Established brands often market themselves in the same way as they've always done. There are two main reasons for this, it has worked before and general marketing strategies tells them to do so. However, a fairly new branch of marketing research have found that incongruent marketing may be a better way for an established brand to communicate to their target groups. This thesis is all about incongruency. Previous research in the area of incongruency have never dealt with aesthetics of the incongruent ads.

Background: To be a parent to a child dying of cancer affect not just the parents themselves, but the whole family. Experiences of fear, powerlessness and anxiety surrounds them. Nurses need knowledge about parents? experiences to help and support these parents adequately. Aim: The aim of the study was to describe parents? experiences of losing a child to cancer, from diagnosis to the child?s death.

Children shoes today is designed with the idea that there feet need a lot of support.Due to this the shoes are stiff all over and children are not recommend to wereshoes when they learn how to walk1. It is also quite difficult to squeeze there feet into these shoes.My project is about minimizing the gap between learning how to walk bare footindoors to take the first steps outside. And while doing that create a collection ofshoes and create a new brand; My First Sneakr.My First Sneakrs is inspired by retro sneakers, hiphop- and street culture. Theshoes are colored with attitude and the models are unisex. The outsoles are soft tomimic the bare foot feeling.The shoe has an opening feature in the back, making it easy to put on.

The aim of this study is to examine Swedish teachers? role and attitude in the Swedish subject towards motivation and reading fiction at upper secondary school. We are also interested in investigating whether or not there are any differences regarding the way teachers motivate students? depending on their choice of education or not. The method we chose in order to achieve this was interviews with teachers.

Bakgrund: HIV/AIDS är idag en sjukdom som varit känd för oss i snart tre decennier. Synen på människor som har HIV har förvisso ändrats. Trots förändringar upplever personer med HIV fortfarande negativa attityder, diskriminering och socialt utanförskap både ute i samhället och inom sjukvården. Vid en närmare granskning av litteraturen visar det sig att attityder och rädslor finns kvar mot personer med HIV även hos sjukvårdspersonal. Syfte: Att undersöka sjuksköterskestudenters attityder till personer med HIV.

Uganda is one country with fastest growing populations in the world and with more than 25% of the population living in poverty. There is a rapid rural urban migration with increasing demands for food for low income earners especially in these areas. One way to mitigate food insecurity is to increase milk and meat production efficiency, and thus reproductive performance of cows is crucial for good production. A well-documented strategy for improving dairy cow productivity through faster genetic improvement is to breed dairy cows using proven semen via artificial insemination (AI). AI has been used in Uganda for over 60 years but only less than 10 %, a small population of the country?s herd has been bred that way. The aims were to study knowledge, attitude and practices factors influencing cow fertility results on dairy farms around Kampala using AI and to propose ways of promoting increased use of AI in Uganda.

This study is about the artist Monica Sjoo?s (1938-2005) painting God giving birth (1968) that was accused of being blasphemous and obscene in the early 1970s. God giving birth could have had much in common with Niki de Saint-Phalle?s She ? a cathedral (1966), both works suggesting a mother goddess image. The main difference however can be found in the fact that Monica Sjoo?s painting had connection to the women?s movement in the 1970s.

Science and technology has been the bedrock of human growth and dynamism. Man has over the years distinguished his existence from all other beings by his ability to champion and fashion his existence. Among his tools is biotechnology which actually attenuates the fears of aging and death.Human reproductive cloning stands out as one of the means through which biotechnology plans to achieve this perfect existence for man. Technological advancements in the field of biotechnology are now in the threshold of human procreation.Human reproductive cloning is seen as an assisted method of reproduction which creates a newborn that is genetically identical to another human being.Human reproductive cloning as a technology and as a means of reproduction is not without its pros and cons. In as much as the technology promises to mention but a few, hope for the infertile couples and single parents, as well as the hope of reproduction without passing on hereditary diseases; it at the same time beeps some flashes of worry.

Around year 2004, a new service was introduced on the Swedish housing market with the purpose of increasing the sell price, namely homestaging. Homestaging means that a home gets in order before a open house, for example by removing personal affections or the leasing of new furniture. The phenomenon originates from the United States, where it has existed for several decades.Most components, but not all, that is included in the homestaging concept is tax-deductible and this has lead to several questions around the law and foremost within tax law. To elucidate this complexity of problems around the right to deduction for homestaging, the Swedish tax agency, Skatteverket, has formulated a letter stating the authority?s attitude towards the phenomenon.

