AbstractThe development of new economies from the industrial revolution to the information society of today has led to an increase in goods, services and information technology. It has also affected the way that organizations are formed and shown that organizations transform more and more into networks. This has left an impact on the concept of marketing and an increase in the handling of internal relations within companies. The marketing concept has developed from the 4P:s, price, place, product and promotion, to relations marketing as a new perspective.This study focuses on a description of relations marketing in medium - sized advertising agencies. The advertising business has a long history of close customer relations and advertising agencies strongly depend on new customers.

This thesis examines conceptions of gender revealed by people when assessing texts. The research questions are: What associations can be discerned between gender conceptions and ideas about the quality of texts? What features of content and style are perceived as female or male? The study seeks to develop a method for comparing different people?s assessments of the same text. The material was collected by means of questionnaires in which 114 informants were asked to assess three anonymous student texts and then guess the sex of the writer. The material has been analysed quantitatively by correlating the assessments of the texts with the guesses about the sex of the author, and qualitatively, as the informants? freely worded assessments of the texts were analysed for content and form with the support of assumptions about how assessments are expressed in text.

The aim of this paper is to study how multiculturalism is expressed in the Swedish labour market policy. The method used for the investigation is a discourse analysis which study social and political processes in the society as created through language. The perspective of the discourse analysis is a social construction that considers that language is a social production created in a discursive way. It produces and reflects social process in the language.By using theories of national identity and multiculturalism we aim to investigate how multiculturalism is expressed in the labour market policy. With this method we aim to analyze the discourse of a political report made 2008 by the current government about integration strategies in Sweden.

Social media seem to offer a great possibility for environmental non-profit organizations to communicate with their members and audience, if the organization aims to build and maintain a relationship to the users of social media. This essay has examined how three environmental non-profil organizations are communicating in social media. To create an understanding of the organization?s communication strategies a netnographic approach was implemented..

This thesis deals with information provision to the knowledge intense biotechnology businesses of Ideon Science Park in Lund, Sweden. Previous research concerning the information needs of Science Park companies has been conducted from the information provider s perspective. Instead, we apply a user perspective to find out what information needs these companies have, and how they prefer to acquire information. Central terms are: information, -needs, -acquisition, -consciousness, -strategy, small and medium sized enterprises, scientists and engineers, information (resources) management, networks, tacit knowledge, knowledge transfer and innovative milieux. The companies need scientific and business information; the latter is easily obtained within Ideon.

The purpose of this thesis is to analyze how the ongoing controversy surrounding the Internet, the phenomena of digitalization and file sharing will affect the music industry in the form of the ?big five? labels. Furthermore the thesis aims to present a recipe of strategies for the companies? survival by studying their situation through a theoretical perspective in conjunction with a comparative analysis with industries facing the digitalization challenge. The theoretical contribution lies in the strategic perspective at an industry level.

Abstract Students' questions play an important role in both teaching and learning science. However, in a traditional classroom, the teacher is the center of attention and poses questions to which students answer. The students seldom ask questions to which the teacher responds. The purpose of this paper is to examine teachers' attitudes towards student questions. This paper will also explore teachers? views on the issues related to students? questions for science education.

This essay presents and discusses a study that was performed in a multicultural school, where the teachers, since August 2004, have obtained internal training in how to work with language development. The objective with this essay is to investigate how the connection between language development and the development of knowledge can be understood and apprehended by teachers working in this school, and furthermore, to show how a language developing way of work can be accomplished in the teachers daily work.Moreover, I have studied which objectives and strategies, the three language developers in charge of the training of the teachers, have concerning this work, furthermore I have looked into if these objectives and strategies differ from what the teachers understand and practically perform.Pauline Gibbons book, Stärk språket, stärk lärandet (2006), has become a base for this school?s work when it comes to language development. Gibbons presents theories and practical exercises which have their origin from Vygotskij, Halliday and Cummins. Their theories have also become my theoretical base in this study.I have made qualitative interviews with four teachers working in this school, and with one of the language developers.

