Communication of sustainable development has become an increasingly important part of organisation?s corporate branding. Consumers demand more transparency from businesses and want to know more about how they work with these issues. An important part of how internal communication can be used to reach organisational success involves organisation?s employees.

Our aim is to create a greater understanding for how Växjö Municipality is working with their vision, strategy and brand, and also how it is perceived by the business sector. This understanding will help us to highlight success factors and pitfalls that exist in the creation, implementation, and maintenance of a municipality?s identity, image and profile to convince the business sector to follow.Methodology: We have been using an abductive and qualitative research-method in which semi-structured interviews have been the basis of our empirical material. We had interviews with three employees, a communication manager and the mayor at Växjö Municipality as well as four organizations and two companies with sustainable focus. We did this to get different perspectives and thereby get a greater understanding.Analysis & conclusion: We have been able to identify both success factors and pitfalls in Växjö Municipality's strategic sustainability work.

The purpose of this Masters thesis is to examine the attitudes of deaf and hear-impaired people towards libraries, information, and culture. The issues are: What are the attitudes of the informants towards libraries and culture? What do reference group theory and the theory of information access-/avoidance implicate concerning the information behaviour of the informants? In-depth interviews with five deaf and hear-impaired university students have been carried out in this qualitative study. The world of deaf and hear-impaired people is presented as well as a survey of political guidelines to make, for example, libraries and theatres more available to disabled people. The research overview analyses scholarly studies on deaf and hear-impaired people.

Introduktion: Antal regnbågsfamiljer kommer att öka i Sverige, eftersom fler homo- och bisexuellaställer sig positiva till eller planerar att skaffa sig barn. En del studier har gjorts om barn som levermed homosexuella föräldrar. Det finns även en del studier om pappors upplevelse under den tid parväntar barn och under förlossningsvården. Men kunskapen om hur medmammor i ett lesbisktförhållande upplever barnmorskans bemötande på mödravården under den tid de väntar barn ärbegränsad. Studien kan förhoppningsvis bidra till större kunskap och förståelse för medmammor i ettlesbiskt förhållande.

In this essay, several factors in apple tree care (specifically in relation to whether dead wood should be kept or removed) are highlighted for example, aesthetics and biodiversity. To present some background, the essay begins by introducing some previous literature on dead wood. This leads into how dead wood is treated within forestry. Next, previous research on dead wood in fruit trees is mentioned. Cultural and historical management methods are also highlighted.

Secondary schools have for decades debated whether they promote social reproduction which is considered to generate the homogeneous student compositions. The gap between the academic programs and vocational education programs is considered to increase. What in recent years has appeared in research is that the gap is increasing most tend to be in the specific academic program, particularly in science. This paper's intention is to describe the science program at a local level and the pupils who were admitted to the science program autumn 2009 on the basis of an educational sociological perspective. The survey consisted of a census in which all students were given the opportunity to answer a questionnaire.

This thesis focuses on interaction in netbased education. The purpose being to increase awareness about what promotes interaction in netbased education through understanding and categorizing the students? opinions . My method is qualitative with a phenomenographic approach. I have conducted a netbased survey with 21 respondents who have completed a netbased course.

The aim of this Master?s thesis is to investigate the factors of children?s voluntarily reading in their spare time. We also want to know if the children choose non-fiction books for their voluntarily reading. The method as well as the empirical basis of this study is qualitative, with interviews of twenty-eight children in ages between 9 and 12 years. We conducted nine interviews with 3?4 children in each group.

The Swedish population is today exposed to more ads than ever. The number of advertising channels is growing, as well as the number of companies and their advertising expenses. As the products are becoming more alike, the harder it gets for the companies to convince the consumers their product is better than their competitors?. In order to succeed they need to understand what they communicate to the consumers through their different marketing activities, and how that affects the consumers? view of the brand and the product.

I dagens västerländska samhälle finns ett kroppsideal som påverkar unga kvinnors inställning och attityd till den egna kroppen. Kroppsidealet ställer krav på att kvinnan ska vara slank, solbränd och vältränad. Dessa ideal kan medföra att individen ej förmår att acceptera sin kropp. Syftet med denna enkätstudie var att jämföra unga kvinnors kroppsattityder beroende på utbildningsinriktning. Studien genomfördes med en enkät som innehöll Body Attitude Test (BAT) och Figure Rating Scale (FRS).

The North-American sociologist Michael Lipsky has characterized social workers as street-level bureaucrats with a substantial discretion in the relationship between the welfare state and its citizens. Within Lipsky´s theoretical framework social workers appear as a powerful group that socializes the citizens to uphold certain expectations towards the welfare state and its (re)distributional programs. From this point of view, it is important to learn more about social workers and the attitudes they express towards the welfare state. The aim of this study is to analyze how the welfare-political attitudes of future social workers are affected by their social background (e.g. class background and ancestral homeland).

Background: The background explains different financial crises and the effect those crises had on the Swedish acquits regarding variable compensation. The resent discussion regarding variable compensation and the main problems with bonuses is also explained. Our theories for this essay is mainly based on the new directions from Finansinspektionen FFFS 2009:6,7 and stakeholder theory. Other theories used are agency theory, stewardship theory and economic man.Purpose: The purpose of this essay is to analyze the new directions for variable compensation and to investigate if these new directions can lead to a more long-term thinking for managers in banks. Method: We used semi-structured interviews with open questions for our survey.

This master thesis was made to describe how sales organisations are constructed in Sweden within an industry with almost every sales situation as a new task selling, and where almost every selling is over one million Skr. One of these industries is the homebuilding industry with companies that manufacturers prefabricated houses and semi-fixed manufactured homes in Sweden. The pre-studies where made by using the Internet, intervjues and theory studies to construct a conceptual framework. The sales organisation was conceptualized to be able to measure: salesman, sales leader, improved skills, communication, reported information, compensation and company targets. This conceptualisation and operationalisation lead to a survey that captured organisations within the homebuilding industry in Sweden.

This thesis focuses on interaction in netbased education. The purpose being to increase awareness about what promotes interaction in netbased education through understanding and categorizing the students? opinions . My method is qualitative with a phenomenographic approach. I have conducted a netbased survey with 21 respondents who have completed a netbased course. Further I have followed up and chatted with 7 of the respondents in the survey.

The purpose of this thesis is to investigate the two new phenomena; the pricing model Pay-What-You-Want (PWYW) and the launch of daily newspapers in the iPad. A quantitative study was conducted in order to examine what would happen if the PWYW-model where to be used by a daily newspaper for its iPad product, and what this would signal to consumers about the brand in terms of brand association and brand attitude. Furthermore, we have investigated which of these factors that are affecting willingness to pay in this PWYW-situation. Moreover, a secondary purpose was to test the two possible presentations of the digital newspaper in the iPad; Product and Access ? and how the results differed between these two.