This essay discusses the width of the late medieval desertion of farms in Sweden from an archaeological perspective. The object of the essay is to investigate if archaeological investigations and research during the last 10-15 years have changed the view of the late medieval desertion in relation to the Scandinavian research project on deserted farms and villages.The essay also deals with questions on causes to the desertion and when desertion occurred. An ambition of the essay is also to give a general picture of archaeological investigations during the last 10-15 years considering the late medieval desertion. The analyses-material consists mainly of reports from archaeological investigations.Most of the investigations analysed in this essay are investigations of single farms. Because of this it is natural these investigations do not say much about the width of the desertion.

Detta arbete är en teoretisk studie där syftet är att se om s.k. Health TechnologyAssessment (HTA) är ett arbetsverktyg som leder till evidensbaserad vård vidöverburenhet. Definitionen överburen graviditet är när graviditetslängden är mer än 42+0graviditetsveckor, eller mer än 294 dagar. Under januari ? mars 2007 genomfördes ettmini-HTA vid Sahlgrenska Universitetssjukhuset för att granska artiklar gällandeöverburenhet.

In today?s business environment, cost-cutting practices such as downsizing and layoffs remains a widespread phenomenon. Although, the understanding of the effects that these practices has on the remaining individuals, defined as the survivors, is poor. The focus in this paper is therefore to examine how survivors of layoffs can be affected on an individual level, and by what causes.The study was conducted using open-ended, qualitative interviews with three individuals with different experiences of layoffs. The empirical data was analyzed by extracting quotations from the interviews.The study found that layoffs affected the morale and attitude towards management of the individual, and that perceived justice and uncertainty are two causes of negative effects from layoffs..

Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments in event marketing are growing at a comparatively high pace, it is urgent to obtain a deeper understanding and a sense of direction of the elements infuencing its success.In this study we investigate in what way and to what extent the amount of effort that a company puts into the making of an event is used as a signal of manufactor credibility, ability (i.e., expertise) and consumer care. And in what way and to what extent the perceived effort influence purchase intent, attitude and word-of-mouth. We also analyze marketing events in terms of the theory of equitable exchange and "desperation", a subject matter thus far only touched upon.As we identify two different types of events on the market today, we include both in our study: the in-store promotion related event and the party event, which is held in an external venue.

Introduktion: Ett av de viktigaste målen inom förlossningsvården är att kvinnor får en positiv förlossningsupplevelse. En positiv förlossningsupplevelse utvecklar en positiv inställning till moderskapet och hjälper till att underlätta övergången till att bli föräldrar. Trots att det framkommer i ett flertal studier att ett gott stöd, bemötande och trygghet främjar en positiv förlossningsupplevelse, förekommer det att avsaknad av dessa tre faktorer som orsakar negativa upplevelser för nyblivna föräldrar.Syfte: Syftet var att beskriva orsaker till att föräldrar inte är nöjda med stöd och bemötandet och/eller inte kände sig trygga i samband med vård under förlossningen, samt att beskriva vad som kan förbättras i stöd och bemötandet.Metod: En webbaserad enkät som besvarades av nyblivna föräldrar efter förlossningen under 2011 på ett sjukhus i västra Sverige. Web-enkäten innefattar föräldrarnas upplevelser under hela vårdkedjan, mödrahälsovård, förlossning samt BB. Denna magisteruppsats består av en analys baserad på tre slutna frågor samt efterföljande tre öppna frågor där en lägre grad av nöjdhet alternativt missnöjdhet (5%) gällande upplevelser av stöd, bemötande och trygghet i samband med barnafödande.

Gothic literature has a tradition of dealing with dark subjects, themes and motifs, as well as depicting fear in different shapes and forms. Dani Cavallaro describes dark fiction in terms of the "aesthetic of the unwelcome". The philosopher Edmund Burke separates the beautiful from the sublime and writes that everything that is capable of producing a terror of pain and death is a source of the sublime. In her essay "On the Supernatural in Poetry", Ann Radcliffe draws a clear line between the concepts of terror and horror and distinguished them as fundamentally different. In this essay, I define the terms horror and terror by following up the research surrounding Radcliffes statement.