Transformation of inorganic mercury (Hg) to methyl mercury (MeHg) is a biotic process that is proposed to be conducted primarily by sulphate reducing bacteria (SRB). The formation of MeHg is of great interest because it is the mercury species that biomagnifies to the greatest extent in the aquatic food webs; about 90 % of all Hg in fish is MeHg. Our understanding of factors involved in the production of MeHg is very important for making a reliable risk assessment. The purposes of this study were to investigate the different factors that control the solubility of Hg and the production of MeHg in a contaminated lake sediment. The lake Ala-Lombolo, Kiruna municipality, is well-known to be contaminated by mercury from different sources. Sediment cores were sampled at three different locations (N, SW and SE) in the lake and divided in three different layers; 0-5, 5-10 and 10-15 cm.

This thesis explores how the city of Gothenburg integrates and use social capital, defined through factors such as trust and cooperative networks, in its crisis preparedness strategies and how this can enhance the city's collective resilience. The study aims to contribute to the understanding of how social capital can be leveraged to strengthen crisis management and resilience in urban environments. The research analyzes existing quantitative data from the SOM-Institute regarding residents perceptions and self-reported preparedness actions and reviews Gothenburg's official civil defense plan for 2024?2027. By examining various aspects of social capital, including levels of trust and cooperative networks across different city districts and age groups, the analysis focuses on how social bonds and community contexts are considered in planning for handling and recovering from potential crises.

Anknytningen mellan förälder och barn utgör en viktig del för barnets fortsatta utveckling i livet. Inom familjevård möter kliniker föräldrar som är i behov av extra stöd i föräldraskapet. Det är viktigt att kliniker uppmärksammar och bedömer om eventuella riskfaktorer i föräldraförmåga föreligger för att kunna erbjuda insatser som ökar möjligheten för att det väntade barnet utvecklas gynnsamt. Utifrån åtta intervjuer med kliniker, familjebehandlare och barnmorskor, som möter blivande föräldrar har studiens syfte undersökts, vilken vikt som inom familjevård tillskrivs anknytningsperspektivet i barnets första levnadsfas. Vidare syftar studien till att ta del av verksamma socionomers, inom familjebehandling, och barnmorskors kunskap och erfarenheter kring att tidigt uppmärksamma och bedöma föräldrars förmåga att knyta an till sitt väntade barn.

The aim of this study was to explore how young students can be taught during their first year of learning English towards the A1 level according to The European Framework of Reference for Languages, and how the students understand their own learning. The study was carried out in two different classes but with the same teacher, who is qualified to teach English to young learners. The result is based on the analysis of a total of twelve observations of English lessons in two classes in school year one and eight group interviews with the students. Recurrent ingredients through all lessons were activities such as listening to teacher talk, watching films or film clips, singing songs and doing rhymes, using drama activities, talking about the meaning of learning English, practicing guessing competence and learning new vocabulary. The teacher consistently talked about and taught different strategies for language learning.

The purpose behind our study was to analyze people who were born in the 1940s' reflections on life after the age of 60, as well as examining which strategies they had before retirement. The study built on the themes; leisure pursuit and social networks,retirement, life after the age of 60, the future care and the care needs and its mediums. These themes have also provided the base for our interview guide. In order to answer our aims and issues we chose to use a qualitative method. We have interviewed eight people born in the 1940s in order to provide a varied picture of their reflections and strategies for the future.

The climate crisis represents a serious threat to both people and nature and it will exacerbate existing inequalities, especially for women and girls who are most at risk yet have contributed least to the problem. Climate adaptation is critical to addressing the challenges of climate change, and it requires integrating a gender perspective to take into account the specific vulnerabilities faced by women and girls, as highlighted in the Paris Agreement. This study examines the implementation of gender perspectives in Swedish governmental climate change adaptation strategies. By applying a qualitative content analysis to 24 government agencies? action plans, the study investigates how gender equality is addressed in the context of climate change adaptation.

Abstract Title: Ethanol for Scania?s future ? A scenario based analysis Authors: Anna Hansson and Julia Persson Tutors: Annette Cerne ? Department of Business Administration, Lund University Jonas Holmborn ? Head of Advanced Combustion, Engine Development, Scania Lennart Thörnqvist ? Department of Energy Sciences, Faculty of Engineering, Lund University Problem: Oil-based products are the dominating fuels in the transport sector but alternative fuels are currently challenging the world-wide dominance. The large number of alternative fuels that are under development at present makes the future fuel-market impossible to predict. Scania?s ethanol project is associated with a number of uncertainty factors that are beyond the company?s control.