intended to take care of the children and the home, not be active in working and fighting.

Bakground: Puerperal fever caused by group A Streptococcus is in a global context seen as a common cause of death in childbirth.Aim: To examine the consequences of group A streptococcus infections in women postpartum and to see what a nurse can do to stop the infection with adequate nursing interventions.Method: This is a review built on 15 articles. These articles were read in full and audited with a suitable template.Result: Women postpartum has 20 times higher risk to get group A stretococcus infection as compared to non pregnant. The consequences of Group A Streptococcus infection can lead to high fever, abscesses around the uterus, sepsis, acute respiratory distress syndrome (ARDS), hysterectomy and death. Patients who share room with infected patients carries an increased risk to be infected. Curtains between patient beds can be colonized by Group A Streptococcus.

Empati är känslan som väcks när människan lever sig in i någon annans situation. Forskning har visat att händelserna dödsfall av partner och skilsmässa är de mest stressfulla situationerna i livet. I två experiment undersöktes om dessa situationer även väckte mycket empati. Det första experimentet innefattade en berättelse där målpersonens kön och händelse varierade. Resultatet visade att kvinnor känner Amer empati för den som drabbas av dödsfall av partner än av skilsmässa, medan män känner lika mycket empati för de drabbade i de två händelserna; detta kan bero på att männens sociala nätverk är mindre än kvinnornas och därför tar en brytning väldigt hårt.

The purpose of this paper was to study how the death is described in some books for children and how the books may affect the readers. I chose five books where the leading character was a child who lost a close relative like a parent or a sibling. I asked the book questions like you would do at an interwiew.The main questions were:· What do the children think about the death?· How does the child react when it finds out that a parent or a sibling is dead?· What does the child think about seeing the dead person and how does it react at the funeral?· From what or whom do they find the strength to move on?· What support does the child have from people in the surroundings?· How may the books affect the readers?The results showed that the books give you an image close to the reality. The children had different ways to mourn.

Since the first of July 2010, military training in Sweden is no longer mandatory. Ever since then the Swedish Armed Forces have needed to attract people interested in serving as soldiers, in new ways. The campaigns for doing so have been much debated and discussed in Swedish media. This thesis tests how an increased presence of guilt and belongingness in the Swedish Armed Forces recruitment campaigns affects young people - how their attitude toward the Swedish Armed Forces possibly changes as well as their intention of applying to military training. Guilt and belongingness were chosen for several reasons.

This work has been to find out what attitude the boys have towards dancing. To gather material conducted interviews with four boys from Sweden and four boys from South Africa to examine the boy?s attitude towards dancing. I wanted answers if the gender, culture or generation has an effect on the boys' attitude to dance. Two interviews were made with a teacher in Sweden and one in South Africa, which had responsibility for dance lessons at the school.