Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.

The purpose of this essay is to draw attention to the obstacles that affects the internal trade of waste within the EU. The essay doesn?t in any way encourage pollution or illegal handling of waste but unfortunately there are large profits to be made from illegal destruction and recycling of waste and especially hazardous wastes. Therefore the dependable companies handling waste must access a market with fast and flexible (but predictable) regulations as well as lower transaction costs to help make the environment better and encourage a strive for increased recycling. There are examples where some waste only can be sent to a land-fill within the country but could be recycled in other EU-countries.

Many social services cases have been reviewed in the media during the last years. One of those cases is ?Lasse and Karin?, handled by the Social Services in Oskarshamn in 2002. Lasse and Karin had their son taken into custody by the Social Services and the case was reviewed in national media. Through this case the Social Services received much attention, of which most was negative, and their handling of the case was greatly criticized.

Little attention has been paid in the literature to libraryassistants in Swedish public libraries. In this bachelor thesis,the professional role, work duties, career prospects and statusof library assistants are examined at two public libraries.Because of a scarcity of published information on thedevelopment of this profession in Swedish public libraries,retired library assistants, as well as currently employedlibrary assistants, librarians and a library head wereinterviewed.Since the ?80s, work duties of library assistants havechanged, with a reduction in some of the more manualaspects of library work, the development of new duties and,overall, an increasing similarity in the duties performed bylibrary assistants and librarians.Additionally, the public perception of library assistants as acategory distinct from librarians was investigated bydistributing questionnaires to library patrons. Contrary toexpectations prompted by statements in the literature, asubstantial portion of visitors was found to be aware of thetwo separate categories.Library assistants at Swedish libraries have no careerprospects, unless they undertake studies in their own freetime and at their own cost, and obtain a librarian degree. Adifference between the situation of library assistants inSweden and corresponding professional categories in a fewother countries is that, at present and for several years, noformal education for library assistants has been available inSweden.

Munkesjö, Maria: "Okej, jag kan sitta och lyssna på musik men jag tänker inte äta!" En kvalitativ intervjustudie om musikens funktion för patienter som gått i musikterapi för ätstörningsproblematik. Uppsats 15 hp inom ramen för Magisterprogrammet i musikpedagogik med inriktning musikterapi vid Kungl. Musikhögskolan i Stockholm.Syftet med denna kvalitativa intervjustudie har varit att undersöka hur patienter som gått i musikterapi för ätstörningsproblematik upplever och använder sig av musik. Frågeställningarna har handlat om vilken funktion musik har i deltagarnas liv och om detta har förändrats av musikterapi. I uppsatsen presenteras en genomgång av relevant litteratur och tidigare forskning inom områden som: musikterapi, musik och hälsa och ätstörningsproblematik.Sex kvinnliga patienter (medianålder 25 år) som genomgått musikterapeutisk behandling (i snitt 2,6 år) för sin ätstörningsproblematik intervjuades med hjälp av semistrukturerade dialogintervjuer.

Increasing the use of biofuels is an important part of achieving the EU?s target of 10 percent renewable energy in the transport sector. However, the competition between biofuels and food production is an ongoing concern. Also, several studies have indicated a significantly higher climate impact than was earlier estimated, due to emissions from land use. In Sweden, both the use and production of biofuels from crops have increased substantially during the last decade. The purpose of this project is first to present an overview of the Swedish land use in all sectors.

The purpose of this Master's thesis is to investigate the role of the public library when the local government in the municipality arranges distance education at university level. The thesis has two main areas of questioning and these are goals and resources. In the study it is examined if the local goals have changed during the period 2000 until 2005, due to the development of distance education. It is investigated if change actually has occurred and if it has, in what way the goals have changed. It is also examined if and how the goals correspond with the work that is being performed in the public library.

The children's ways of showing interest in writing and reading in pre-school have always fascinated me. The joy and pride they show when they start writing their own doodles and then eventually go on to write real letters and words, is a joy so see.The origin of this essay is based on Dante 3.5 years old. He wants me to spell my name so he can write to me. When I mention the second letter, Dante happily says "E, that's what my name starts with! From the other direction" I am amazed by his thoughts, and my enthusiasm for his knowledge knows no bounds. In the same moment I become aware of Alma, who quietly has seen my reaction to Dante's skills.

