A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.

This thesis examines how teachers in physical education work with gender and gender roles in two religious schools in Stockholm. My main research questions were how the teachers relate to gender roles, if they think of gender when planning the lessons and do the boys or the girls get more attention from the teacher, if so, how do they get it?This study is based on interviews and observations, which makes it a qualitative study. The P. E.

Bakgrund: Barn med Attention Deficit Hyperactivity Disorder (ADHD) har svårigheter med uppmärksamhetsförmåga samt impulsivt och hyperaktivt beteende. Arbetsterapeuter genomför interventioner med mål att förbättra barns förutsättningar för lärande och att utvecklas socialt, teoretiskt och aktivitetsmässigt. Studiens syfte är att beskriva arbetsterapeutiska interventioner och dess effekter på inlärningsförmågan hos barn i åldern 6-12 år med Attention Deficit Hyperactivity Disorder.Metod: Studien är gjord i form av en litteraturöversikt utifrån aktuell publicerad empirisk forskning. Resultatet bygger på 13 artiklar som beskriver effekten av arbetsterapeutiska interventioner.Resultat: Resultatet beskriver hur arbetsterapeuter arbetar med barn med ADHD genom att anpassa miljön, arbeta med barns förmåga att fungera i social kontext, påverka barns kognitiva kapacitet och anpassa aktivitet. Interventionerna beskrevs generellt ha en positiv effekt på den problematik målgruppen barn med ADHD har.Slutsats: Interventionerna påverkar och visar effekt på faktorer viktiga för barns inlärningsförmåga och utveckling.

AbstractTitle: If it doesn?t spread it?s dead - a qualitative study on how young entrepreneurs are positioning themselves in the marketplace and with the help of social media spreading their brand. (If it doesn?t spread it?s dead ­- en kvalitativ studie om hur unga entreprenörer positionerar sig på marknaden, med hjälp av sociala medier sprider sitt varumärke). Number of pages: 48 Author: Sandra Ahlinder, Anna Hoffman Tutor: Peder Hård af SegerstadCourse: Media and Communications Studies C Period: Fall 2013University: Division of Media and Communication, Department of Information Purpose/Aim: The aim with this study is to investigate how companies use social media as a marketing tool. The study will investigate possible differences between two groups of newly started companies. The first group is companies that has recieved a relatively large amount of media attention and the second group is companies that has received less attention in media.

Abstract: The purpose with this study was to explore different peoples preconceived opinions of three psychiatric diagnoses; Attention Deficit Hyperactive Disorder (ADHD), schizophrenia and Borderline Personality Disorder (BPD). These designations are accompanied by a definite social stigma, which could have profound effects on a person diagnosed with either disorder. These designations carry the risk of excluding and labelling individuals and could provoke a feeling of abnormality and potentially segregate them from the Community. This study is a qualitative study of six individuals, (sample size equals six). The rationale behind the selection was to get a broad representation of different individuals? opinions.

This essay explores how artwork in the public space can be analysed, conceptualized and described by bringing attention to site. Through an analysis of artworks in the yearly art exhibition of Fittja Open 2011, the essay draws attention to site-specific art and structures of power. The principal aim is to present not only the exhibition of Fittja Open 2011 but also other artwork in the public sphere in Fittja, a suburb to Stockholm. From this point of departure other interests evolve that concerns the "image" of Fittja. The analysis, based on research in art history, architecture, ethnology and philosophy as well as qualitative interviews, also focuses on understanding the role of site and the relations between art practice, institutions and site.The result shows that there are problems with a ruptured interface between the artwork and site.

ABB Surge Arrestors in Ludvika have for a long time had a problem to keep the moisture at a steady state in the production of their ZnO-powder, that is used to produce varistors.Some black-box models of the spray drying process have been designed and evaluated to find a solution for the problem. After evaluating the collected data it has been found that variations in the supply voltage causes control difficulties for the operator. A cascade control system was designed, consisting of three PI control loops designed with lambda tuning. The disturbance in the supply voltagewas used as a feed forward in the control system.At the end of the project the control system was installed, and tests were made to verify the functionality of the regulator. It was shown that most of the variations in the moisture of the powder could be eliminated using small resources, through purchase of a process controller and four power meters.

