Store windows, as many earlier research studies indicate, is an important factor of the store atmosphere to attract customers into the store. In this study we have narrowed it down and chosen to focus on how different contexts of the store windows will effect customers' evaluation. The purpose is to find out how the context of high creativity and low creativity combined with different time aspect in store windows will affect store image, attitude, entering decisions and purchase intention toward the store. The results are based on a quantitative study where we did an experiment and a field study. The result shows that higher level of creativity is better than lower level of creativity in certain aspects.

Since product placement is a relatively new phenomenon in Swedish television, there is a lack of research on what attitudes Swedish TV-viewers hold towards it. This is where our paper will contribute to the research. The purpose of this reserachpaper is to describe and analyze what attitude Swedish TV-viewers has towards product placement. Kim Schröders multidimensional model of mass media reception were used, which is a developed model from Stuart Hall?s ?encoding/decoding? one-dimensional model.

Threats and violence, or the risk of being subjected to threats and violence in the workplace, is a major health and safety problems that exists in many professions. To be exposed to threats and violence can have serious consequences for the employee's health but also for the organization in question. The aims of this study was to investigate the prevalence of threats and violence at the Swedish Migration Board detention, and to examine whether there were health problems among employees who may be exposed to threats and violence. A web-based questionnaire was answered by 29 employees (response rate = 51 percent). The results showed that more employees had been exposed to verbal threats (66 percent), compared to physical violence (10 percent), and they showed a greater tendency to report physical violence, as opposed to verbal threats.

The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

Nature and garden have always had meaning in human's life and succesfully seen as having health giving effects. Health is a state of equilibrium between physical, psychological, social and spiritual well-being. The individual's health is depending of how the society looks and how the individual manages to live her life in it. Stress is one of our time's large public health problems and leads in some cases to burned out syndrome. Stay in nature gives recovery according to theories of environmental psychology.

Bullying is a serious problem for many children and youths in today?s society. Surveys have shown that more than 145 000 children and youths are concerned by the problem as a victim or as bullies. The purpose with this survey is to obtain a clear picture of the students? views of bullying in physical education and health.The main questions in this study are:·         Does bullying occur in a bigger extent within the subject physical education and health than within other subjects?·         In which elements during physical education lessons is the risk highest to be exposed to bullying?·         Are there any differences concerning the students? views of physical education in relation to what age they are. To acquire an understandable picture of bullying I have chosen to do a literature study where different kinds of definitions are presented.

The purpose of this study was to examine participants' experiences and descriptions of a municipal activation program, and how participants perceive their opportunities for influence on their own needs and requirements. The results are based on statements from six semi-structured, individual interviews conducted by the qualitative method. Empowerment, paternalism and social capital are among the study's theoretical frame of reference. The main results show that more participants are critical of aspects of coercion and involuntary willingness in participation. Motivation for participation seems to mainly be linked to whether the activity is experienced as meaningful, as well as to the attitude of the staff.

This is a qualitative study, whose purpose is to examine if night shelters effects homeless peoples self-perceived psychosocial health. In Sweden alone there are almost 18000 homeless people, and 12% of them uses a night shelter. The homeless can?t be seen as a heterogeneous group but instead homelessness counts as a state of being in. The Swedish National Board of Health and Welfare have done mapping over the homelessness since 1993 and the problem is an important part of what the welfare system has to fight against.

Mental health problems among young people - causes and actions Results from several studies indicate that the prevalence of mental illness among young people has increased recently. This paper has a qualitative approach where three counselors and a school nurse was interviewed. The purpose of this study is to try to get an idea of how these staff are working with young people suffering from mental illness at school. The aim is also to examine whether there is an opportunity for the staff to work proactively to promote mental health..

Physical inactivity is the fourth leading risk factor for global mortality. To prevent and change this the society need to develop good approaches and interventions to promote physical activity. The purpose of this thesis was to investigate which experience existing users have of smartphone training applications. Also to study if this can be a possible resource for health promotion. Six active users applied to participation after they had seen an ad in social media.

Background: Domestic violence is a globally widespread problem. One in three women will at some point during their lifetime suffer from domestic violence. These women, who come from all groups of society, often seek contact with health care and therefore the nurse plays a vital role in caring for these women.Aim: The aim of this study was to describe nurses? experiences of caring for women subjected to domestic violence.Method: Literature review based on twelve original articles.Result: The result is presented in four main themes: Lack of knowledge and education, The nurse?s approach and attitude in the encounter with women who suffered domestic violence, The nurse?s emotional challenges in the encounter with women who suffered domestic violence and The nurse?s experience of identification of domestic violence victims.Discussion: Education is important on several levels for the nurse's work with domestic violence victims. Education is required in order to efficiently identify the women, manage emotional impact and to respond to women in a professional manner..

Rätt utförd handhygien är en av de enklaste, mest betydelsefulla och minst kostsamma metoder för att minska spridning av vårdrelaterade infektioner, VRI. Trots omfattande kampanjer för förbättrad handhygien över hela världen för att förhindra VRI är det svårt att uppnå full följsamhet till rekommenderade riktlinjer. Syftet med denna litteraturstudie var att belysa attityder som kan påverka hälso- och sjukvårdspersonals följsamhet av rekommenderade riktlinjer för handhygien på sjukhus. Litteraturstudien baseras på nio vetenskapliga artiklar som analyserats enligt Lundman och Graneheims (2008) kvalitativa innehållsanalys. Artiklarna har granskats och kvalitetsbedömts utifrån Willman, Stolz och Bahtsevanis (2011) bedömningsmall.

The purpose of this study has been to examine and analyze school counselors? experience of collaboration with other professions in the student health team and the preconditions for their work. The study is based on qualitative semi-structured interviews with six elementary-, and two high school student counselors in a medium-sized town in Sweden. The theoretical approach being used is: role theory, theory of professions and theory about collaboration. The study´s result shows that the school counselors? experience an unclarity in their job assignments and their role is often described as diffuse and vauge.

Bakgrund: Telefonrådgivning är en stor del av distriktssköterskans arbete på en hälsocentral. Arbetet innebär att bedöma, hänvisa, ge råd och stöd, samt utföra omvårdnad. Distriktssköterskan måste anpassa sitt arbete och sina beslut efter ekonomiska, tekniska, organisatoriska och vetenskapliga aspekter.Syfte: Syftet var att belysa distriktssköterskors erfarenheter av att arbeta med telefonrådgivning på en hälsocentral.Metod: En kvalitativ deskriptiv metod användes. Semistrukturerade intervjuer genomfördes med tio distriktssköterskor från sex olika hälsocentraler. Intervjuerna analyserades med kvalitativ manifest innehållsanalys.Resultat: Vid analysen framkom sex huvudkategorier; ett professionellt bemötande är viktigt för patienterna, organisation och struktur är avgörande för arbetet, arbetsmiljön påverkar arbetet på olika sätt, kollegialt samarbete på arbetsplatsen är betydelsefullt, några områden kan förbättras, svårigheter och utmaningar finns i arbetet.

This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to identify differences in effects. The theory applied in this study has been used from creative advertising effects due to the lack of relevant research in store window display effects. Therefore this study is a contribution to the research of store window effects. The method used in this study compare fashion high-end brand with fashion low-end brand by placing the products in the store window display where the creativity has been manipulated.