In this Master thesis interest is directed towards approaches toinformation literacy (IL) and critical thinking in the educationalactivities of university libraries. The aspiration of universitylibrarians to promote the critical abilities of students isproblematized. At the center of attention is the project?Lärandemål för informationskompetens? [Learning outcomes forinformation literacy], which in 2006 was carried out incollaboration between the Swedish university libraries, in responseto the educational reforms connected to the Bologna Process.Through the discourse analytical framework of NormanFairclough, documents related to the project ?Lärandemål förinformationskompetens? are studied in order to identifydominating approaches to IL. The purpose is to investigate anddiscuss the possible implications of the dominating perspectives,with regard to the development of critical thinking amongstudents.The study results in the identification of two main discourses, thestandardization discourse and the discourse on employability.

The media industry in general and the newspaper in particular is going through major changes ? technological, logistical, economical ? due to the dropping sales and width of the printed daily newspaper. Few organisations have been spared the necessary rationalizations and cut-downs in staff. All of them are expected to produce more and better content, in more and new channels and platforms, with less resources. Some have been preparing for this a long time, others have never entered the digital world of news.

According to the curriculum Sweden?s elementary school is to educate students in subjects such as "Listening, debating and argumentation". I ask myself if this is actually something that every student is being provided with. The purpose of this study is to gain additional information about children?s participation in the classroom.

This essay contains two stories that reflect the reality I face as an educator, as well as a reflective discussion about my self-perceived dilemma. The dilemma reflects a classroom situation where I as an educator have trouble dividing my focus, my focus is either put on entire the class or on the child with special needs. Through this self-perceived situation I have started to question how children with special needs find their place in the school today. I discuss how I can handle and look at the unique situation that occurs when meeting this child.Terms like integration, inclusion, segregation, social rights and the expression "a school for everyone" will be discussed in this text, as well as how we can connect these terms and expressions to the problems I find in the school system?s way of handling children with special needs.I also highlight my dilemma from different ethical perspective.

The aim of this study is to compare the modernist novels Astarte (1931) by the Swedish writer Karin Boye with Estación, Ida y vuelta (1930) by the Spanish author Rosa Chacel and the reception of these literary works in contemporary academic research. The theoretical ground of the study consists of feminist and critical theory, with traits of discourse analysis.Astarte and Estación were in large part forgotten and ignored by the Western Canon of literature during most of the 20th century, but have lately gained more attention as important modernist novels by researchers (from the feminist, poststructuralist or hermeneutic theoretical fields) who primarily examine the experimental forms figured by the texts in relation to the deconstruction and shattering of human homogenous ?essence?.The results found in the study show that the literary forms of both novels can be associated with a kind of illusion rapture, which relate to the modernist inclination to what Frederic Jameson calls artificial narrative; a form technique that points back at itself to emphasize its own characteristic of being a constructed and subjective illustration of reality. The contemporary interest in these artificial literary forms expressed by Astarte and Estación is therefore probably a consequence of the vibrant academic debates carried out during later decades concerning the conception of human gender and identity as construction and performance. .

This study focused on how local politicians in Kalmar perceive journalists and their intertwined relationship. We based our study on the theoretical understanding of today?s media-centric democratic society. The ?adversary model? offered an understanding of the intricate relations between politicians and journalists.

Almost half of the population in Sweden suffers from obesity and the cases of eating disorders are increasing. We are exposed daily to the belief that losing weight will make us happier and it will just be through this particular diet. Even if it has been proven that short dieting plans like ?lose 20 pounds in one month? doesn?t give a long-term result, society continues to buy into the idea that they do.Every day 16000 placards are placed around us in Sweden with loud yellow colors and big black letters which make them almost impossible to avoid. Their main purpose is to attract and get as many people as possible to buy single copies.This essay deals with several questions: How diet tips figures on placards and how this has developed through years.