Background: Previous research has shown that the understanding and knowledge about the spiritual needs is not given high priority among nursing staff. During the latest years the body and its functions has controlled the healthcare and the spiritual needs has been placed in the background. All humans have spiritual needs that must be satisfied irrespective of religious background. Aim: The aim of this study was to in a caring perspective illustrate patients? spiritual and existential needs in palliative care.

As an increasingly rationalized forestry and agriculture have human interference in the form of tradition, grazing and use declined. There is a strong link between biodiversity and disturbance of the landscape. In sandy soils many insects and plants require exposed sand to survive while the disorder may contribute to seed dispersal in the woodlands. On behalf of O-Ringen Skåne 2014, a study of the interference from orienteering in sandy soil and the forest during competitions conducted. The aim is to clarify the interference of which orienteering runners contributes, through to inventory presence before and after the competitions in the bottom and field layer in three locations.

The thesis had its starting point in the first paragraph of the eleventh chapter in the Swedish social services act, which discusses the immediate risk assessments that has to be made when the social services receive a report about a child. The thesis highlights an area that has received a lot of attention in media since the spring of 2014, when an eight year old girl was fatally abused by her legal guardians. The social services had at the time received a report about the girl but it was left unread. This tragic case has brought attention to the routines used by the social services for dealing with reports and risk assessments. This thesis was conducted through individual interviews with social workers working with children and families in the social services, with the aim to acquire an enhanced understanding of how social workers perform immediate risk assessments and what these assessments are based on.

In today's society social movement are dependent on media as a channel to com-municate their political message and their discourse. Media is an arena for dis-courses but at the same time, along with Attac, one of the actors who struggle to be part of the dominant discourse of the society. This struggle is uneven due to media and the relationship is to some content hegemonic.Attac Sweden was constituted in January 2001 and got an enormous amount of attention in media. But after the riots during the Göteborg European Council in June 2001, that Attac was partly blamed for, the attention in media has faded out. This paper shows that the images of Attac in media hasn?t been favouring the movement, especially during and after the meeting in Gothenburg.

The purpose of this essay was to investigate and analyze affecting factors concerning social workers in two different municipality social services, Karlskrona and Karlshamn, working with cases of youth drug abuse. We wanted to see what affects social workers in their choices of assessments of youth drug abusers. We wanted to find out whether the organizational aspects or the cliental qualities affect the social workers more than the other in the choices of assessments. Among the cliental qualities we used in this essay, gender was the most important quality and therefore the quality we wanted to pay special attention to. When it came to the organizational aspects we paid special attention to the social workers boundaries of agency.

The subject for this Master's thesis is the mission of the public library concerning target group everybody. Control documents, traditions, norms and trends influence how this is interpreted and how the library's service is being formed. The often very abstract terms used to describe the public library's mission makes it open for different interpretations. We are of the opinion that the public library's service should be formed to reflect the needs, interests, and priorities of the community it services, in order to be more attractive and useful.The aim of our study is to examine how the public librarians define and adjust to the mission to satisfy all citizens needs. Why do they choose to concentrate on certain target groups? And what does that show of how the public libraries reflect their communities? Our investigation includes examining six activities aimed at a certain target group and the six public libraries that carried these out.

On October 17, 2012, TV4 broadcasted an episode of the documentary series Kalla fakta. The episode received a lot of attention when it revealed that Parken Zoo, a very popular destination for families, was not as well maintained beneath the surface as it gave the impression of being. The case attracted attention in all possible media for a long time, which led to a beginning of an extensive investigation of the Zoo.The purpose of this study is to examine how Parken Zoo handled the media after the examination of TV4?s Kalla fakta, and how it affected people?s confidence in the Zoo. This paper consists of an overall case study of Parken Zoo that can be divided into two different methods.

The habits of living are seen as important factors for public health, and are related to the primary socialization. Exercise and food habits are two main factors for development of health or ill health and are both related to the overweight epidemic. The overweight increase among children and youth has been given particular attention. The aim of this study is to examine how 15 year olds Body Mass Index, food- and exercise habits are connected to each other and also how they are related to socialization. The study is a cross sectional survey among 208 pupils in ninth grade, Kristianstad.