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8046 Uppsatser om Attention Restoration Theory - Sida 7 av 537
Se inte ner på golvmarknadsföring! - En kvantitativ studie om effekter av golvmarknadsföring i köpcentrummiljöer
Shopping malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all the other stores. Thus, making consumers noticing their store is critical for success. Creating attention through floor advertising could be a potential way of doing so.
Okända vissheter. Slavoj Zizek om den ideologiska fantasin.
This essay focuses on psychoanalytic theory and its relevance for political studies. It especially draws attention to the conceptual toolkit developed by Jacques Lacan and the way that it serves as the starting point for Slavoj Zizek´s approach to the theory of ideology. One important point of this approach is that the power of an ideology is not primarily related to the ideas or worldview it expresses but rather to the enjoyment it provides the subject with. This enjoyment is obscene in the sense that it forms the necessary, but seldom acknowledged, supplement to public values. Fantasy is a major source for this kind of enjoyment.
Möte och bemötande : handläggarnas känslor i deras profession
The focus of this research is to investigate how the client's emotions can affect the social worker and how the social worker manages these feelings in order to make the right decisions. We have used a qualitative approach in our investigation. We have interviewed six social workers at social welfare bureaux in southern Sweden. Our theories are ?Nai?ve Theory? and ?Affect Theory?.
Relatinoship Building and Management - Aligning the Advertising Agency-Client Relationship
Title: Relationship building and management ? Aligning the Advertising Agency-Client Relationship Seminar date: 2006-01-13 Course: Bachelor thesis in Business Administration 10 Swedish credits. Authors: Ryan Eriksson, Louise Hagströmer, Peter Irinarchos. Advisors: Christer Kedström, Catharina Norén. Keywords: Relationship building and management, Transaction cost, Network theory, Resource based theory and Advertising agency.
Flickor, brott och våld : en pilotstudie om flickors ökade brutalitet i samhället.
AbstractThe main objective of this essay is to come to an understanding as to why girls, together in groups, walk against the conventional image of women and take on more violent and aggressive behaviour against their surroundings. In this essay I hope to gain an understanding of how ?girl gangs? work as a social phenomenon as well as identify the characteristics of these gangs. Furthermore, this essay aims to understand what role the violence and aggression plays in the lives of these girl?s.The following questions are the focus of the essay:? Why have girls in groups become more aggressive and violent?? What is characteristic for ?the girl gangs? as a social phenomenon?? What role does the girls? aggressive behaviour play in their life?The essay touches on an escalating problem within society, which has received considerable attention in the media lately.
Kommunicera, selektera och interagera: En fallstudie om internkommunikation
Internkommunikation är något som finns i alla företag och förefaller vara en viktig del av ett företags ekonomistyrning då ledare med hjälp av internkommunikation mer effektivt kan samordna personal att sträva mot företagets mål. Då det behövs mer forskning kring hur företag med hjälp av internkommunikation kan bli mer effektiva är syftet med studien att skapa en förståelse för hur företag kan använda sin internkommunikation som en del av sin ekonomistyrning. Studien har genomförts som en fallstudie med intervjuer på ett tjänsteföretag som är en del av en större koncern och visar på vad ledare kan behöva ta hänsyn till när de ska utforma kommunikationsstrategier. Vidare har studien med utgångspunkt i Agentteorin och Attention-Based View of the firm tagit fram en förenklad modell för att försöka förklara sambandet mellan dessa teorier, det vill säga hur relationen mellan informationsasymmetri och personalens förmåga att rikta uppmärksamhet mot information ter sig. Modellen visar att detta kan påverka företags internkommunikation och därmed även effektiviteten i dess ekonomistyrning vilket är studiens bidrag till ekonomistyrningsområdet.Nyckelord: Agentteori, Attention-Based View of the firm, ekonomistyrning, informationsasymmetri, informationskanaler, informationsöverflöde, internkommunikation.
Mindfulness och dess effekt på uppmärksamhets- och perceptionsförmåga bland tävlingsinriktade idrottsutövare: En experimentell pilotstudie. :
Syftet med föreliggande studie var att undersöka effekten av en dos mindfulness session på 45 minuter och dess relation till: (1) Upprätthållandet av uppmärksamhetsförmågan, (2) exekutiv uppmärksamhetsförmåga samt (3) perceptuell förmåga. En experimentell studie genomfördes på idrottare (n=48) som uppfyllde särskilda krav för att få ingå i studien. Resultatet visade inga signifikanta skillnader gällande samtliga tre variabler mellan experimentgrupp och kontrollgrupp. Avslutningsvis diskuteras studiens resultat och implikationer i förhållande till tidigare forskning, med stöd av teoretiska referensramar..
