Uppsatsens huvudproblem: Genom att studera klassiska modeller och teorier för hur man på bästa sätt marknadsför en produkt eller ett varumärke, skapas en uppfattning om att det är tydlighet som bör prioriteras. Under senare år har emellertid raka motsatsen till detta uppvisats på reklammarknaden. Istället för tydlig och informativ reklam, använder man sig av irrationell, osammanhängande och i många fall obegriplig reklam för att nå ut till sin tilltänkta målgrupp. Samtidigt kommer indikationer på att denna typ av reklam inte alls är den som i detta fall ungdomar vill se i dagens media. Om detta fenomen är ett medvetet förfarande eller om reklammakare helt enkelt inte lyssnat tillräckligt på vilken typ av reklam som ungdomar föredrar, ämnar vi att undersöka i denna uppsats.

Background: In newspaper articles, we can nowadays read headlines as"Stop the robbing!"and"They pay extra tax through rent". A column in Göteborgsposten describes enormous amounts of money, pouring between municipal companies. Numerous of local newspapers have started to pay Attention to their municipal companies and the transfer of profits from municipal housing enterprises and electric power companies. What are upsetting these journalists then? Both Hyresgästföreningen (The Swedish tenants? association) and Boverket (The Swedish National Housing Board) indicate that the fiscal purpose of transactions within the group no longer is primary for municipalities.

Abstract Author: Kristin NäsTitle: The technology society?s love letters ? a qualitative analysis of communication through internet dating.Level: BA Thesis in CommunicationLocation: University of KalmarLanguage: SwedishNumber of pages: 53 Keywords: communication, dating, web dating, gendering talk, interaction, flirting, the internet, contact, communities.Summary: A qualitative study on the subject of internet dating and how people using internet dating chooses to present them self and how they choose to communicate with others to create contact. Internet dating is a phenomenon that is continually growing. 2 million people in Sweden are singles today and more than half of them have tried internet dating at least once. The purpose of this study was to research the way people choose to present them self and how the communication on an internet dating site is used.

In a competitive market as supermarkets, hundreds of the same products fight for Attention in the shops. Every day thousands of targeted advertising messages is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them.In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines.

The essay seeks to clarify some of the decisive but often obscured issues in the famous debate between Jacques Derrida and Jonn F. Searle. The debate commenced in 1977 with the publication in Glyph of Derrida?s lecture Signature Event Context from -71, followed by Searle?s Reiterating the Differences. A Reply to Derrida and subsequently Derrida?s reply Limited Inc a b c ? which encouraged Searle to renew his criticism.

Quickmatch is a company that recruits students to other companies that need temporary workers. Today all administration is done by hand, which is very time demanding and therefore inefficient. Employees send assignment reports by e-mail about the working hours and breaks to the administration office. Since these reports are handled manually, there is a great need for an automated system that makes the company more scalable.The purpose of this work was to solve the defined problem, i. e.

The goal of customer support is to help clients achieve maximum value in their services and products. Customer support is the public face of a company, which means that it is important to give the customer a positive experience and live up to customer expectations. Efficient customer support has become more important and studies show that customers who leave a company do so because of poor service. Customers' growing demands for higher quality and easier access to services means that companies must recognize the need to satisfy each customer. It is important that each customer receives the Attention required and that customer needs are met quickly and flawlessly.

This essay examines teaching in source criticism in upper secondary school history education. Two questions are to be answered: 1. What are the conditions like for teaching source criticism? 2. What opportunities for further development in teaching source criticism are there? In order to set a standard for what knowledge and skills in source criticism the students need, I design a four step model for good source criticism based on the historical science.

Bakgrund: Arbetsterapeutiska begreppet aktivitetsbalans fr?mjar till god h?lsa och v?lbefinnande. Aktivitetsbalans uppn?s genom att arbetsterapeuten motiverar och medveteng?r personer om deras aktivitetsm?nster och hur det p?verkar aktivitetsutf?randet. Funktionstillst?ndet Attention deficit hyperactivity disorder (ADHD) ?r ett komplext neuropsykiatriskt funktionstillst?nd.

In order to suggest improvements for the logistics of STARKA, we felt that we had to analyze all the activities which were related to STARKA's logistic processes. Our primary analysis consisted of a rough but comprehensive description of different functions in the company, and the relationship between them. This was performed by following a typical order through the company to see which functions were affected by the order.Since we needed a more thorough view of the company, we decided to analyze the different products STARKA currently has on the market, focusing on economic data such as turn-over, profit, profit margin, deficiency cost and cost of warehousing. We also analyzed the company's choice of manufacturing processes, organization, warehousing processes, strengths and weaknesses.These analyses gave us a clear understanding of the company and its processes. STARKA is a small, function oriented company with a wide range of products.

abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.

It has become more and more common that companies in the service sector are beginning to understand their own effect on the environment and thus the need to contribute to a sustainable development through acting in a deliberate way. Serious environmental work can help a company to improve their image and in that way win competitive advantage that leads to improved profitability. In a short time perspective, adjustment to the environment is an opportunity to gain competitive advantage and an opportunity to develop a profile. In a long time perspective it is about survival. The environmental work has become a sequel to the work with quality.

Hur föräldrar samspelar med barn kan ha stor påverkan på barnets språkliga och kommunikativa utveckling. Föräldrasensitivitet och mind-mindedness är två mått som mäter föräldrars samspel. Föräldrasensitivitet mäter förälderns förmåga att uppfatta och tolka barnets signaler och mind-mindedness innefattar förälderns användande av ord som handlar om barnets mentala processer. Dessa mentaliseringsyttranden kan vara intonade eller icke-intonade utifrån situationen och barnets sinnesstämning. I vilken grad föräldrars mind-mindedness och föräldrasensitivitet påverkar olika delar av den kommunikativa utvecklingen är till stora delar fortfarande okänt.Syftet med föreliggande studie var att undersöka om föräldrasensitivitet och föräldrars mind-mindedness korrelerar med kommunikativa förmågor, om mind-mindedness och föräldrasensitivitet korrelerar med varandra samt om några könsskillnader förelåg.

This paper is about the facades and the streets impact on theexperience of the city and how architects can create cities forthe human kind with simple tools that makes a hugh difference forthe experience of urban space.As the cities are growing in a faster rate and as more people moveto the cities, they will also affect more people. The differentstructures that can be found in the cities therefore gets moreimportant and giving design to city structures also gets morecomplex because of our higher demands on urban functions andcontent. It?s difficult to evaluate the ultimate city structuresince all people experience their city in different ways, butarchitects still should be able to create urban spaces thatis suited for the human kind, just as we can create differentbiotopes for flora and fauna. Therefore there must be generalideas of what the human being experience as good or bad and theseshould be guidelines when designing urban space.Since urban space is something that most people experience everyday it doesn´t always have a clear impact on them.

Several radioactive nuclides were deposited in Sweden after the Chernobyl accident in 1986. The greatest Attention was given to 137Cs because of its relative long physical half life of about 30 years. 137Cs will be present in nature for more than 100 years before it has vanished completely. When radiocaesium decays to a stable end product ionizing radiation is emitted, which can cause cancer in humans that has been exposed to a high radiation dose. Radiocaesium behaves like potassium and is easily taken up into biological systems.