This qualitative study examines how users of boardgamegeek.com chooses which analogue game to buy. The purpose of the study is to find out which factors constitutes the choice of games and how the information of these factors reach the consumer. The investigation is executed by users of boardgamegeek.com explaining their latest game purchase in a questionnaire survey online. The results show that many of the respondents research the games they are interrested in beforehand and based on this information make their choice. Despite of this we can see that many game developers and distributors does not make this information available for the consumers, but leaves this task to the public..

Established brands often market themselves in the same way as they've always done. There are two main reasons for this, it has worked before and general marketing strategies tells them to do so. However, a fairly new branch of marketing research have found that incongruent marketing may be a better way for an established brand to communicate to their target groups. This thesis is all about incongruency. Previous research in the area of incongruency have never dealt with aesthetics of the incongruent ads.

The purpose of this work is to investigate collaboration between journalists and librarians.These two groups meet in the archives of the modern newspapers.The theoretical part deals with the functions which society has given journalism and the libraries. A comparison is made between the two groups and the author notes resemblance anddifferences.The practical part is an investigation of some journalists at Boras Tidning, a Swedish newspaper. They have answered questions about their usage of the archive which has an educatedlibrarian. As this has not been the case for more than four years, the work of the journalists haschanged in different ways. Advantages and disadvantages are presented..

Children shoes today is designed with the idea that there feet need a lot of support.Due to this the shoes are stiff all over and children are not recommend to wereshoes when they learn how to walk1. It is also quite difficult to squeeze there feet into these shoes.My project is about minimizing the gap between learning how to walk bare footindoors to take the first steps outside. And while doing that create a collection ofshoes and create a new brand; My First Sneakr.My First Sneakrs is inspired by retro sneakers, hiphop- and street culture. Theshoes are colored with attitude and the models are unisex. The outsoles are soft tomimic the bare foot feeling.The shoe has an opening feature in the back, making it easy to put on.

The aim of this study is to examine Swedish teachers? role and attitude in the Swedish subject towards motivation and reading fiction at upper secondary school. We are also interested in investigating whether or not there are any differences regarding the way teachers motivate students? depending on their choice of education or not. The method we chose in order to achieve this was interviews with teachers.

This report explains how different communication tools can be used in a company?s intranet. It gives a short description of the different parts in an intranet and their field of application, and what communication means. It?s only the communication tools that the company uses that we are illuminating in this report.

Bakgrund: HIV/AIDS är idag en sjukdom som varit känd för oss i snart tre decennier. Synen på människor som har HIV har förvisso ändrats. Trots förändringar upplever personer med HIV fortfarande negativa attityder, diskriminering och socialt utanförskap både ute i samhället och inom sjukvården. Vid en närmare granskning av litteraturen visar det sig att attityder och rädslor finns kvar mot personer med HIV även hos sjukvårdspersonal. Syfte: Att undersöka sjuksköterskestudenters attityder till personer med HIV.

Uganda is one country with fastest growing populations in the world and with more than 25% of the population living in poverty. There is a rapid rural urban migration with increasing demands for food for low income earners especially in these areas. One way to mitigate food insecurity is to increase milk and meat production efficiency, and thus reproductive performance of cows is crucial for good production. A well-documented strategy for improving dairy cow productivity through faster genetic improvement is to breed dairy cows using proven semen via artificial insemination (AI). AI has been used in Uganda for over 60 years but only less than 10 %, a small population of the country?s herd has been bred that way. The aims were to study knowledge, attitude and practices factors influencing cow fertility results on dairy farms around Kampala using AI and to propose ways of promoting increased use of AI in Uganda.

Around year 2004, a new service was introduced on the Swedish housing market with the purpose of increasing the sell price, namely homestaging. Homestaging means that a home gets in order before a open house, for example by removing personal affections or the leasing of new furniture. The phenomenon originates from the United States, where it has existed for several decades.Most components, but not all, that is included in the homestaging concept is tax-deductible and this has lead to several questions around the law and foremost within tax law. To elucidate this complexity of problems around the right to deduction for homestaging, the Swedish tax agency, Skatteverket, has formulated a letter stating the authority?s attitude towards the phenomenon.

Our purpose with this research is to highlight that there is a scope for increased value creation in the experience room during concerts, and how value-enhancing strategies can be a competitive advantage for different venues. In our investigation of this we have worded the following research question: How is the perceived customer value affected during a concert in the experience room and its physical environment? With the background in this question we have identified three key concepts that we believe are the influence of the total concert experience which are; sensory experiences, interaction and identity. From these concepts we have drafted a number of propositions to test the reality by our empirical data collection. .

In today?s business environment, cost-cutting practices such as downsizing and layoffs remains a widespread phenomenon. Although, the understanding of the effects that these practices has on the remaining individuals, defined as the survivors, is poor. The focus in this paper is therefore to examine how survivors of layoffs can be affected on an individual level, and by what causes.The study was conducted using open-ended, qualitative interviews with three individuals with different experiences of layoffs. The empirical data was analyzed by extracting quotations from the interviews.The study found that layoffs affected the morale and attitude towards management of the individual, and that perceived justice and uncertainty are two causes of negative effects from layoffs..

Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments in event marketing are growing at a comparatively high pace, it is urgent to obtain a deeper understanding and a sense of direction of the elements infuencing its success.In this study we investigate in what way and to what extent the amount of effort that a company puts into the making of an event is used as a signal of manufactor credibility, ability (i.e., expertise) and consumer care. And in what way and to what extent the perceived effort influence purchase intent, attitude and word-of-mouth. We also analyze marketing events in terms of the theory of equitable exchange and "desperation", a subject matter thus far only touched upon.As we identify two different types of events on the market today, we include both in our study: the in-store promotion related event and the party event, which is held in an external venue.

Introduktion: Ett av de viktigaste målen inom förlossningsvården är att kvinnor får en positiv förlossningsupplevelse. En positiv förlossningsupplevelse utvecklar en positiv inställning till moderskapet och hjälper till att underlätta övergången till att bli föräldrar. Trots att det framkommer i ett flertal studier att ett gott stöd, bemötande och trygghet främjar en positiv förlossningsupplevelse, förekommer det att avsaknad av dessa tre faktorer som orsakar negativa upplevelser för nyblivna föräldrar.Syfte: Syftet var att beskriva orsaker till att föräldrar inte är nöjda med stöd och bemötandet och/eller inte kände sig trygga i samband med vård under förlossningen, samt att beskriva vad som kan förbättras i stöd och bemötandet.Metod: En webbaserad enkät som besvarades av nyblivna föräldrar efter förlossningen under 2011 på ett sjukhus i västra Sverige. Web-enkäten innefattar föräldrarnas upplevelser under hela vårdkedjan, mödrahälsovård, förlossning samt BB. Denna magisteruppsats består av en analys baserad på tre slutna frågor samt efterföljande tre öppna frågor där en lägre grad av nöjdhet alternativt missnöjdhet (5%) gällande upplevelser av stöd, bemötande och trygghet i samband med barnafödande.

This paper presents a study of the computer game ?Minesweeper?. The aim of the game is to search through a rectangular area of mined squares without hitting any mines. By using a strategy based on making every operation as safe as possible, series of the game have been simulated. The size of the playground is four times four squares.

This report is produced with Nätraälven forest owner association. This forest owner association has been going through some changes the last years and therefore wanted to investigate what the members thought about the development. The main purpose of the study was to gain knowledge about the attitude of the members. The study was made with a questionnaire that was purposed to investigate the member?s opinion on their own cultivation and the view on Nätraälven as an organization. The questionnaire was sent to 110 members.