Changes in media technology and markets create new demands and challenges for society. The relationship between sport and the media is an example. Sport as a form of entertainment provides pleasure and excitement for the audience and high ratings for networks and media companies. This study examines elite Athletes? views of media coverage and the extent to which such coverage affects their athletic performance.

The aim of this study was to examine how sports journalists used religious metaphors when covering football during the time span of the study, and how the Athletes were portrayed as a result of the usage. The aim was also to study if the usage differed between the two newspapers chosen for the study, one of which is a morning paper (Dagens Nyheters sport section) and one which is an evening paper (Sportbladet).To answer our questions we used a quantitative and a qualitative method, the later of the two was based on a metaphor analysis. The quantitative method consisted of a content analysis where different variables were examined. The time span of the study is articles from one year.The results show that the religious metaphors were used in many ways. Some religious metaphors, such as ones including the word miracle, were more prominent than others.

The aim of this study is to explore how sports journalism can include and/or exclude athletics from a national community. This study put emphasis on finding patterns from articles by Swedish sport media on non-ethnic Swedish athletics. The theories central to this study are ethnicity and nationalism, as these concepts contain reflections on why certain groups of people are excluded and/or included. Norman Faircloghs critical discourse analytical model has been selected for the study method that analyzes texts in three levels: the text level, discursive practice and social practice. Four non-ethnic Swedish Athletes have been chosen to explore how they were portrayed in the media.

Purpose/Aim: The aim of this study is to (1) analyze the amount of exposure disability sports get in Swedens biggest newspaper (Aftonbladet), (2) look at how Aftonbladet portraits disability sports and it?s Athletes, and finally (3)  to see if there has occurred any change over time (during the last eight years). Material/Method: The first method used is a quantitative analysis to measure exposure.The second method is a quantitative content analysis which is used to analyze how disability sports are portrait.The third method is rhetorical and is also used to analyze how disability sports are portrayed. Main results: The study has shown that disability sports get very little exposure in Aftonbladet. The articles in the newspaper that cover disability sports are portrayed from a personal point of view without much focus on the Athletes achievements regarding his or her sport.

This paper used a qualitative technique from a social scientific perspective, a model based on Hewitt and his theory of the self-concept. The purpose of this study was to investigate why some elite Athletes experience troublesome periods after their career ending. Interviews were performed with five elite Athletes with varying experiences after career ending. The length of the elite athlete careers vary between 7 to 17 years. Two groups were made based upon experiences after career ending.

Our aim is to analyse and discuss Swedish sport federations´ view about talent. We are analysing material, mainly in digital form, with focus on the identification of talents, development of talents and talents in a wider perspective. The first one is about when and how federations identify talents. The second one is about how they work with development of talents, for example, what is the most significant aspect to develop young people to become successful Athletes. The third one is about organizations questions, how they work to create an environment that enables Swedish Athletes to become great in sports.

Previous research has established coaches' important role in developing elite Athletes (Durand, Bush, Thomson & Salmela 1996). Athlete enhancement and assisting Athletes achieve ?peak performance? has been a major objective for elite coaches as well as sports scientists (Williams & Kendall, 2007) Despite this common goal, research also question whether sports scientists and the research they pursue really effects coaches knowledge and constitute a foundation for today and tomorrows athletic performances (Bishop 2008).  This study examined elite coaches? needs and use of sport science research as well as the interaction between elite coaches and sport scientists. Following interviews of ten elite coaches, content analysis revealed that sport science is both a formal and informal resource of knowledge for coaches. Development of Athletes is seen as the main objective of research retrieval and personal and/or direct contact with the sport scientist is considered to be the best way to assemble.

The legal courts in Sweden have developed a case law wherein the application criteria for being eligible to acquire unemployment insurance have become strict and rigid. This is in particular true when it comes to professional Athletes who cannot make a living on their athlete wage. It is the 9th to 11th section of the Swedish Law (1998:238) on Unemployment Insurance that set the determinants for who of the unemployed is to be considered as being of disposal to the labour market. The strict and extensive interpretation of the relevant sections has been based upon a literal reading of the relevant preparatory works to the law in question. A substantial amount of relevant cases as well as preparatory works have been examined to investigate whether there is a need for revising this case law.