Socialarbetares genusmedvetenhet i bedömningar av behov och insatser : En kvalitativ vinjettstudie
The aim of this essay was to study if social workers have a gender awareness in the social work they perform and if it appears in the assessment of needs and intervention. A qualitative vignette study with four social workers who handle adult- and addictive clients have been performed. Gender theory is used to interpret the empirical results. The results of the study show that social workers doesn´t see any differences in the clients situation, or make any different assessment of needs depending on if the client is a man or a woman. Social workers also propose the same interventions to men and women.
Utvärdering av Skvallertorget i Norrköping
This thesis is an evaluation of the new traffic solution at ?Skvallertorget?. The innovative theory behind it is to increase traffic-safety by introducing insecurity feelings for road-users. The conclusion of the evaluation is that the newtraffic solution is well adjusted according to guidelines for municipal traffic planning. The evaluation also illustrates the conflict between traffic planners deliberate attempt to avoid clear information and the road users wish to get it.
CARL BILDTS BEMÖTANDE AV JÄVSANKLAGELSER PÅ TRE OLIKA MEDIALA ARENOR ? EN RETORIKANALYS
In July 2011 the journalists Martin Schibbye and Johan Persson are arrested in Ethiopia when on a mission to report the activities of the oil exploration company Lundin Petroleum. Following a trial, closely observed by media, the two journalists are convicted to a prison sentence of eleven years. The Swedish Minister of Foreign Affairs, Mr. Carl Bildt, is now to act on their behalf to preserve their rights as Swedish citizens. However, doubts are raised as to whether Bildt has a conflict of interest because of his former engagements as a board member in Lundin Petroleum.
Hundkomando! eller inte? : En kvalitativ studie om hur lärare i grundskolan resonerar kring sitt sätt att kommunicera med och bemöta barn med ADHD
The aim of this thesis was to use qualitative approaches to show how teachers in primary school reason on their way to meet and communicate with children who have ADHD (Attention-Deficit/Hyperactivity Disorder). Research questions of the study were as follows: How does teachers in primary school reason about their way to communicate with children with ADHD? Do the teachers use some specific methods or means of communication with students who have ADHD? Do the teachers reason about their way how to handle conflicts with students who have ADHD? I collected my empirical material through a qualitative interview method. My theoretical starting points were interaction theory and the socio-cultural perspective. I have used these theories to analyze my material.
Skillnader i variation : Lärares uppfattningar av variationsteori och hur variationsteorin blir en guidande princip
The gap between practise and theory is often described in negative words in teachers? professional lives. Learning study is a model for teachers´ professional development where a theoretical framework is used to enhance practice. The theoretical framework used by teachers in learning study is variation theory. In this study the research object is variation theory and the aim is to present how variation theory becomes a guiding principle to understand teaching and learning processes.
Barnaga - unga vuxnas attityder
The purpose of this study is to examine young adults', 18-19 years old, attitudes towards corporal punishment and with the help of social constructionism, grid-group theory and relevant concepts analyze the results and compare it with previous research. The research questions introduce various factors such as gender, origin and personal experiences of corporal punishment that may affect the attitudes. In order to fulfill the purpose and answer the research questions, a quantitative research method has been selected. There was 118 participants in the survey. The study was conducted by means of surveys in high schools in Örebro. Social constructionism made us realize how the community, perceptions and expectations might influence attitudes. Grid-group theory gave us an insight into how different family structures may explain why attitudes toward corporal punishment of children differ between individuals.
Tests of optimal capital structure theory and pecking order theory using a binomial approach- a study of Swedish firms
This master thesis concerns whether Swedish non-financial listed firms act in accordance with the optimal capital structure theory and/or pecking order theory. The examined period is 1998-2004 and we discover that Swedish companies neither follow optimal capital structure theory nor pecking order theory. From our results we conclude that there exists no single point of the capital structure which is optimal. Rather it seems as if the optimal point lies in-between an interval from 0 to the industry average, where firms tend to be indifferent to their debt-ratios. Our results show that Swedish companies prefer internal financing followed by equity and as last choice debt issuance..
Effektiv prestationsmätning : en studie av prestationsmätning i kund-leverantörsrelationer
Background: Performance measurement as a management control tool has received considerable academic attention. As the number of inter-organisational relationships, such as customer-supplier relationships, increases, there is a new scope for performance measurement as a management control tool. In order for a company to assess the effectiveness of its supplier relationships it has to define, measure and evaluate variables that are critical for the success of the relationship. The role of management control, and thereby of performance measurement, has increasingly been discussed in theory. However, empirical research in this area is still somewhat limited.