The purpose of this essay, entitled ?Heja Sverige! Heia Norge?, was to study the difference in nationalistic tendencies between Swedish and Norwegian news coverage of the 2015 FIS Nordic World Ski Championships in Falun, Sweden, which took place between 18 February and 1 March 2015. It was the fourth time the event took place in Falun, previous games having been held in 1954, 1974 and 1993.I performed a critical discourse analysis of a total of twelve articles split over two race days ? one where Swedish Athletes outperformed Norwegian Athletes and vice versa. I did this order to study if the news coverage in each of the two countries? most promininent sports papers; Sportbladet in Sweden and VG Sport in Norway, was charaterized by a nationalistic discourse, as well as comparing the two to find similarities and differences between them.Having based my analysis on theories and previous research regarding media events, nationalism, national identities, ?us and them?, imagined communities et cetera, I came to the conclusion that a nationalistic discourse is, without a doubt, present in the news coverage ? something very unique for sports journalism as a genre.

Elite sport is becoming more professional, and elite Athletes have to be more committed to spend several hours in training to achieve elite level and this means that the time to pursue a university academic career to the side of elite sport is minimized. Still only few elite Athletes will be able to make a living of their sport. The objective of this study is to gain a better understanding of the opportunities and difficulties for a student who combines academic study with elite sport. Data was collected through semi-structured interviews with eight students studying at the University of Umeå, combining elite sport with academic studies. Results show that there are high demands on elite students to structure and plan for the combination of studies and elite sport.

Mental träning blir alltmer beprövat för att öka prestation och resultat inom idrottsvärlden. Det handlar om tekniker för att med hjärnans hjälp skapa bättre förutsättningar för idrottare att nå framgång. För elitsatsande idrottare börjar fenomenet bli en självklarhet men gäller detsamma för motionärer och icke-idrottare? Denna enkätstudie kartlägger hur individer resonerar kring mental träning utifrån deras idrottsliga bakgrund och erfarenheter. 91 kvinnor och 99 män i åldern 18 till 51 år deltog.

The purpose of this study is to show which content that is most common in the Swedish News Agency TT Nyhetsbyrån?s sports coverage. It also shows if the coverage is concentrated to for example any special sports, clubs, people or topics.This study uses a quantitative content analysis and the result is based on texts from 28 systematically selected days during one year. In total, the study includes 906 texts.The result of this study shows that the sports content of TT Nyhetsbyrån?s news feed is mainly concentrated to two sports, football/soccer and ice hockey.

AbstractTitle: Does supplementation with omega 3 improve oxygen uptake among Athletes?Author: Jonna Gustafsson and Maria Bohlin Nygren Supervisor: Frode Slinde Examiner: Ingrid Larsson Programme: Programme in dietetics, 180/240 hp Type of paper: Bachelor?s thesis in clinical nutrition, 15 hp Date: May 26, 2015Background: Previous research has shown that omega 3 fatty acids may improve cardiovascular functions by decreased aggregation and increased red blood cell deformability. This produces an increased blood flow and could have a potential effect on oxygen uptake. Optimal aerobic capacity is a determinant factor of performance within endurance exercise.Objective: To compile scientific research of the possibility that omega 3 supplementation could improve oxygen uptake among Athletes.Search strategy: The literature research is based on searches in PubMed and Scopus with the terms ?Physical Endurance?, ?Oxygen Consumption?, ?Fatty Acids Omega 3?, ?Dietary Supplements?, ?Exercise?, ?Fatty Acids Essential?, ?Docosahexaenoic Acids?, ?Eicosanoic Acids?, ?Fish Oils?, ?oxygen consumption?, ?maximal oxygen consumption?, ?VO2 max?, ?athlete?, ?omega-3 supplementation?, ?physical endurance?, ??-3?, ?omega-3?, ?Maximal Aerobic Power?, ?Oxygen Uptake?, ?VO2? and ?Maximal Aerobic Capacity?.Selection criteria: Randomized controlled trials (RCT) with an intervention of omega 3-supplementation during three weeks or more were included.

The purpose of this study was to exam the possible differences in the experienced self-confidence and motivation among the elite players in bandy and amateur players in bandy. In addition, any differences between boys and girls within the same area to be studied. A total of 112 Athletes participated of whom 52 of them classified as elite players and 60 amateur players, with 62 boys and 50 girls. The Athletes filled at one point in the questionnaires The Sport Motivation Scale, Harter?s (1980) ?competence scale? and The Sport Confidence Inventory.

?Never!? That was the answer UFC President Dana White gave when asked when women would be seen in the UFC. Two years later the first fight between two women took place and now there?s more than 50 female competitors in the UFC - an organisation that earlier was reserved only for men.?Women will never fight in the UFC? ? A qualitative content analysis of the depiction of women?s MMA in media is a study which focuses on how women?s MMA and Ronda Rousey as an individual athlete are portrayed in american internet based MMA media, with a gender research perspective. This study also investigates how the introduction of the first women?s division in the UFC might have affected the depiction women?s MMA in media.The theoretical framework consists of gender theory concepts such as gender performativity, the man as norm, sports and masculinity.